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All Journal Buletin Agrohorti Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Pengabdian Masyarakat Asia Procedia : Studi Kasus dan Intervensi Psikologi Dharmas Education Journal (DE_Journal) Jurnal Administrasi Pemerintahan Desa SEMESTA: Journal of Science Education and Teaching Southeast Asian Journal of Islamic Education
ummah, kuntum khaira
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Journal : Jurnal Kajian Pariwisata dan Bisnis Perhotelan

 1 
Pengaruh E-Service Quality dan Trust Terhadap Keputusan Pembelian Jasa Kamar di Platform Traveloka pada Hotel Bintang 3 di Kota Padang Ummah, Kuntum Khaira; Adrian, Arif; Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i2.69872

Abstract

Based on data from Traveloka in booking rooms at 3 Star Hotels in Padang City, there was instability reservation from December 2022 to June 2023 and there was also customer dissatisfaction with customers who made online room reservations which caused a lack of customer trust in Traveloka. This research aims to analyze the influence of e-service quality and trust on the decision to purchase a room at Traveloka (study of a 3-star hotel in Padang City). The type of research that the author conducted was quantitative using an associative approach, this was used to determine the influence of E-Service Quality (X1), Trust (X2), on Purchasing Decisions (Y). The population of this research is Traveloka customers who make room reservations via the Traveloka Site at 3 Star Hotels in Padang City. The sample for this research consisted of 350 respondents and used a sampling technique, namely a non-probability sampling technique using purposive sampling. The independent variables examined in this research are E-Quality Service and Trust for the dependent variable, namely Purchase Decisions using PLS-SEM analysis techniques and data descriptions. The results of this research show that the E-Quality Service and Trust variables have a positive effect on purchasing decisions.
Co-Authors Abdul Aziz Abdullah, Habbieb Aisyani, Neirista Apriaminanda, Dwipo Arief Muttaqiin Arif Adrian Arif, Makruf Al Daffa, Baihaqqi Davit Rahmadan Dewi, Sepni Linda Dirmansyah, Irud Eka Maulidiya, Sherly Haq, Rosyida Rahmatul Hariyadi Herdhata Agusta Imam Muslimin Indah Sari Indrawati, Nur Diana Kurniawan, Jupri Dwi Mardhiah, Hayatul Miftahurridho, Muhammad Toha Miqdad, Miqdad Mirza, Averroes Monica Prima Sari Nora Eka Putri Nurmaliah, Yayah Pradina, Widia Ayu Putri, Megawati Sa'idah, Ghina Samariadi, Samariadi Setiawan, Intan Masruroh Sholeh, Lukman Siti Khadijah Sutiah Sutiah Wahyuni, Febri Youmil Abrian Zulfikar Jayakusuma