Article Per Year (5 Year)
p-Index From 2021 - 2026
6.28
P-Index
This Author published in this journals
All Journal IAES International Journal of Artificial Intelligence (IJ-AI) EkoBis ( Ekonomi & Bisnis ) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS)
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 81 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 81 Documents
Search

 5   6   7   8   9 
Optimalisasi komunikasi pemasaran digital bagi UMKM di Karangrejo, Kediri Karya, Denis Fidita; Anshori, Mohamad Yusak; Mardhotillah, Rachma Rizqina; Adinugroho, Mukhtar; Zhulqurnain, Mohamad Rijal Iskandar; Khusnah, Hidayatul
Indonesia Berdaya Vol 4, No 4 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023622

Abstract

Kediri, salah satu kota di Jawa Timur, memiliki UMKM yang beragam, tetapi juga menghadapi masalah serupa. Pemerintah setempat telah berupaya meningkatkan kinerja UMKM melalui akses keuangan lebih mudah dan promosi produk. Namun, di desa Karangrejo, Kediri, UMKM menghadapi kendala keterbatasan akses keuangan, kurangnya pengetahuan manajemen, dan kurangnya pengembangan bisnis. Untuk mengatasi ini, Tim Pengabdian Masyarakat FEBTD UNUSA membantu dengan pelatihan dan pengembangan strategi, terutama dalam bidang Marketing Communication (MarCom). MarCom adalah alat penting untuk mempromosikan produk UMKM. Ini mencakup branding, komunikasi pemasaran, hubungan pelanggan, promosi langsung, dan konten pemasaran. Dalam dunia digital, MarCom digital menjadi kunci sukses. Ini membantu UMKM menjangkau pasar yang lebih luas, efisien biaya, meningkatkan brand awareness, menargetkan konsumen tepat, dan memungkinkan pengukuran yang akurat. UMKM di Karangrejo, Kediri, memiliki masalah manajemen, kurangnya strategi pemasaran, dan keterbatasan dana. Mereka perlu memperkuat manajemen, mengembangkan strategi pemasaran, mencari sumber dana tambahan, memanfaatkan teknologi, dan melakukan riset pasar yang lebih baik. Dukungan dari pemerintah, sektor swasta, dan masyarakat penting untuk membantu UMKM mengatasi tantangan ini. Melalui upaya bersama, UMKM di Karangrejo dapat tumbuh dan berkontribusi lebih besar terhadap pertumbuhan ekonomi nasional. Abstract: Kediri, a city in East Java, has a variety of MSMEs, but also faces similar problems. The local government has made efforts to improve the performance of MSMEs through easier access to finance and product promotion. However, in Karangrejo village, Kediri, MSMEs face limited financial access, lack of management knowledge, and lack of business development. To overcome this, the FEBTD UNUSA Community Service Team helps with training and strategy development, especially in the field of Marketing Communication (MarCom). MarCom is an important tool for promoting MSME products. This includes branding, marketing communications, customer relations, direct promotion and content marketing. In the digital world, MarCom digital is the key to success. This helps MSMEs reach a wider market, is cost efficient, increases brand awareness, targets the right consumers, and enables accurate measurement. SMEs in Karangrejo, Kediri, have management problems, lack of marketing strategies, and limited funds. They need to strengthen management, develop marketing strategies, seek additional funding sources, utilize technology, and conduct better market research. Support from the government, the private sector and the community is important to help MSMEs overcome this challenge. Through joint efforts, MSMEs in Karangrejo can grow and contribute more to national economic growth.
Unscented Kalman Filter and H-Infinity for Travel Company Stock Price Estimation Katias, Puspandam; Susanto, Ismanto Hadi; Herlambang, Teguh; Anshori, Mohamad Yusak
Pattimura International Journal of Mathematics (PIJMath) Vol 1 No 2 (2022): Pattimura International Journal of Mathematics (PIJMath)
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.728 KB) | DOI: 10.30598/pijmathvol1iss2pp81-88

Abstract

The travel and hotel industry is one of the industries experiencing rapid growth. As the population grows, the need for travel and accommodation services gets higher. This is one of the factors contributing a rapid increase in such service industry. Competition in the economy and business world is getting tougher from year to year both within a country and abroad. Considering that Indonesia is a country comprised of many islands with a variety of natural beauty, it has the very potential for tourist resort attraction. This kind of thing leads to the growth of the Hotel and Travel industry to support tourism development. With such rapid service industry development, supported by promising business opportunities, investors for such sector are encouraged. The right way to reduce risk for investors interested is to develop a system for estimating the stock prices. Therefore, in this study, the stock price estimation method applied for travel companies adopted Advanced Kalman Filter, a comparison of H-Infinify and Unscented Kalman Filter (UKF) as a chart for investors to take into consideration in their investment decision making. The simulation results showed that the UKF method had higher accuracy than the H-Infinify method with an error by the UKF of 3.2% and that by the H-Infinify of 9.6%.
Implementation Fuzzy and Extended Kalman Filter for Estimation of High and Low Stock Price Travel Company Santoso, Ismanto Hadi; Katias, Puspandam; Herlambang, Teguh; Anshori, Mohamad Yusak; Adinugroho, Mukhtar
Pattimura International Journal of Mathematics (PIJMath) Vol 2 No 1 (2023): Pattimura International Journal of Mathematics (PIJMath)
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pijmathvol2iss1pp17-24

