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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRONIDA Klasikal: Journal of Education, Language Teaching and Science Jurnal Sains Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Petanda : Jurnal Ilmu Komunikasi dan Humaniora The Journal Of English Teaching For Young And Adult Learners Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Ilmiah Nusantara Jurnal Dinamika Ilmu Komunikasi Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
Marithasari, Harries
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ENHANCING ENGLISH COMMUNICATION SKILLS FOR COMMUNITY EMPOWERMENT IN MULYAHARJA TOURISM VILLAGE Resmayasari, Ira; Barus, Irma Rasita Gloria; Marithasari, Harries; Widodo, Gatot; Muttaqin, Ilham Arief
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 6 No 3 (2024): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v6i3.1215

Abstract

This study examined the enhancement of English communication skills among adults working in Mulyaharja’s Tourism Village, with the aim of empowering the community through improved language proficiency. Adopting Beeton’s Active Community Tourism Development Model, which emphasizes empowering local communities through active participation, the study involved 18 adult participants and four English instructors from the College of Vocational Studies of IPB University. Using a combination of questionnaires and a pre-test/post-test design, the research assessed participants’ language skills and perceptions before and after the training. The findings revealed a significant improvement in post-test scores, with an average increase of 50%, indicating the program’s effectiveness in fostering language skills. Participants reported high satisfaction rates, with 82% recognizing the relevance of the training to their professional and personal lives. These outcomes underscore the role of English proficiency in enhancing interactions with foreign tourists and supporting community development. Feedback also highlighted high motivation levels, as participants valued the training’s applicability to their roles, while observational notes captured challenges faced, offering insights into areas for future training improvements. The research highlights the potential of targeted English training in rural tourism contexts to strengthen community empowerment and communication skills, suggesting that future programs could benefit from extended courses and follow-up sessions to consolidate learning.
Analisis SWOT dalam Optimalisasi Penyebaran Informasi Internal KG Media Nurferdiany, Intan Putri; Wijaya, Abung Supama; Marithasari, Harries
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6168

Abstract

This study aims to analyse the role of KG Media's Public Relations in optimising internal information dissemination through digital communication strategies implemented on the Instagram account @dailyatkgmedia. In addition, this study was conducted to improve on previous research that did not use SWOT analysis to optimise KG Media's internal information dissemination. The method used in this study is descriptive qualitative with data collection techniques in the form of observation, interviews, and active participation of the author during an internship at KG Media. The analysis focuses on how digital communication strategies are used to optimise the dissemination of KG Media's internal information, strengthen internal communication, increase employee engagement, and build organisational identity and culture. The SWOT analysis approach used in this study aims to identify the strengths, weaknesses, opportunities, and threats that affect the effectiveness of KG Media's internal communication strategies. The results of the study show that the main strength of KG Media's Public Relations lies in its ability to utilise digital platforms, produce informative and emotionally valuable content, and keep up with digital trends.
PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) UNTUK PEMBUATAN CAPTION MEDIA SOSIAL DALAM PENGEMBANGAN PROMOSI DIGITAL DI SAUNG ELING BOGOR Taufan Latif, Alfa; Camila Hamdani, Tasya; Marithasari, Harries; Bachtiar, Willy; Dharmawan, Leonard; Supama Wijaya, Abung; Kuntoro, Diadji
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.%p

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kampung Wisata Saung Eling, Kelurahan Mulyaharja, Kota Bogor, dengan tujuan meningkatkan keterampilan digital masyarakat dalam memanfaatkan teknologi Artificial Intelligence (AI) untuk pembuatan caption media sosial. Saung Eling sebagai destinasi wisata berbasis komunitas memiliki potensi besar dalam promosi digital, namun masih menghadapi tantangan dalam konsistensi narasi dan kreativitas konten. Melalui pelatihan ini, peserta diperkenalkan pada konsep dasar AI, teknik membuat prompt yang efektif, dan praktik menggunakan aplikasi seperti ChatGPT, Gemini, Canva AI, dan CapCut AI. Peserta belajar menulis caption dengan pendekatan storytelling, engagement, dan penggunaan hashtag yang relevan. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membuat caption yang menarik, informatif, dan sesuai dengan karakter wisata lokal. Kegiatan ini menjadi bentuk kontribusi nyata Program Studi Komunikasi Digital dan Media dalam penguatan literasi digital masyarakat menuju promosi pariwisata yang berkelanjutan.
Strategi Kreatif Penulis dalam Menjaga Brand Image PT. Highend Multimedia Indonesia Azza, Aulia; Pranata, Rici Tri Harpin; Marithasari, Harries
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6114

