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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) EkoBis ( Ekonomi & Bisnis ) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Abimanyu: Journal of Community Engagement Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis Journal of Halal Research, Policy, and Industry JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata JoET Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

Mohamad Yusak Anshori

Universitas Nahdlatul Ulama Surabaya

Author-ID : 229729

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Effect of Digital Leadership on Performance through Task-Technology Fit and AI Literacy in Creative Industries Dwi Novitasari; Mohamad Yusak Anshori; Fadia Jasmine Has Shiela
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3832

Digital transformation reshapes organizations, requiring leaders to leverage technology for enhanced performance. This study explores how digital leadership influences performance orientation through task-technology fit and artificial intelligence literacy in Indonesia’s creative and technology sectors. The objective is to examine the mediating roles of task-technology fit, the alignment of technology with tasks, and artificial intelligence literacy, the ability to use and understand artificial intelligence tools, in driving performance. A quantitative approach was employed, using a survey of 300 professionals in Yogyakarta, analyzed with Structural Equation Modeling (SEM). The findings show that digital leadership significantly enhances task–technology fit and AI literacy, which in turn strengthens performance orientation. Both mediators partially transmit leadership effects, revealing structural and cognitive pathways in digital workplaces. Organizations should invest in digital leadership development, AI literacy initiatives, and systematic alignment between workflows and technologies to build agile, performance-focused cultures. These efforts can enhance innovation, support evidence-based decision making, reduce technostress, and prepare creative and technology workers to collaborate effectively with AI.

Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo Denis Fidita Karya; Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori
Indonesia Berdaya Vol. 7 No. 1 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261422

This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.

Pemanfaatan Desain dan Digital Marketing untuk Meningkatkan Keterampilan Komersialisasi Produk bagi Siswa SMK Al-Islah Azmil Chusnaini; Mohamad Yusak Anshori; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

In today’s digital economy, the ability to combine creative design with effective marketing strategies has become a key competency in the global creative industry. Vocational education, particularly in design-related fields, plays a crucial role in preparing students to meet these demands. This community service program was conducted at SMK Al-Islah Surabaya, a vocational school specializing in Visual Communication Design (DKV), with the aim of enhancing students’ skills in digital branding and product commercialization. The program involved 40 students and included training and hands-on practice covering branding principles, content creation, social media strategies, and trend analysis. The results showed a significant increase in students’ understanding of branding, from 28% in the pre-test to 85% in the post-test. Students also gained practical experience in producing promotional content and utilizing digital platforms effectively. This program successfully bridged the gap between technical design skills and the application of digital marketing, while also fostering an entrepreneurial mindset among students to better prepare them for the evolving creative industry.

Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Mohamad Yusak Anshori; Azmil Chusnaini; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service program aims to enhance vocational high school students entrepreneurial competencies, particularly in the creative industry sector, through the implementation of integrated marketing strategy training. The program was conducted at SMK Al-Islah Surabaya, focusing on Visual Communication Design (VCD) expertise, to bridge the gap between students' technical design skills and their understanding of strategic marketing aspects. The method included needs assessment, material preparation, interactive three-day training sessions, and comprehensive evaluation. The core materials delivered were Value Proposition, 5A Consumer Behavior Analysis, and SWOT Analysis. Evaluation results indicated a significant improvement in students' marketing concept comprehension, increased active participation in practical sessions, and the development of entrepreneurial mindsets and professional attitudes. This program demonstrates that an applied, participatory educational approach effectively enhances vocational students' readiness for the job market while fostering early innovation in the creative industry sector

Unscented Kalman Filter and H-Infinity for Travel Company Stock Price Estimation Puspandam Katias; Ismanto Hadi Susanto; Teguh Herlambang; Mohamad Yusak Anshori
Pattimura International Journal of Mathematics (PIJMath) Vol 1 No 2 (2022): Pattimura International Journal of Mathematics (PIJMath)
Publisher : Pattimura University

