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All Journal JURNAL MANAJEMEN AGRIBISNIS Analisis Kebijakan Pertanian AGRIMOR Panrita Abdi - Jurnal Pengabdian pada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Paspalum: Jurnal Ilmiah Pertanian Jurnal Hexagro Journal Of Management Science (JMAS) PRIMA: Journal of Community Empowering and Services Agriprimatech Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Analisis Kebijakan Pertanian Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ilmiah Agribios MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agroteksos Journal Of Human And Education (JAHE) Agribusiness Journal JAS (Journal of Animal Science) AGRIC paradigma agribisnis
Sipayung, Boanerges Putra
Department Of Agribusiness, Faculty Of Agriculture, Universitas Timor, Kefamenanu
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal Of Management Science (JMAS)

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Consumers Decision and Preference of Dry Sliced Arecas in Border Area (A Case Study in North Central Timor Regency) Yoseph Daniel Jemai; Boanerges Sipayung; Umbu Joka; Dudi Septiadi
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.126

Abstract

People in North Central Timor Regency used the areca as their customary symbol and a pivotal part of their daily social life. This study aims to describe the factors affecting people's decision and preference to consume dry sliced areca nut sold in the market near the North Central Timor border. The population of this study was 259.000 people in the north-central Timor regency. As many as 360 people were recruited as the study samples using Isaac Michael's table with 10% margin of error. The study was conducted between December 2021 and February 2022. The collected data were analyzed using qualitative descriptive and logistic regression analysis techniques. This study found that age, gender, psychological factor, taste, and texture simultaneously affect consumers' decision in consuming dry sliced areca nuts. Age and texture were found to significantly affect the consumers' decisions in the North Central Timor Regency. Meanwhile, the texture was found to affect consumers' preference in selecting the dry sliced areca nut.
Co-Authors Achmad S Maulana Adolfianus Nino Adolfianus Nino Agustinus Bria Laka Agustius Nubatonis Anunut, Jefrianto Azor Yulianus Tefa Bira, Gerson Frans Bria, Deseriana Carla Krisanti Fios Carolus Emerik Kato Charles Venerius Lisnahan Charles Venirius Lisnahan Dennis Mark Onuigbo Dian I Y Ribka Stefanie Wongso, Paini Sri Widyawati, Tarsisius D B Fenny A K, Evelyn L W, Dian I Y Dira Asri Pramita Dudi Septiadi Elisabeth Ananda Putri Alupan Elsiana Adelvita Painneon Elviani Seran Ermelinda L. Nahak Fallo, Yosefina Marice Febrya Christin Handayani Buan Fobia, Theodorus Fransiskus Dewa Kadju Fransiskus Yulius Dhewa Kadju Funan, Anselma Ose Gerson Frans Bira Gumelar, Asep Ikhsan Hadi Santoso Laurentinus Hyldegardis Naisali Imanuel Seran Indah Epriliati Jullyo G Rohi Kia, Kristoforus Wilson Klau, Anggelina Delviana Kolo, Kristina Kolo, Maria Magdalena Kristina Kolo Kristoforus Wilson Kia Kristoforus Wilson Kia Kune, Simon Juan Laurentinus, Hadi Santoso Leto, Grasela Ona Mau Ludowika Jessye Jelita Ninu Lukas Pardosi Manalu, Adelya I Manek, Seprianus Septian Maria Apriana Manehat Marianus Asa Marinus Kofi Marsela Kono Marsianus Falo Martha Sandrina Foeh Mata, Meri Halsiana Matoneng, Ody Maulana, Achmad Subchiandi Maulana, Achmad Subciandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Misail Epainetus Silla Misail Epainetus Silla Nabuasa, Mirna Nali, Randi Natalia Desy Djata Ndua Neonbeni, Eduardus Yosef Nubatonis, Agustinus Obenu, Rosa Virginia Deletir Paebesi, Anselina Dasilva Paini Sri Widyati Paulus Klau Tahuk Pramita, Dira Asri Prihantini, Campina Illa Primus Ena Kaet Rahmanta Ginting Risna Erni Yati Adu Rofina K. Besa Seran, Ermina Anita Siahaan, Desta Gloria Silla, Misail Epainetus Taena, Werenfidus Talan, Veronika Sofia Jaquelin Tefa, Azor Y Thaal, Elisa M. Theodorus Fobia Tlali, Valentina Inda Tobing*, Wilda Lumban Umbu Joka Werenfridus Taena Wilda L. Tobing, Wilda Wilda Lumban Tobing Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yoseph Daniel Jemai Yumina Naat Zofar Agluis Banunaek