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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) EkoBis ( Ekonomi & Bisnis ) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat PROCURATIO: Jurnal Manajemen dan Bisnis JCSE: Journal of Community Service and Empowerment International Research Journal of Business Studies Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS)
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Optimalisasi Penggunaan Digital Marketing Sebagai Strategi Pemasaran Yayasan Al Islah Surabaya Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori; Heni Agustina; Tri Deviasari Wulan; Muhammad Rafli; Akhmad ‘Izzul ‘Arobi; Berto Mulia Wibawa
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 1 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v4i1.1363

Abstract

Kegiatan pengabdian masyarakat dengan judul "Optimalisasi Penggunaan Digital Marketing Sebagai Strategi Pemasaran Yayasan Al Islah Surabaya" dilaksanakan pada di Yayasan Al Islah Surabaya dan dihadiri oleh 20 peserta. Latar belakang kegiatan ini adalah kebutuhan Yayasan Al Islah untuk meningkatkan visibilitas dan menarik lebih banyak dukungan melalui strategi pemasaran yang efektif, terutama di era digital saat ini. Digital marketing dianggap sebagai solusi yang relevan dan memiliki potensi besar untuk diimplementasikan dalam meningkatkan kinerja pemasaran yayasan. Tujuan utama dari kegiatan ini adalah untuk meningkatkan pemahaman pengurus dan anggota yayasan tentang konsep dan teknik digital marketing serta memberikan keterampilan praktis dalam penggunaan berbagai alat dan platform digital marketing. Kegiatan ini mencakup sesi-sesi yang membahas berbagai aspek digital marketing, seperti SEO (Search Engine Optimization), content marketing, dan penggunaan media sosial sebagai alat pemasaran. Para peserta diberikan materi yang komprehensif dan kesempatan untuk mempraktekkan langsung strategi-strategi yang telah dipelajari. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman yang signifikan di antara peserta, dengan rata-rata peningkatan skor pre-test dan post-test sebesar 35%. Meskipun terdapat beberapa kendala teknis dan logistik, acara ini berhasil mencapai tujuannya. Peserta memberikan umpan balik positif, menunjukkan kepuasan terhadap materi yang disampaikan dan berharap dapat mengikuti kegiatan serupa di masa mendatang. Secara keseluruhan, kegiatan pengabdian masyarakat ini berhasil memberikan manfaat yang besar bagi Yayasan Al Islah Surabaya. Beberapa saran untuk perbaikan di masa mendatang termasuk penjadwalan yang lebih fleksibel, peningkatan infrastruktur teknis, peningkatan interaksi peserta, penyederhanaan dan penstrukturan materi, persiapan logistik yang lebih matang, evaluasi berkelanjutan, dan pendampingan pasca-kegiatan. Implementasi saran-saran tersebut diharapkan dapat membuat kegiatan serupa berjalan lebih lancar dan memberikan hasil yang lebih optimal.
Pendampingan Manajemen Dan Kepemimpinan Dalam Meningkatkan Kualitas Layanan Yayasan Pendidikan Al Islah Surabaya Mohamad Yusak Anshori; Rachma Rizqina Mardhotillah; Rizki Amalia Elfita; Mohamad Rijal Iskandar Zhulqurnain
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v4i2.1415