The travel and hotel industry is one of the industries experiencing rapid growth. As the population grows, the need for travel and accommodation services gets higher. This is one of the factors contributing a rapid increase in such service industry. Competition in the economy and business world is getting tougher from year to year both within a country and abroad. Considering that Indonesia is a country comprised of many islands with a variety of natural beauty, it has the very potential for tourist resort attraction. This kind of thing leads to the growth of the Hotel and Travel industry to support tourism development. With such rapid service industry development, supported by promising business opportunities, investors for such sector are encouraged. The right way to reduce risk for investors interested is to develop a system for estimating the stock prices. Therefore, in this study, the stock price estimation method applied for travel companies adopted Advanced Kalman Filter, a comparison of H-Infinify and Unscented Kalman Filter (UKF) as a chart for investors to take into consideration in their investment decision making. The simulation results showed that the UKF method had higher accuracy than the H-Infinify method with an error by the UKF of 3.2% and that by the H-Infinify of 9.6%.

Implementation Fuzzy and Extended Kalman Filter for Estimation of High and Low Stock Price Travel Company Ismanto Hadi Santoso; Puspandam Katias; Teguh Herlambang; Mohamad Yusak Anshori; Mukhtar Adinugroho
Pattimura International Journal of Mathematics (PIJMath) Vol 2 No 1 (2023): Pattimura International Journal of Mathematics (PIJMath)
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pijmathvol2iss1pp17-24

Competition in the business world is getting tougher from year to year both within a country and abroad. There are a large number of companies competing with one another, especially entering the free market share in Asia, namely the Asean Economic Community (AEC). In the current development of modern economy, Indonesia is making efforts to increase its economic growth. For this, developments in any fields are made. Among others is the service industry such as accommodation, travel, and transportation services. Considering that Indonesia is a country comprised of many islands with a variety of natural beauty, it has the very potential for tourist resort attraction. This kind of thing leads to the growth of the Travel, tourism and hotel industry to support development of tourism. With such rapid service industry development, supported by promising business opportunities, investors for such sector are encouraged. The right way to reduce risk for investors interested is to develop a system for estimating the stock prices. Therefore, in this study, the high and low stock price estimation method applied for travel companies adopted developed Kalman Filter, a comparison of two Kalman Filter development methods, namely Extended Kalman Filter (EKF) and Fuzzy Kalman Filter (FKF) as a chart for investors to take into consideration in their investment decision making. The simulation results showed that the EKF method had higher accuracy than the FKF method with an error by the EKF of 3.5% and that by the FKF of 8.9%.

The Role of Islamic Work Ethics in Strengthening Halal Service Branding: A Study at Sharia Hotel X Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori; Denis Fidita Karya
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8640

This study examines the determinants of behavioral intention toward halal tourism destinations by applying the Theory of Planned Behavior (TPB). Specifically, the research investigates the effects of attitude, subjective norm, and perceived behavioral control on tourists’ behavioral intention in the context of halal tourism destinations in Lombok, Indonesia. A quantitative research design was employed using a cross-sectional survey approach. Data were collected from Muslim and non-Muslim tourists who had visited or intended to visit halal tourism destinations and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model assessment demonstrates satisfactory convergent and discriminant validity, as indicated by outer loading values exceeding the recommended threshold, Average Variance Extracted (AVE) values above 0.50, and strong internal consistency reflected by Cronbach’s alpha and composite reliability values. The structural model results reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. The R-square value indicates a substantial explanatory power of the model, while the f-square analysis confirms the varying effect sizes of each antecedent on behavioral intention. These findings highlight the importance of psychological and social factors in shaping tourists’ intentions toward halal tourism destinations. Practically, the results provide insights for destination managers and policymakers to design effective marketing strategies by strengthening positive attitudes, leveraging social influence, and enhancing tourists’ perceived control through accessible facilities and halal-friendly services. This study contributes to the growing body of halal tourism literature by empirically validating the TPB framework in a multi-group tourism context.

