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All Journal Jurnal Simantec JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Infotekmesin JITU : Journal Informatic Technology And Communication Akrab Juara : Jurnal Ilmu-ilmu Sosial ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Penelitian Sistem Informasi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Nusantara Jurnal Rekayasa Informasi Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Switch: Jurnal Sains dan Teknologi Informasi Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika Saturnus: Jurnal Teknologi dan Sistem Informasi Teknofile, Jurnal Sistem Informasi
Ito Setiawan
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TINGKAT KEPUASAN PENGGUNA TERHADAP AKUN INSTAGRAM UMKM “OMAH BATIR” Haikal Azril Hikmatyar; Ali Syah Al Banjari; Adrianus Angoro Susanto; Ahmad wahyu Kurniawan; Ito Setiawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8432

Abstract

This study aims to analyze user satisfaction with the Instagram account of the MSME Omah Batir as a digital marketing medium based on social media. The use of Instagram by MSMEs has become increasingly strategic along with changes in consumer behavior that rely on social media to seek information, evaluate products, and interact with business actors. This research employs a quantitative approach using descriptive statistical methods. Data were collected through an online questionnaire distributed to 51 respondents who are active followers of the Omah Batir Instagram account. User satisfaction was measured based on five main indicators: content quality, visual appeal, interaction, account manager responsiveness, and users’ intention to follow or loyalty. The results indicate that the majority of respondents provided positive evaluations across all examined indicators. Informative and consistent content, attractive visual presentation, and effective interaction and responsiveness from the account administrator were found to contribute significantly to user satisfaction. Furthermore, user loyalty was relatively high, as reflected in the willingness to continue following and recommending the account to others. These findings suggest that the management of the Omah Batir Instagram account has been effective and may serve as a reference for other MSMEs in developing user satisfaction–oriented digital marketing strategies.
Peningkatan Layanan Teknologi Informasi Digital Marketing pada Beryl Foam Purbalingga Menggunakan Framework ITIL V4 Rizky Gilang Setiawan; Hermawan Hermawan; Faikul Farid; Taufik Nur Hidayat; Ito Setiawan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.8371

Abstract

The improvement of digital marketing information technology services at Beryl Foam Purbalingga is carried out using the ITIL V4 framework. Digital marketing services are utilized through Instagram social media and the Shopee e-commerce platform; however, their management remains unstructured and reactive. This study applies a qualitative descriptive method with a case study approach through observation and interviews. The analysis is based on the Service Value System (SVS), the four dimensions of ITIL V4 service management, and relevant ITIL V4 practices, including incident management, service request management, and continual improvement. The results indicate that digital marketing IT services have not fully created business value due to the absence of structured service procedures and planned evaluations. Therefore, the implementation of simple service procedures, the application of the focus on value principle, and continuous improvement are recommended to enhance digital marketing IT services and support UMKM business objectives.
Strategi Digital Marketing Melalui Media Sosial Tiktok Dengan Pendekatan AIDA (Studi Kasus: Lavanya.Wo) Oky Bakti Wiarso; Hafiz Rayanda Bhakti; Mochamad Amirudin; Chrys Dian Aji Bagus Pamungkas; Ito Setiawan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.8468

Abstract

This study analyzes the digital marketing strategy of Lavanya.WO through the TikTok platform using the AIDA model to evaluate how promotional content influences audience engagement and client acquisition. The background of this research stems from the rapid growth of TikTok as a highly visual and interactive platform, making it a strategic medium for promoting wedding organizer services that rely heavily on aesthetics, storytelling, and emotional appeal. The purpose of this study is to examine how each stage of the AIDA modelAttention, Interest, Desire, and Action is reflected in Lavanya.WO’s promotional content and to assess its effectiveness in increasing brand visibility and potential client conversion. This research uses a descriptive qualitative method, with data collected through interviews, observation of TikTok content, documentation, and literature review. The findings indicate that Lavanya.WO successfully applies visual hooks, trending audio, and compelling video openings to attract attention; delivers storytelling and service explanations to build interest; uses testimonials, emotional moments, and decoration showcases to generate desire; and incorporates clear calls-to-action to encourage user engagement and booking inquiries. However, the effectiveness of this strategy is constrained by limited content consistency, creative resources, and an incomplete understanding of TikTok’s algorithm. This study concludes that optimizing content variation, strengthening visual identity, and leveraging TikTok insights can significantly enhance promotional performance. The implications of this research highlight the importance of structured digital marketing strategies for service-based businesses, particularly those operating in visually oriented creative industries such as wedding organizing.
Penerapan Metode Ward & Peppard dalam Analisis Strategi SI/TI di PT Imused Satria Muda Tiya Utriani; Futikhat Salsabila; Indri Wahyuningsih; Banu Dwi Putranto; Ito Setiawan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 3 No. 6 (2025): November: Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v3i6.1229