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas manajemen dan kepemimpinan di Yayasan Pendidikan Al Islah Surabaya melalui program pendampingan dan pelatihan. Kualitas layanan pendidikan sangat dipengaruhi oleh efektivitas manajemen dan kepemimpinan yang diterapkan oleh para pengurus yayasan. Program ini diawali dengan sosialisasi, pelatihan, serta pendampingan personal yang disesuaikan dengan kebutuhan yayasan. Berdasarkan hasil pre-test dan post-test dari 20 peserta, terjadi peningkatan rata-rata sebesar 35% dalam pemahaman peserta terkait manajemen dan kepemimpinan. Peningkatan ini mencakup kemampuan dalam perencanaan, pengorganisasian, pengarahan, dan pengendalian operasional yayasan, serta kemampuan untuk memimpin tim secara partisipatif dan inklusif. Meskipun terdapat beberapa tantangan seperti keterbatasan teknologi, program ini telah berhasil membangun fondasi yang kuat untuk meningkatkan kualitas layanan pendidikan di yayasan. Rekomendasi tindak lanjut mencakup evaluasi berkala, pelatihan lanjutan, dan pengembangan infrastruktur teknologi untuk mendukung manajemen yang lebih baik.
Pelatihan Perencanaan Dan Pengelolaan Keuangan Pribadi Pada Santri Pondok Pesantren Mahasiswa Jagad ‘Alimussirry Surabaya Khusnah, Hidayatul; Mardiyah Anugraini; Mohamad Yusak Anshori
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.193

Abstract

This community service activity is carried out to increase knowledge and understanding of personal financial management. Financial literacy education is not found in the curriculum at the University, even though this education is very important in financial planning now and in the future. Financial literacy occurs when an individual has a set of skills and abilities that make that person able to utilize existing resources to achieve goals. Through this community service activity, training activities and seminars on the basics of finance were initiated to improve financial literacy among the community. The target audience who will be trained in this activity are the students of the Jagad ‘Alimussirry Islamic Boarding School Surabaya.
THE INFLUENCE OF WORK CULTURE AND INCENTIVES ON EMPLOYEE PRODUCTIVITY PRIMEBIZ HOTEL SURABAYA WITH WORK LIFE BALANCE AS A MODERATION VARIABLE Berlian, Bruce Dame Dhea; Nadlifatin, Reny; Anshori, Mohamad Yusak
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Indonesia is a maritime country that has a variety of beautiful natural attractions, so lodging places such as hotels, villas, and so on are growing rapidly because it can indeed be a business field in the tourism area. Not just a place to stop over but this lodging business can also provide jobs for people. Primebiz Hotel Surabaya (PBS) is one of several in the Prime Plaza Hotels and Resorts (PPHR) national network that operates more than 13 hotels throughout Indonesia. In the world of hospitality also has a variety of unique problems in it, including examples such as Human Resources (HR) who work on the hotel premises. So that as a company engaged in the service sector, this is a challenge for Primebiz Hotel Surabaya because the productivity of its employees must be monitored in order to create good service quality for hotel consumers. This study aims to determine the effect of work culture and incentives on employee productivity with work life balance as a moderating variable. Data collection was carried out by a survey in the form of a questionnaire to Primebiz Hotel Surabaya employees as many as 65 respondents. This research is quantitative research using descriptive analysis and SEMPLS data analysis techniques with SmartPLS software to determine the relationship between variables. The results showed that only hypothesis one has a significant positive effect on employee productivity. Meanwhile, the results of hypotheses two to four do not have a significant positive effect on employee productivity.
A Analysis of Factors Affecting Waste Using Value Stream Mapping (VSM) On Kaosbekas.Id Anshori, Mohamad Yusak; Karya, Denis Fidita
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 2 (2022): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i2.2750

Abstract

Abstract: Lean manufacturing approach is a systematic approach which identifies and eliminates waste through continuous improvement: the flow of products that customers want to pursue the perfection. This study aims to determine the amount of waste in Kaosbebas.id and examine the causes of the waste by using Value Stream Mapping (VSM), value stream analysis tools, and fish-bone diagrams. At the beginning of the study, the description of the current state map was carried out for the analysis of the fulfillment of the physical flow and the flow of information on the production of Kaosbebas.id. After weighting the waste, the researchers distributed questionnaires to informants related to the custom T-shirt production process to obtain the results of identifying the locations of waste and what things made the waste occur during the production process. Furthermore, the researchers conducted an evaluation process so that this waste reduction is expected to increase production efficiency and improve company performance. In addition, this study also aims to provide suggestions for improvements to the manufacture of custom t-shirts during the production process. This study uses a qualitative approach with the methods of observation, interviews, and questionnaires.
Impact of Content Marketing, Brand Image, & Social Media on Buying Behavior Andasari, Alfina; Anshori, Mohamad Yusak
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4086

