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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL EKSBIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Bima Journal : Business, Management and Accounting Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Serat Acitya JER
Ariati Anomsari
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : JURNAL EKSBIS

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN PURCHASING POCARI SWEAT PRODUCTS Allaitsi, Haula; Pakarti, Piji; Anomsari, Ariati; Oktavia, Vicky
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was conducted to determine the effect of product quality and price on consumer loyalty through consumer satisfaction. This research used a quantitative method with a purposive sampling technique (sampling with criteria) with a total of 150 respondents and involved a population of teenagers and adults with a minimum age of 17 years, who had purchased and consumed Pocari Sweat at least twice, with the object being Dian Nuswantoro University students. This test uses primary data using a questionnaire. The data analysis technique uses PLS-SEM. The research results show that product quality and price have a positive effect on consumer satisfaction, product quality has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, while price has no effect on consumer loyalty.
THE IMPACT OF SOCIAL MEDIA MARKETING AND STORE ATMOSPHERE ON CONSUMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLES AT LINGKIR COFFEE & IDEA TEMBALANG SEMARANG Yogi Noviana, Putri; Anomsari, Ariati; Yovita, Lenni; Zakaria, Fakhmi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Competition in the Coffee shop industry forces entrepreneurs to be more aggressive in winning business competition. The purpose of this study is to determine the effect of social media marketing and store atmosphere on consumer satisfaction through purchasing decisions at Lingkar Coffee & Idea Tembalang Semarang. This study uses a quantitative approach with SEM PLS and SmartPLS 4 software. Samples were taken from Lingkar Coffee & idea customers. Data collection using a questionnaire with 100 respondents. The results of the study indicate that social media marketing and store atmosphere have a positive and significant effect on purchasing decisions, social media marketing and store atmosphere have a positive and significant effect on consumer satisfaction, purchasing decisions have a positive and significant effect on consumer satisfaction, purchasing decisions can mediate social media marketing and store atmosphere on consumer satisfaction.
Co-Authors Abda Abda AGUNG SEDAYU Allaitsi, Haula Artin Septia Wati, Ega Arviansyah, Vila Dhani Aryanto, Vincent Didiek Wiet Atthariq, Adlan Jingglang Awanis Linati Haziroh Bachtiar, Dava Tri Agutama Cahya, Handy Nur Chasanah, Amalia Nur Diana Aqmala Diana Puspitasari Eko Hartini Febrianur Ibnu Fitroh Sukono Putra Harisstha, Nur Ahmat Zaim Hartanti, Anita Hertiana Ikasari Herwin Suprijono Ida Farida Izzati, Septifiani Nurulita Kusuma, Pradana Jati Linati Haziroh, Awanis Maharani, Intan Putri Dwi Mahmud Mahmud Mustika, Wida Nugroho, Rigel Rizky Dwi Oktavia, Vicky Oktaviani, Cindi Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puteri, Natasya Mutiara Putri, Rizky Meisa Ratih Setyaningrum Roymon Panjaitan Rudianto, Muhammad Sadewa, Ryyo Safitri, Maria Saphira, Sella Deby Saputra, Mochamad Adi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Taufiq, Yudi Muahamad Ulya, Zahrotul Widyaningrum, Mami Stya Wismiyanti, Rizki Kamila Yogi Noviana, Putri Yovita, Lenni Zakaria, Fakhmi