Article Per Year (5 Year)
p-Index From 2020 - 2025
3.377
P-Index
This Author published in this journals
All Journal Jurnal Bahasa dan Sastra Edutech Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JTAM (Jurnal Teori dan Aplikasi Matematika) Journal Analytica Islamica Budimas : Jurnal Pengabdian Masyarakat Jurnal Ide Bahasa Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat BASHAIR Jurnal Kolaboratif Sains Khazanah Akademia International Journal of Islamic Education, Research and Multiculturalism (IJIERM) JURNAL CURERE Istoria : Jurnal Ilmiah Pendidikan Sejarah Universitas Batanghari Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Socius: Social Sciences Research Journal Aktual : Jurnal Pengabdian Kepada Masyarakat Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Sosial : Jurnal Ilmiah Pendidikan IPS PESHUM Journal of Sharia Economy and Islamic Tourism At-Tadris: Journal of Islamic Education
Lisa Anggraini
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat

 1 
Optimalisasi Strategi Digital Marketing Berbasis Meta ads Terhadap Peningkatan Penjualan UMKM di Kota Palu Andhyka, Andhyka; Anggraini, Lisa; Frisilia, Jenita; Tatengkeng, Glen Willy; Satrio, Moh Reza Fajar
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 2 (2025): In Progress
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v10i2.3184

Abstract

This study aims to optimize Meta ads-based digital marketing strategies to increase sales of Micro, Small, and Medium Enterprises (MSMEs) in Palu City, which is characterized by low digital literacy among MSMEs, but 70% of its residents are active social media users. This study used a quantitative approach with a quasi-experimental design involving 50 MSMEs, who were divided into two groups: an experimental group (Meta ads mentoring) and a control group (independent use of Meta ads). The results showed that the Meta ads strategy with regular mentoring significantly increased MSME revenue compared to the independent strategy. Key success factors included the relevance of ad content, precise audience targeting, and campaign performance data analysis. These findings can be a reference for businesses and local governments in designing evidence-based digital marketing mentoring programs.
Co-Authors Abdullah Zailani AHMAD HULAIMI, AHMAD Airin, Nurul Tressya Al Muslim, Mujahid Alief Rakhman setyanto Amanda, Dariyani Andhyka, Andhyka Andini, Anisya Putri Aprilia, Agita Aritonang, Nur H Sa’diyah Armiati, Rika Aryantiningsih, Dwi Sapta Ayundari, Sella Azizah, Fadillah Nur Charles Banon Desy Safitri Dwijayanti, Ummi Nur Afinni Efrilia, Celline Eka Nur Jannah, Eka Nur Eko Andy Purnomo Evi Maryanti F, Firman Frisilia, Jenita Gemala Widiyarti, Gemala Ghina Ulfah Saefurrahman Hamidin Hamidin HERA CHAIRUNISA, HERA Herman Nirwana Hile, Abdulhafiz Indah Manfaati Nur Indriany Indriyani, Miranda Dwi Jonyanis " Kaus, Noor Haida Mohd Komarudin Sassi N, Neviyarni Netrawati, Netrawati Novia Juita Noviani, Dwi Nurlaili Nurlaili Nurul , Nurul Atikah Prizka Rismawati Arum Puji Gusri Handayani Ramadhani, Absharina Putri Rosa, Rosa Putri Theresia Sinaga Sabila, Renata Seva Safitri, Desy Samudra, Ripal Sari, Yetri Martika Satrio, Moh Reza Fajar Sri Wahyuni Susilo, Andri Syahidah, Lailah Tatengkeng, Glen Willy Taufik Taufik Tira Nur Fitria, Tira Nur Vanessgia, Resika Vitasari, Dian Wulandari, Saskia Shaumi Yeni Karneli