Garuda - Garba Rujukan Digital

The Role of Digital Advertising in the 2024 Indonesian Presidential Election Muhammad Maulana; Inas Hamdan Billah; Muhammad Fathier Alkahfie; Akhirul Aminulloh
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Advertising is one of the strategies widely used by companies in promoting their products or services to the public. The functions of advertising are to provide information that makes consumers aware of a brand, persuade consumers to try the advertised product or service, maintain consumer memory of the advertised product or service, as an added value to the advertised product, and as a companion to efforts made by the company in terms of promotion. In the rapid development of technology, this also affects the advertising strategies carried out, one of which is by using mass media, such as television, radio, magazines and newspapers. Mass media itself comes from the word media, which is a tool or means used to convey from communicators to audiences while "mass" refers to a formless collectivity, whose components are difficult to distinguish messages from one another. There are also six perspectives in terms of seeing the role of mass media, namely as a means of learning to know various events, a mirror of various events in society and the world, which reflects what it is, as a filter or gatekeeper that selects various things, as a guide in presenting various information and ideas to the audience, and as an interlocutor or partner so that interactive communication occurs. The use of mass media in advertising has its own function and is considered more effective because it can reach a larger audience so that messages or advertisements carried out are more effective on marketing targets, build brand image, increase brand awareness, and even influence consumer behavior in purchasing a product.

Stereotip Pemukim Terhadap Mahasiswa Pendatang dalam Perspektif Antar Budaya Studi di Malang Suprapto, Budi; Aminulloh, Akhirul; Cholil, Ahmad
Sospol Vol. 10 No. 1 (2024): Januari-Juni
Publisher : Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jurnalsospol.v10i1.29807

Penelitian ini bertujuan untuk mengungkap bentuk-bentuk stereotip penduduk pemukim terhadap keberadaan mahasiswa pendatang dari Papua terhadap: 1) kebersihan lingkungan; 2) norma dan kebiasaan yang berlaku; 3) tingkat inklusivitas mereka, di tengah masyarakat di mana mereka tinggal. Kehadiran mahasiswa dari Papua di pemukiman yang berdekatan dengan kampus cukup menonjol. Bagi penduduk setempat (pemukim) kehadiran mereka secara langsung bisa menguntungkan secara ekonomi, yaitu dengan menyediakan tempat indekos. Tetapi secara sosial dapat menimbulkan permasalahan sosial tersendiri, karena sering terjadi pergesekan antara nilai dan kebiasaan yang dibawa oleh mahasiswa pendatang dan nilai dan kebiasaan pemukim. Jika pergesekan tersebut tidak memperoleh titik temu, maka akan melahirkan stereotip antara yang satu terhadap yang lain. Untuk mengungkap permasalahan tersebut, peneliti menggunakan pendekatan teori komunikasi antara budaya dan metode deskriptif survei. Peneliti menemukan bahwa rata-rata pemukim menaruh stereotip negatif terhadap mahasiswa asal Papua berkait dengan hal-hal yang disebutkan di awal. Melalui wawancara, peneliti juga memperoleh informasi bahwa masyarakat setingkat Rukun Tetangga (RT) dan Rukun Warga (RW) tertentu di lokasi penelitian, sepakat untuk tidak lagi menerima mahasiswa indekos dari Papua.

Generation Z and Digital Ecology: The Role of TikTok in Environmental Campaigning by Pandawara Group Aminulloh, Akhirul; Qorib, Fathul; Hakim, Lukman
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.32930

Pandawara Group is a community of young environmental activists who have gained widespread attention for their waste cleanup campaigns in Indonesia. Pandawara Group utilizes the social media platform TikTok to reach a larger audience. This research aims to explore how digital technology and social media are used and influence environmental action among Generation Z. Using a qualitative approach, this research analyzes the content strategy of the TikTok social media platform. Through a qualitative approach, this research analyzes their content strategy in the context of digital ecology. The research examined eight TikTok videos with the highest number of likes on Pandawara Group's account to evaluate user engagement patterns and content elements that support campaign effectiveness. In addition, interviews were conducted with Pandawara followers at Tribhuwana Tunggadewi University to explore their perceptions of Pandawara's hygiene campaign through digital platforms. The results showed that Pandawara's authentic and visually appealing content successfully moved audiences, especially the younger generation, towards environmental activism. The study also found that their strategy of emotional storytelling and community engagement created a strong bond with their followers. In addition, the viral nature of their content significantly extended the reach of the message to a global audience. The discussion in this study highlights how such digital strategies are instrumental in creating sustainable impact for environmental advocacy. The conclusion of this study is that digital platforms are highly effective for strengthening grassroots environmental movements and suggests further research on the role of social media in ecological advocacy.

