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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia JOURNAL AGRIBUSINESS AGRIKA E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGROSCIENCE Jurnal Teknologi Terapan Jurnal Ilmu Pertanian Tirtayasa Food ScienTech Journal Abdi-Dharma Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Teknologi dan Industri Pertanian Indonesia Journal of Economic and Economic Education
Dian Anggraeni
Fakultas Pertanian Universitas Sultan Ageng Tirtayasa Jalan Raya Jakarta Km 4 Pakupatan Serang-Banten
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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MAIZE DEVELOPMENT STRATEGY IN SERANG DISTRICT Anton Eka Prasetia; Aliudin Aliudin; Dian Anggraeni
Jurnal Ilmu Pertanian Tirtayasa Vol 4, No 1 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

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Abstract

Peluang peningkatan produksi jagung di Kabupaten Serang masih terbuka lebar baik melalui peningkatan produktivitas maupun perluasan areal tanam, terutama pada lahan kering dan lahan tidur yang belum dimanfaatkan secara optimal. Untuk peningkatan produksi ini dibutuhkan staretegi pengembangan jagung guna menciptakan produksi jagung secara berkelanjutan. Formulasi strategi pengembangan produksi jagung pipilan menggunakan analisis Strength, Weakness, Opportunities, Threath (SWOT). Strategi pengembangan produksi jagung pipilan di Kabupaten Serang yang disusun diharapkan dapat menguntungkan petani (secara mikro) dan pengembangan produksi jagung dapat berdampak terhadap perkembangan dan pertumbuhan wilayah.
THE IMPACT OF PROGRAM FOR INCREASE PRODUCTION AND HORTICULTURAL ADDED VALUE TO THE COMPETITIVENESS OF SHALLOT FARMING IN SERANG REGENCY Dian Anggraeini; Aliudin Aliudin; Jejen Aripin
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28203

Abstract

 Shallots are a strategic commodity in Indonesia. The potential and benefits that shallot have caused the demand for shallots to increase along with the increasing population. Serang Regency has not been able to meet its high demand. The shortage of local shallot production is met by bringing in shallots from outside Serang Regency.  One of the government's efforts to increase shallot production is the implementation of Program Pof the increase in Produces and Value-Added Horticulture, the purpose of the program is to increase shallot production and farmers' income. How the government intervention is assessed, this research aims to analyze the impact of the Horticultural Production and Value-Added Increase Program on the competitiveness of shallot farming in Serang Regency. This research is descriptive-analytic. The sampling method used is purposive. Data collection was carried out through interviews, observations, and documentation. Data analysis using a policy analysis matrix (PAM). The results showed that the program generates private and social benefits of positive value so that the development of the shallot area can continue to run which is beneficial to farmers and the community, the program is also able to increase farmers' income by 57.17 percent.  The value of the government protection indicator is positive, which means that the government has effectively protected shallot farming.  In addition, result research shows that shallot farming under Program P leveling Produces and Value-Added Horticulture has competitiveness through competitive and comparative advantages so the development of shallot areas in Serang Regency deserves to be prioritized in its development. recommended policy recommendations to increase farmers' income and competitiveness through the efficient use of production inputs that refer to technological advice and increase the capacity of human resources and farmer institutions
GIPANG CASSAVA MARKETING STRATEGY (CASE STUDY ON IKM IKA-KE IN PURWAKARTA DISTRICT, CILEGON CITY) Suherna suherna; Dian Anggraeni; Dini Kartika Sari
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28199

Abstract

Gipang cassava is an innovation of one of the local foods from Cilegon, gipang is a traditional food usually made of glutinous rice (one of the rice varieties that only can be found in Asia), peanut, and caramel is one of the local foods from Cilegon. IKA-KE SMI is one of those gipang cassava industries in Cilegon. The food industry is one of the most popular industries. Each industry holds one's own to serve the best product. This research purpose is to analyze the internal and external factors of IKA-KE SMI, formulate alternative strategies that are appropriate to be implemented by IKA-KE SMI, and specify the best alternative strategy for IKA-KE SMI. Data analysis using Matrix IFE and EFE, IE Matrix, SWOT Analysis or SWOT Matrix and QSPM Matrix. The result shows that internal factors have 8 strengths and 6 weaknesses, and external factors have 7 opportunities and 4 threats. Matrix IE shows IKA-KE SMI is in cell II position means that it's in growth and built condition. SWOT Matrix formulate 8 alternative strategies for IKA-KE SMI and QSPM Matrix shows the most recommended alternative with the highest TAS value for IKA-KE SMI to improve promotional campaign and improve online business with a TAS value of 6.825. 
COMPETITIVENESS OF PADDY RICE FARMING TO INCREASE FARMERS' INCOME IN SERANG REGENCY Dian Anggraeini; Aliudin Aliudin; Eka Laelah
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29557