Abstract

Competition in the business world is getting tougher from year to year both within a country and abroad. There are a large number of companies competing with one another, especially entering the free market share in Asia, namely the Asean Economic Community (AEC). In the current development of modern economy, Indonesia is making efforts to increase its economic growth. For this, developments in any fields are made. Among others is the service industry such as accommodation, travel, and transportation services. Considering that Indonesia is a country comprised of many islands with a variety of natural beauty, it has the very potential for tourist resort attraction. This kind of thing leads to the growth of the Travel, tourism and hotel industry to support development of tourism. With such rapid service industry development, supported by promising business opportunities, investors for such sector are encouraged. The right way to reduce risk for investors interested is to develop a system for estimating the stock prices. Therefore, in this study, the high and low stock price estimation method applied for travel companies adopted developed Kalman Filter, a comparison of two Kalman Filter development methods, namely Extended Kalman Filter (EKF) and Fuzzy Kalman Filter (FKF) as a chart for investors to take into consideration in their investment decision making. The simulation results showed that the EKF method had higher accuracy than the FKF method with an error by the EKF of 3.5% and that by the FKF of 8.9%.
SOSIALISASI PEMBUATAN PEMROGRAMAN MOBILE LAPORAN KEUANGAN DI PT ABISAKTI SURYA MEGAKON Katias, Puspandam; Herlambang, Teguh; Yudianto, Firman; Anshori, Mohamad Yusak; Adinugroho, Mukhtar; Rasyid, Reizano Amri; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33539

Abstract

Di era digital ini masyarakat diharapkan mampu menguasai teknologi dan mengoperasikannya. Hal ini juga berlaku bagi pelaku Usaha Mikro Kecil Menengah. Pelaku UMKM dituntut untuk bisa membuat pembukuan untuk laporan keuangan baik secara manual maupun secara digital. Laporan keuangan adalah catatan informasi suatu perusahaan pada periode akuntansi yang menggambarkan kinerja perusahaan tersebut. Selama ini para pelaku UMKM dan Perusahaan yang baru memulai usaha dalam mencatat pembukuan dan transaksi keuangan secara manual, sehingga mereka kesulitan dalam menentukan laba dan jumlah persediaan. Namun karena terdapat keterbatasan pengetahuan dalam mengelola atau membuat laporan keuangan yang cukup rumit seperti yang diterapkan perusahaan besar, maka pada akhirnya di era digitalisasi ini mulai tersedia berbagai pencatatan keuangan UMKM dengan aplikasi mobile seperti aplikasi BukuKas dan Buku Warung untuk UMKM. Aplikasi mobile ini dapat membantu pelaku UMKM dalam membuat laporan keuangan yang sederhana namun tetap sesuai dengan Standar Akuntansi Keuangan (SAK). Sehingga kegiatan pengabdian kepada masyarakat tentang sosialisasi pembuatan pemrogaman mobile sistem ini menjadi signifikan untuk menunjang kemandirian manajemen sebuah perusahan. Oleh karena itu dirasa perlu diadakan Sosialisasi Pembuatan pemrograman mobile laporan keuangan di PT Abisakti Surya Megakon, maka dapat menjadikan bahan pemantauaan kas perusahaan.
Improving The Restaurant Product Sale: A Case Study at a Hotel in Surabaya Anshori, Mohamad Yusak
International Research Journal of Business Studies Vol. 5 No. 3 (2012): December 2012 - March 2013
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.3.64-73

Abstract

Increasing a product sale is very important especially for the hotel with its products and services. The objective of this study is to examine the effect of Nasi Goreng Jancuk (Nasgorcuk) marketing mix on its selling improvement. The increasing of Surabaya Plaza Hotel’s Nasgorcuk lovers is based on strategic product marketing efforts conforming very fast communication development in which youths involvement very dominantly affects the success of a brand image. The fundamental marketing strategies consist of promotion, price, location; persons, physical evidence and process are inherent attributes of the success of Surabaya Plaza Hotel’s Nasgorcuk. The findings show that price, location, and physical evidence are the most influential attributes of the increased sale of Nasgorcuk.
Pengaruh Orientasi Pasar, Intellectual Capital, dan Orientasi Pembelajaran Terhadap Inovasi: Studi Kasus pada Industri Hotel di Jawa Timur Anshori, Mohamad Yusak
International Research Journal of Business Studies Vol. 3 No. 3 (2010): December 2010 - March 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The purpose of this study was to examine direct and indirect effects of the market orientation, intellectual capital, and learning orientation of the managers on innovation as well was as hotel performance. This study was done at in four and five star hotels in East Java. The respondents were General Manager or Executive Members. The respondents were 180 managers of the 23 four and five star hotels in East Java. It was examined by using SmartPLS 1.01 and reliability was checked using SPSS program Version 14.00. The study showsed that there were significant relations between the ability of the managers in understanding of market orientation, intellectual capital, learning orientation on innovation and hotel performance. The performance of four and five hotels performance in East Java is increased when market orientation, intellectual capital, learning orientation and innovation are increased. Those four variables thoroughly influence hotel performance by 76.4%.
Examining the Role of Consumer Ethnocentrism in the Relationship between Quality, Price, and Fashion Preferences Rasyid, Reizano Amri; Anshori, Mohamad Yusak; Adinugroho, Mochtar; Candraningrat; Wulansari, Yuli Yanti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 2 (2025): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i2.179