How Smart Destinations Influence Tourist Satisfaction and Revisit Intention? An Integrated TAM Perspective Denis Fidita Karya; Mohamad Yusak Anshori
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.91762

Objective: This study aims to analyze the influence of smart destination and digital information quality on tourist satisfaction and revisit intention through perceived usefulness and perceived ease of use in digitally based tourism destinations. Design/Methods/Approach: This study employed a quantitative research design using purposive sampling. Data were collected from 250 tourists who had utilized digital tourism services, including online ticketing systems, tourism applications, and digital information platforms. The proposed research model was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Findings: The results indicate that smart destination and digital information quality positively and significantly influence perceived usefulness and perceived ease of use. Furthermore, perceived usefulness and perceived ease of use significantly enhance tourist satisfaction, while satisfaction positively influences revisit intention. The mediation analysis shows that perceived usefulness and perceived ease of use significantly mediate the relationship between smart destination and satisfaction. In contrast, only perceived ease of use significantly mediates the relationship between digital information quality and satisfaction, whereas the mediating role of perceived usefulness is not supported. These findings suggest that tourists place greater emphasis on the usability of smart tourism technologies and integrated digital experiences than on the functional value of digital information alone in shaping satisfaction. Originality/Value: This study contributes to the smart tourism and Technology Acceptance Model (TAM) literature by demonstrating how smart destination and digital information quality influence tourist satisfaction through different cognitive mechanisms. The findings show that the effects of smart destination are transmitted through both perceived usefulness and perceived ease of use, whereas digital information quality influences satisfaction primarily through perceived ease of use. This evidence provides a more nuanced understanding of technology acceptance in digitally enabled tourism destinations. Practical/Policy Implication: The findings suggest that destination management organizations should prioritize investments in integrated digital infrastructure, user-friendly tourism applications, and seamless digital services to enhance tourist satisfaction and encourage revisit intention. Policymakers are also encouraged to strengthen smart tourism governance and support sustainable digital transformation initiatives to improve destination competitiveness.

PENGUATAN STRATEGI MARKETING TERPADU MELALUI REBRANDING DAN OPTIMALISASI KONTEN DIGITAL UNTUK MENINGKATKAN DAYA SAING PRODUK PERUSAHAAN Puspandam Katias; Teguh Herlambang; Mohamad Yusak Anshori; Moh. Qo'is Fathur Rohman; Moch. Sahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.62534

Di era digital saat ini, media sosial dan marketplace telah menjadi salah satu sarana pemasaran yang paling berpengaruh bagi keberlangsungan usaha, tetapi tidak semua pelaku usaha mampu mengoptimalkan potensi tersebut secara maksimal, khususnya pada aspek branding, rebranding, dan pengelolaan konten digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat strategi pemasaran terpadu mitra melalui rebranding dan optimalisasi konten digital guna meningkatkan daya saing produk perusahaan. Mitra dalam kegiatan ini adalah PT Unggul Herbal Atsiri, perusahaan yang memproduksi dan mendistribusikan produk herbal, salah satunya produk perawatan bayi berbahan dasar alami bernama Herby. Permasalahan prioritas yang ditangani meliputi dua bidang, yaitu keterbatasan pemanfaatan teknologi informasi dan komunikasi (TIK) dalam pembuatan konten digital, serta strategi manajemen pemasaran yang belum sesuai dengan kebiasaan konsumen di media sosial dan marketplace. Metode pelaksanaan meliputi tahap perencanaan, sosialisasi dan pelatihan melalui workshop praktis, implementasi konten digital, serta pendampingan dan evaluasi. Materi workshop mencakup urgensi pemasaran digital, identifikasi target konsumen, konsep rebranding, tiga pilar konten (product knowledge, health awareness, dan product education), serta formula penyusunan konten hook-value-proof-call to action (CTA). Kegiatan diikuti oleh karyawan PT Unggul Herbal Atsiri pada bagian pemasaran dan operasional, dengan evaluasi dilakukan melalui lembar umpan balik (feedback) untuk mengukur peningkatan pengetahuan dan keterampilan. Kegiatan ini diharapkan dapat meningkatkan pemahaman dan keterampilan mitra dalam menyusun strategi konten digital yang relevan dengan target konsumen, sekaligus memperkuat daya saing produk Herby di pasar digital.

