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Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak) Kurniati, Dewi; Kurniawan, Renaldi; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.144-153

Abstract

The study aims to determine the right method for the development of  “Erma” powder herbal drink business in Pontianak City. Methods of the variables by analyzing using SWOT and SWOT matrix analysis. The results of study shows that alternative strategy for business development is to maintain product quality to improve marketing, expand product marketing innovation through social media sales, increase the quality and of production. Based on the SWOT analysis of the business position in quadrant I. The strategies that need to be implemented are; support an aggressive strategy, the strength possesses by taking advantage of existing opportunities leads to profit.  
ANALISIS FINANSIAL USAHA PEMBIBITAN KELAPA SAWIT DI KABUPATEN LANDAK BBR, Antonio; Dolorosa, Eva; Aritonang, Marisi
Jurnal Sains Pertanian Equator Vol 13, No 4
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v13i4.78679

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All of these factors"”economic, social, environmental, legal, and market-related"”are part of the financial feasibility analysis. Because of inflation and other price shocks, businesses must regularly do sensitivity analyses to account for the ever-changing cost and revenue components. This study aims to assess the oil palm nursery company in Landak Regency in terms of its financial viability using sensitivity analysis and investment criteria such as net present value (NPV), internal rate of return (IRR), net benefit to cost (NB/C), and payback period. The method used in this research is a survey method by interviewing respondents with purposive sampling technique. In the NPV Criteria, a value of Rp. 279,800,862 was obtained; In the IRR Criteria, a value of 109% was obtained; In the Net B/C Criteria, a value of Rp. 3.4 was obtained; In the Payback Period Criteria, a value of 1.57 years was obtained; Sensitivity analysis was carried out on the five respondent businesses with a scenario if : There is a 10% decrease in selling prices, a 5% increase in fertilizer prices and even if there is a 10% decrease in selling prices and a 5% increase in fertilizer prices. Of all the criteria analyzed, the results show that the oil palm nursery business in Paloan Village is feasible to run and even developed.
FOOD WASTE ON ASSORTED STAKEHOLDERS TOWARDS A GREEN ECONOMY FOOD SECURITY Maswadi, Maswadi; Kusrini, Novira; Aritonang, Marisi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.20729

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Indonesia is the country with the second highest level of food waste in the world and the first in Southeast Asia. Therefore, Indonesia has the highest Global Hunger Index in Southeast Asia, second only to Timor Leste. This condition has continued to increase over the last twenty years compared to food loss. Therefore, Indonesia is increasingly vulnerable to food shortages. Food waste needs to be minimized to help meet future food needs. The aim of this research is to identify the factors that underlie consumer behavior in wasting food. Interviews were conducted with 273 respondents, especially in West Kalimantan, Indonesia.  The collected data was then analyzed using Structural Equation Modeling (SEM) through the AMOS 24 program. The findings in this research show that the five factors underlying consumer behavior, namely: food choices, shopping routines, food handling, waste prevention behavior, and recycling behavior have a negative effect. and significant to the amount of food waste. This means that, the better the food choices, shopping routines, food handling, waste prevention behavior, and recycling behavior, the smaller the amount of food waste produced. Other findings show that waste prevention behavior has the greatest influence on food waste. Efforts that consumers can make to reduce the amount of food waste at the household level are by increasing knowledge about good food choices, improving skills in processing and storing food, and committing to making a list of needs before shopping and complying with it.
Pendampingan Penyusunan Rencana Usaha bagi Siswa SMKN 1 Rasau Jaya: Facilitation of Business Plan Preparation for Students of SMKN 1 Rasau Jaya Yurisinthae, Erlinda; Aritonang, Marisi; Hutajulu, Josua; Yusra, Abdul Hamid A.
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 4 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i4.6179

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Emerging entrepreneurial interest in Vocational High School students is seen as strategic to prepare future generations who are productive and characterized and able to work in industry, continue their studies, or become creative entrepreneurs. Vocational students who will be entrepreneurs are required to understand financial literacy to have the ability and competence to manage business finances. This community service activity aims to provide training in preparing business plans for students of SMKN 1 Rasau Jaya Rasau Jaya District, Kubu Raya Regency. The implementation of community service follows the preparation, socialization, technology dissemination, evaluation, and reporting stages. The activity of community service was carried out from April to October 2023. In addition to implementing activities, the results of data analysis obtained that 11th-grade students of SMKN 1 Rasau Jaya are interested in entrepreneurs in agriculture and developing agribusiness in Rasau Jaya District. Teachers can encourage interest in entrepreneurship in agriculture among SMKN 1 Rasau Jaya students by inviting successful agribusiness entrepreneurs to disseminate their experiences and motivate students, facilitating students to access resources and funding, and providing students with opportunities for training, demonstrations, and hands-on practice at successful companies/entrepreneurs, collaborating with stakeholders for students to participate in agribusiness competitions and receive recognition for students' innovative ideas, and strengthening the entrepreneurship learning curriculum.
Analisis Tata Kelola Bumdes Tanjung Intan Di Desa Sungai Kupah Kabupaten Kubu Raya Lutfiatunnisa, Lutfiatunnisa; Yurisinthae, Erlinda; Aritonang, Marisi
J-SEA (JOURNAL SOCIO ECONOMIC AGRICULTURAL) Vol. 20 No. 1 (2025): Februari 2025 (Journal Socio Economic Agricultural)
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jsea.v20i1.19550