Industri Buzzer dan Polarisasi Politik di Era Digital: Perspektif Ekonomi Politik Media Syadila, Ayu Valysha; Quinna, Masayu Syakira; Auliya, Shofwah Hilyatul; Aminulloh, Akhirul
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 1 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.01.3

Buzzers are employed as tools to sustain political power, wherein media owners and other political actors provide incentives to buzzers in the form of financial rewards or political appointments. This practice frequently violates provisions of the Electronic Information and Transactions Law (ITE Law) and has the potential to foster a hegemonic view that politics is inherently about provocation and mutual attacks. Although the ITE Law was originally designed to ensure safety and comfort in online communication, in practice—particularly within the context of the buzzer industry—it can be manipulated as an instrument to serve various vested interests. This study focuses on how media owners mobilize the masses into buzzers to influence multiple spheres of life, including politics, public policy, and social domains. The primary objective of this research is to understand and analyze the impact of buzzer practices on political polarization and social stability within society. A descriptive qualitative approach is employed, using literature review analysis to explore in depth the relationship between the buzzer industry and political polarization as a consequence of social media usage, from the perspective of the political economy of media. The findings indicate that buzzers intensify political polarization through agenda-setting strategies and the commodification of opinion. Within the political economy framework, the practice of political buzzers also contributes to the reproduction of power imbalances in the digital space.

Political Gimmicks on Social Media in the 2024 Indonesian Presidential Election Aminulloh, Akhirul; Ananda, Kun Sila; Anzari, Prawinda Putri; Fianto, Latif; Qorib, Fathul
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p74-96

Political gimmicks have become a trendy yet controversial term in the 2024 presidential election contest. Instead of conveying the vision and mission of presidential candidates, political gimmicks only present and show skin packaging rather than substance. This research aims to reveal the practices of political gimmicks on social media in the 2024 Indonesian presidential election contestation using critical discourse analysis as a method. This method is used to reveal ideology and power relations from gimmicks that appear on social media. Data collection in this study used documentation techniques, in the form of data collection from social media X during the period December 2023 - February 2024. The study's findings demonstrate that the Republic of Indonesia's 2024 presidential and vice-presidential candidates' political communication efforts on social media X are mired in creating symbols disconnected from meaningful and substantial ideas. Drawing on Erving Goffman’s dramaturgical theory, this study frames political gimmicks as "front stage" performances designed to manipulate voter perceptions, obscuring substantive political agendas. Political communication for presidential candidates has shifted from addressing social issues and strengthening democracy to becoming manipulative tactics aimed at winning votes

Vigilantisme Digital dalam Aksi Boikot Produk Israel di Media Sosial Ningrum, Ayu Jelita; Aminulloh, Akhirul
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.487

