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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura IJEBD (International Journal Of Entrepreneurship And Business Development) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Media Mahardhika G-Tech : Jurnal Teknologi Terapan Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Teknika International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Komatika: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Indonesian Community Journal Jurnal Ekonomi dan Bisnis Jurnal Simki Economic INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Ony Kurniawati
Universitas WR Supratman
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Improving Community Economy Through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and the Development of Local Wisdom in Sambibulu Village Marwiyah, Siti; Hartati, Fadjar Kurnia; Suryawati, Cicilia Tantri; Tampubolon, Liosten Rianna Roosida Ully; Kurniawati, Ony
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1178

Abstract

Empowering Assisted Villages with the title "Improving Community Economy through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and Developing Local Wisdom in Sambibulu Village." The goal of the Mentored Village Program is to increase income, quality, and production capacity so that the target partner products can be competitive in the market. The problems faced by target partners 1 and 2 are that the types of products are still limited, namely: red guava, crystal guava, duck water tourism, cafes, and children's swimming pools. The solution to solve the partners' problems is the implementation of innovative ice cream machine technology, food dehydrator machines, and skills development to cultivate a local wisdom-based culture. The methods used to implement the proposed solutions are through training, mentoring, and practical operation and maintenance of innovative machine technologies and local wisdom culture. The target GDP achievement shows an increase in income for the target partner 2 of Rp. 6,000,000 per month for the ice cream business, an increase in income for target partner 1 of Rp. 7,000,000 per month for the flour, juice, and red guava chips business, and an increase in 3 types of product diversification. The external outputs of GDP are articles in Sinta 4 community service journals, videos, publications in mass media, posters, and the Unitomo YouTube channel.
Pemberdayaan pembuat jamu seduh dengan inovasi masin pengaduk/ kristalisasi sederhana Nyoman Sri Widari; Agrienta Bellanov; Ony Kurniawati; Teofilus Valentino; Brahmana Duta Pramaraja Kusuma; Ivang Eden Septian Lourent Kaka
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34416

Abstract

AbstrakTren gaya hidup sehat mendorong peningkatan konsumsi produk herbal, termasuk jamu serbuk berbasis rempah lokal. Namun, pelaku UMKM seperti SN3 Rempah di Kabupaten Trenggalek menghadapi kendala dalam proses produksi manual, kualitas produk yang belum konsisten, serta strategi pemasaran yang belum optimal. Program pengabdian ini bertujuan untuk meningkatkan kapasitas produksi, kualitas, dan daya saing produk mitra melalui penerapan teknologi tepat guna dan pelatihan digital. Mitra sasaran merupakan unit usaha rumah tangga dengan lima peserta aktif yang terlibat langsung dalam kegiatan. Metode pelaksanaan meliputi sosialisasi, pelatihan penggunaan mesin pengaduk kristalisasi jamu cair menjadi sebuk, praktik pengeringan dan pengemasan, pelatihan manajemen keuangan sederhana, serta pendampingan strategi pemasaran digital melalui media sosial dan marketplace. Hasil kegiatan menunjukkan peningkatan kapasitas produksi dari 10 kg menjadi 25 kg per minggu, penurunan kadar air produk hingga di bawah 3%, serta peningkatan penjualan dari 40 menjadi 100 botol per bulan. Selain itu, mitra mampu menyusun laporan keuangan sederhana dan mengelola akun digital secara mandiri. Program ini memberikan dampak nyata dalam peningkatan efisiensi produksi, kualitas produk, dan akses pasar, serta memperkuat keberlanjutan usaha mitra. Kata kunci: pemberdayaan masyarakat; jamu serbuk; teknologi tepat guna; pelatihan digital; UMKM Trenggalek AbstractThe healthy lifestyle trend has led to increased demand for herbal products, including powdered herbal drinks made from local spices. However, micro-enterprises like SN3 Rempah in Trenggalek Regency face challenges in manual production, inconsistent product quality, and limited marketing strategies. This community engagement program aimed to enhance production capacity, product quality, and competitiveness through appropriate technology and digital training. The target partner was a home-based business involving five active participants. The methods included socialization, training on the use of a crystallization mixer for liquid herbal processing, hands-on drying and packaging practices, basic financial management workshops, and digital marketing assistance via social media and online marketplaces. The results showed an increase in production capacity from 10 kg to 25 kg per week, reduced moisture content to below 3%, and a rise in monthly sales from 40 to 100 bottles. Additionally, the partner successfully developed simple financial reports and managed digital accounts independently. The program delivered tangible improvements in production efficiency, product quality, and market access, while strengthening the sustainability of the partner’s business. Keywords: community empowerment; powdered herbal drink; appropriate technology; digital training; Trenggalek MSMEs
STRATEGI PEMASARAN DESTINASI MANGROVE WONOREJO DALAM MENDUKUNG KEBERLANJUTAN EKOWISATA KOTA SURABAYA Sari, Ralita Dewi Kartika; Kurniawati, Ony; Adi, Titok Waskito
Media Mahardhika Vol. 24 No. 2 (2026): January 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i2.1455

