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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Mahardhika G-Tech : Jurnal Teknologi Terapan Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Teknika International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Simki Economic Komatika: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Indonesian Community Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Ony Kurniawati
Universitas WR Supratman Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Media Mahardhika

 1 
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA Dita Puspita Sari; Ony Kurniawati
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.423

Abstract

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
PENGARUH PENETAPAN HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. GOLDEN TEKNIK SIDOARJO Adhietia Dharmawan Mattekawang; Ony Kurniawati
Media Mahardhika Vol. 21 No. 3 (2023): May 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i3.626

Abstract

In this period era, it is undeniable that the change of technology, be it the world of industry, contractors, or data or information that is developing and is running so fast, that it gets an increasingly fierce business competition. It is not easy for an agency or company to survive in the long term during the ongoing Covid-19 pandemic. In the midst of today's competitive conditions, company management needs to know things to prioritize when managing their company. The purpose of this study is to understand the value of pricing, product quality, and service quality on customer satisfaction either separately or together. It can be seen from the results of this study that pricing has a significant impact of 0.040, product quality 0.015 and service quality 0.000. Overall, it significantly affects customer satisfaction with a value of 0.000.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PANCONG SOSIAL SURABAYA Kurniawati, Ony; Adi, Titok Waskito; Ningrum, Maulidya Rusnita
Media Mahardhika Vol. 23 No. 1 (2024): September 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i1.915

Abstract

This study aims to examine and analyze the partial and simultaneous effects of Brand Image, Price, and Product Quality on Customer Loyalty at Pancong Sosial Surabaya. The type of research used is quantitative research with a quantitative descriptive analysis method. The population in this study includes all customers of Pancong Sosial Surabaya. The sampling technique used is non-probability sampling with accidental sampling method. The sample size was determined using the Hair et al. formula, resulting in 70 respondents as the research sample. The results of the t-test indicate that the variables Brand Image and Price have a positive and significant partial effect on Customer Loyalty, while the Product Quality variable has no positive and significant partial effect on Customer Loyalty. Meanwhile, the F-test results show that Brand Image, Price, and Product Quality simultaneously have a significant effect on Customer Loyalty. The coefficient of determination (R²) shows that the variables Brand Image (X1), Price (X2), and Product Quality (X3) together influence Customer Loyalty by 60.8%. The remaining 39.2% is influenced by other variables outside of this regression equation.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH TUNAS ARTHA MANDIRI SYARIAH WILAYAH WONOGIRI Santoso, Andik Dwi; Kurniawati, Ony; Adi, Titok Waskito
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1417

Abstract

Two key elements that might cause a drop in employee performance are a lack of accountability in completing tasks and an unsupportive work environment. The purpose of this study is to investigate how much employee performance at the Tunas Artha Mandiri Syariah Savings and Loans Cooperative in the Wonogiri district is influenced by work environment and work discipline. A sample of 35 respondents participated in the survey. Multiple linear regression analysis and SPSS processing were used to examine the collected data. The study revealed that employee performance (Y) is significantly impacted by the work discipline variable (X1). This suggests that superior performance is displayed by employees with higher levels of discipline. Additionally, it was demonstrated that the work environment variable (X2) had a considerable impact on employee performance (Y). This implies that a welcoming and comfortable workplace will increase worker productivity. Employee performance is concurrently influenced by the work environment and work discipline. These findings give the business a solid foundation on which to build strategic policies that prioritize enhancing discipline and overseeing a more encouraging workplace in order to maximize employee performance.
STRATEGI PEMASARAN DESTINASI MANGROVE WONOREJO DALAM MENDUKUNG KEBERLANJUTAN EKOWISATA KOTA SURABAYA Sari, Ralita Dewi Kartika; Kurniawati, Ony; Adi, Titok Waskito
Media Mahardhika Vol. 24 No. 2 (2026): January 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i2.1455

Abstract

The Wonorejo Mangrove Tourism Park has significant potential for development as a leading ecotourism destination in Surabaya due to its important ecological functions and high environmental educational value. However, its management and marketing strategies still need to be strengthened to ensure the area's competitiveness, attract more visitors, and maintain environmental sustainability and community involvement. This research aimed to: (1) identify the strengths and weaknesses influencing promotional efforts for the Wonorejo Mangrove Tourism Park in Surabaya; (2) identify the opportunities and threats that could impact the area's development as a sustainable ecotourism destination; and (3) provide recommendations on the most appropriate marketing strategies to increase its appeal while maintaining the sustainability of this environmentally-based tourism area. The research informants consisted of those with direct understanding of the destination management and development process, namely representatives from the Surabaya City Tourism Office, the Wonorejo Mangrove Tourism Park management, and visitors involved in tourism activities. Based on the analysis results, this study recommends a number of marketing strategies, including strengthening tourist attractions, optimal use of digital promotions, improving facilities and infrastructure, increasing human resource capacity, cross-sector collaboration, sustainable environmental management, and strengthening internal regulations.
Co-Authors Adhietia Dharmawan Mattekawang Adi, Titok Waskito Alexander Wirapraja Anifia, Indah Citra Aribowo, Handy Bachrul Amiq Bambang Sutejo Baramadya Caroline Caroline Davis Febrinanto Prakasa Dedy Kunhadi Dewi, Pinky Pininta Dina Novita Dita Puspita Sari Dyah Pelitawati Dyah Pelitawati Dyah Pelitawati Fadjar Kurnia Hartati, Fadjar Kurnia Fitria Wulandari Kartika, Mira Gayatri Mira Gayatri Kartika Mira Gayatri Kartika Mohd. Fauzi Hussin Monica Andriani Ningrum, Maulidya Rusnita Nur Afidatul Aliyah Pelitawati, Dyah Riandyani, Mirza Santoso, Andik Dwi Sari, Ralita Dewi Kartika Siti Marwiyah Siti Sumiati Suryawati, Cicilia Tantri Syahidin, Wahyu Nur Tampubolon, Liosten Rianna Roosida Ully Taufan Arliansyah, Dimas Titok Waskito Adi