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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIKA45 Jurnal Penelitian Geografi (JPG) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesia Accounting Research Journal Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management International Journal of Health and Medicine
Rina Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Permintaan Kredit pada Perum Pegadaian Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daeng GS
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3507

Abstract

This research aims to determine the factors that influence credit demand at Perum Pegadaian. This research method is literature study. The data analysis technique is by collecting information from various sources in fields related to the factors that influence the demand for credit at Perum Pegadaian, the data is collected and analyzed and conclusions are drawn. The results of this research state that the factors that influence the demand for credit at Perum Pegadaian include (1) customer's income level, (2) customer's education level (3) interest rate (4) service at Perum Pegadaian and (5) credit repayment period.
ANALISIS PRODUCT POSITIONING PEMUTIH WAJAH POND’S FAIR & LOVELY DI SURABAYA Rina Dewi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 2 (2018): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.031 KB) | DOI: 10.30640/ekonomika45.v5i2.70

Abstract

This research examined about product positioning analysis of X face bleach in Surabaya. The growing competition in the cosmetic whitening business needs to get the attention of PT Unilever as the licensee of X brand to do the positioning for its brand in face bleaching product category to face the competition. The existence of a society that over communications, the company must create a position in the minds of prospects. Companies should create products with important attributes in accordance with the consumer needs selected by the company, then communicated to consumers to form a perception or to get a response from consumers. According to Walker, Boyd & Larreche (1992: 203) that positioning can be done in two ways: physical product positioning and perceptual product positioning. One way to assess the current position of a product offered against a competitor is based on how the supply is compared to a set of objects, ie physical characteristics. For perceptual product positioning, consumers usually do not want to be bothered with information about the physical characteristics of the product, consumers do not buy physical products but they buy the benefits of the product. Consumers evaluate the product on the basis of what it does rather than what it is. The analysis model used in this study is a model adopted from "Steps in The Positioning Process" by Walker, Boyd & Larreche (1992: 208). The analytical technique used is the factor analysis suggested by Walker, Boyd & Larreche (1992: 227) which will generate perceptual mapping to find out each of the facial whitening brand positions under study. From the analysis result, a perceptual mapping image with two dimensions, which is a simplification of the six attributes that have high correlation with each other and has the same variant. Based on the results of the analysis, it turns out the first research hypothesis stating that the position of X has not been superior compared to its proven competitors. While the second research hypothesis that states the position of X not in accordance with the ideal brand (ideal brand) in terms of the attributes offered proven. It is characterized by the location of each brand on each dimension, the beautiful dimension (x axis) and the healthy dimension (y-axis). The location of the X coordinates is (0.34948; 0.51494) while the ideal position is point at (0.83076; 0.72247). Whereas from the six (6) brands examined closest to the ideal point is the brand Oil of Olay with coordinates (0,50162; 0,70537)
Analisis Bibliometric Job Crafting dan Agenda Penelitian di Masa Depan Rina Dewi; Ilham Ilham; Bambang Karnaen P; Sugiarto Sugiarto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1856

Abstract

Proactive job crafting behavior is a study that is of interest to writers or researchers to be explored more deeply in relation to human resource management practices. Using the bibliometric method supported by the Scopus search engine and illustrated using Vos Viewer software was used to answer research questions. The results of the research found that the quantity of productivity that had been carried out in previous research was 885 documents, the most productive researcher was Bakker AB with 57 documents, the source of the most documents was published in the Frontiers In Psychology journal with 40 documents, the most productive affiliate was Erasmus Universiteit Rotterdam with 77 documents , the most productive country is the Netherlands with 179 documents, the most document types are articles with 740, equivalent to 83.6%, the most research subject areas are Business, Management and Accounting 459, equivalent to 30.3%, five main networks of author collaboration, a research map consisting of five clusters main as well as document maps based on density. These findings increase the understanding of future researchers to explore in depth the influence of job crafting on other variables.
Co-Authors Abdul Aziz Sholeh Achmad Daeng GS Achmad Daengs Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Ahmad Daengs GS Ajeng Prasti Kumalasari Andi Sutrisno Andreansah Andreansah Anky Fibrianti Aridha Prassetya Bambang Karnaen P Bambang Karnain Bambang Karnain P Budi Prasetyo Dani Feki Kris Koro Dema Erita Diana Zuhro Enny Istanti Enny Susanti Erwin Tri Kurniyanto Fairuz Fanisa Rahma Fatchur Rochman Fidah Indrayanti Freddy Cahyadi GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso I Gd Wiyasa I Gede Wiyasa Ika Sufitri Ilham Ilham Indriana Kritiawati Intan Permata Sari Irma Lusi Nugraheni Kornelia Sarce Kristian Mangku Setyo Panjaitan Kristiawati, Indriana Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch. Falcha Omar Ali Moch. Rizaldy Rahmansyah Mochamad Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Nadya Vicky Okky Novianto Pargito Pargito Rahma Indah Yunita Ramansyah Hidayat Retno Susanti Rio Dhika Siti Anisa Siti Khotimah Slamet Imam Syafii Sugiarto Sugiarto Sugiharto Sugiharto Sutini Sutini Tiara Ratnaningrum Tjandra Wasesa Widhy Setyowati Winda Sari Zainul Arifudin