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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRONIDA Klasikal: Journal of Education, Language Teaching and Science Jurnal Sains Indonesia Petanda : Jurnal Ilmu Komunikasi dan Humaniora The Journal Of English Teaching For Young And Adult Learners Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Ilmiah Nusantara Jurnal Dinamika Ilmu Komunikasi J-CEKI JURNAL SOSIAL TERAPAN (JSTR)
Marithasari, Harries
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Peningkatan Minat Peduli Lingkungan Masyarakat Desa Buduan melalui Pelatihan Urban Farming dengan Media Tanam Hidrogel Afifah, Ulil Azmi Nurlaili; Lestari, Fitriani Eka Puji; Manalu, Doni Sahat Tua; Marithasari, Harries; Rusmiyati, Henny
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.2.217-223

Abstract

Buduan Village, located in Suboh District, Situbondo Regency, East Java, is developing by continuously keeping up with the times so that rice fields are turned into buildings and structures. Buduan Village people's awareness of the environment still needs to grow, even though green open land is decreasing. Urban farming is introduced to the community to care for the environment and provide knowledge regarding several ways to grow crops on increasingly narrow land. Hydrogel is a planting medium in urban farming techniques that is easy to introduce to the public to increase interest in planting. The IPB Vocational School Homecoming Lecturer Team provided urban farming training using a planting system using hydrogel to the people of Buduan Suboh Village. This training activity aims to increase people's interest in planting. The training was carried out by providing urban farming material and continued with direct planting practice using hydrogel planting media. The Buduan Village Community attended this training from the Family Empowerment and Welfare (PKK) group and the Azzaidah recitation group; a total of 33 participants took part in the training. The results of this training provide knowledge about urban farming to the people of Buduan Suboh Village and the urban farming system. Planting using hydrogel media is implemented by the community in their respective home areas as an initial initiation into caring for the environment.
ENHANCING ENGLISH COMMUNICATION SKILLS FOR COMMUNITY EMPOWERMENT IN MULYAHARJA TOURISM VILLAGE Resmayasari, Ira; Barus, Irma Rasita Gloria; Marithasari, Harries; Widodo, Gatot; Muttaqin, Ilham Arief
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 6 No 3 (2024): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v6i3.1215

Abstract

This study examined the enhancement of English communication skills among adults working in Mulyaharja’s Tourism Village, with the aim of empowering the community through improved language proficiency. Adopting Beeton’s Active Community Tourism Development Model, which emphasizes empowering local communities through active participation, the study involved 18 adult participants and four English instructors from the College of Vocational Studies of IPB University. Using a combination of questionnaires and a pre-test/post-test design, the research assessed participants’ language skills and perceptions before and after the training. The findings revealed a significant improvement in post-test scores, with an average increase of 50%, indicating the program’s effectiveness in fostering language skills. Participants reported high satisfaction rates, with 82% recognizing the relevance of the training to their professional and personal lives. These outcomes underscore the role of English proficiency in enhancing interactions with foreign tourists and supporting community development. Feedback also highlighted high motivation levels, as participants valued the training’s applicability to their roles, while observational notes captured challenges faced, offering insights into areas for future training improvements. The research highlights the potential of targeted English training in rural tourism contexts to strengthen community empowerment and communication skills, suggesting that future programs could benefit from extended courses and follow-up sessions to consolidate learning.
Analisis SWOT dalam Optimalisasi Penyebaran Informasi Internal KG Media Nurferdiany, Intan Putri; Wijaya, Abung Supama; Marithasari, Harries
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6168

