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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Pustakawan Indonesia Jurnal Ilmu Komputer dan Agri-Informatika Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Perpustakaan Pertanian Jurnal Ekonomi Muamalah IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal Ilmiah Edunomika (JIE) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Police Studies Quantitative Economics and Management Studies Shafin: Sharia Finance and Accounting Journal Implementasi Manajemen & Kewirausahaan Jurnal Pustakawan Indonesia Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Prosiding Seminar Nasional Universitas Ma Chung MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Komplikasi Anestesi BACA: Jurnal Dokumentasi dan Informasi
Firman Ardiansyah
Departemen Ilmu Komputer, Fakultas Matematika Dan Ilmu Pengetahuan Alam, Institut Pertanian Bogor
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Journal : Academia Open

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Catalysts of Customer Satisfaction: A Quantitative Analysis of Brand Image, Service Quality, and Store Atmosphere Ardiansyah, Firman; Lilik Indrayani
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5553

Abstract

This research aims to investigate the impact of Brand Image, Service Quality, and Store Atmosphere on Customer Satisfaction in the context of Starbucks Coffee consumers at Suncity Mall Sidoarjo. Utilizing a quantitative approach, data was collected from 100 respondents through questionnaires. The analysis employed multiple linear regression with SPSS 18.0, revealing that Brand Image, Service Quality, and Store Atmosphere significantly influence Customer Satisfaction. These findings have important implications for businesses seeking to enhance customer satisfaction and loyalty through strategic management of these factors. Highlights: Influence of Key Factors: Investigates how Brand Image, Service Quality, and Store Atmosphere impact Customer Satisfaction. Quantitative Approach: Employs a quantitative methodology with 100 respondents to analyze the relationships. Practical Implications: Offers insights for businesses to enhance customer satisfaction and loyalty through strategic management. Keywords: Brand Image, Service Quality, Store Atmosphere, Customer Satisfaction, Quantitative Study
Co-Authors Abdul Qifli Sangadji Abdul Qifli Sangadji Agil Cahyo Priyantono Agus Sukoco Ahmad Ridha Akhmad Yun Jufan Albar, Israr Alda Ellysia Ayudya Putri Anantyo Ari Pastiko Andrea Sumarah Asih Anne Parlina Arya, Shadiqa Auzi Asfarian Auzi Asfarian Azmi Iqbal Goldina Prakasa B Mustafa Badollahi Mustafa Badollahi Mustafa, Badollahi Bin Ahmad, Shofian Blasius Soedarsono Blasius Soedarsono, Blasius Chairulnisa, Chairulnisa Dean Apriana Ramadhan Dean Apriana Ramadhan Desta Wirnas Drs. Ec. R. Sjarief Hidjat Eko Sri Mulyani Eko Sri Mulyani, Eko Sri Endang Purnama Giri Fahrul Nurzaman Firdaus, Nabila Yuli Gaffar, Andi Nurrahma Ghinaa Rizki Dhiya Ulhaq Halida, Uly Mabruroh Halimah Tus Sa'diah Handayani, Sri Hardiansyah, Ricky Hary Budiarto Hary Budiarto Hendra Rahmawan Hendra Rahmawan Hendryanto Djohan Hengky Rachmadhani Ibrahim, Arhammirza Ikram S, Muhammad Imas Sukaesih Sitanggang Ina Irawati Indra Astuti Ira Maryati Ira Maryati Irman Hermadi Irsad, Irsad Janti G. Sudjana Joni Tesmanto Julio Adisantoso Krisnanto, Ferdian Kudang Boro Seminar Kusuma, Wisnu Lailan Syaufina Lilik Indrayani Muhammad Asyhar Agmalaro Muhammad Isa Alamsyahbana Muhammad Rizki Muhammad Rusli Muhammad Syauqi Muhammad Zubair Mutmainna, Ina Nabil Raihan Alfarizi Nia Kurniawati Nia Kurniawati Novi Chandra Saputra Nurfath, Akaasyah Paramita Retno Utami Pratama, Dharma Pudji Muljono Purwanti, Endang Yuni Rabbani, Rafif Radyan Fakhri Aisyi Ramadhan, Dean Apriana Ramadhona, Herpandi, Reza Risky Ridan Muhtadi Rosyadi, Imam Mulhaq Salma Meilla Astiardi Sambodo, Bambang Satyawan, Verda Emmelinda Sitepu, Andres Putranta Sjaeful Afandi Sjaeful Afandi Sulistyo Basuki Sulistyo Basuki Syafitri Hidayati Syah, Arzal Syahrani, Dwi Trisminingsih, Rina Wildan Muhammad Wiratna Tritawirasta Wisnu Ananta Kusuma WULANDARI Wulandari, Ani Yani Nurhadryani Yaniasih Yaniasih Yaniasih Yaniasih Yunita Sari Yunita Widyastuti Yuyu Yulia Yuyu Yulia Zamzamy, Ahmad