Abstract

The Wonorejo Mangrove Tourism Park has significant potential for development as a leading ecotourism destination in Surabaya due to its important ecological functions and high environmental educational value. However, its management and marketing strategies still need to be strengthened to ensure the area's competitiveness, attract more visitors, and maintain environmental sustainability and community involvement. This research aimed to: (1) identify the strengths and weaknesses influencing promotional efforts for the Wonorejo Mangrove Tourism Park in Surabaya; (2) identify the opportunities and threats that could impact the area's development as a sustainable ecotourism destination; and (3) provide recommendations on the most appropriate marketing strategies to increase its appeal while maintaining the sustainability of this environmentally-based tourism area. The research informants consisted of those with direct understanding of the destination management and development process, namely representatives from the Surabaya City Tourism Office, the Wonorejo Mangrove Tourism Park management, and visitors involved in tourism activities. Based on the analysis results, this study recommends a number of marketing strategies, including strengthening tourist attractions, optimal use of digital promotions, improving facilities and infrastructure, increasing human resource capacity, cross-sector collaboration, sustainable environmental management, and strengthening internal regulations.
Pendampingan Batik Tulis Dewi Sri Kabupaten Tuban Melalui Analisis Swot Dan Matriks IFE Dan EFE Untuk Meningkatkan Daya Saing.: Assistance for Dewi Sri Written Batik in Tuban Regency through SWOT Analysis and IFE and EFE Matrices to Increase Competitiveness Dyah Pelita; Ony Kurniawati; Titok Waskito Adi
Komatika: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Mei 2024
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Informatika Indonesia Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/komatika.v4i1.771

Abstract

Industri batik tulis mempunyai peranan yang penting dalam penyerapan tenaga kerja, pemerataan pendapatan, serta meningkatkan kesejahteraan masyarakat. Salah satu sektor industri batik yang terkenal di Kec. Kerek Kab. Tuban adalah Batik Tulis Dewi Sri. Masalah dalam penelitian ini adalah Produksi motif batik tulis halus dan motif batik tulis kasar di Batik Tulis Dewi Sri tidak menentu dari tahun ke tahun. Fokus penelitian ini ditujukan pada perkembangan industri batik untuk meningkatkan daya saing yang diterapkan pada usaha batik tulis Dewi Sri Kab. Tuban. Penentuan lokasi dilakukan dengan sengaja (purposive), yaitu di perusahaan batik tulis Dewi Sri Kab. Tuban. Analisis data dilakukan denganmenggunakan analisis SWOT, dan matriks IFE & EFE. Berdasarkan identifikasi kondisi internal dan eksternal pada usaha Batik Tulis Dewi Sri, dapat disimpulkan bahwa kekuatan utama terletak pada Kualitas yang ditawarkan baik serta harga yang bersaing, kelemahan utama terletak pada Kegiatan Promosi yang dilakukan kurang maksimal dan peluang utama yaitu jalinan kerjasama perusahaan dengan konsumen yang baik serta ancaman utama berupa Batik Printing yang lebih murah Perumusan alternatif strategi dengan menggunakan matriks SWOT yaitu dengan (a)Meningkatkan promosi batik tulis di media sosial (b) Mengikuti pameran ataupun bazar untuk meningkatkan jaringan pemasaran (c) Melakukan pemilihan motif batik yang paling laris untuk mengurangi resiko penurunan pendapatan (d) Membuka cabang baru dimana belum ada/masih sedikit pesaing (e) Promosi dimaksimalkan untuk menghadapi kompetitor. Perumusan alternatif strategi berdasarkan matriks IFE & EFE didapatkan bahwa posisi Batik Tulis Dewi Sri terletak pada Kuadran I (Progresif). Strategi yang bisa dilakukan pada kuadran ini adalah memaksimalkan untuk promosi di media sosial, Mempertahankan Variasi motif dan warna yang menarik, Mempertahakan lokasi usaha yang mudah dicapai oleh angkutan umum dan Membuat promo pembelian batik tulis untuk pelanggan, serta Meningkatkan pengawasan produksi untuk menjaga kualitas batik tulis.
Pendekatan Inovatif Melalui Kegiatan Pendampingan untuk Produk Egg Roll Waluh Pada Usaha Mikro, Kecil, dan Menengah (UMKM) Krisna Cepu Jawa Tengah Ony Kurniawati; Dyah Pelitawati; Titok Waskito Adi; Mira Gayatri Kartika
Komatika: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Mei 2025
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Informatika Indonesia Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/komatika.v5i1.1250