Abstract

Rice is the staple food of most Indonesians, therefore rice as a strategic commodity that must be maintained and regulated by the government. This study aims to: 1) analyze the competitiveness of paddy rice farming in Serang Regency, 2) analyze the impact of government policies on the competitiveness of paddy rice farming in Serang Regency, 3) analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. This study used primary (obtained from respondents related to this study both through observations, interviews, and questionnaires) and secondary (obtained from relevant agencies and scientific publications). The study was conducted in Serang Regency, the number of respondents in this study was 84 people consisting of: Pontang District as many as 27 respondents, Tirtayasa district as many as 29 respondents, and Tanara District as many as 28 respondents. The method in this study is quantitative, the analysis tool used is the Policy Analysis Matrix (PAM). The Policy Analysis Matrix (PAM) is used to analyze the competitiveness of paddy rice farming, analyze the impact of government policies on paddy rice farming, and analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. The results showed that the competitiveness of paddy rice farming is financially (private) and economically (social), has competitiveness comparatively and competitively with PCR and DRC values of paddy rice farming, namely 0.16 and 0.17, respectively. The impact of government policies provides incentives to develop paddy rice farming in Serang Regency reflected by the NPCI value = 0.62; NPCO = 1.015; EPC = 1.03 and SRP = 0.03 which are all positive. This means that the government has effectively protected rice farming in Serang Regency.
KELAYAKAN FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA PUPUK ORGANIK KOTORAN HEWAN DI PROVINSI BANTEN UNTUK MENDORONG SISTEM PERTANIAN BERKELANJUTAN Agus Permana; Aliudin Aliudin; Dian Anggraeni
Jurnal Ilmu Pertanian Tirtayasa Vol 4, No 2 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

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Abstract

Usaha agribisnis pupuk organik kotoran hewan di Provinsi Banten saat ini belum sepenuhnya dapat memenuhi permintaan konsumen yang semakin meningkat sehingga kondisi tersebut menciptakan sebuah peluang untuk mendirikan usaha pupuk organik kotoran hewan di Provinsi Banten. Tujuan dari penelitian ini adalah untuk menganalisis kelayakan usaha secara finansial serta strategi pengembangan. Responden ditentukan secara purposive guna memperoleh data dan informasi dari 5 usaha pengolahan pupuk organik kotoran hewan yang terdapat di Provinsi Banten. Analisis finansial dianalisis berdasarkan nilai NPV, IRR, B/C Rasio dan PP. Hasil penelitian menunjukkan bahwa rata-rata produksi pupuk organik kotoran hewan setiap tahun sebanyak 102.000 ton/tahun, rata-rata pendapatan sebesar Rp 91.301.000 /thn dan penerimaan sebesar Rp 150.500.000 /thn. Hasil perhitungan analisis finansial menunjukkan bahwa NPV rata-rata sebesar Rp.15.018.524. Net B/C Rasio rata-rata sebesar 1,49 Nilai IRR sebesar 19,96%. Nilai Payback period sebesar 3,41 atau titik pengembalian investasi pada saat kegiatan usaha berjalan selama 3 tahun 4 bulan 1 hari, hal ini menunjukkan bahwa berdasarkan kriteria secara finansial, usaha ini layak untuk dilaksanakan. Berdasarkan hasil analisis SWOT, diperoleh empat strategi alternatif. Strategi prioritas dalam pengembangan usaha pupuk organik kotoran hewan adalah meningkatkan pemasaran dengan memperluas pangsa pasar.
PENGARUH VARIASI KAPASITAS PEMANAS TERHADAP KONDISI SUHU DAN KELEMBABAN SERTA DURASI PEMANASAN PADA SCREENHOUSE BERBASIS EVAPORATIVE COOLING SYSTEM Wirenda Sekar Ayu; Muhamad Anda Falahuddin; Windy Hermawan Mitrakusuma; Dian Anggraeni
Jurnal Teknologi Terapan Vol 9, No 1 (2023): Jurnal Teknologi Terapan
Publisher : P3M Politeknik Negeri Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31884/jtt.v9i1.461

