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Henny Pratiwi Adi
Universitas Islam Sultan Agung
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Journal : Community Empowerment Journal

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Strategi pemasaran mengenai promosi dan packaging pada UMKM Adi, Henny Pratiwi; Pujianto, Ahmad; Az Zukhruf, Alif; Octaviano, Bagas; Rhamadhan, Bintang Fajri; Falah, Fajrul; Azmia, Ghefira Raras Nur; Istighfah, Jafifah Mega Nur; Wanti, Novita Rizka; Agustina, Rizqa Dwi
Community Empowerment Journal Vol. 1 No. 4 (2023)
Publisher : CV. Yudhistt Fateeh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61251/cej.v1i4.32

Abstract

Usaha Mikro Kecil dan Menengah merupakan salah satu tulang punggung perekonomian nasional di Indonesia. Salah satu masalah yang sering terjadi pada pelaku UMKM yaitu kemasan yang sederhana dan kurangnya promosi terkait produk UMKM. Salah satu Program KKN yaitu memberdayakan dan mengedukasi UMKM mengenai tata cara promosi dan packaging produk dengan baik. Kegiatan ini dilakukan di Desa Curugsewu, Kecamatan Patean, Kabupaten Kendal, Jawa Tengah Indonesia. Metode Pelaksanaan mencakup survei lapangan dan sosialisasi langsung yang melibatkan 20 pelaku UMKM. Hasil survei didapat bahwa kurangnya pemahaman Masyarakat tentang teknologi digital yang mengakibatkan kesulitan dalam melakukan promosi melalui media sosial dan membuat packaging yang menarik. Sehingga pelaksanaan KKN ini berperan penting dalam memberikan wawasan kepada pelaku UMKM mengenai tata cara promosi dan packaging dengan baik. Micro, Small and Medium Enterprises are one of the backbones of the national economy in Indonesia. One of the problems that often occurs in MSME actors is simple packaging and lack of promotion related to MSME products. One of the Community Service Programs in Empowering and educating MSMEs regarding proper promotion and product packaging procedures. This activity was carried out in Curugsewu Village, Patean District, Kendal Regency, Central Java, Indonesia. The implementation method includes field surveys and direct outreach involving 20 MSME actors. The survey results foundtheta the public’s lack of understanding of digital technology resulted in difficulties in promoting through social media and making attractive packaging. So that the implementation of KKN plays an important role in providing insight to MSME actors regarding proper promotion and packaging procedures.
Co-Authors A Khamid A.A. Ketut Agung Cahyawan W Abdul Rochim Abdul Rochim Agung Susanto Agustina, Rizqa Dwi Aini, Irvita Asri Andi Bongawali Andika, Reno Antonius Antonius Az Zukhruf, Alif Azmia, Ghefira Raras Nur Candra Irawan Chairurraziqin, Maulvi Debi, Yoga Tegar Ardi Dhamang Budi Cahyono Dirga Asmara Putra Diva Hestrada Rizki Pradiga Djoko Susilo Adhy Eko Muliawan Satrio, Eko Muliawan Esti Santoso Falah, Fajrul Fateh BENDAHMANE Gunarto Gunarto Hakiim, Chevy Helmi Hermin Poedjiastoeti Hermin Poedjiastoeti Heru Sulistyo Idrus Idrus Ignatius Sudarsono Ija, Lulu Isnaini Imam  Wahyudi Istighfah, Jafifah Mega Nur Jonathan PLANCHOT Jorge Jansen Juny Andry Sulistyo Kartono Wibowo, Kartono Khakim, Ahmad Nur Kusumadewi, Adlina Martomo, M Maxime LENOIR Moch Faiqun Ni’am Moh. Faiqun Ni’am Muhammad Abdul Khalim Muhammad Afif Ridwan Muhammad Zahran Fakhri Mukmin, Niki Afidah Muliawan, Eko Nahdatunnisa, Nahdatunnisa Ni'am, Moh Faiqun Niam, Moh Faiqun Octaviano, Bagas Pentenga, Tom Joy Perdana, Haris Athiya Prasetyo, Adil Farhan Pratama, Daffa Aditya Pratikso Pratikso Pujianto, Ahmad Rachmat Mudiyono Rachmat Mudiyono, Rachmat Rhamadhan, Bintang Fajri Rick Heikoop Rifqi Brilyant Arief Rizal Arif Setiawan Rusmiyanto, Dedy S Imam Wahyudi S. Imam Wahyudi S. Imam Wahyudi Saifullah Candra Sulistiyo samsul arifin Saputri, Pungky Lela Sayfuddin, S. Senoputro, Rifqy Anggoro Slamet Imam Wahyudi Slamet Imam Wahyudi, Slamet Imam Son Haji Sri Anik, Sri Sunarna Sunarna Suwandrianto, Dedik Tahir, M. Arzal Turrohmah, Annisa Ulum, Muhammad Miftakhul Wahyudi, Rahmatia Sarah Wanti, Novita Rizka Wawan Setiawan Wibowo, Ardi Yonamastuti, Ervina Zainal Alim Adiwijaya, Zainal Alim