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Pendirian BUMDes oleh pemerintah merupakan salah satu upaya untuk mewujudkan desa mandiri dan mengelola perekonomian desanya. Hal ini tertuang dalam Pasal 117 Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja yang menyatakan bahwa pengelolaan desa sebagai suatu badan hukum yang didirikan oleh dan/atau bersama-sama dengan desa untuk keperluan pemanfaatan aset dan pengembangan penanaman modal perusahaan (BUMDes).Memberikan produktivitas dan jasa serta jenis usaha lainnya untuk kepentingan masyarakat desa. Aspek penting yang harus diperhatikan oleh pemerintah desa dan BUMDes dalam menciptakan layanan BUMDes yang berkualitas adalah penerapan prinsip tata kelola yang baik. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh prinsip legitimasi (rule of law), partisipasi, akuntabilitas, dan transparansi terhadap pengelolaan Badan Usaha Milik Desa (BUMDes) Tanjung Intan. Hasil penelitian ini menunjukkan bahwa BUMDes Tanjung Intan belum maksimal dalam mencapai tata kelola yang baik. Berdasarkan tingkat perkembangannya, BUMDes Tanjung Intan termasuk dalam kategori BUMDes berkembang. Hal ini ditandai dengan karena sifat operasional yang dilakukan oleh BUMDes, potensi pertanian di desa masih dieksploitasi secara terbatas
IDENTIFIKASI FAKTOR PENENTU PETANI BERTAHAN DALAM USAHATANI PADI SAWAH DI DESA PARIT KELADI KECAMATAN SUNGAI KAKAP KABUPATEN KUBU RAYA KALIMANTAN BARAT Rahman, Taufiq; Aritonang, Marisi; Fitrianti, Wanti
Jurnal Sains Pertanian Equator Vol 14, No 2
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v14i2.89171

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Penelitian ini bertujuan untuk mengetahui karakteristik petani muda di Desa Parit Keladi serta mengidentifikasi faktor-faktor yang mempengaruhi keberlanjutan usahatani padi sawah di wilayah tersebut. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Sebanyak 40 responden yang merupakan petani padi sawah dijadikan sampel penelitian. Data yang digunakan berasal dari sumber primer dan sekunder, kemudian dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa kemampuan petani untuk mempertahankan usaha padi sawah dipengaruhi oleh faktor internal dan eksternal.. Faktor internal terdiri dari pendidikan petani, pengalaman petani, pendapatan petani, konsumsi sendiri dan luas kepemilikan lahan. Faktor eksternal terdiri dari lingkungan sosial, kebijakan pemerintah dan pendapatan non pertanian.
Tingkat Kinerja Penyuluh Pertanian di Kecamatan Mandor Kabupaten Landak Fransiska Agata; Erlinda Yurisinthae; Marisi Aritonang
Paradigma Agribisnis Vol 7 No 2 (2025): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v7i2.9678

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Upaya Membangun ketahanan pertanian memerlukan sumber daya manusia profesional yang memiliki bakat dan pengetahuan mumpuni, salah satunya adalah penyuluh. Kinerja penyuluh harus terarah pada pemecahan masalah yang dihadapai oleh petani dalam melaksanaka usahatani. Penyuluh pertanian juga berperan untuk menjalankan program dari pemerintah untuk mewujudkan kesejahteraan masyarakat petani. Adanya penyuluh pertanian akan sangat membantu untuk membuka peluang petani desa dalam menggali dan mengembangkan potensi yang ada di desa, baik dari sumberdaya petani hingga produktivitas yang di hasilkan, sehingga akan membantu untuk mewujudkan kesejahteraan petani. Kinerja penyuluh pertanian dapat dilihat melalui tiga tahapan, yaitu persiapan penyuluhan, pelaksanaan penyuluhan, dan evaluasi dan laporan penyuluhan. Metode penelitian ini berbentuk deskriptif dengan sampel berjumlah 99 orang dan dianalisis menggunakan skor interval kelas. Hasil penelitian menunjukkan petani di Kecamatan Mandor di dominasi oleh petani dengan umur 41-45 sejumlah 27 orang, berpendidikan Sekolah Dasar berjumlah 59 orang, dan pengalaman usahatani 6-10 tahun sejumlah 60 orang. Dari hasil penelitian dapat ditarik kesimpulan bahwa kinerja penyuluh di Kecamatan Mandor Kabupaten Landak berada di kategori sedang. Setiap aspek berada di kategori sedang dan diharapkan dapat ditingkatkan.
PERFORMANCE OF EMPLOYEES OF THE AGRO JAYA PALM OIL PLANTATION COOPERATIVE IN LALANG VILLAGE, TAYAN HILIR DISTRICT, SANGGAU REGENCY Cahyadi, Amos; Aritonang, Marisi; Suharyani, Anita
Jurnal Sains Pertanian Equator Vol 14, No 4
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v14i4.94526