Abstract

The unpredictable weather changes in Indonesia cause various problems for the agricultural sector. One of which is the decline in productivity of farmers' crops up to 40% which is caused by non-optimal environmental conditions during the plant growth process. To be able to adapt to these conditions, it is necessary to have an optimal system of environmental conditioning for plant growth. In this research, a screenhouse temperature and humidity conditioning system was designed for the growth of tomato plants as a horticultural commodity with high potential and high economic value in Indonesia. The system design is modeled and tested through simulation on Vensim software by varying the furnace capacity by 4oC/hour, 6oC/hour, and 10oC/hour in order to see its effect on the internal screenhouse temperature and heating duration. Based on the simulation results of system design, the heating rate and duration for each furnace capacity variation are 4.74oC/hour (135 minutes per cycle), 6.9oC/hour (75 minutes per cycle), and 11.76oC/hour (45 minutes per cycle). The furnace capacity value of 10oC/hour is considered to be optimal and more energy efficient because it only requires a heating process for 180 minutes per day to maintain the screenhouse internal temperature in optimal temperature range for tomato plant growth, which is 18 - 24 oC with an offside value of ±0.5 oC. The stable cooling rate value for this system is in the range of 1 – 1.8oC/hour.
Penerapan Hazard Analysis Critical Control Point (HACCP) Pada Produksi Bontot: Pangan Lokal Banten Nia Ariani Putri; Zulfatun Najah; Winda Nurtiana; Dian Anggraeni
Jurnal Teknologi dan Industri Pertanian Indonesia Vol 14, No 1 (2022): Vol. (14) No. 1, April 2022
Publisher : Agricultural Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.842 KB) | DOI: 10.17969/jtipi.v14i1.21654

Abstract

Geographically, the province of Banten is surrounded by the ocean so that the area is rich in processed fish products such as milkfish satay, shredded milkfish, and bontot. Bontot is a Banten’s local food made from payus fish which is considered to be lacking in development. This can be seen mainly in terms of the production process which is still very simple and does not apply good manufacturing practices (GMP). The purpose of this research is to help producer to understand and apply GMP so that the quality of bontot products can be better. The research method used is by conducting a survey using the intensive interview method. The results show that some producers have not implemented GMP in their production process, so that the preparation of the HACCP draft is considered important to assist producers in the production process. Of the several raw materials and production processes that constitute CCP are fish, the process of receiving raw materials, packaging, and storage. Preventive and corrective actions are needed to minimize these hazards. Thus, the mentoring process needs to be carried out in implementing the HACCP that has been prepared to ensure the quality and food safety of the bontot product.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SATE BANDENG (STUDI KASUS SATE BANDENG IBU AMENAH KOTA SERANG) Oktafiyani, Yuni; Pancawati, Juwarin; Anggraeni, Dian
Jurnal Ilmu Pertanian Tirtayasa Vol 5, No 2 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jipt.v5i2.23150

Abstract

AbstrakSate bandeng merupakan makanan tinggi nutrisi yang membuat produk cepat busuk. IKM Sate Bandeng Ibu Amenah membuat sate bandeng frozen agar produk bisa bertahan lebih lama dan memungkin untuk didistribusikan ke luar Kota Serang. Agar dapat mempertahankan dan mendapatkan calon konsumen IKM Ibu Amenah perlu memperhatikan perilaku konsumen. Pengetahuan tentang perubahan perilaku dalam keputusan pembelian yang dipengaruhi faktor kualitas produk, harga, tempat, dan promosi  dapat menjadi pertimbangan dalam penyusunan strategi pemasaran yang tepat. Tujuan penelitian ini untuk mengetahui pengaruh produk, harga, tempat dan promosi terhadap keputusan pembelian sate bandeng Ibu Amenah. Penelitian ini merupakan penelitian deskriptif kuantitatif. Pemilihan sampel menggunakan accidental sampling terhadap 50 responden. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis menunjukkan bahwa variabel produk, harga, tempat dan promosi secara bersama-sama (simultan) berpengaruh signifikan terhadap keputusan pembelian. Namun secara parsial, hanya variabel produk dan harga yang berpengaruh signifikan terhadap keputusan pembelian. Adapun variabel tempat dan promosi tidak berpengaruh signifikan terhadap keputusan pembelian sate bandeng Ibu Amenah.Kata Kunci: keputusan pembelian, harga, produk, sate bandeng,  AbstractMilkfish satay is high in nutrient food which makes the product spoil quickly. SME Sate Bandeng Ibu Amenah makes frozen milkfish satay so that the product can last longer and allows it to be distributed outside Serang City. To retain and get potential customers for SMEs, Mrs. Amenah needs to pay attention to consumer behavior. Knowledge about changes in behavior in purchasing decisions which are influenced by product quality, price, place, and promotion factors can be a consideration in developing appropriate marketing strategies. This study aims to determine the effect of product, price, place, and promotion on the purchasing decision of Ibu Amenah’s milkfish satay. The research is descriptive quantitative, with 50 respondents that selected by accidental sampling. Multiple linear regression analysis was used to find whether changes in product, price, place, and promotion influence purchasing decisions. The results show that simultaneously the product, price, place, and promotion variables have a significant effect on purchasing decisions. But partially, only the product and price variables have a significant influence on Ibu Amenah's milkfish satay purchase decision. The variables of place and promotion variables do not have any significant effect on purchasing decisions.Keywords: buying decision, milky fish satay, price, product 
Analisis Efisiensi Penggunaan Input Produksi Usahatani Padi Sawah (Oryza sativa L.) Di Desa Sukajaya Kecamatan Pontang Kabupaten Serang Arfiansyah, Dicky Nur; Anggraeni, Dian; Saleh, Khaerul
Jurnal Ilmu Pertanian Tirtayasa Vol 6, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jipt.v6i2.26808