Abstract

This study thoroughly analyzes the implementation of creative strategies carried out by PT. Highend Multimedia Indonesia to maintain its brand image. The main focus is on the use of exclusivity and authority as pillars of branding. This research uses mix methods, in which researchers were actively involved during a four-month internship. The results show that the writing strategy based on Positioning Theory proved to be very effective in increasing reader engagement. This success was validated by the achievement of an article titled “When $1,000 Bag Charms Become the Latest Small Luxury in the Retail World”. The article broke into the Top 3 Viewa in terms of views in August 2025, strongly reinforcing the brand's position as a credible and authoritative source of information in its industry. The main conclusion of this study is that consistency in positioning is an absolute strategic key. To maintain and enhance this authority, investing in premium research tools is highly recommended. This consistency and research support will ensure PT. Highend Multimedia Indonesia continues to excel in its exclusive narrative.
Preferensi dan Kesiapan Guru dalam Implementasi Kegiatan Bercocok Tanam Menggunakan Media Hidrogel dan Vertikultur di Sekolah Inklusi Sinar Indonesia, Kota Bogor Manalu, Doni Sahat Tua; Rusmiyati, Henny; Afifah, Ulil Azmi Nurlaili; Marithasari, Harries
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2346

Abstract

Indonesia still faces challenges in achieving food self-sufficiency, while the younger generation's interest in agriculture is declining. The Sinar Indonesia Inclusive School in Bogor is one of the inclusive educational institutions that facilitates children with special needs from various economic backgrounds. This activity aims to analyze teacher preferences for farming activities and their implementation strategies in schools after participating in training related to planting with hydrogel and vertical cultivation. This preference analysis method uses a quantitative approach using a questionnaire in the form of a Google Form to teachers, implemented from July to November 2025. The results show that the majority of teachers have a high interest and positive perception of farming activities, and that teacher understanding and readiness have increased after the training on hydrogel and vertical cultivation. Overall, the analysis results support the strengthening of inclusive and environment-based learning approaches at the Sinar Indonesia Inclusive School.ABSTRAKIndonesia masih menghadapi tantangan dalam mencapai swasembada pangan, sementara minat generasi muda terhadap pertanian semakin menurun. Sekolah Inklusi Sinar Indonesia di Bogor menjadi salah satu wadah pendidikan inklusif yang memfasilitasi anak-anak berkebutuhan khusus dari berbagai latar belakang ekonomi. Kegiatan ini bertujuan untuk menganalisis preferensi guru terhadap kegiatan bercocok tanam dan strategi implementasinya di sekolah setelah mengikuti pelatihan terkait menanam dengan hydrogel dan vertikultur. Metode analisis preferensi ini menggunakan pendekatan kuantitatif dengan menggunakan kuesioner yang dalam bentuk google form kepada guru, dilaksanakan dari bulan Juli hingga November 2025. Hasil menunjukkan bahwa mayoritas guru memiliki minat tinggi dan persepsi positif terhadap kegiatan bercocok tanam, serta meningkatnya pemahaman dan kesiapan guru setelah pelatihan tentang hidrogel dan vertikultur. Secara keseluruhan, hasil analisis mendukung penguatan pendekatan pembelajaran inklusif dan berbasis lingkungan di Sekolah Inklusi Sinar Indonesia.
STRATEGI KONTEN VISUAL DALAM PENYAJIAN MATERI PELATIHAN KEPEGAWAIAN DI KEMENTERIAN KESEHATAN Haqqi, Muhammad; Tri Harpin Pranata, Rici; Marithasari, Harries
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51336