Digital vigilantism is vigilante activity on social media. The act of watching each other and hate speech that occurs in the digital space that is left unchecked can become a manifestation of conflict in the public sphere. This article aims to discuss the social construction of pro and contra groups in digital social movements. This article is the result of a literature review or literature review that explains the phenomenon of digital vigilntism as a social conflict that occurs on social media. The method used is library research, with data obtained from books, mass media articles, research journals, and social media documentation. The results of this literature study show that digital vigilantism is a social conflict that occurs in digital space. Digital vigilantism is a vigilante action carried out between netizens, in the form of netizen journalism, online provocation (online trolling), naming and shaming. The lack of awareness to respect other people's choices or decisions can be evaluated and improved to build clear digital norms. Digital norms can be a boundary and foundation for social media users, especially Indonesians, to become more polite and critical users. Abstrak Vigilantisme digital merupakan kegiatan main hakim sendiri di media sosial. Aksi saling mengawasi dan ujaran kebencian yang terjadi di ruang digital yang dibiarkan saja dapat menjadi manifestasi terjadinya konflik di ruang publik. Artikel ini bertujuan untuk membahas konstruksi sosial terhadap kelompok pro dan kontra dalam gerakan sosial digital. Artikel ini merupakan hasil dari kajian literatur atau kajian pustaka yang menjelaskan fenomena vigilntisme digital sebagai konflik sosial yang terjadi di media sosial. Metode yang digunakan adalah studi pustaka (library research) yang datanya diperoleh dari buku, artikel media massa, jurnal-jurnal penelitian, dan dokumentasi media sosial. Hasil studi pustaka ini menunjukkan bahwa vigilantisme digital merupakan konflik sosial yang terjadi dalam ruang digital. Vigilantisme digital merupakan tindakan main hakim sendiri yang dilakukan antar warganet, yang berupa aksi jurnalisme warganet/netizen (netizen journalism), aksi provokasi online (online trolling), memberi penamaan dan mempermalukan (naming and shaming). Rendahnya kesadaran untuk menghormati pilihan atau keputusan orang lain dapat menjadi evaluasi dan perbaikan untuk membangun norma digital yang jelas. Norma-norma digital dapat menjadi batasan dan landasan untuk pengguna media sosial, khususnya yang merupakan masyarakat Indonesia, agar dapat menjadi pengguna yang lebih sopan dan kritis.

Propaganda and Myth: Discourse Battle on Social Media in the Indonesian Presidential Election Aminulloh, Akhirul; Artaria, Myrtati Dyah; Setiamandani, Emei Dwinanarhati
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2130

Propaganda on social media in the 2019 Indonesian presidential election became the arena for the discourse and narrative battle between the issues of communism and the caliphate that centered on presidential candidates Joko Widodo and Prabowo Subianto. Myth-based propaganda techniques manipulate discourse in order to influence public opinion. This study used Fairclough's critical discourse analysis method with a research object focusing on the issue of communism and the caliphate in social media. The data was collected using a variety of documentation techniques, including intertextuality, literature study, and tweets posted on the Twitter platform between January and March of 2019. The data analysis technique used three dimensions of Fairclough's critical discourse analysis: description, interpretation, and explanation. The results of this study indicate that the discourse battle of Joko Widodo as a communist henchman and Prabowo Subianto as pro-caliphate is propaganda to manipulate public opinion on social media to win the 2019 presidential election. The discourse about the PKI revival if Joko Widodo wins is moved by status quo groups and radical Islamic groups such as FPI and HTI, while the discourse on establishing a caliphate system in Indonesia if Prabowo Subianto wins is moved by nationalist jargon groups. Discourses about the PKI revival and the caliphate system’s establishment are myths in the form of narratives periodically produced and reproduced for political reasons. Despite evidence to the contrary, supporters continue to believe in this myth. Abstrak Propaganda di media sosial dalam pemilihan presiden Indonesia tahun 2019 menjadi arena pertarungan wacana dan narasi antara isu komunisme dan khilafah yang berpusat pada pasangan calon presiden Joko Widodo dan Prabowo Subianto. Penelitian ini menggunakan metode analisis wacana kritis Fairclough dengan objek penelitian yang berfokus pada isu komunisme dan khilafah di media sosial. Data dikumpulkan menggunakan berbagai teknik dokumentasi, termasuk intertekstualitas, studi pustaka, dan cuitan yang diunggah di platform Twitter antara Januari dan Maret 2019. Teknik analisis data menggunakan tiga dimensi analisis wacana kritis Fairclough. Hasil penelitian ini menunjukkan bahwa pertarungan wacana Joko Widodo sebagai antek komunis dan Prabowo Subianto sebagai pro-khilafah adalah propaganda untuk memanipulasi opini publik di media sosial untuk memenangkan pemilihan presiden 2019. Wacana kebangkitan PKI jika Joko Widodo menang digerakkan oleh kelompok status quo dan kelompok Islam radikal seperti FPI dan HTI, sedangkan wacana pembentukan sistem khilafah di Indonesia jika Prabowo Subianto menang digerakkan oleh kelompok jargon nasionalis. Wacana kebangkitan PKI dan pembentukan sistem khilafah merupakan mitos dalam bentuk narasi yang diproduksi dan direproduksi secara berkala untuk kepentingan politik.