Abstract

This research aims to investigate the influence of Content Marketing, Brand Image, and Social Media on purchase intention and purchase decision for Sambal Ning Niniek, a small and medium-sized enterprise (SME). A quantitative research method was employed, with three independent variables, namely content marketing, brand image, and social media, and two dependent variables, namely purchase intention and purchase decision. A total of 216 respondents were included in the study. The analysis involved both outer model and inner model assessments. The results revealed that content marketing did not have a significant positive impact on purchase intention. However, brand image and social media demonstrated a positive and significant impact on purchase intention for sambal Ning Niniek. Furthermore, purchase intention was found to have a positive and significant effect on purchase decisions at Sambal Ning Niniek. Regarding the influence on purchasing decisions, content marketing, and brand image were identified as significant and positive factors for Sambal Ning Niniek. However, social media did not exhibit a significant positive impact on purchasing decisions.
The Effect of Leadership on Employee Performance Through Work Motivation as a Mediating Variable in Employee PT Conisla Karya Indonesia Putri, Diana Suryami; Fatimah, Nuzulul; Putra, Riyan Sisiawan; Anshori, Mohamad Yusak
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.656

Abstract

This study aims to examine the effect of leadership on employee performance through work motivation as a mediating variable. This study uses quantitative methods with primary data obtained from the distribution of questionnaires to 89 employees of PT Conisla Karya Indonesia, with sampling techniques using purposive sampling determined by researchers with consideration of certain characteristics or characteristics based on employee status and division of each employee. Where the results of the questionnaire obtained are processed using Structural Equation Modeling (SEM) PLS 3.0 analysis through outer model analysis, inner model, and hypothesis testing. The results of this study indicate that there is a significant effect of leadership on employee performance, leadership has a significant effect on work motivation, work motivation has a significant effect on employee performance, and work motivation variables can significantly mediate the effect of leadership on performance employees.
Go Digital! Empowering MSMEs in Kragan Village, Sidoarjo to Enhance Digital Marketing Skills Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Rihlah, Jauharotur
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251236

Abstract

Digital transformation has become a critical need for Micro, Small, and Medium Enterprises (MSMEs), especially those in rural areas, to remain competitive in today’s market. This community service program was designed to enhance the digital marketing capabilities of MSMEs in Kragan Village, Gedangan Subdistrict, Sidoarjo Regency, East Java. The program was initiated in response to the low levels of digital literacy, limited access to online platforms, and the challenges MSMEs face in adapting to the evolving digital economy. Using a participatory approach, this initiative provided targeted training on social media marketing, e-commerce platforms, content creation, and basic digital tools such as WhatsApp Business and Canva. The methodology consisted of three phases: (1) problem identification and proposal submission, (2) implementation of workshops and hands-on mentoring, and (3) post-program evaluation through surveys and interviews. Results showed significant improvements in participants’ ability to utilize digital platforms, increased confidence in online business promotion, and a rise in customer engagement. Moreover, the training fostered knowledge sharing among MSME actors and strengthened their awareness of digital branding. The theoretical framework draws upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), highlighting how perceived usefulness and ease of use influence digital adoption. The program also applied the Community of Practice (CoP) approach to encourage peer learning and collaboration. This initiative demonstrates that with proper support and contextualized training, rural MSMEs can transition toward digital platforms effectively. The project also produced an Intellectual Property (IP) output in the form of training modules and digital marketing guides tailored for MSMEs. The findings call for ongoing mentorship, policy support, and infrastructure investment to ensure sustainability. 
DIGITALISASI SISTEM PROMOSI DALAM MANAJEMEN PRODUKSI DI PABRIK ESSENTIAL OIL Putri, Nadita Mutiara; Fatikhasari, Niken; Isqi, Isye Fadiata; Farisi, Rizaldi Al; Mughni, Ahmad Syafiq; Katias, Puspandam; Anshori, Mohamad Yusak; Herlambang, Teguh; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49090

