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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) EkoBis ( Ekonomi & Bisnis ) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Abimanyu: Journal of Community Engagement Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis Journal of Halal Research, Policy, and Industry JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS) JoET
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analisis Work Engagement Pada Karyawan PrimeBiz Hotel Surabaya Anshori, Mohammad Yusak; Karya, Denis Fidita
Jurnal Ilmiah Pariwisata Vol 23 No 3 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i3.1222

Abstract

Work engagement is one of the important component in the organization that can drive the optimal organizational performance. Work engagement also related to the outcome performance such as productivity, profitability, and customer loyalty. The aim of this research to find out the factors that influence work engagement at PrimeBiz Hotel Surabaya. This research using quantitative method with the saturation sampling technique. The sample of this research were 45 employees that has been working more than a year at PrimeBiz Hotel Surabaya. The result of the result was financial compensation influenced to the work engagement, financial compensation influenced to the organizational commitment, and organizational commitment influenced to the work engagement.
The Role of Islamic Work Ethics in Strengthening Halal Service Branding: A Study at Sharia Hotel X Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Karya, Denis Fidita
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8640

Abstract

This study examines the determinants of behavioral intention toward halal tourism destinations by applying the Theory of Planned Behavior (TPB). Specifically, the research investigates the effects of attitude, subjective norm, and perceived behavioral control on tourists’ behavioral intention in the context of halal tourism destinations in Lombok, Indonesia. A quantitative research design was employed using a cross-sectional survey approach. Data were collected from Muslim and non-Muslim tourists who had visited or intended to visit halal tourism destinations and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model assessment demonstrates satisfactory convergent and discriminant validity, as indicated by outer loading values exceeding the recommended threshold, Average Variance Extracted (AVE) values above 0.50, and strong internal consistency reflected by Cronbach’s alpha and composite reliability values. The structural model results reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. The R-square value indicates a substantial explanatory power of the model, while the f-square analysis confirms the varying effect sizes of each antecedent on behavioral intention. These findings highlight the importance of psychological and social factors in shaping tourists’ intentions toward halal tourism destinations. Practically, the results provide insights for destination managers and policymakers to design effective marketing strategies by strengthening positive attitudes, leveraging social influence, and enhancing tourists’ perceived control through accessible facilities and halal-friendly services. This study contributes to the growing body of halal tourism literature by empirically validating the TPB framework in a multi-group tourism context.
Strategic Soft Skills Development as a Driver of Employee Performance: A Study in the Manufacturing Sector Hidayati, Rizka Maulidta; Anshori, Yusak
Journal of Entrepreneurship & Technopreneurship Vol. 2 No. 2 (2026): Januari
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/joet.v2i2.1432

Abstract

In improving employee performance, one way that can be done by the company is by holding training and development of soft skills. Training is a learning process designed to improve the knowledge, skills, and competence of individuals in a particular field, the training itself has the aim of improving and developing employee attitudes, behavior, and skills. While soft skills are non-technical abilities related to how a person interacts and collaborates with others. Soft skills include various interpersonal, communication, and emotional abilities that aim to improve individual effectiveness in working, build good relationships with teamwork, and create a productive and harmonious work environment. This study aims to determine the effect of training and development of soft skills on the performance of CV Dwi Pelita Mas employees. The method in this study uses a quantitative method by distributing questionnaires with a sample or research respondents totaling 35 employees of CV Dwi Pelita Mas. The results of this study indicate that training and development of soft skills have a significant positive effect on the performance of CV Dwi Pelita Mas employees.
Pemanfaatan Desain dan Digital Marketing untuk Meningkatkan Keterampilan Komersialisasi Produk bagi Siswa SMK Al-Islah Azmil Chusnaini; Anshori, Mohamad Yusak; Rasyid, Reizano Amri
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

In today’s digital economy, the ability to combine creative design with effective marketing strategies has become a key competency in the global creative industry. Vocational education, particularly in design-related fields, plays a crucial role in preparing students to meet these demands. This community service program was conducted at SMK Al-Islah Surabaya, a vocational school specializing in Visual Communication Design (DKV), with the aim of enhancing students’ skills in digital branding and product commercialization. The program involved 40 students and included training and hands-on practice covering branding principles, content creation, social media strategies, and trend analysis. The results showed a significant increase in students’ understanding of branding, from 28% in the pre-test to 85% in the post-test. Students also gained practical experience in producing promotional content and utilizing digital platforms effectively. This program successfully bridged the gap between technical design skills and the application of digital marketing, while also fostering an entrepreneurial mindset among students to better prepare them for the evolving creative industry.
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Rasyid, Reizano Amri; Mohammad Yusak Anshori; Azmil Chusnaini; Akhmad `Izzul `Arobi
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

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Abstract

This community service activity was initiated to respond to the gap between the technical capabilities and strategic understanding of advertising among vocational high school (SMK) students in the field of Visual Communication Design (DKV). The purpose of this program is to improve students’ understanding of advertising as a strategic communication tool that involves branding, message construction, and audience targeting. The method used consisted of four stages: needs analysis, program planning, training implementation, and evaluation. The activity involved 40 students and was carried out through interactive, practice-based sessions over two days. The results showed a significant improvement in students’ comprehension of advertising strategies, brand identity, and visual communication. Students also demonstrated growth in soft skills such as public speaking, collaboration, and creative thinking. The overall outcome indicates that this training model is effective in enhancing both conceptual understanding and practical competence relevant to the creative industry
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Anshori, Mohamad Yusak; Azmil Chusnaini; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to enhance vocational high school students entrepreneurial competencies, particularly in the creative industry sector, through the implementation of integrated marketing strategy training. The program was conducted at SMK Al-Islah Surabaya, focusing on Visual Communication Design (VCD) expertise, to bridge the gap between students' technical design skills and their understanding of strategic marketing aspects. The method included needs assessment, material preparation, interactive three-day training sessions, and comprehensive evaluation. The core materials delivered were Value Proposition, 5A Consumer Behavior Analysis, and SWOT Analysis. Evaluation results indicated a significant improvement in students' marketing concept comprehension, increased active participation in practical sessions, and the development of entrepreneurial mindsets and professional attitudes. This program demonstrates that an applied, participatory educational approach effectively enhances vocational students' readiness for the job market while fostering early innovation in the creative industry sector
Co-Authors Adinugroho, Mochtar Afib Rulyansah Akhmad `Izzul `Arobi Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Alfian, Nurkholis Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azmil Chusnaini Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Candraningrat, Candraningrat Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Dwi Novitasari Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Garry Brumadyadisty Ghofur, Moh. Abdul Has Shiela, Fadia Jasmine Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny Hidayati, Rizka Maulidta I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Siska Armawati Sufa Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar Zulaikha, Ellya