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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Jurnal Ilmiah Pariwisata SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS)
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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DIGITALISASI SISTEM PROMOSI DALAM MANAJEMEN PRODUKSI DI PABRIK ESSENTIAL OIL Putri, Nadita Mutiara; Fatikhasari, Niken; Isqi, Isye Fadiata; Farisi, Rizaldi Al; Mughni, Ahmad Syafiq; Katias, Puspandam; Anshori, Mohamad Yusak; Herlambang, Teguh; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49090

Abstract

Indonesia dikenal sebagai negara penghasil minyak atsiri dengan potensi ekspor tinggi, namun banyak industri kecil menengah masih menghadapi kendala dalam efisiensi produksi dan pemasaran akibat rendahnya pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menerapkan digitalisasi sederhana dalam manajemen produksi dan pemasaran di PT Unggul Herbal Atsiri sebagai bentuk solusi atas minimnya integrasi teknologi. Keterbaruan kegiatan ini terletak pada penggunaan pendekatan partisipatif berbasis teknologi digital dengan biaya rendah dan mudah diakses oleh pelaku usaha kecil. Metode pelaksanaan meliputi observasi awal, perencanaan solusi, penerapan digitalisasi, dan evaluasi hasil bersama pihak perusahaan. Pihak yang terlibat dalam kegiatan pengabdian ini terdiri dari pemilik usaha dan tenaga kerja di PT Unggul Herbal Atsiri. Prosedur kegiatan meliputi pembuatan konten pemasaran digital, penyusunan katalog produk, dan price list digital, serta pelatihan dasar penggunaan media sosial sebagai sarana promosi. Hasil utama yang dicapai antara lain peningkatan literasi digital staf, tersedianya konten digital siap pakai, dan penerapan sistem pemasaran yang lebih efisien dan sistematis. Hasil drai kegiatan ini menunjukkan bahwa penerapan teknologi yang sederhana dapat meningkatkan efektivitas dalam manajemen produksi dan memperluas jangkauan pasar, sejalan dengan teori keterlibatan masyarakat berbasis transformasi digital. Kesimpulannya, kegiatan ini memberikan dampak signifikan dalam meningkatkan efisiensi usaha serta mendorong transformasi digital pada sektor industri herbal lokal. Rekomendasi dari hasil kegiatan ini adalah perlunya replikasi program berbasis pelibatan komunitas di sektor industri lainnya untuk mendorong adaptasi teknologi secara berkelanjutan.
SOSIALISASI DAN PELATIHAN DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS Herlambang, Teguh; Anshori, Mohamad Yusak; Katias, Puspandam; Yudianto, Firman; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49091

Abstract

Di era digital saat ini, media sosial telah berkembang menjadi salah satu alat pemasaran yang paling berpengaruh dan efektif bagi perusahaan. Instagram, sebagai platform berbasis visual, menjadi pilihan utama dalam menyampaikan informasi produk dan membangun komunikasi antara brand dengan kunsumen. Desain konten visual yang menarik, konsisten, dan informatif di instagram mampu meningkatkan keterlibatan pengguna, memperkuat brand image, dan mendorong keputusan pembelian konsumen. Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Berdasarkan wawancara yang kami lakukan pada karyawan PT Unggul Teknologi Cerdas diketahui yang aktif menggunakan internet baik untuk mengerjakan company profil dan surat penawaran maupun untuk sosial media. Sehingga pada paper ini, dilakukan sebuah pelatihan Digital Marketing berupa penerapa desain konten video baik di Instagram atau feed untuk  membantu  pihak  perusahaan dalam mempromosikan produknya
PENERAPAN DESAIN KONTEN VIDEO SEBAGAI DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS Ardiansyah, David; Virniasai, Putri Yuliana; Pradana, Favian Aditya; Herlambang, Teguh; Anshori, Mohamad Yusak; Yudianto, Firman; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49092

Abstract

Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Di era digital saat ini, media sosial telah berkembang menjadi salah satu alat pemasaran yang paling berpengaruh dan efektif bagi perusahaan. Instagram, sebagai platform berbasis visual, menjadi pilihan utama dalam menyampaikan informasi produk dan membangun komunikasi antara brand dengan kunsumen. Desain konten visual yang menarik, konsisten, dan informatif di instagram mampu meningkatkan keterlibatan pengguna, memperkuat brand image, dan mendorong keputusan pembelian konsumen. Berdasarkan wawancara yang kami lakukan pada karyawan PT Unggul Teknologi Cerdas diketahui yang aktif menggunakan internet baik untuk mengerjakan company profil dan surat penawaran maupun untuk sosial media. Sehingga pada paper ini, dilakukan sebuah pelatihan Digital Marketing berupa penerapa desain konten video baik di Instagram atau feed untuk  membantu  pihak  perusahaan dalam mempromosikan produknya
How Transformational Leadership, Corporate Culture, and Intrinsic Motivation Shape Hospitality Employee Performance? Anshori, Mohamad Yusak; Rasyid, Reizano Amri; Herlambang, Teguh
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i2.72024