Abstract

The rapid advancement of information technology has compelled digital marketing companies to enhance efficiency and system integration to improve business performance. PT Imused Satria Muda, a digital marketing company focusing on beauty and herbal product promotion, faces challenges in integrating its information systems across divisions such as advertising, content creation, and customer service. This study aims to formulate an information systems and information technology (IS/IT) strategy aligned with the company’s business strategy using the Ward and Peppard methodology. A descriptive qualitative approach was employed, with data collected through observation, documentation review, and structured interviews. The analysis utilized SWOT, Value Chain, and McFarlan Strategic Grid tools to identify the internal and external conditions of the business and IS/IT environments. The results indicate that PT Imused Satria Muda requires the development of a cloud-based Customer Relationship Management (CRM) system, a Digital Campaign Dashboard, and marketing automation tools to enhance digital campaign effectiveness. The implementation plan is divided into short- and long-term stages over five years, focusing on data integration, information security, and IT human resource competency improvement. The proposed strategy is expected to increase operational efficiency and strengthen the company’s competitiveness within the dynamic digital marketing industry.
Evaluasi Layanan Digilib Universitas Amikom Purwokerto Menggunakan Framework Itil V3 Domain Service Operation Ifan Dwi Ramadan; Tegar Romadhany; Julio Yoga Pratama; Rafli Triofansyah; Ito Setiawan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 3 No. 6 (2025): November: Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v3i6.1237

Abstract

This study aims to evaluate the performance of Digilib services at Amikom University Purwokerto using the Information Technology Infrastructure Library (ITIL) version 3 framework in the Service Operation domain. The phenomenon underlying this study is the indication of a decline in the operational effectiveness of Digilib services as seen from the inconsistency of system performance, access speed, and limited service features. This study uses an evaluative quantitative approach by collecting data through a questionnaire compiled based on five main processes in the Service Operation domain, namely Event Management, Incident Management, Request Fulfillment, Problem Management, and Access Management. The research respondents were library staff directly involved in the management and operation of Digilib services. Data were analyzed using a process maturity model (Process Maturity Model) to assess service capabilities based on a scale of 0–5. The results of the analysis indicate that the overall maturity level of Digilib services is at Level 4 (Managed Process), with an average value of 4.07. This indicates that the operational process has been controlled and measured through certain performance indicators, although there are still opportunities for improvement towards Level 5 (Optimized), especially in the Request Fulfillment and Problem Management domains. These findings contribute to strengthening IT service governance in the higher education sector and provide strategic recommendations for improving automation, system integration, and data-driven service management. The implications of this research encourage the development of policies to improve the quality of digital services and serve as a reference for further research on ITIL implementation in academic settings.
Analisis Proses Bisnis La Puerto Coffee & Eatery Purwokerto Menggunakan Metode SWOT dan Value Chain Nada Salsabila Khansa; Ocha Dwi Palusi; Riani Efna Sari; Veliana Dian Maryasari; Ito Setiawan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 4 No. 1 (2026): Januari : Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v4i1.1347