Penguatan Kesiapan Karier Siswa SMK Ketintang Surabaya Melalui Pelatihan Strategic Thinking dan Adaptasi Dunia Kerja: Strengthening Career Readiness among Students at SMK Ketintang Surabaya through Strategic Thinking and Workplace Adaptation Training Mohamad Yusak Anshori; Reizano Amri Rasyid; Azmil Chusnaini
Indonesia Berdaya Vol. 7 No. 4 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261605

Kesiapan kerja lulusan Sekolah Menengah Kejuruan (SMK) masih menjadi tantangan utama di Indonesia, dengan Tingkat Pengangguran Terbuka (TPT) tamatan SMK yang tercatat sebagai yang tertinggi dibandingkan jenjang pendidikan lain. SMK Ketintang Surabaya sebagai mitra pengabdian memiliki 1.786 peserta didik dengan lima kompetensi keahlian, namun siswa masih menghadapi kendala dalam hal pemahaman budaya kerja profesional, etika profesional, komunikasi kerja, dan kemampuan pengambilan keputusan. Kegiatan pengabdian ini bertujuan untuk meningkatkan kesiapan karier siswa melalui pelatihan strategic thinking dan adaptasi dunia kerja. Metode pelaksanaan terdiri dari tiga tahap: persiapan, pelaksanaan (sosialisasi dan pelatihan), serta evaluasi. Pelatihan mencakup strategic thinking untuk pengembangan diri dan karier, penguatan adaptasi terhadap budaya kerja profesional, pembelajaran berbasis studi kasus dan simulasi, serta refleksi kesiapan kerja. Hasil kegiatan menunjukkan peningkatan pemahaman siswa mengenai strategic thinking dan budaya kerja profesional, dengan 80% peserta mampu menjelaskan kembali konsep dasar strategic thinking dan 75% peserta menyusun rencana pengembangan diri. Kegiatan ini memberikan kontribusi nyata dalam penguatan soft skills siswa SMK sebagai bekal memasuki dunia kerja. Abstract. Work readiness among vocational high school graduates remains a major challenge in Indonesia, as graduates of Vocational High Schools (Sekolah Menengah Kejuruan [SMK]) continue to record the highest Open Unemployment Rate compared with graduates from other levels of education. SMK Ketintang Surabaya, as the partner institution in this community engagement program, has 1,786 students across five vocational competency programs. However, students continue to face challenges related to understanding professional workplace culture, professional ethics, workplace communication, and decision-making skills. This community engagement program aimed to strengthen students’ career readiness through strategic thinking and workplace adaptation training. The program was implemented in three stages: preparation, implementation (orientation and training), and evaluation. The training covered strategic thinking for personal and career development, adaptation to professional workplace culture, case-based learning and simulations, and reflection on work readiness. The results indicated improvements in students’ understanding of strategic thinking and professional workplace culture. Specifically, 80% of participants were able to explain the fundamental concepts of strategic thinking, while 75% successfully developed personal development plans. These findings indicate that the program contributed meaningfully to strengthening vocational students’ soft skills and better preparing them for the transition into the workforce.

Co-Authors Adinugroho, Mochtar Afib Rulyansah Ahmad Syafiq Mughni Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Alfian, Nurkholis Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina Arifin, Ravica Ulya Azmil Chusnaini Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Candraningrat, Candraningrat David Ardiansyah Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Dwi Novitasari Dzul Arsyilana Fadia Jasmine Has Shiela Fajar Annas Susanto Fasila, Ira Favian Aditya Pradana Firdeana Fitrotul Ula Fodyansa, Aldo Garry Brumadyadisty Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny Hidayati, Rizka Maulidta I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Ismanto Hadi Santoso Ismanto Hadi Susanto Istiqfari, Shintya Vira Isye Fadiata Isqi Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Moh. Qo'is Fathur Rohman Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Muhammad Rafli Nadita Mutiara Putri Niken Fatikhasari Nuzulul Fatimah Purnamawati . Puspandam Katias Putri Yuliana Virniasai Putri, Diana Suryami Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizaldi Al Farisi Rizki Amalia Elfita Rooswanti Putri Adi Agustini Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Siska Armawati Sufa Sukoco, Anton Sukoco, Anton Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yeni Fitria Nurahman Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar Zulaikha, Ellya

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