Abstract

Indonesia dikenal sebagai negara penghasil minyak atsiri dengan potensi ekspor tinggi, namun banyak industri kecil menengah masih menghadapi kendala dalam efisiensi produksi dan pemasaran akibat rendahnya pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menerapkan digitalisasi sederhana dalam manajemen produksi dan pemasaran di PT Unggul Herbal Atsiri sebagai bentuk solusi atas minimnya integrasi teknologi. Keterbaruan kegiatan ini terletak pada penggunaan pendekatan partisipatif berbasis teknologi digital dengan biaya rendah dan mudah diakses oleh pelaku usaha kecil. Metode pelaksanaan meliputi observasi awal, perencanaan solusi, penerapan digitalisasi, dan evaluasi hasil bersama pihak perusahaan. Pihak yang terlibat dalam kegiatan pengabdian ini terdiri dari pemilik usaha dan tenaga kerja di PT Unggul Herbal Atsiri. Prosedur kegiatan meliputi pembuatan konten pemasaran digital, penyusunan katalog produk, dan price list digital, serta pelatihan dasar penggunaan media sosial sebagai sarana promosi. Hasil utama yang dicapai antara lain peningkatan literasi digital staf, tersedianya konten digital siap pakai, dan penerapan sistem pemasaran yang lebih efisien dan sistematis. Hasil drai kegiatan ini menunjukkan bahwa penerapan teknologi yang sederhana dapat meningkatkan efektivitas dalam manajemen produksi dan memperluas jangkauan pasar, sejalan dengan teori keterlibatan masyarakat berbasis transformasi digital. Kesimpulannya, kegiatan ini memberikan dampak signifikan dalam meningkatkan efisiensi usaha serta mendorong transformasi digital pada sektor industri herbal lokal. Rekomendasi dari hasil kegiatan ini adalah perlunya replikasi program berbasis pelibatan komunitas di sektor industri lainnya untuk mendorong adaptasi teknologi secara berkelanjutan.
SOSIALISASI DAN PELATIHAN DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS Herlambang, Teguh; Anshori, Mohamad Yusak; Katias, Puspandam; Yudianto, Firman; Sahri, Moch.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49091

Abstract

Di era digital saat ini, media sosial telah berkembang menjadi salah satu alat pemasaran yang paling berpengaruh dan efektif bagi perusahaan. Instagram, sebagai platform berbasis visual, menjadi pilihan utama dalam menyampaikan informasi produk dan membangun komunikasi antara brand dengan kunsumen. Desain konten visual yang menarik, konsisten, dan informatif di instagram mampu meningkatkan keterlibatan pengguna, memperkuat brand image, dan mendorong keputusan pembelian konsumen. Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Berdasarkan wawancara yang kami lakukan pada karyawan PT Unggul Teknologi Cerdas diketahui yang aktif menggunakan internet baik untuk mengerjakan company profil dan surat penawaran maupun untuk sosial media. Sehingga pada paper ini, dilakukan sebuah pelatihan Digital Marketing berupa penerapa desain konten video baik di Instagram atau feed untuk  membantu  pihak  perusahaan dalam mempromosikan produknya
Co-Authors Adinugroho, Mochtar Afib Rulyansah Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Alfian, Nurkholis Amri Rasyid, Reizano Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Candraningrat, Candraningrat Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Dwi Novitasari Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Garry Brumadyadisty Ghofur, Moh. Abdul Has Shiela, Fadia Jasmine Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Siska Armawati Sufa Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Wulansari, Yuli Yanti Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar Zulaikha, Ellya