Abstract

Universitas WR Supratman Surabaya dan UMKM Krisna, yang berlokasi di Jl. Giyanti RT 06 / RW 03, Ngroto – Cepu, bekerja sama dalam kegiatan Pengabdian kepada Masyarakat ini dengan tujuan meningkatkan inovasi dan kreatifitas dalam produk olahan lokal melalui pelatihan dan pendampingan dalam pembuatan Egg Roll Waluh khas Cepu, Jawa Tengah. Bentuk dari pelatihan ini adalah berbentuk seminar dan praktik langsung dimana peserta diberi pengetahuan tentang cara mengolah waluh (labu kuning) menjadi produk roti telur bernilai jual tinggi beserta dengan model kewirausahaan yang akan dikembangkan. Materi yang dibahas meliputi pemilihan bahan baku, metode pengolahan, inovasi rasa, dan pengemasan yang higienis dan menarik. Dalam hal pemasaran, pendampingan juga dilakukan secara intensif melalui kerja sama strategis dengan UMKM Krisna sebagai mitra usaha lokal. Dimaksudkan untuk memberi peserta pemahaman yang menyeluruh tentang kegiatan dan keterampilan melalui ceramah, demonstrasi, praktik langsung, dan diskusi partisipatif. Hasilnya menunjukkan bahwa peserta dapat menjadi lebih kreatif dalam membuat dan menjual barang. Diharapkan kerja sama ini dapat berlanjut untuk mempromosikan potensi lokal dan mendorong ekonomi UMKM di daerah Cepu dan sekitarnya.
Pengaruh Saluran Distribusi, Harga dan Kualitas Produk terhadap Keputusan Pembelian Alat Kesehatan Merek Human pada PT. Media Diagnostika Surabaya Wahyu Nur Syahidin; Ony Kurniawati; Baramadya Baramadya
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.671

Abstract

This study aims to analyze the influence of distribution channels, price, and product quality on the purchasing decisions of Human brand medical equipment at PT. Media Diagnostika Surabaya. The research method is quantitative with descriptive analysis, involving 80 respondents selected through accidental sampling. Respondents consist of consumers from various sectors such as hospitals, clinics, laboratories, and companies purchasing Human brand medical equipment. Partial test analysis shows that distribution channels, price, and product quality individually have a positive and significant impact on purchasing decisions. The simultaneous test results demonstrate a positive and significant contribution, indicating that the dependent variable is influenced by the independent variables together. The R² test results show that 69.6% of the variation in purchasing decisions is explained by these three factors, while 30.4% is influenced by other factors.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Tarif terhadap Kepuasan Pasien RSUD dr. Mohamad Soewandhie Surabaya Mira Gayatri Kartika; Ony Kurniawati; Dyah Pelitawati; Indah Citra Anifia
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1068

