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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Creative Research Management Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi JPM: JURNAL PENGABDIAN MASYARAKAT JURNAL ILMIAH GLOBAL EDUCATION Journal of Applied Sciences in Travel and Hospitality Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia Society
Alimin, Erina
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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The Effect of Promotion, Brand Image and Social Media on Customer Purchase Decision at Fritto Chicken Sumarsono Alimin, Erina; Tanny , Felix Emmanuel
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2546

Abstract

The promotion activity carried out during the year 2023 at Fritto Chicken Sumarsono Branch in Medan were found to be quite a lot, but the promotions conducted on social media platforms through Fritto chicken accounts show a limited reach to customers, resulting in a lack of awareness and participation in purchase decision. Does Promotion have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Does brand image have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Does social media have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Do Promotion, brand image and social media have simultaneous effect on customer purchase decision at Fritto Chicken Sumarsono branch. This research uses quantitative research. The sample in this study was 97 respondents with the criteria: Costumers who are above 18 years old, Gender Male and Female, Customers who have made purchases at least once at Fritto Chicken Sumarsono. The basic data for this study was collected through interviews with the supervisor and surveys administered to customers of the Fritto Chicken Sumarsono branch in Medan. The research and analysis conducted with validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, the multiple linear regression. The research results show that Promotion has partial effect on the consumer purchase decision. Brand image has partial effect on the consumer purchase decision. Social media has partial effect on the consumer purchase decision. Promotion, brand image, and social media effect customer purchase decision simultaneously at Fritto Chicken Sumarsono branch.
The Influence of Customer E-Service, Information Quality, and Customer Privacy on Shopee’s Customer Loyalty with Customer Satisfaction as the Intervening Variable in Medan Alimin, Erina; Jocelyn, Ivana
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2547

Abstract

At present, a wide range of sectors and industries employ technology information for their operations, specifically in the area of electronic e-commerce. Shopee Pte. Ltd., operating under the trade name Shopee, is a worldwide technology corporation headquartered in Singapore that specializes in electronic commerce and Shopee emerges as the leading e-commerce platform in Indonesia during the initial quarter of 2023. However, Shopee's customer e-service, information quality, and customer privacy still has problems even though they are currently the leading e-commerce company. Researchers must therefore analyse the factors of the variables that influence customer loyalty with customer satisfaction as the intervening variable in order to endure the industry's intense competition. The sample in this study was 97 respondents .The sample itself was being collected using purposive sampling and distributed to customers that using Shopee in the last 2 years The sample itself was being collected using purposive sampling and distributed to customers that using Shopee in the last 2 years. The result of this research has shown that customer e-service, information quality, and customer privacy have a significant influence on customer loyalty with customer satisfaction as the intervening variable. Writers recommend Shopee to provide its customers with regular updates on its privacy policies, invest in customer education to educate customers on the importance of data privacy, and introducing more privacy-enhancing technology, and investing more in their employees, particularly in customer e-service
Co-Authors Abdullah, Siti Intan Nurdiana Wong Ahmad Fadli Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Ali Syah Putra Amin Hou Aprih Santoso Arief Rachman Barick Ahmad Setiawan, Barick Ahmad Ciptawan, Ciptawan Debora Tambunan Djakasaputra, Arifin Djunaidi, Firman Gazali Donny Dharmawan Edward, Yusuf Ronny Fadillah, Tri Dessy Ferliyanti , Herlina Frans Sudirjo Gurhanawan, Gurhanawan Hendrayani, Eka Herbenita, Herzalina Hermawan Hermawan Ismail, Andy Jocelyn, Ivana Juliana Juliana Khong, Rifin Kosasih, Hengky Lila Maria Kaban Luh Komang Candra Dewi Meilani Meilani, Meilani Mila Diana Sari, Mila Diana Muhamad Risal Tawil Nasib Nuri Aslami Sabalius Uhai Saputra, Jumadil Sari, Efti Novita Sattar Sattar, Sattar Siti Alhamra Salqaura Susanti, Melly Susanto Susanto Susilowati, Teti Tanny , Felix Emmanuel Toni, Nagian Yanti Setianti