Abstract

Advances in digital technology are driving changes in the delivery of information and training materials, including within the government sector. Visual content has become an important communication strategy for enhancing the effectiveness of material delivery, making it more engaging, communicative, and easy to understand. This study aims to analyze visual content strategies in the presentation of civil service training materials at the Center for Civil Service Competency Development (P2KA) of the Ministry of Health. The method used in this study is a qualitative method employing a descriptive approach. Data were collected through participatory observation, semi-structured interviews, and documentation of the visual material development process within the P2KA environment. The results indicate that visual content strategies at P2KA are implemented through three main stages: planning, production, and team collaboration. The planning process involves evaluation, research, and coordination between content developers and visual designers. Content production utilizes various visual media such as presentations, infographics, posters, booklets, and animated videos. Additionally, supportive team collaboration contributes to the effectiveness of material production. The use of visual content has proven to enhance participants’ understanding of training materials. However, further strengthening is needed in the areas of visual standardization, team integration, and more measurable effectiveness evaluation to ensure the visual content can perform more effectively and sustainably.
PERAN CAMERA PERSON DAN PENERAPAN TEKNIK HEADROOM DALAM KEGIATAN PRODUKSI AUDIOVISUAL DI TELKOM VIRALS Febriansyah, Zhorif; Bachtiar, Willy; Marithasari, Harries
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53385

Abstract

This study aims to analyze the roles and challenges of a camera person, as well as the application of headroom techniques, in audiovisual production activities at Telkom VirALS. This research employs a descriptive qualitative approach. Data were collected through active participation during Field Work Practice (PKL) from January 26 to May 10, 2026, direct observation, interviews, and literature studies. The results indicate that the role of a camera person at Telkom VirALS encompasses three production stages based on Gerald Millerson's (2009) theory: pre-production (equipment preparation, area setup, and run through), production (capturing images and coordinating with the switcherman), and post-production (managing and backing up footage to cloud storage). The primary challenge arises during the production stage, where the camera person must maintain consistent framing and headroom amidst unpredictable talent movements, while rapidly responding to the switcherman's instructions without compromising visual quality. Furthermore, the application of the headroom technique is adapted to the type of shot (such as medium shot or close-up) and integrated with the rule of thirds principle to create a balanced and proportional image composition. Consequently, the application of headroom techniques at Telkom VirALS serves not only an aesthetic function but also as a visual strategy to ensure audience comfort when viewing the broadcast.
Co-Authors Abung Supama Wijaya, Abung Supama Asty Khairi Inayah Syahwani Azza, Aulia Bachtiar, Willy Bayu Suriaatmaja Suwanda Camila Hamdani, Tasya Dhika Prita Hapsari Fauzan, Farhan Febri Astuti, Vivien Febriansyah, Zhorif Firman Muhammad Basar Heryudianto Vibowo Husyairi, Khoirul Aziz Ira Resmayasari Irma Rasita Gloria Barus Kartiman, Roni Kuntoro, Diadji Leonard Dharmawan Lestari, Fitriani Eka Puji M. Fadli Manalu, Doni Sahat Manalu, Doni Sahat Tua Muhammad Haqqi, Muhammad Muttaqin, Ilham Arief Novinuryani Putri, Sosa Nurferdiany, Intan Putri Ramdani, Guruh Renny Soelistiyowati Rici Tri Harpin Pranata Riski, Astari Rusmiyati, Henny Salsabila, Davina Elmaliya Sesar Husen Santosa Siswahyudianto Sulistiwati, Erni Supama Wijaya, Abung Suriaatmaja Suwanda, Bayu Suwanda, Bayu Suriaatmaja Syahwani, Asty Taufan Latif, Alfa Tekad Urip Pambudi Sujarnoko Tirtana, Arif Wahyu Budi Priatna Widodo, Gatot