Abstract

The rapid growth of the culinary industry in Purwokerto has led to the emergence of numerous coffee shops with unique and competitive concepts. La Puerto Coffee & Eatery stands out as one of the leading businesses by implementing a green building concept and modern industrial design. This study aims to analyze the business processes of La Puerto using the SWOT and Value Chain methods to identify its strategic position and sustainable development opportunities. The research adopts a descriptive qualitative approach through direct observation, interviews with management and customers, and literature review. The results show that La Puerto’s main strengths lie in its eco-friendly concept, strategic location, and high-quality service, while its weaknesses include limited digitalization and underdeveloped marketing strategies. The Value Chain analysis reveals that most primary activities are effective; however, digital integration needs improvement to enhance efficiency and value creation. Overall, the combination of SWOT and Value Chain analyses provides a comprehensive understanding of business potential, suggesting that digital transformation, service innovation, and community-based marketing are key strategies for sustaining La Puerto Coffee & Eatery’s competitiveness in the dynamic culinary industry.
Analisis Infrastruktur TI Lapak Aduan Banyumas Diskominfo Kabupaten Banyumas Menggunakan SWOT dan Value Chain untuk Evaluasi Layanan Publik Nesa Nur Puspitasari; Nur holifah, Anggita; Retno Setioningrum; Putri Nazilatus Safa’at; Ito Setiawan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 4 No. 1 (2026): Januari : Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v4i1.1377

Abstract

This study aims to explore the condition of information technology infrastructure and to evaluate the extent to which the Lapak Aduan Banyumas service, managed by the Department of Communication and Informatics of Banyumas Regency, operates effectively. The study employs SWOT and Value Chain analysis approaches. A qualitative descriptive method is applied, with data collected through interviews and documentation involving officers responsible for managing the service. The results indicate that Lapak Aduan Banyumas has been operating optimally as a digital-based, transparent, and effective public complaint channel. Its main strengths lie in the ease of access through multiple service channels and the availability of features that enable real-time complaint status tracking. However, several challenges remain, including a limited number of human resources, less optimal collaboration among regional government organizations (OPDs), and network infrastructure constraints in several areas. The Value Chain analysis reveals that the complaint follow-up process and the dissemination of handling outcomes to the public represent the stages that generate the greatest added value in the service process. Therefore, this study suggests strengthening the complaint status monitoring system, enhancing inter-platform service integration, and utilizing artificial intelligence technologies to improve the complaint handling process. The findings of this study are expected to serve as a strategic basis for improving the quality of digital public services in Banyumas Regency.
Analisis Strategi Sistem Informasi Menggunakan Framework Ward & Peppard pada PT Telering Distrindo Aditya Pratama Putra; Ardani Putra; Muhamad Albaihaqi Naufal Andewa; Feri Widiyanto; Ito Setiawan
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 4 No. 1 (2026): Januari : Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v4i1.1378

