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All Journal Pembaharuan Hukum JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Mandiri CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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Pengaruh Content marketing Dan E-WOM Terhadap Brand awareness Serta Implikasinya Pada Keputusan Pembelian Top One Produk Kecantikan di TikTokShop Erika Riski Henri; Savira Salsabillah; Hermanto Hutagalung; Imelda Mardayanti
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1601

Abstract

Perkembangan video-commerce, khususnya TikTokShop, telah mengubah komunikasi pemasaran dan perilaku konsumen. Penelitian ini menganalisis pengaruh content marketing dan Electronic Word of Mouth (E-WOM) terhadap brand awareness serta implikasinya pada keputusan pembelian produk kecantikan Glad2Glow di TikTokShop. Penelitian menggunakan pendekatan kuantitatif dengan purposive sampling terhadap 100 pengguna TikTokShop yang pernah berinteraksi dengan konten Glad2Glow. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan Partial Least Squares (PLS) dengan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap brand awareness dan keputusan pembelian, serta brand awareness berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya, E-WOM tidak berpengaruh signifikan terhadap brand awareness maupun keputusan pembelian, dan brand awareness tidak memediasi hubungan tersebut. Temuan ini menegaskan bahwa content marketing menjadi faktor utama yang mendorong keputusan pembelian secara langsung pada ekosistem video-commerce.   The rapid growth of video-commerce, particularly TikTokShop, has transformed marketing communication and consumer behavior. This study examines the effects of content marketing and Electronic Word of Mouth (E-WOM) on brand awareness and their implications for purchasing decisions of Glad2Glow beauty products on TikTokShop. A quantitative approach was employed using purposive sampling of 100 TikTokShop users who had interacted with Glad2Glow content. Data were collected through Likert-scale questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS 3.0. The results indicate that content marketing has a positive and significant effect on both brand awareness and purchasing decisions, while brand awareness significantly influences purchasing decisions. In contrast, E-WOM has no significant effect on brand awareness or purchasing decisions, and brand awareness does not mediate these relationships. The findings confirm that content marketing is the primary driver of purchasing decisions in the video-commerce ecosystem.
UNFAIR BUSINESS PRACTICES TOWARDS CONSUMERS IN THE DIGITAL ERA: BETWEEN REGULATION AND REALITY Imelda Mardayanti
Journal of International Islamic Law, Human Right and Public Policy Vol. 3 No. 4 (2025): December
Publisher : PT. Radja Intercontinental Publishing

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Abstract

The digital era has radically transformed the business landscape, creating an ecosystem that offers unprecedented transactional convenience alongside structural vulnerabilities for consumers. This journal critically analyzes the discrepancy between existing regulatory frameworks and the rapidly evolving reality of unfair business practices in Indonesia's digital space. Employing normative legal research methods and a critical approach, this study conducts horizontal and in-depth examinations of various forms of exploitative practices, including dark patterns, algorithmic bias, personalized dynamic pricing, review manipulation, and systematic violations of personal data. The research findings reveal that despite Indonesia's legal foundations such as Law Number 8 of 1999 concerning Consumer Protection, Law Number 19 of 2016 concerning Electronic Information and Transactions, and Law Number 27 of 2022 concerning Personal Data Protection, significant implementation gaps persist. Structural barriers include the pace of technological innovation outpacing legislative responses, information and technological asymmetry between businesses and regulators, technical difficulties in gathering evidence, low consumer digital literacy, and fragmentation among law enforcement institutions. This journal concludes that a more adaptive and proactive digital consumer protection paradigm is necessary. The proposed policy recommendations include: (1) more responsive and specific regulatory reform through the issuance of implementing technical regulations; (2) strengthening institutional capacity and inter-authority synergy through establishing integrated task forces; (3) consumer empowerment through digital literacy education and developing online dispute resolution (ODR) mechanisms; and (4) encouraging self-regulation and ethics by design principles among businesses. These findings contribute to the academic discourse on consumer law in the digital age and provide policymakers with a roadmap to bridge the gap between regulation and reality.
Pengaruh Kepemimpinan, Komunikasi dan Pengembangan Karir terhadap Produktivitas Kerja Karyawan BANK BPR NBP 18 Enri Hotmaida Rumapea; Dedi Koko Herianto; Mangasi Sinurat; Imelda Mardayanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11152

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, komunikasi, dan pengembangan karir terhadap produktivitas kerja karyawan Bank BPR NBP 18. Penelitian dilatarbelakangi oleh belum tercapainya target produktivitas kerja Account Officer selama periode Juli–Desember 2025, yang menunjukkan perlunya identifikasi faktor-faktor yang memengaruhi produktivitas kerja. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas 36 Account Officer Bank BPR NBP 18, dengan teknik pengambilan sampel menggunakan metode sensus sehingga seluruh populasi dijadikan responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda yang didahului dengan uji validitas, reliabilitas, dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap produktivitas kerja (t = 2,109; p = 0,043), demikian pula komunikasi yang berpengaruh positif dan signifikan (t = 2,355; p = 0,025). Sebaliknya, pengembangan karir tidak berpengaruh signifikan terhadap produktivitas kerja (t = 0,402; p = 0,691). Secara simultan, kepemimpinan, komunikasi, dan pengembangan karir berpengaruh signifikan terhadap produktivitas kerja (F = 15,741; p < 0,001) dengan koefisien determinasi sebesar 59,6%, yang menunjukkan bahwa ketiga variabel mampu menjelaskan sebagian besar variasi produktivitas kerja. Penelitian ini menyimpulkan bahwa peningkatan produktivitas kerja di Bank BPR NBP 18 lebih dipengaruhi oleh kepemimpinan yang efektif dan komunikasi organisasi yang baik, sehingga kedua aspek tersebut perlu menjadi prioritas dalam pengelolaan sumber daya manusia.
THE INKLUSIRKULAR MODEL FOR INCLUSIVE GREEN ECONOMIC WELL BEING Didik Gunawan; Willy Cahyadi; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

