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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) EkoBis ( Ekonomi & Bisnis ) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Abimanyu: Journal of Community Engagement Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis Journal of Halal Research, Policy, and Industry JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata JoET Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Enhancing Innovation Through Knowledge Sharing and Quality Leader–Member Relationships Denpharanto Agung Krisprimandoyo; Mohamad Yusak Anshori; Jamilah Ahmad; Siska Armawati Sufa; Garry Brumadyadisty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3311

Abstract

The impact of leader member exchange on enhancing innovation capacity, especially for employees with more than 15 years of experience in situations where knowledge exchange is limited, is an important area of research. This study highlights the positive influence of strong personal relationships between managers and senior employees on innovation, even in the absence of in-depth knowledge exchange. This emphasizes the important role of LMX in encouraging experienced employees to share knowledge and expertise and utilize their accumulated knowledge. This study uses a quantitative method with a Structural Equation Modeling approach to analyze the structural relationships between latent variables based on questionnaire data from 194 employees of PT. Ciputra Nusantara. The findings highlight the importance of strong interpersonal relationships and leadership influence in overcoming low barriers to knowledge sharing, thereby enhancing senior employees' innovation capabilities. Practical implications include the development of leadership training that fosters strong personal relationships and helps employees gain experience in contributing to innovation efforts, even in environments where knowledge sharing is a common practice. This study provides new insights into strategic leadership and human resource management, highlighting the important role of leader member exchange in overcoming knowledge sharing challenges in organizations.
Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak
Indonesia Berdaya Vol 7, No 1 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261422

Abstract

This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.
Analisis Work Engagement Pada Karyawan PrimeBiz Hotel Surabaya Anshori, Mohammad Yusak; Karya, Denis Fidita
Jurnal Ilmiah Pariwisata Vol 23 No 3 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i3.1222

Abstract

Work engagement is one of the important component in the organization that can drive the optimal organizational performance. Work engagement also related to the outcome performance such as productivity, profitability, and customer loyalty. The aim of this research to find out the factors that influence work engagement at PrimeBiz Hotel Surabaya. This research using quantitative method with the saturation sampling technique. The sample of this research were 45 employees that has been working more than a year at PrimeBiz Hotel Surabaya. The result of the result was financial compensation influenced to the work engagement, financial compensation influenced to the organizational commitment, and organizational commitment influenced to the work engagement.
Strategic Soft Skills Development as a Driver of Employee Performance: A Study in the Manufacturing Sector Hidayati, Rizka Maulidta; Anshori, Yusak
Journal of Entrepreneurship & Technopreneurship Vol. 2 No. 2 (2026): Januari
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/joet.v2i2.1432

Abstract

In improving employee performance, one way that can be done by the company is by holding training and development of soft skills. Training is a learning process designed to improve the knowledge, skills, and competence of individuals in a particular field, the training itself has the aim of improving and developing employee attitudes, behavior, and skills. While soft skills are non-technical abilities related to how a person interacts and collaborates with others. Soft skills include various interpersonal, communication, and emotional abilities that aim to improve individual effectiveness in working, build good relationships with teamwork, and create a productive and harmonious work environment. This study aims to determine the effect of training and development of soft skills on the performance of CV Dwi Pelita Mas employees. The method in this study uses a quantitative method by distributing questionnaires with a sample or research respondents totaling 35 employees of CV Dwi Pelita Mas. The results of this study indicate that training and development of soft skills have a significant positive effect on the performance of CV Dwi Pelita Mas employees.
DIGITALISASI SISTEM PROMOSI DALAM MANAJEMEN PRODUKSI DI PABRIK ESSENTIAL OIL Nadita Mutiara Putri; Niken Fatikhasari; Isye Fadiata Isqi; Rizaldi Al Farisi; Ahmad Syafiq Mughni; Puspandam Katias; Mohamad Yusak Anshori; Teguh Herlambang; Moch. Sahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49090

