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All Journal JURNAL MANAJEMEN AGRIBISNIS AGRIEKONOMIKA Analisis Kebijakan Pertanian AGRIMOR Panrita Abdi - Jurnal Pengabdian pada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Paspalum: Jurnal Ilmiah Pertanian Jurnal Hexagro Journal Of Management Science (JMAS) PRIMA: Journal of Community Empowering and Services Agriprimatech Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Analisis Kebijakan Pertanian Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ilmiah Agribios MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agroteksos Journal Of Human And Education (JAHE) Agribusiness Journal JAS (Journal of Animal Science) AGRIC paradigma agribisnis
Sipayung, Boanerges Putra
Department Of Agribusiness, Faculty Of Agriculture, Universitas Timor, Kefamenanu
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Journal : agriekonomika

 1 
Characteristics of farmers and marketing strategies of citrus fruits west miomaffo district Bria, Lambertus Nesi; Bai, Maria Xaveria; Soi, Maria Nelde; Sipayung, Boanerges Putra; Maulana, Achmad Subchiandi
Agriekonomika Vol 13, No 1: April 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i1.22581

Abstract

The main obstacles in citrus fruit farming in West Miomaffo District are education, farmer experience, age, marketing aspects are factors in the problem of decreasing production and farmer income. The purpose of the study is a marketing strategy for citrus fruits through a characteristic approach of farmers. Data collection in the form of primary, secondary data and FGD methods. The analysis was carried out in a qualitative descriptive manner. The results showed (1) the characteristics of male farmers had a percentage of 56%, age 35%, family dependents 59%, elementary school education level of 60%, farming experience of 34%, and land area of 56%. (2) citrus fruit marketing strategies; 1) products consist of, product range, quality, and size; 2) price; price lists, discounts, payment periods and immediate terms; 3) promotions; sales promotion, public relations, and direct marketing; 4) premises; channels, coverage, location, and transportation. The conclusion of the research is that by increasing farmer education and expanding land area, it can improve quality, size, price, expand marketing channels and have a wider scope of marketing locations.
Co-Authors Achmad S Maulana Adolfianus Nino Adolfianus Nino Agustinus Bria Laka Agustius Nubatonis Anunut, Jefrianto Azor Yulianus Tefa Bai, Maria Xaveria Bato, Maria Magdalena Bira, Gerson Frans Bria, Deseriana Bria, Lambertus Nesi Carla Krisanti Fios Carolus Emerik Kato Charles Venerius Lisnahan Charles Venirius Lisnahan Dennis Mark Onuigbo Dian I Y Ribka Stefanie Wongso, Paini Sri Widyawati, Tarsisius D B Fenny A K, Evelyn L W, Dian I Y Dira Asri Pramita Dudi Septiadi Elisabeth Ananda Putri Alupan Elsiana Adelvita Painneon Elviani Seran Ermelinda L. Nahak Fallo, Yosefina Marice Febrya Christin Handayani Buan Fobia, Theodorus Fransiskus Dewa Kadju Fransiskus Yulius Dhewa Kadju Funan, Anselma Ose Gerson Frans Bira Gumelar, Asep Ikhsan Hadi Santoso Laurentinus Hyldegardis Naisali Imanuel Seran Indah Epriliati Jullyo G Rohi Kia, Kristoforus Wilson Klau, Anggelina Delviana Kolo, Kristina Kolo, Maria Magdalena Kristina Kolo Kristoforus Wilson Kia Kristoforus Wilson Kia Kune, Simon Juan Laurentinus, Hadi Santoso Leto, Grasela Ona Mau Ludowika Jessye Jelita Ninu Lukas Pardosi Manalu, Adelya I Manek, Seprianus Septian Maria Apriana Manehat Marianus Asa Marinus Kofi Marsela Kono Marsianus Falo Martha Sandrina Foeh Mata, Meri Halsiana Matoneng, Ody Maulana, Achmad Subchiandi Maulana, Achmad Subciandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Misail Epainetus Silla Misail Epainetus Silla Nabuasa, Mirna Nali, Randi Natalia Desy Djata Ndua Neonbeni, Eduardus Yosef Nubatonis, Agustinus Obenu, Rosa Virginia Deletir Paebesi, Anselina Dasilva Paini Sri Widyati Paulus Klau Tahuk Pramita, Dira Asri Prihantini, Campina Illa Primus Ena Kaet Rahmanta Ginting Risna Erni Yati Adu Rofina K. Besa Seran, Ermina Anita Siahaan, Desta Gloria Silla, Misail Epainetus Soi, Maria Nelde Taena, Werenfidus Talan, Veronika Sofia Jaquelin Tefa, Azor Y Thaal, Elisa M. Theodorus Fobia Tlali, Valentina Inda Tobing*, Wilda Lumban Umbu Joka Werenfridus Taena Wilda L. Tobing, Wilda Wilda Lumban Tobing Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yoseph Daniel Jemai Yumina Naat Zofar Agluis Banunaek