Abstract

This study aims to analyse the role of KG Media's Public Relations in optimising internal information dissemination through digital communication strategies implemented on the Instagram account @dailyatkgmedia. In addition, this study was conducted to improve on previous research that did not use SWOT analysis to optimise KG Media's internal information dissemination. The method used in this study is descriptive qualitative with data collection techniques in the form of observation, interviews, and active participation of the author during an internship at KG Media. The analysis focuses on how digital communication strategies are used to optimise the dissemination of KG Media's internal information, strengthen internal communication, increase employee engagement, and build organisational identity and culture. The SWOT analysis approach used in this study aims to identify the strengths, weaknesses, opportunities, and threats that affect the effectiveness of KG Media's internal communication strategies. The results of the study show that the main strength of KG Media's Public Relations lies in its ability to utilise digital platforms, produce informative and emotionally valuable content, and keep up with digital trends.
PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) UNTUK PEMBUATAN CAPTION MEDIA SOSIAL DALAM PENGEMBANGAN PROMOSI DIGITAL DI SAUNG ELING BOGOR Taufan Latif, Alfa; Camila Hamdani, Tasya; Marithasari, Harries; Bachtiar, Willy; Dharmawan, Leonard; Supama Wijaya, Abung; Kuntoro, Diadji
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.%p

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kampung Wisata Saung Eling, Kelurahan Mulyaharja, Kota Bogor, dengan tujuan meningkatkan keterampilan digital masyarakat dalam memanfaatkan teknologi Artificial Intelligence (AI) untuk pembuatan caption media sosial. Saung Eling sebagai destinasi wisata berbasis komunitas memiliki potensi besar dalam promosi digital, namun masih menghadapi tantangan dalam konsistensi narasi dan kreativitas konten. Melalui pelatihan ini, peserta diperkenalkan pada konsep dasar AI, teknik membuat prompt yang efektif, dan praktik menggunakan aplikasi seperti ChatGPT, Gemini, Canva AI, dan CapCut AI. Peserta belajar menulis caption dengan pendekatan storytelling, engagement, dan penggunaan hashtag yang relevan. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membuat caption yang menarik, informatif, dan sesuai dengan karakter wisata lokal. Kegiatan ini menjadi bentuk kontribusi nyata Program Studi Komunikasi Digital dan Media dalam penguatan literasi digital masyarakat menuju promosi pariwisata yang berkelanjutan.
Strategi Kreatif Penulis dalam Menjaga Brand Image PT. Highend Multimedia Indonesia Azza, Aulia; Pranata, Rici Tri Harpin; Marithasari, Harries
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6114

Abstract

This study thoroughly analyzes the implementation of creative strategies carried out by PT. Highend Multimedia Indonesia to maintain its brand image. The main focus is on the use of exclusivity and authority as pillars of branding. This research uses mix methods, in which researchers were actively involved during a four-month internship. The results show that the writing strategy based on Positioning Theory proved to be very effective in increasing reader engagement. This success was validated by the achievement of an article titled “When $1,000 Bag Charms Become the Latest Small Luxury in the Retail World”. The article broke into the Top 3 Viewa in terms of views in August 2025, strongly reinforcing the brand's position as a credible and authoritative source of information in its industry. The main conclusion of this study is that consistency in positioning is an absolute strategic key. To maintain and enhance this authority, investing in premium research tools is highly recommended. This consistency and research support will ensure PT. Highend Multimedia Indonesia continues to excel in its exclusive narrative.
Co-Authors Abung Supama Wijaya, Abung Supama Asty Khairi Inayah Syahwani Azza, Aulia Bachtiar, Willy Bayu Suriaatmaja Suwanda Camila Hamdani, Tasya Dhika Prita Hapsari Fauzan, Farhan Febri Astuti, Vivien Firman Muhammad Basar Heryudianto Vibowo Husyairi, Khoirul Aziz Ira Resmayasari Irma Rasita Gloria Barus Kartiman, Roni Kuntoro, Diadji Leonard Dharmawan Lestari, Fitriani Eka Puji M. Fadli Manalu, Doni Sahat Manalu, Doni Sahat Tua Muttaqin, Ilham Arief Novinuryani Putri, Sosa Nurferdiany, Intan Putri Ramdani, Guruh Renny Soelistiyowati Rici Tri Harpin Pranata Riski, Astari Rusmiyati, Henny Salsabila, Davina Elmaliya Sesar Husen Santosa Sulistiwati, Erni Supama Wijaya, Abung Suriaatmaja Suwanda, Bayu Suwanda, Bayu Suriaatmaja Syahwani, Asty Taufan Latif, Alfa Tekad Urip Pambudi Sujarnoko Tirtana, Arif Ulil Azmi Nurlaili Afifah Wahyu Budi Priatna Widodo, Gatot