Abstract

PT Telering Distrindo is a telecommunications distribution and retail company whose operations rely heavily on information systems. As the business expands and transaction volumes increase, higher demands for system security and reliability require a strategic evaluation of information technology (IT) implementation to ensure alignment with business objectives. This study aims to analyze the condition of the IT infrastructure at PT Telering Distrindo and to formulate development strategies using the Ward & Peppard framework. The research methods include literature review, system observation, IT architecture analysis, and interviews with internal stakeholders. The results show that the company has implemented core systems such as aPOSPlus, aBusinessPlus, and the PPOB TR Reload application, which play an important role in supporting business operations. However, several weaknesses remain in system security, integration, and IT risk management. The SWOT analysis identifies strengths in access control and authentication mechanisms, opportunities to leverage security as a competitive advantage, and threats from cyberattacks and high dependency on IT infrastructure. The study concludes that the Ward & Peppard framework provides a comprehensive strategic perspective and serves as a foundation for developing a more structured, secure, and sustainable IT strategy to support business growth.
Co-Authors Abdillah Teguh Permana Abdul Azis Abdul Khohar Adam Satria Mahendra Adhim Tanfitra Adinda Arininta Loysiana Aditya Pratama Putra Adrianus Angoro Susanto Ahmad wahyu Kurniawan Ahnaf Vanning Al Haq Akhmal Angga Syahputra Akto Hariawan Ali Syah Al Banjari Amanda Ayu Novitasari Anastasya Yuniar Andini Diyas Saputri Aniec Anafisah Pratiwi Anindya Fidela Anjar Sylvia Rahmawati Annisa Suci Octavia Anung Supriyadi Ardani Putra Ari Fattah Fuaddin Arindia Nur Zahra Arisanti Dwi Safitri Ariska, Ariska Nurul Habibah Asha Nuril Jannah Astrid, Astriditiya Laila Nur Fadilah Baehaqi Banu Dwi Putranto Bayu Effendi Berliana Zahrah Nursyifa Bibit Waluyo Cannes Lingga Yogario Chrys Dian Aji Bagus Pamungkas Dafa Arta Anggara Dani Khoirul Wafa Dea Lili Anggraeni Desvita, Amanda Dimas Sigit Purnomo Disi Fasa Tri Rahmawati Dita Lukitasari Diva Resti Hidayah Dwi Amelia Dwi Krisbantoro Elsa Ayunda Pratiwi Epa Latifah Erika Luthfi Afifah Excel Ervinta Desty Fadhila Intan Cahyaningrum Fahmi An Naafi Faikul Farid Fakhrul Akif Maulana Putra Falia Nur Afifah Faozan Dwiki Ramadana Faradina Novi Lakshita Farah Fadhilah Farica Rachman, Naura Fathah Rezki Putranto Fauzan Dwicah Saputra Feishal Azriel Arya Putra Feri Widiyanto Fiby Nur Afiana Fikri Aditnya Pratama Fisabilla Tidar Yoga Pratama Futikhat Salsabila Ghois Abdullah Akmal Gilang Satria Mahardhika Hafiz Rayanda Bhakti Haikal Azril Hikmatyar Handika Anjas Himawan Hanenda Putri Zamora Hendry Kus Hermawan Hermawan Hermawan Ifan Dwi Ramadan Ika, Ika Komalasari Indri Wahyuningsih Iqbal Yusuf Azhari Irmawati Tri Wahyuni Jenny Juniarlie Johan Suryani Julio Yoga Pratama Kodir Kodir Krisna Bagus Samboro Kusumas Astri Anggraeni Laela Uswatun Hasanah Lailatur Rochmah Lifa Sholiah M. Fikriyadi Maulana Mauly Chandra Gumilang Melida Ratna Utami Mochamad Amirudin Mohammad Fahrenza Muhamad Albaihaqi Naufal Andewa Muhammad Amrizal Muhammad Asfari Alkaromi Muhammad Asnafi Alkaromi Nada Salsabila Khansa Naura Arum Kartika Nauralia Syifa Ayunda Nesa Nur Puspitasari Nur Adiya, Az Zahra Dwi Nur Cahyani, Sinta Nur holifah, Anggita Nur Kholifah Dwi Prasetyo Kartika Nurul Hani Ocha Dwi Palusi Oktafia Heng Huice Oky Bakti Wiarso Panca Wahyu Ahmadi Prayoga Pribadi Priyanti, Dika Putri Nazilatus Safa’at Putri Vidia Lestari Rafli Triofansyah Rahayu Linda Kusuma Rahmat Aji Prasetyo Ratri Ismayanti Rema, Rema Sekar Nuriani Retno Setioningrum Retno Waluyo Retno Waluyo Riani Efna Sari Rindiana Putri Natasya Ririt Farihatul Kamilah Risqi Faturohman Rizky Gilang Setiawan Salsa Fathaturrahma Sekar Ajeng Ramadhani Septiana Nur Hidayah Setiana Dwi Maghfiroh Setyaningsih, Gustin Shafni Nur Hikma Siska Nathasia Sitaresmi Wahyu Handani Taufik Nur Hidayat Tegar Romadhany Titin Amelia Tiya Utriani Ulfa Inayatun Umar Abdul Abid Veliana Dian Maryasari Vellyn Chalista Elfanza Vita Dwi Utami Wahyu Dwi Purwoprasetyo Wahyu Putra Pratama Wahyuni, Novita Wahyuning Tyas Saraswati Wakhid Sayudha Rendra Graha Alrashid Widiyana Mustofiyah Yuana Premasiwi Yuliawan Sulistyo Wibowo Yusmedi Nurfaizal Zanela Anania Syafikah Zhoni Zhonatan Prabowo Zuhriyatul Lubna