Indonesia faces an escalating waste management crisis, with national waste generation reaching 35–38 million tons annually and only 32–40% managed formally. The 2025 North Sumatra flash floods, which claimed over 1,100 lives, highlighted how uncontrolled waste accumulation in drainage systems exacerbates hydrometeorological disasters. In medium-sized cities like Tebing Tinggi, where daily waste generation reaches 120–150 tons and landfill capacity is overloaded, the informal sector—comprising waste pickers and small-scale recyclers—plays a critical yet marginalized role in material recovery. This study aims to design, develop, and validate the INKLUSIRKULAR Model, an inclusive circular economy framework that bridges formal and informal sectors to reduce unmanaged waste, mitigate flood risks, and enhance inclusive green economic well-being. Using a convergent parallel mixed-method design, the study combines Structural Equation Modeling-Partial Least Squares (SEM-PLS) with 250 respondents and Participatory Action Research (PAR) involving 20 key informants, including waste pickers, environmental agencies, MSMEs, and flood-affected communities. The SEM-PLS results reveal that economic feasibility (β = 0.318), environmental sustainability (β = 0.306), and social justice (β = 0.294) are the strongest direct predictors of inclusive green economic well-being, explaining 63.5% of variance (R² = 0.635). Partial mediation analysis confirms that community economic empowerment mediates the effects of environmental sustainability and social justice, while waste-based innovation mediates economic feasibility and environmental sustainability. However, economic feasibility does not significantly empower communities collectively, indicating that institutional interventions are required beyond individual income gains. The PAR findings demonstrate that circular waste banks with formal recognition for waste pickers serve as the key mechanism for integrating informal actors. The study contributes a validated multi-dimensional theoretical framework for inclusive green economic well-being and provides evidence-based policy recommendations for medium-sized cities in developing countries.
PENGARUH KOMUNIKASI DAN PENGEMBANGAN KARIR TERHADAP PRODUKTIVITAS KERJA KARYAWAN BANK BPR NBP 18 Enri Hotmaida Rumapea; Dedi Koko Herianto; Mangasi Sinurat; Imelda Mardayanti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.7024

Abstract

Abstract: This study aims to analyze the influence of communication and career development on the work productivity of employees at Bank BPR NBP 18. The research is motivated by the unachieved work productivity targets of Account Officers during the period of July–December 2025, which indicates the need to identify factors affecting work productivity. This study employs a quantitative approach using a survey method. The research population consists of 36 Account Officers at Bank BPR NBP 18, with the sampling technique using the census method so that the entire population is used as respondents. Data were collected through questionnaires and analyzed using classical assumption tests, coefficient of determination, and hypothesis testing using the t-test and F-test. The results indicate that communication has a positive and significant effect on work productivity. Similarly, career development has a positive and significant effect on work productivity. Simultaneously, communication and career development have a significant effect on work productivity, which indicates that both variables together are able to explain the variation in employee work productivity. Keywords: Communication, Career Development, Work Productivity, Rural Bank (BPR).   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi dan pengembangan karir terhadap produktivitas kerja karyawan Bank BPR NBP 18. Penelitian dilatarbelakangi oleh belum tercapainya target produktivitas kerja Account Officer selama periode Juli–Desember 2025, yang mengindikasikan perlunya identifikasi faktor-faktor yang memengaruhi produktivitas kerja. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas 36 Account Officer Bank BPR NBP 18, dengan teknik pengambilan sampel menggunakan metode sensus sehingga seluruh populasi dijadikan responden. Data dikumpulkan melalui kuesioner dan dianalisis uji asumsi klasik, koefisien determinasi dan pengujian hipotesisi menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa komunikasi berpengaruh positif dan signifikan terhadap produktivitas kerja, pengembangan karir berpengaruh positif dan signifikan terhadap produktivitas kerja, Secara simultan, komunikasi dan pengembangan karir berpengaruh signifikan terhadap produktivitas kerja, yang mengindikasikan bahwa kedua variabel tersebut secara bersama-sama mampu menjelaskan variasi produktivitas kerja karyawan. Kata kunci: Komunikasi, Pengembangan Karir, Produktivitas Kerja, Bank Perkreditan Rakyat.
Co-Authors Alfina Yusra Alif Tromi Gulo Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Dedi Koko Herianto Deva Afandi Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Enri Hotmaida Rumapea Erika Riski Henri Ermayori Lumban Raja Fatimah Dinda Khairani Febrian Reinaldy Siahaan Fitrianingsih, Fitrianingsih Gunawan, Didik Hadi Purwanto Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hermanto Hutagalung Hulu, Fonaha Huswatun Fatimah Ibnu Hadi Indriani Nainggolan Ingan Malem Tarigan Irham Lubis Ismail Ismail Ivana Supi Al Amudi Junfrian Hangoluan Lumban gaol Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Mangasi Sinurat Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Purba, Rakhmawati Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rahmad Mugi Pramana Rapat Piter Sony Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rifka Tamara Hutabarat Rizka Dina Aditya Rusmewahni Rusmewahni Rusmewahni Sarwoto SARWOTO SARWOTO Sarwoto Sarwoto Savira Salsabillah Sinaga, Eka Mayastika Sri Devi Hariani Suriani Suriani Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Willy Cahyadi Willy Cahyadi Yenni Arfah Yenni Arfah