Vigilantisme Digital dalam Aksi Boikot Produk Israel di Media Sosial Ningrum, Ayu Jelita; Aminulloh, Akhirul
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.487

Digital vigilantism is vigilante activity on social media. The act of watching each other and hate speech that occurs in the digital space that is left unchecked can become a manifestation of conflict in the public sphere. This article aims to discuss the social construction of pro and contra groups in digital social movements. This article is the result of a literature review or literature review that explains the phenomenon of digital vigilntism as a social conflict that occurs on social media. The method used is library research, with data obtained from books, mass media articles, research journals, and social media documentation. The results of this literature study show that digital vigilantism is a social conflict that occurs in digital space. Digital vigilantism is a vigilante action carried out between netizens, in the form of netizen journalism, online provocation (online trolling), naming and shaming. The lack of awareness to respect other people's choices or decisions can be evaluated and improved to build clear digital norms. Digital norms can be a boundary and foundation for social media users, especially Indonesians, to become more polite and critical users. Abstrak Vigilantisme digital merupakan kegiatan main hakim sendiri di media sosial. Aksi saling mengawasi dan ujaran kebencian yang terjadi di ruang digital yang dibiarkan saja dapat menjadi manifestasi terjadinya konflik di ruang publik. Artikel ini bertujuan untuk membahas konstruksi sosial terhadap kelompok pro dan kontra dalam gerakan sosial digital. Artikel ini merupakan hasil dari kajian literatur atau kajian pustaka yang menjelaskan fenomena vigilntisme digital sebagai konflik sosial yang terjadi di media sosial. Metode yang digunakan adalah studi pustaka (library research) yang datanya diperoleh dari buku, artikel media massa, jurnal-jurnal penelitian, dan dokumentasi media sosial. Hasil studi pustaka ini menunjukkan bahwa vigilantisme digital merupakan konflik sosial yang terjadi dalam ruang digital. Vigilantisme digital merupakan tindakan main hakim sendiri yang dilakukan antar warganet, yang berupa aksi jurnalisme warganet/netizen (netizen journalism), aksi provokasi online (online trolling), memberi penamaan dan mempermalukan (naming and shaming). Rendahnya kesadaran untuk menghormati pilihan atau keputusan orang lain dapat menjadi evaluasi dan perbaikan untuk membangun norma digital yang jelas. Norma-norma digital dapat menjadi batasan dan landasan untuk pengguna media sosial, khususnya yang merupakan masyarakat Indonesia, agar dapat menjadi pengguna yang lebih sopan dan kritis.

Propaganda and Myth: Discourse Battle on Social Media in the Indonesian Presidential Election Aminulloh, Akhirul; Artaria, Myrtati Dyah; Setiamandani, Emei Dwinanarhati
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2130

Propaganda on social media in the 2019 Indonesian presidential election became the arena for the discourse and narrative battle between the issues of communism and the caliphate that centered on presidential candidates Joko Widodo and Prabowo Subianto. Myth-based propaganda techniques manipulate discourse in order to influence public opinion. This study used Fairclough's critical discourse analysis method with a research object focusing on the issue of communism and the caliphate in social media. The data was collected using a variety of documentation techniques, including intertextuality, literature study, and tweets posted on the Twitter platform between January and March of 2019. The data analysis technique used three dimensions of Fairclough's critical discourse analysis: description, interpretation, and explanation. The results of this study indicate that the discourse battle of Joko Widodo as a communist henchman and Prabowo Subianto as pro-caliphate is propaganda to manipulate public opinion on social media to win the 2019 presidential election. The discourse about the PKI revival if Joko Widodo wins is moved by status quo groups and radical Islamic groups such as FPI and HTI, while the discourse on establishing a caliphate system in Indonesia if Prabowo Subianto wins is moved by nationalist jargon groups. Discourses about the PKI revival and the caliphate system’s establishment are myths in the form of narratives periodically produced and reproduced for political reasons. Despite evidence to the contrary, supporters continue to believe in this myth. Abstrak Propaganda di media sosial dalam pemilihan presiden Indonesia tahun 2019 menjadi arena pertarungan wacana dan narasi antara isu komunisme dan khilafah yang berpusat pada pasangan calon presiden Joko Widodo dan Prabowo Subianto. Penelitian ini menggunakan metode analisis wacana kritis Fairclough dengan objek penelitian yang berfokus pada isu komunisme dan khilafah di media sosial. Data dikumpulkan menggunakan berbagai teknik dokumentasi, termasuk intertekstualitas, studi pustaka, dan cuitan yang diunggah di platform Twitter antara Januari dan Maret 2019. Teknik analisis data menggunakan tiga dimensi analisis wacana kritis Fairclough. Hasil penelitian ini menunjukkan bahwa pertarungan wacana Joko Widodo sebagai antek komunis dan Prabowo Subianto sebagai pro-khilafah adalah propaganda untuk memanipulasi opini publik di media sosial untuk memenangkan pemilihan presiden 2019. Wacana kebangkitan PKI jika Joko Widodo menang digerakkan oleh kelompok status quo dan kelompok Islam radikal seperti FPI dan HTI, sedangkan wacana pembentukan sistem khilafah di Indonesia jika Prabowo Subianto menang digerakkan oleh kelompok jargon nasionalis. Wacana kebangkitan PKI dan pembentukan sistem khilafah merupakan mitos dalam bentuk narasi yang diproduksi dan direproduksi secara berkala untuk kepentingan politik.