Abstract

This research is focused on analyzing the relationship between cost, quality of service, and product quality with patient satisfaction at RSUD Dr. Mohamad Soewandhie Surabaya. The main issue addressed is the low level of patient satisfaction, which may affect the hospital’s image and future service utilization decisions. A total of 115 respondents were selected using a quantitative approach and descriptive analysis with a non-probability sampling technique. The respondents were general (paying) patients who visited the hospital. Data analysis indicated that patient satisfaction is significantly influenced by cost, service quality, and product quality, both in partial and simultaneous analyses. These three factors explained 34% of the variance in patient satisfaction based on the coefficient of determination (R²). The findings suggest that improvements in cost efficiency, service, and product quality have a direct impact on satisfaction, which in turn affects patient loyalty and the hospital's image. The remaining 66% is attributed to other variables beyond the scope of this study and requires further investigation.
THE INFLUENCE OF PROFITABILITY, CAPITAL STRUCTURE, AND INSTITUTIONAL OWNERSHIP ON FIRM VALUE IN FOOD AND BEVERAGE INDUSTRY SECTOR LISTED  IN INDONESIAN STOCK EXCHANGE Titok Waskito Adi; Dyah Pelitawati; Ony Kurniawati; Fika Widya Prastiti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted with the aim of determining and analyzing the influence of profitability, capital structure and institutional ownership on  firm value in food and beverage industry sector listed in Indonesian Stock Exchange  (IDX) for the 2021-2023 period. The research was using a quantitative approach. Sampling was carried out using a purpose sampling technique and a sample of 24 companies was obtained during the 2021-2023 observation year. The data analysis was carried out using the SPSS for Windows program, through a set of multiple linear regression analysis tests and partial and simultaneous hypothesis tests. The research results show that partially capital structure variable has a significant effect on company value, while profitability and institutional ownership variables do not have a significant effect on company value. Simultaneously, profitability, capital structure and institutional ownership variables have a significant effect on firm value in the food and beverage sector on the IDX for the 2021-2023 period.
THE INFLUENCE OF PROFITABILITY, LIQUIDITY, AND CAPITAL INTENSITY ON TAX AVOIDANCE IN CONSUMER GOODS INDUSTRY SECTOR LISTED IN INDONESIAN STOCK EXCHANGE Dyah Pelitawati; Ony Kurniawati, Monica Andriani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tax avoidance is an act of reducing company tax which is legal if it follows the applicable tax provisions. The aim of this research is to determine and analyze the partial and simultaneous influence of profitability, liquidity and capital intensity on tax avoidance in consumer goods industry sector companies listed on the Indonesian stock exchange for the 2019-2021 period. The research method used is a quantitative method, using secondary data in the form of company financial reports. Using a purposive sampling method, 19 financial reports from the consumer goods industry sector listed on the Indonesian stock exchange were selected in the 2019-2021 observation year. The analysis was carried out using the SPSS for Windows version 25 program, through a set of multiple linear regression analysis tests and partial and simultaneous hypothesis tests. The results in this research show that partially the profitability variable and liquidity variable have no effect on tax avoidance, and only the capital intensity variable has an effect on tax avoidance. Simultaneously, the variables profitability, liquidity and capital intensity influence tax avoidance in consumer goods industry sector companies listed on the Indonesian Stock Exchange.
STRATEGIC HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS: A CASE STUDY OF MULTINATIONAL COMPANIES Dina Novita; Caroline; Siti Sumiati; Ony Kurniawati; Mohd. Fauzi Hussin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study delves into Strategic Human Resource Management (SHRM) within the context of international business, utilizing a case study approach to examine the practices of multinational companies. The objective is to shed light on the multifaceted dynamics of HRM in a global context and assess its significance for multinational corporations. The research employs a comprehensive methodology that combines a literature review, qualitative analysis of case studies, and empirical data collection. It examines the role of HRM in multinational companies, emphasizing its crucial function in navigating the complexities of global markets. Furthermore, the study explores the impact of cultural diversity on HRM strategies, recognizing that adequate cross-cultural competence is paramount for success. The case studies offer insights into talent management and recruitment strategies tailored to local markets, emphasizing the adaptability of HR policies to varying international contexts. Moreover, the research underscores the importance of network relationships within and with local partners in shaping HRM outcomes. This study contributes to the field of HRM in international business by integrating existing theories and empirical evidence into a coherent framework. It underscores the need for HRM practices accommodating diverse cultural and institutional contexts. Ultimately, it provides HR professionals and international business leaders with actionable insights to enhance their HRM strategies in the dynamic landscape of global operations.
Co-Authors Adhietia Dharmawan Mattekawang Adi, Titok Waskito Alexander Wirapraja Alfiyatussholichah Anifia, Indah Citra Aribowo, Handy Bachrul Amiq Bambang Sutejo Baramadya Brahmana Duta Pramaraja Kusuma Budi Jaya Sugiarto Caroline Caroline Caroline Davis Febrinanto Prakasa Davis Febrinanto Prakasa Dedy Kunhadi Dewi, Pinky Pininta Dina Novita Dita Puspita Sari Dwiyani Wahyuningtias Dyah Pelita Dyah Pelitawati Dyah Pelitawati Dyah Pelitawati Fadjar Kurnia Hartati, Fadjar Kurnia Fika Widya Prastiti Fitria Wulandari Fitriah Indah Citra Anifia Ivang Eden Septian Lourent Kaka Kartika, Mira Gayatri Maulana Akbar Affandi Purnomo Kuncoro Maulana Akbar Affandi Purnomo Kuncoro Mira Gayatri Kartika Mira Gayatri Kartika Mira Gayatri Kartika Mira Gayatri Kartika Mira Gayatri Kartika Mira Gayatri Kartika Mirza Riandyani Mohd. Fauzi Hussin Monica Andriani Ningrum, Maulidya Rusnita Nur Afidatul Aliyah Nyoman Sri Widari Richa Puspitasari Santoso, Andik Dwi Sari, Ralita Dewi Kartika Siti Marwiyah Siti Sumiati Suryawati, Cicilia Tantri Syahidin, Wahyu Nur Tampubolon, Liosten Rianna Roosida Ully Taufan Arliansyah, Dimas Teofilus Valentino Titok Waskito Adi Titok Waskito Adi Titok Waskito Adi Titok Waskito Adi Titok Waskito Adi Titok Waskito Adi Wahid Hidayat Wahyu Nur Syahidin