Abstract

Objective: Guided by Self-Determination Theory (SDT), this study investigates the effects of transformational leadership, corporate culture, and company values on intrinsic motivation and employee performance in the hospitality industry. Design/Methods/Approach: Data were collected from 277 hotel employees across multiple departments using structured surveys. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess both direct and indirect effects among the variables. Findings: The results demonstrate that transformational leadership, corporate culture, and company values have a significant influence on intrinsic motivation, which in turn enhances employee performance. Intrinsic motivation acts as a key mediating mechanism linking organizational factors to performance outcomes. A strong organizational culture and value congruence emerge as critical drivers of employee motivation and effectiveness in the hospitality context. Originality/Value: This study contributes to the organizational behavior and human resource management literature by integrating multiple theoretical perspectives (SDT, Person–Organization Fit, and Full-Range Leadership Theory) into a unified model. The application of PLS-SEM provides robust insights into the psychological mechanisms that shape performance, particularly within service-intensive environments such as the hospitality sector. Practical/Policy implication: The study offers actionable insights for hospitality managers, including the design of leadership development programs, embedding organizational values into operational routines, and fostering cultures that meet employees' psychological needs. These interventions are essential for sustaining engagement and performance in dynamic service settings.
Digital Transformation and Servitization: The Keys to Unlocking Business Success in the Digital Age Khasanah, Siskha Nur; Rofifah, Jihan; Safitri, Ika; Anshori, Mohamad Yusak
International Journal of Business and Management Technology in Society Vol. 1 No. 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i1.782

Abstract

Purpose – Emphasized that digital technology has a role in services across industries beyond manufacturing, including retail, banking, and the Internet of Things. Methodology – This study uses a combination of bibliometric analysis methodology and systematic literature review (SLR), to provide an inclusive view of the digital transformation that enable servitization in various industries. Findings – Organizations greatly profit when digital servitization plans are implemented successfully. First off, it increases revenue streams by expanding beyond just product sales as a source of money. Companies can tap into more income sources and attain better financial stability by providing complementary services and solutions. Second, by taking into account customers changing requirements and preferences, digital servitization raises customer happiness. Organizations may increase client loyalty, encourage repeat business, and build favorable brand perception by offering personalized and integrated services. Research limitations – The specific strategies, benefits, and disadvantages of digital servitization can vary depending on factors such as industry dynamics, company size, market conditions, and the successful execution of transformation initiatives. Organizations need to carefully assess their unique circumstances and tailor their digital servitization strategies accordingly to maximize the benefits and mitigate potential challenges. Practical implications – IoT, cloud computing, and data analytics are examples of digital technologies that businesses can adopt to optimize service delivery, boost operational effectiveness, and acquire insightful data on customer behavior. As a result, they are in a position to dominate their market and beat off rivals in the age of digital technology.
PENGARUH RETURN ON ASSET, DIVIDEND PAYOUT RATIO, DAN EARNING PER SHARE TERHADAP HARGA SAHAM SYARIAH PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX (JII) TAHUN 2014-2016 Khusnah, Hidayatul; Anshori, Mohammad Yusak
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.67

Abstract

This study aims to investigate the effect of return on assets (ROA), dividend payout ratio (DPR) and earning per share (EPS) on sharia stock price registered in Jakarta Islamic Index (JII) period 2014-2016. The hypothesis in this study was tested using multiple regression analysis with SPSS software. The results of this study there are several findings. The first finding is, return on asset (ROA) has a positive effect on sharia stock price, which shows that the greater the ROA of the company, the profit generated by company to be larger. This will increase the attractiveness of the company is increasingly in demand by investors and the impact on rising stock prices. The next finding is dividend payout ratio (DPR) has no effect on stock price, which means dividend distribu-tion does not guarantee that the company get a big profit, sometimes the company thinks the profit earned better to invest in projects that have good prospects that can increase the company’s profit, certainly with the approval of the shareholders. The last finding in this research is earning per share (EPS) has a positive effect on sharia stock price, which means that the higher EPS shows the company’s net profit is ready to be distributed to all shareholders of the company and investors will think the company is able to earn profits for the future so that many investors are willing to invest in the company until stock prices rise.
PENGARUH PEMBIAYAAN MURABAHAH, ISTISHNA, MUDHARABAH, DAN MUSYARAKAH TERHADAP PROFITABILITAS (STUDI PADA BANK SYARIAH DI INDONESIA PERIODE MARET 2015 – AGUSTUS 2016) Sari, Dewi Wulan; Anshori, Mohamad Yusak
JURNAL AKUNTANSI DAN MANAJEMEN Vol 1 No 1 (2017): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v1i1.68