Abstract

AbstrakPenelitian ini dilatarbelakangi oleh penurunan jumlah produksi padi yang berfluktuasi pada periode 2018-2022 sehingga menyebabkan rendahnya pendapatan petani di Desa Sukajaya, Kecamatan Pontang, Kabupaten Serang. Penurunan produksi disebabkan oleh ketidakmampuan petani untuk mengalokasikan penggunaan faktor produksi secara optimal sehingga pendapatan yang diterima petani menjadi rendah. Tujuan dari penelitian ini adalah untuk menganalisis besarnya pengaruh penggunaan input produksi, baik dengan menggunakan uji F (simultan) maupun uji t (parsial) terhadap produksi padi serta mengetahui tingkat efisiensi alokatif penggunaan input produksi pada usahatani padi sawah di Desa Sukajaya, Kecamatan Pontang, Kabupaten Serang. Penelitian ini menggunakan metode deskriptif kuantitatif. Pengumpulan data dilakukan dengan menggunakan kuesioner dan wawancara. Teknik pengambilan sampel pada penelitian ini menggunakan teknik simple random sampling dengan jumlah sampel sebanyak 83 petani. Metode pengolahan data yang digunakan adalah analisis fungsi produksi Cobb-Douglas dan analisis efisiensi alokatif. Berdasarkan hasil penelitian menunjukkan secara simultan (uji F), penggunaan luas lahan, benih, tenaga kerja, pupuk urea dan pupuk NPK berpengaruh nyata terhadap produksi padi. Sedangkan secara parsial (uj t) penggunaan input luas lahan, benih dan pupuk NPK berpengaruh nyata terhadap produksi padi sawah dan sisa input tenaga kerja serta pupuk urea tidak berpengaruh nyata terhadap produksi padi. Tingkat efisiensi usahatani padi sawah menunjukkan hasil penggunaan input luas lahan mempunyai nilai efisiensi sebesar 2,096 (belum efisien), benih sebesar 13,326 (belum efisien), tenaga kerja sebesar -0,868 (tidak efisien), pupuk urea sebesar 1,102 (belum efisien) dan pupuk NPK sebesar 8,317 (belum efisien).Kata Kunci: input, produksi, Cobb-Douglas, efisiensi alokatifAbstractThis research is based on fluctuating decrease in the amount of rice production in the period from 2018-2022, causing low farmer incomes in Sukajaya Village, Pontang District, Serang Regency. The decrease in production was caused by farmers' inability to allocate optimal use of production factors so that the income received by farmers was low. The aim of this research is to analyze the magnitude of the influence of the use of production inputs, using both the F test (simultaneous) and the t test (partial) on rice production and determine the level of allocative efficiency of the use of production inputs in lowland rice farming in Sukajaya Village, Pontang District, Regency. Attack. This research uses quantitative descriptive methods. Data collection was carried out using questionnaires and interviews. The sampling technique in this research used a simple random sampling technique with a sample size of 83 farmers. The data processing methods used are Cobb- Douglas production function analysis and allocative efficiency analysis. Based on research results which show simultaneously (F test), the use of land area, seeds, labor, urea fertilizer and NPK fertilizer has a significant effect on rice production. Meanwhile, partially (uj t) the use of land area input, seeds and NPK fertilizer has a significant effect on lowland rice production and the remaining labor input and urea fertilizer have no significant effect on rice production. The level of efficiency of lowland rice farming shows that the results of using land area inputs have an efficiency value of 2.096 (not yet efficient), seeds of 13.326 (not yet efficient), labor of -0.868 (not efficient), urea fertilizer of 1.102 (not yet efficient) and NPK fertilizer. amounting to 8,317 (not yet efficient).Keywords: input, production, Cobb-Douglas, allocative efficiency
Strategi Pemasaran Agrowisata Waru Farm Land di Desa Tegal Waru Kabupaten Bogor Jawa Barat Hidayah, Deliza; Anggraeni, Dian; Wibowo, Aris Supriyo; Sutisna, Tatang
JURNAL AGRIBISNIS TERPADU Vol 18, No 1 (2025): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v18i1.34372

Abstract

Agrowisata Waru Farm Land merupakan destinasi wisata yang memadukan konsep wisata, edukasi, dan aktivitas wisata alam. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang mempengaruhi pemasaran Agrowisata Waru Farm Land di Desa Tegal Waru, Kabupaten Bogor, serta merumuskan strategi pemasaran yang efektif dan prioritas untuk meningkatkan jumlah pengunjung. Data analisis dengan menggunakan matriks IFE, EFE, SWOT dan QSPM. Analisis IFE dan EFE mengidentifikasi 8 kekuatan, 6 kelemahan, 5 peluang, dan 4 ancaman untuk Agrowisata Waru Farm Land. Hasil penelitian menunjukkan skor IFE dan EFE, masing-masing sebesar 3,263 dan 3,294 menempatkan destinasi ini dalam kategori tumbuh dan berkembang. Analisis matriks SWOT menunjukkan 10 alternatif strategi yang dapat diimplementasikan oleh Agrowisata Waru Farm Land. Strategi utama yang diprioritaskan adalah melakukan promosi secara konsisten di media sosial dengan konten yang edukatif, memanfaatkan tren pariwisata dan teknologi, dengan skor STAS sebesar 5,213. Strategi ini diharapkan dapat meningkatkan kunjungan wisatawan dan memperkuat daya saing agrowisata secara berkelanjutan. 
Co-Authors Agus Permana Ahmad Mujaki Diwan Alfarisi, Muhammad Naufal Aliudin Aliudin - Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin Aliudin Alya Assyifa Fajrin AM, Kartina Andi Aprainy Fatmawaty Anggraeni, Ganung Anton Eka Prasetia Arfiansyah, Dicky Nur Aris Muchendar Beatrice, Beatrice Dewi, Arina Kartika Diah Asih Asmara Dini Kartika Sari Eka Laelah Fariq F Anwar Fitria Riany Eris Ginny, Puti Lenggo Gita Dwi Lestari Herijawaty, Etty Hidayah, Deliza jaka sumardyanto Jejen Aripin Kevin Chandra Dio Kusnawan, Agus Lidia Sinabang Limajatini, Limajatini Mas Bayu Syamsunarno Meutia Meutia Meutia, Meutia Muhamad Anda Falahuddin Muhammad Dhabit Dzikribillah Muhammad Naufal Alfarisi Muhammad Rizal Febriansah Munandar, Aris Munandar, Aris Nia Ariani Putri Nurjanah Nurjanah Oktafiyani, Yuni Pancawati, Juwarin Parameswari, Rinintha Ratna Mega Sari Rita Purnamasari Robby Mubarok Rudi hastomo rusbandi rusbandi, rusbandi Saleh, Khaerul Santomoko, Ruby Sariyoga, Setiawan Setiawan Sariyoga Setiawan Sariyoga Setiawan Sariyoga, Setiawan Shella Fajru Nailufar Silaswara, Diana Silfi Safinah Sri Fitriyah Suherna Suherna Suherna Suherna Suherna Sulaeni, . Sumantri Tresna Ari Sutisna, Tatang Taufik Hidayat Taufik Hidayat Taufik Hidayat The, Lianah Wibowo, Aris Supriyo Wibowo, Aris Supriyo Winda Nurtiana Windy Hermawan Mitrakusuma Wirenda Sekar Ayu yahya kamal Yeni Budiawati Yeni Budiawati Zulfatun Najah Zulfatun Najah