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Wahidi, Kemala Rita
Universitas Esa Unggul, Jakarta, Indonesia
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Journal : journal of comprehensive science

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Pengaruh Dukungan Psikososial, KIE dan Fasilitas Layanan Kesehatan terhadap Keputusan Ibu Hamil dalam Memilih ANC dan Persalinan Fernando Pausoan Gultom, Doddy; Rita Wahidi, Kemala; Nofierni, Nofierni
Journal of Comprehensive Science Vol. 4 No. 3 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i3.3087

Abstract

This study aims to analyze the role of Social Media Marketing as a moderation variable on the influence of psychosocial support, health communication, information and education (KIE), and health facilities on pregnant women's decisions in choosing Antenatal Care (ANC) and childbirth services at Petukangan General Hospital. Psychosocial support, which includes emotional and social support from family and health workers, plays an important role in lowering anxiety and improving the comfort of pregnant women. In addition, an effective KIE is able to increase the understanding of mothers-to-be regarding the risks and available health care options. Health facilities at Petukangan Hospital, including medical equipment, hygiene, and comfort of the treatment room, are also important aspects that affect the preferences of pregnant women. This study found that Social Media Marketing has a significant role as a moderation variable. With the right utilization, social media can be an effective platform to disseminate information about the quality of hospital services and facilities, so that it can influence the decision of pregnant women. The results of the analysis showed that the combination of psychosocial support, good information and education, quality health facilities, and effective marketing through social media increased the tendency of pregnant women to choose Petukangan Hospital as the place of delivery. This study underscores the importance of the right social media marketing strategy in improving hospital competitiveness in the digital era. Recommendations are given for Petukangan Hospital to strengthen digital marketing strategies to maximize the positive influence on the decisions of potential patients, especially among pregnant women.
Co-Authors Adam Barlian Trisnadi Agusdini Banun Aida, Mus Anastina Tahjoo Andry Andry At Thaariq, Pertiwi Aulia Rahman Hakim, Ari Benny Chairuddin Cahyarini, Cahyarini Dedi Haryanto Dhita Widya Putri Dian, Wahyuni Dieni Ananda Putri Duta Liana Endang Ruswanti Endang Triyani Kusuma Widyawati Erfa, Roro Kusnabilla Erry Yudhya Erry Yudhya Mulyani Fachturohman, Mochamad Arfan Farida Farida Febri Dian Morina Feggy Ekatama Anggela Fernando Pausoan Gultom, Doddy Fifi Tandion Gina Fadhilah Gultom, Doddy Fernando Pausoan Hadiyani, Ai Hariyanto, Ari Hasyim Herlinawati Herlinawati Hexanini, Clara Pelita Sri Hutapea, Fresley Indriaty, Julia Jhon perry B Simanjuntak Johanes JUS’AT, IDRUS Kusumapradja, Rokiah Linda Mirawati Luxandre Agung Marsela Marsela MF. Arrozi Adhikara Mohamad Reza Hilmy Muh. Tan'iem Nawawi Muhammad Fachrur Rozi, Muhammad Fachrur Murtiani, Farida Mus Aida Mutiara Meilyn Pane Natsir Nugroho Nesya Noer Kemalasari Nofierni Nofierni, Nofierni Nurmaini Nurmaini Pamungkas, Idrus Jus’at Pamungkas, Winda Novita Pathiussina, Rimba Trishuta Paula Tjatoerwidya Anggarina Ramli Saibun Hasudungan Resti Mulya Sari Rian Adi Pamungkas Rina Anindita Rina Mutiara Rokiah Kusumapraja Rolianna Harianja Romadhona, Suci Silvia Ayu Rianti Silviana Mustikawati, Intan Sri Setia Utami Sriyani Sriyani Susanti, Vivi Tandion, Fifi Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Titi Sundari Tuti Ona Wekadigunawan, Cri Sajjana Prajna WIDAWATI, WAHYU Yaputra, Steven Kristianto Yusuf Enril Fathurrohman