Abstract

Indonesia dikenal sebagai negara penghasil minyak atsiri dengan potensi ekspor tinggi, namun banyak industri kecil menengah masih menghadapi kendala dalam efisiensi produksi dan pemasaran akibat rendahnya pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menerapkan digitalisasi sederhana dalam manajemen produksi dan pemasaran di PT Unggul Herbal Atsiri sebagai bentuk solusi atas minimnya integrasi teknologi. Keterbaruan kegiatan ini terletak pada penggunaan pendekatan partisipatif berbasis teknologi digital dengan biaya rendah dan mudah diakses oleh pelaku usaha kecil. Metode pelaksanaan meliputi observasi awal, perencanaan solusi, penerapan digitalisasi, dan evaluasi hasil bersama pihak perusahaan. Pihak yang terlibat dalam kegiatan pengabdian ini terdiri dari pemilik usaha dan tenaga kerja di PT Unggul Herbal Atsiri. Prosedur kegiatan meliputi pembuatan konten pemasaran digital, penyusunan katalog produk, dan price list digital, serta pelatihan dasar penggunaan media sosial sebagai sarana promosi. Hasil utama yang dicapai antara lain peningkatan literasi digital staf, tersedianya konten digital siap pakai, dan penerapan sistem pemasaran yang lebih efisien dan sistematis. Hasil drai kegiatan ini menunjukkan bahwa penerapan teknologi yang sederhana dapat meningkatkan efektivitas dalam manajemen produksi dan memperluas jangkauan pasar, sejalan dengan teori keterlibatan masyarakat berbasis transformasi digital. Kesimpulannya, kegiatan ini memberikan dampak signifikan dalam meningkatkan efisiensi usaha serta mendorong transformasi digital pada sektor industri herbal lokal. Rekomendasi dari hasil kegiatan ini adalah perlunya replikasi program berbasis pelibatan komunitas di sektor industri lainnya untuk mendorong adaptasi teknologi secara berkelanjutan.
SOSIALISASI DAN PELATIHAN DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS Teguh Herlambang; Mohamad Yusak Anshori; Puspandam Katias; Firman Yudianto; Moch. Sahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49091

Abstract

Di era digital saat ini, media sosial telah berkembang menjadi salah satu alat pemasaran yang paling berpengaruh dan efektif bagi perusahaan. Instagram, sebagai platform berbasis visual, menjadi pilihan utama dalam menyampaikan informasi produk dan membangun komunikasi antara brand dengan kunsumen. Desain konten visual yang menarik, konsisten, dan informatif di instagram mampu meningkatkan keterlibatan pengguna, memperkuat brand image, dan mendorong keputusan pembelian konsumen. Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Berdasarkan wawancara yang kami lakukan pada karyawan PT Unggul Teknologi Cerdas diketahui yang aktif menggunakan internet baik untuk mengerjakan company profil dan surat penawaran maupun untuk sosial media. Sehingga pada paper ini, dilakukan sebuah pelatihan Digital Marketing berupa penerapa desain konten video baik di Instagram atau feed untuk  membantu  pihak  perusahaan dalam mempromosikan produknya
PENERAPAN DESAIN KONTEN VIDEO SEBAGAI DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS David Ardiansyah; Putri Yuliana Virniasai; Favian Aditya Pradana; Teguh Herlambang; Mohamad Yusak Anshori; Firman Yudianto; Moch. Sahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49092

Abstract

Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Di era digital saat ini, media sosial telah berkembang menjadi salah satu alat pemasaran yang paling berpengaruh dan efektif bagi perusahaan. Instagram, sebagai platform berbasis visual, menjadi pilihan utama dalam menyampaikan informasi produk dan membangun komunikasi antara brand dengan kunsumen. Desain konten visual yang menarik, konsisten, dan informatif di instagram mampu meningkatkan keterlibatan pengguna, memperkuat brand image, dan mendorong keputusan pembelian konsumen. Berdasarkan wawancara yang kami lakukan pada karyawan PT Unggul Teknologi Cerdas diketahui yang aktif menggunakan internet baik untuk mengerjakan company profil dan surat penawaran maupun untuk sosial media. Sehingga pada paper ini, dilakukan sebuah pelatihan Digital Marketing berupa penerapa desain konten video baik di Instagram atau feed untuk  membantu  pihak  perusahaan dalam mempromosikan produknya
INTEGRASI DIGITALISASI DALAM MANAJEMEN PRODUKSIDI PABRIK ESSENTIAL OIL Puspandam Katias; Mohamad Yusak Anshori; Teguh Herlambang; Firman Yudianto; Mukhtar Adinugroho; Moch. Sahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54608