WACANA DAN CITRA POLITIK KANDIDAT PRESIDEN 2024 DI MEDIA SOSIAL Aminulloh, Akhirul; Fianto, Latif
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 3 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i3.2837

The 2024 presidential election is still one year away. However, the clamor about who the presidential candidate or candidate is is already busy on social media. Social media has become a venue for discourse battles between presidential candidates in influencing public opinion. This study aims to analyze the political discourse and image of the 2024 presidential candidates on social media. This research uses the critical discourse analysis method from Faiclough. This method is used to reveal the ideology and power relations behind a discourse on social media. This research was conducted on the social media Twitter with a focus on the issue of Indonesia's cancellation as host of the U20 World Cup by FIFA and its impact on the political image of the 2024 presidential candidates. Data was taken with the help of NodeXL software to describe conversations about the issue that is the focus of this research. Data collection was carried out using documentation techniques in the form of tweets on the Twitter platform during the period 21-28 March 2023 and literature study. The results of this research show that the issue of the Israeli National Team's arrival in Indonesia for the U20 World Cup has become a battle for political discourse on social media influencing public opinion. This discourse became very political when it gave rise to debate which ended in support and rejection of the arrival of the Israeli National Team. This happens because support or rejection of this issue can be linked to the popularity and electability of political figures who will run as presidential candidates in the political contestation approaching 2024. However, the discourse of rejection of the arrival of the Israeli National Team has influenced the electability of the three presidential candidatesPemilihan presiden tahun 2024 masih satu tahun lagi. Namun, riuh gemuruh siapa calon atau kandidat presidennya sudah ramai di media sosial. Media social menjadi ajang pertarungan wacana antar kandidat presiden dalam mempengaruhi opini public. Studi ini bertujuan untuk menganalisis wacana dan citra politik kandidat presiden 2024 di media sosial. Penelitian ini menggunakan metode critical discourse analysis dari Faiclough. Metode ini digunakan untuk mengungkap ideologi dan relasi kuasa dibalik sebuah wacana di media social. Penelitian ini dilakukan pada media social Twitter dengan fokus pada isu pembatalan Indonesia sebagai tuan rumah piala dunia U20 oleh FIFA dan pengaruhnya terhadap citra politik kandidat presiden 2024. Data diambil dengan bantuan software NodeXL untuk menggambarkan percakapan tentang isu yang menjadi focus dalam penelitian ini. Pengumpulan data dilakukan dengan teknik dokumentasi berupa twit di platform Twitter selama periode 21-28 Maret 2023 dan studi pustaka. Hasil penelitian ini menunjukkan bahwa isu kedatangan Timnas Israel di Indonesia dalam rangka Piala Dunia U20 telah menjadi pertarungan wacana politik di media sosial memengaruhi opini publik. Wacana ini menjadi sangat politik ketika menimbulkan perdebatan yang berujung pada dukungan dan penolakan terhadap kedatangan Timnas Israel. Hal ini terjadi karena dukungan maupun penolakan isu ini bisa dikaitkan dengan popularitas dan elektabilitas tokoh politik yang akan maju menjadi calon presiden dalam kontestasi politik menjelang 2024. Walau bagaimana pun, wacana penolakan terhadap kedatangan Timnas Israel telah memengaruhi elektabilitas ketiga calon presiden tersebut

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