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Agro Jaya oil palm plantation cooperative in Lalang Village, Tayan Hilir District, Sanggau Regency in carrying out its duties and functions as a partnership forum between PT. Mega Sawindo Perkasa and farmers, namely playing a role in increasing the income and welfare of members through long-term credit from the bank. However, over time the Agro Jaya cooperative has several problems that hinder the performance of the cooperative due to the low performance of employees as indicated by the low discipline and transparency of cooperative employees towards information and services to members. The purpose of this study is to analyze the performance of Agro Jaya cooperative employees located in Lalang Village, Tayan Hilir District. The research method used is quantitative descriptive which is analyzed using the Method of Summated Rating (Likert Scale). The level of performance of Agro Jaya cooperative employees is in the moderate category, this indicates that the level of employee work discipline is still lacking, this can be seen from employees who do not implement the established SOPs, employees have not been able to provide satisfactory service to cooperative members and are not on time when coming to work.
Pengaruh KompetenPengaruh Kompetensi dan Motivasi Pengurus terhadap Kinerja Badan Usaha Milik Desa (BUMDes) Niut Rayasi dan Motivasi Pengurus terhadap Kinerja Badan Usaha Milik Desa (BUMDes) Niut Raya Trisnanti, Risma; Yurisinthae, Erlinda; Aritonang, Marisi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13929

Abstract

BUMDes is one of the business entities that can be an alternative for village communities in developing and utilizing existing potential by optimizing human resources in managing them. low competence and motivation are the background to problems related to lack of human resources and less than optimal performance. This research aims to analyze the influence of management competency and motivation on the performance of Niut Raya Village-Owned Enterprises (BUMDes) management. The research was conducted in Pisak Village, Seventeen District, Bengkayang Regency with 10 respondents consisting of BUMDes administrators. This research uses population research which uses the entire population as a sample. The method used is quantitative descriptive. Data analysis techniques use validity testing, reliability testing, classical assumption testing, model feasibility testing and hypothesis testing using the SPSS 23.0 tool. The feature that will be used in this version is bootstrapping. The research results show that management competency does not influence the performance of BUMDes management. However, there are several suggestions that researchers put forward, namely creating clear guidelines on managing BUMDes finances and assets, implementing a financial information system that makes it easier to record, reporting and analyzing BUMDes finances, carrying out local potential analysis to identify all the resources available in the village and develop strategic plan to exploit local potential. Management motivation influences the performance of BUMDes management. The suggestions put forward are providing training, providing appropriate salaries, giving prizes to administrators who have good performance, creating a comfortable working atmosphere and good cooperation between administrators.
Faktor-faktor yang Memengaruhi Pengambilan Keputusan Petani dalam Program Replanting (Peremajaan) Kelapa Sawit Swadaya di Kabupaten Sekadau, Kalimantan Barat Rulianawati, Nia; Hutajulu, Josua Parulian; Aritonang, Marisi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14833

Abstract

Oil palm rejuvenation is the process of planting young seedlings in place of 20–25-year-old oil palm trees. Old oil palm trees are unproductive and lose productivity every month, which is why this is done. The purpose of this study is to ascertain the degree to which farmers freely decide whether to replant oil palm and the variables influencing these decisions. This study employs a quantitative methodology that includes documentation, questionnaire-based interviews, and observation. In the independent oil palm rejuvenation initiative, the degree of farmer decision-making and the factors influencing farmer decision-making are assessed using logistic regression analysis. As a result, the autonomous oil palm rejuvenation program's level of farmer decision-making is 1, meaning that farmers are carrying out the program. Regression analysis is then performed once everything is finished. In the oil palm rejuvenation initiative in Sekadau Regency, West Kalimantan, farmers' decision-making is heavily influenced by a number of factors, including their income, degree of education, and participation in extension activities. Age, the number of dependents, and land area are not very essential considerations.