Abstract

Seiring dengan perkembangan teknologi digital yang pesat, sektor industri mengalami transformasi besar dalam berbagai aspek operasional, termasuk manajemen produksi. Salah satu sektor yang memiliki potensi besar untuk memanfaatkan digitalisasi adalah industri ekstraksi dan pengolahan minyak atsiri (essential oil). Industri ini, yang menghasilkan berbagai produk essensial oil dengan beragam varian disertai nilai jual tinggi, sangat bergantung pada proses produksi yang efisien dan terkontrol dengan baik. Namun, meskipun industri ini memiliki potensi besar, banyak pabrik minyak atsiri yang masih mengandalkan sistem manual atau semi-manual dalam menjalankan operasional produksi essensial oil , yang dapat menghambat efisiensi dan mengurangi daya saing. Dengan mengintegrasikan digitalisasi dalam manajemen produksi, diharapkan pabrik minyak atsiri dapat meningkatkan efisiensi, mengoptimalkan proses produksi, dan mengurangi pemborosan yang terjadi selama proses produksi. Digitalisasi juga membuka peluang untuk peningkatan kualitas produk yang lebih terkontrol, analisis data yang lebih akurat. Pihak yang terlibat dalam kegiatan pengabdian  Masyarakat ini terdiri dari pemilik usaha dan tenaga kerja di PT Unggul Herbal Atsiri. Prosedur Hasil utama yang dicapai antara lain peningkatan literasi digital staf, tersedianya konten digital siap pakai, dan penerapan sistem pemasaran yang lebih efisien dan sistematis. Hasil dari kegiatan ini menunjukkan bahwa penerapan teknologi yang sederhana dapat meningkatkan efektivitas dalam manajemen produksi dan memperluas jangkauan pasar.
Integrasi Dimensi Biopsikososiokultural-Spiritual dalam Pengelolaan Kesehatan Karyawan Industri: Studi Kasus pada Praktik Self-Management Berbasis Makna Dzul Arsyilana; Rooswanti Putri Adi Agustini; Mohamad Yusak Anshori
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7144

Abstract

Conventional occupational health programs are often limited to biomedical and administrative approaches, overlooking the psychological, socio-cultural, and spiritual dimensions that empirically drive long-term health adherence. This study aims to analyze how an employee with high cardiovascular risk independently implements a biopsychosocial-cultural-spiritual approach within an organizational context, as well as its implications for human resource management architecture, particularly in employee health management. Using a qualitative case study design, data were collected through in-depth interviews, medical history, and work records of an employee in a cement industry company (36 years old, with 18 years of service). Deductive-abductive thematic analysis revealed four integrative dimensions: (1) biological: self-monitoring and evidence-based lifestyle modification; (2) psychological: transition from denial and perfectionism to acceptance and a meditative state; (3) socio-cultural: social learning from colleagues and neighbors, mentoring as “charitable knowledge sharing,” and reframing corporate KPIs from burdens into sources of support; and (4) spiritual: interpreting illness as a “divine trust” and responsibility as a “khalifah” (steward). The findings indicate that spiritual meaning functions as a catalyst that activates the reallocation of psychological resources (Conservation of Resources Theory), redesigns job demands (JD-R Model), and strengthens perceived benefits within the Health Belief Model. This study contributes to the development of meaning-enabled HRM by shifting the health intervention paradigm from external compliance toward facilitating employees’ holistic agency.
Co-Authors Adinugroho, Mochtar Afib Rulyansah Ahmad Syafiq Mughni Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Alfian, Nurkholis Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina Arifin, Ravica Ulya Azmil Chusnaini Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Candraningrat, Candraningrat David Ardiansyah Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Dwi Novitasari Dzul Arsyilana Fadia Jasmine Has Shiela Fajar Annas Susanto Fasila, Ira Favian Aditya Pradana Firdeana Fitrotul Ula Fodyansa, Aldo Garry Brumadyadisty Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny Hidayati, Rizka Maulidta I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Ismanto Hadi Santoso Ismanto Hadi Susanto Istiqfari, Shintya Vira Isye Fadiata Isqi Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Moh. Qo'is Fathur Rohman Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Muhammad Rafli Nadita Mutiara Putri Niken Fatikhasari Nuzulul Fatimah Purnamawati . Puspandam Katias Putri Yuliana Virniasai Putri, Diana Suryami Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizaldi Al Farisi Rizki Amalia Elfita Rooswanti Putri Adi Agustini Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Siska Armawati Sufa Sukoco, Anton Sukoco, Anton Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yeni Fitria Nurahman Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar Zulaikha, Ellya