Abstract

Purpose – This study aims to investigate the influence of consumer ethnocentrism (CETH), perceived quality, and perceived price on the purchase intention of Generation Z university students in Indonesia. Grounded in Consumer Value Theory (CVT), this research specifically examines preferences between domestic and imported fashion products, intending to understand the key factors shaping Gen Z's purchasing decisions on e-commerce platforms. Design/method/approach – This research employed a quantitative approach. Data were collected via an online survey (Google Forms) over two months, yielding 380 valid responses from Generation Z students who frequently purchase local fashion products on e-commerce (Shopee and Tokopedia). The data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables, ensuring construct reliability and validity. Findings – The results show that perceived quality and perceived price significantly influence consumer ethnocentrism. Furthermore, this study confirms that perceived quality, perceived price, and consumer ethnocentrism each exert significant positive effects on purchase intention. Implications – These findings offer crucial practical insights for domestic fashion brands. To compete effectively and attract Generation Z consumers, local brands are strongly advised to prioritize product quality, maintain competitive pricing, and leverage cultural alignment to build ethnocentric sentiment. Novelty/Originality – The originality of this research lies in its specific focus on the Generation Z demographic in Indonesia within the context of domestic vs. imported product competition in the digital era. This study fills a literature gap by analyzing the determinants of purchase intention on leading e-commerce platforms, providing fresh insights into this key consumer segment.
Enhancing Innovation Through Knowledge Sharing and Quality Leader–Member Relationships Denpharanto Agung Krisprimandoyo; Mohamad Yusak Anshori; Jamilah Ahmad; Siska Armawati Sufa; Garry Brumadyadisty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3311

Abstract

The impact of leader member exchange on enhancing innovation capacity, especially for employees with more than 15 years of experience in situations where knowledge exchange is limited, is an important area of research. This study highlights the positive influence of strong personal relationships between managers and senior employees on innovation, even in the absence of in-depth knowledge exchange. This emphasizes the important role of LMX in encouraging experienced employees to share knowledge and expertise and utilize their accumulated knowledge. This study uses a quantitative method with a Structural Equation Modeling approach to analyze the structural relationships between latent variables based on questionnaire data from 194 employees of PT. Ciputra Nusantara. The findings highlight the importance of strong interpersonal relationships and leadership influence in overcoming low barriers to knowledge sharing, thereby enhancing senior employees' innovation capabilities. Practical implications include the development of leadership training that fosters strong personal relationships and helps employees gain experience in contributing to innovation efforts, even in environments where knowledge sharing is a common practice. This study provides new insights into strategic leadership and human resource management, highlighting the important role of leader member exchange in overcoming knowledge sharing challenges in organizations.
Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak
Indonesia Berdaya Vol 7, No 1 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261422

Abstract

This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.
The Effect of Digital Leadership on Performance through Task-Technology Fit and AI Literacy in Creative Industries Novitasari, Dwi; Anshori, Mohamad Yusak; Has Shiela, Fadia Jasmine
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3832

Abstract

Digital transformation reshapes organizations, requiring leaders to leverage technology for enhanced performance. This study explores how digital leadership influences performance orientation through task-technology fit and artificial intelligence literacy in Indonesia’s creative and technology sectors. The objective is to examine the mediating roles of task-technology fit, the alignment of technology with tasks, and artificial intelligence literacy, the ability to use and understand artificial intelligence tools, in driving performance. A quantitative approach was employed, using a survey of 300 professionals in Yogyakarta, analyzed with Structural Equation Modeling (SEM). The findings show that digital leadership significantly enhances task–technology fit and AI literacy, which in turn strengthens performance orientation. Both mediators partially transmit leadership effects, revealing structural and cognitive pathways in digital workplaces. Organizations should invest in digital leadership development, AI literacy initiatives, and systematic alignment between workflows and technologies to build agile, performance-focused cultures. These efforts can enhance innovation, support evidence-based decision making, reduce technostress, and prepare creative and technology workers to collaborate effectively with AI.
Co-Authors Adinugroho, Mochtar Afib Rulyansah Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Alfian, Nurkholis Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Candraningrat, Candraningrat Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Dwi Novitasari Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Garry Brumadyadisty Ghofur, Moh. Abdul Has Shiela, Fadia Jasmine Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Siska Armawati Sufa Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar Zulaikha, Ellya