Abstract

This thesis aims to determine how much influence policy-contract agreement the Islamic bank financing (murabahah, istishna, mudharabah, and musyarakah) against the profitability of Islamic banks. Profitability used in this thesis is the Bukopin Syariah, BRI Syariah, BSM, and Muamalat Indonesia Bank. The data in this paper uses secondary data, monthly financial statements (balance sheet and income statement) in the period March 2015-August 2016. The financial statement has been taken from the publication of the report issues by the website of each bank. Mechanical of data management using multiple linear, regression, and test the classical assumption of normality test, multikoloniaritas, heteroksidasitas, and autokorolation, while proving the hypothesis of determination R2, F statistical test, and the test T statistic.
PENGARUH KUALITAS LAYANAN (SERVICE QUALITY) TERHADAP LOYALITAS MELALUI KEPUASAN PADA MAHASISWA UNIVERSITAS NU SURABAYA Verriana, Rusdyana Intan; Anshori, Mohamad Yusak
JURNAL AKUNTANSI DAN MANAJEMEN Vol 1 No 1 (2017): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v1i1.73

Abstract

The aim of this research to examine are there impact of service quality to loyalty with satisfaction as intervening variable to students in Nahdlatul Ulama University of Surabaya. Population in this research are students in Nahdlatul Ulama University of Surabaya total of the sample are 368 from 4.536 students. This research are quantitative method with spread 368 questionnaires. The technique analyze of this research use SEM – PLS (partial least square) software. Free variable of this research is service quality (X), intervening variable is satisfaction (Z) and bunch variable is student’s loyalty (Y). The result of this research shown that service quality (X) have positive impact and significant to students loyalty (Y) have positive impact and significant with path coefficient 0,67 with p – value < 0,001 (significant on 1%). While service quality (X) have positive impact and significant to students loyalty through satisfaction variable (Z) shown positive impact and significant with path coefficient 0,47 with p - value < 0,001 ( significant on 1%).
ThreeCle Model: Penerapan Kepemimpinan di PrimeBiz Hotel Surabaya Anshori, Mohamad Yusak
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 2 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i2.3560

Abstract

Primebiz Hotel Surabaya (PBS) is service company (hotel) which its service quality is determined by its human resources. The quality of its human resource much be influenced by hotel leader. Leadership has an important role in the company since leadership will influence the management style, corporate culture, working environment, and values of the company. To resolve human resources management problems, it uses threecle (three circle) model. This model was shaped from the practical management that has been implemented at Primebiz Hotel Surabaya (PBS).  In this study, various leadership models are elaborated and discussed at the PBS. The result of the implementation of this model much support the hotel management in making decision and increasing the efficiency as well as the effectiveness in the hotel operation. Implementing this model, it means increasing wisdom and fairness in making decision, especially related with the human resources issues.
The Effect of Leadership on Employee Performance Through Work Motivation as a Mediating Variable in Employee PT Conisla Karya Indonesia Putri, Diana Suryami; Fatimah, Nuzulul; Putra, Riyan Sisiawan; Anshori, Mohamad Yusak
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.656

Abstract

This study aims to examine the effect of leadership on employee performance through work motivation as a mediating variable. This study uses quantitative methods with primary data obtained from the distribution of questionnaires to 89 employees of PT Conisla Karya Indonesia, with sampling techniques using purposive sampling determined by researchers with consideration of certain characteristics or characteristics based on employee status and division of each employee. Where the results of the questionnaire obtained are processed using Structural Equation Modeling (SEM) PLS 3.0 analysis through outer model analysis, inner model, and hypothesis testing. The results of this study indicate that there is a significant effect of leadership on employee performance, leadership has a significant effect on work motivation, work motivation has a significant effect on employee performance, and work motivation variables can significantly mediate the effect of leadership on performance employees.
Co-Authors Adinugroho, Mochtar Afib Rulyansah Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Brumadyadisty, Garry Candraningrat, Candraningrat Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Sufa, Siska Armawati Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar