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All Journal EKONOMIKA45 Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics and Management Research
Bambang Karnain
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Dampak Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan Pada PT.Asuransi Asoka Mas Surabaya Devi Mayasari; Widodo Widodo; Harsono Teguh; Bambang Karnain; Sugiharto Sugiharto
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2344

Abstract

This research aims to analyze the influence of leadership and financial compensation on performance of employees of PT Asuransi Asoka Mas Surabaya. This research data obtained from the questionnaire and some observations and interviews with relevant parties. Research findings show that leadership variable effect on the motivation of working. Research methods used in this study using multiple linear regression analyst. In testing simultaneously by using the F test showed a real influence among variables with variables bound. In the relationship between this generated koefisiens simultaneous determination (R2) of the existing data show that, the third free variables bound variable that is able to explain the motivation of working, while the value of the correlation (R) shows that the relationship between the free variables in its entirety with the variables are bound is quite strong. Partially motivational variables (X1) the dominant effect against the motivation of working with value t calculate > t table. It can be concluded that the performance of employees on the influence by the leadership style against employee motivation.
Dampak Marketing Mix terhadap Minat Pembelian Sayur Hidroponik Pada PT. Anugerah Bumi Trawas di Surabaya Anky Fibrianti; Harsono Teguh; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.2942

Abstract

This research aims to investigate and analyze the impact of the marketing mix on purchasing interest of hydroponic vegetables at PT Anugerah Bumi Trawas, Surabaya. The study employs a descriptive-analytical approach with a quantitative method. Involving 75 respondents selected through purposive sampling, data were collected using an online Google questionnaire. Data analysis includes multiple linear regression, descriptive analysis, normality test, hypothesis testing, and coefficient of determination. The research findings indicate that product (X1), price (X2), and distribution (X4) significantly influence purchasing interest, while promotion (X3) does not. Simultaneously, product (X1), price (X2), promotion (X3), and distribution (X4) collectively have a significant impact on purchasing interest in Surabaya, with product (X1) being the dominant variable. The implication of this study is to enhance purchasing interest at PT Anugerah Bumi Trawas, Surabaya.
Pengaruh Belanja Online dan Fitur Paylater Shopee Terhadap Perilaku Konsumtif Masyarakat Di Kota Surabaya Tiara Ratnaningrum; Rina Dewi; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.2956

Abstract

This study examines the influence of online shopping and Shopee's paylater feature on the consumptive behavior of Surabaya residents. Conducted using a causal associative method and quantitative approach, the research involved 100 respondents selected through purposive sampling. Data was collected via online questionnaires and analyzed using multiple linear regression, descriptive analysis, normality testing, hypothesis testing, and determination coefficient testing. The results indicate that both online shopping and Shopee's paylater feature significantly impact consumptive behavior in Surabaya, with the paylater feature exerting a stronger influence. Recommendations include increasing promotion and education about Shopee's paylater feature, alongside governmental regulation for consumer protection and financial education.
Dampak Iklan dan Cashback Terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Surabaya Kornelia Sarce; Rina Dewi; Bambang karnain; Harsono Teguh; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3039

Abstract

This study aims to evaluate the effect of advertising and cashback on purchasing decisions on the Shopee e-commerce platform. This study uses a quantitative method involving 100 respondents who are active Shopee users. Data was obtained through questionnaires distributed online. Data analysis was carried out using descriptive analysis, multiple linear regression, data instrument test, classical assumption test, hypothesis testing and determination coefficient test to measure the extent to which advertising and cashback influence purchasing decisions. The results showed that both advertising (X1) and cashback (X2) had a significant effect on purchasing decisions on Shopee e-commerce in Surabaya city. Multiple linear analysis shows that the variables of advertising (X1) and cashback (X2) partially and significantly affect purchasing decisions in e-commerce shopee in the city of Surabaya. Both advertising variables (X1) and cashback (X2) simultaneously have a significant and significant effect on purchasing decisions on e-commerce shopee in the city of Surabaya. The cashback variable which has a more dominant effect on purchasing decisions compared to advertising (X1) can be seen in the highest beta coefficient. These findings indicate that effective marketing strategies, such as attractive advertisements and cashback offers, can increase interest and purchasing decisions. Therefore, Shopee is advised to continue optimizing advertisements and cashback programs to maintain and increase customer loyalty.
Dampak Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Honda Brio di Surabaya Malik Hidayatullah; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3042

Abstract

The aim of this research is to determine the influence of product quality, brand image and price on the decision to purchase a Honda Brio car in Surabaya. This research was conducted using a quantitative approach. The data for this research is a sample of 96 respondents whose sampling used Roa Purba. The data collection method is a questionnaire. The data analysis used in this research is multiple linear regression analysis with SPSS 26 software. Data that meets the validity test, reliability test and classical assumption test is processed to produce the regression equation: Y = 4.573 + 0.219 X1+ 0.597X2 + 0.638X3 + e. The results of the analysis carried out can be seen through the results of the t test. It can be seen that the variables product quality, brand image and price partially have a significant influence on the decision to purchase a Honda Brio car in Surabaya with each having a calculated t value (2.077), t calculated (5,967). and t count (4.511) which is greater than t table (1.66088). The results of the F test in this research show that the calculated F value (46.662) is greater than the F table (3.09), which means that the variables of product quality, brand image and price simultaneously have a significant influence on the decision to purchase a Honda Brio car in Surabaya.
Pengaruh Promosi dan Harga terhadap Keputusan Konsumen Jasa Sewa Forklift pada PT Mahira Multi Sarana di Kabupaten Sidoarjo Muhammad Muflih Sulaiman; Bambang Karnain; Rina Dewi; Sugiharto Sugiharto; Harsono Teguh Santoso
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3095

Abstract

His research aims to investigate the influence of promotions and prices on consumer decisions in choosing forklift rental services at PT. Mahira Multi Sarana, Sidoarjo Regency. The research method used is a survey using a questionnaire as a data collection tool. The sample for this study consisted of consumers who had used the company's forklift rental services. The data analysis technique used is multiple linear regression to test the relationship between promotion and price variables on consumer decisions. The research results show that promotions and prices have a significant effect on consumers' decisions to use forklift rental services. The implication of this research is the importance of companies in designing effective promotional strategies and setting competitive prices to influence consumer decisions in choosing forklift rental services.
Pengaruh Perceived Quality dan Perceived Value terhadap Customer Satisfaction pada Photograms Studio di Tunjungan Plaza Surabaya Mayang Puspita Amara; Rina Dewi; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3097

Abstract

This study aims to test and analyze the effect of perceived quality, perceived value on customer satisfaction with a sample of 100 respondents using purposive sampling as a sampling technique. Data collection using questionnaire techniques that are distributed using online google forms. Data analysis in this study multiple linear regression analysis, descriptive analysis, data normality test, hypothesis testing and determination coefficient test. The results showed that the variable perceived quality (X1) has a significant effect on customer satisfaction (Y) with the results of the hypothesis test showing t count> t table (10.626 > 1.985). The variable perceived value (X2) has no significant effect on customer satifcation (Y), because the hypothesis test results show t count < t table (0.365 < 1.985). The variables perceived quality (X1) and perceived value (X2) together affect customer satisfaction (Y) with a calculated F value of 171,224 and a significance value of 0.00 which is smaller than the maximum significance limit of 0.05. The implication of this research is to increase perceived value at photograms studio tunjungan plaza Surabaya.
Pengaruh Brand Trust dan Brand Loyalty terhadap Repurchase Intention pada Produk Cat Avian di Gresik Freddy Cahyadi; Harsono Teguh; Bambang Karnain; Rina Dewi; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3100

Abstract

. With the development of the era that is increasingly advanced, companies need to make effective marketing plans to excel in business competition. In marketing planning there are several factors that are considered such as Brand Trust and Brand Loyalty that affect Repurchase Intention. The purpose of the study was to determine the effect of brand trust and brand loyalty partially and simultaneously on repurchase interest in Avian paint product customers in Gresik. The type of research used in this study is explanatory research. This study uses a quantitative approach. The sample population was 100 consumers of Avian paint products in Gresik. The method used in sampling was non-probability sampling and purposive sampling techniques. The research instrument used a questionnaire. The data analysis technique used was multiple linear regression analysis. The results of the analysis can be concluded that brand trust has a partial effect on repurchase interest; and brand loyalty has a partial effect on repurchase interest; while Brand Trust and Brand Loyalty have a simultaneous effect on Repurchase Interest in Avian Paint Product Customers in Gresik
“Pengaruh Kualitas Layanan terhadap Minat Berkunjung Kembali pada Hotel X di Surabaya” Vicky Ardiansyah; Sugiharto Sugiharto; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3126

Abstract

This study aims to determine the effect of service quality on return visit interest at hotel X in Surabaya both simultaneously and partially, and to determine the most dominant variable in influencing return visit interest. This study belongs to the type of causal research with a quantitative approach. The sample used was 96 respondents, the results of which will be tested for validity and multiple linear regression analysis, multiple determination coefficients, F test, t test, and dominant test. The study results show that service quality affects the interest in revisiting hotel X in Surabaya both simultaneously and partially. The service quality variable is the most dominant variable in influencing return visit interest at hotel X in Surabaya. Furthermore, the ability of the service quality variable to influence the revisit interest variable is 50.5%, while the remaining 49.5% is influenced by other variables not discussed in this study.
PKM SEBAGAI USAHA PENINGKATAN KUALITAS PRODUK DAN INOVASI MANAJEMEN PEMASARAN BAGI KELOMPOK PENGRAJIN KRUPUK RAMBAK DI DESA KLEPEK KECAMATAN SOKOSEWU KABUPATEN BOJONEGORO Achmad Daengs GS; Bambang Karnain; Diana Zuhroh
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 1 No. 3 (2021): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.756 KB) | DOI: 10.55606/jpkmi.v1i3.122

Abstract

Tujuan dari abdimas ini adalah menumbuhkan mindset berwirausaha atau entrepreneurship. Bapak- bapak yang berdomisili di RT. 001 dan RT.003, RW.001, Desa Klepek, Kecamatan Sokosewu, Kabupaten Bojonegoro, yang dikelompokkan menjadi pengrajin krupuk rambak. Metode yang kami gunakan adalah menggunakan Focus Group Discusion (FGD), mencari informasi langsung dari Ketua Rt serta beberapa warga yang tergabung dalam kelompok pengrajin. Setelah mengumpulakan data dan informasi dari pengrajin selanjutnya kami menyiapkan alat dan bahan untuk memberikan pelatihan yang didahului dengan menggali potensi berwirausaha masyarakat dengan menuangkan ide melalui proposal bisnis plan kemudian membuat seuatu produk krupuk rambak.
Co-Authors Achmad Daeng GS Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Alya Dita Sarasati Amanda Putri Herman Boedhiarti Anky Fibrianti Aridha Prasetya Devi Mayasari Dewi Putri Rahmawati Dhya Nur Aysiya Diana Zuhro Diana Zuhroh Dionisius Aldio Manuhutu Dwi Krisnara Dwi Prasetyo Ely Julianus Tiballa Enny Istanti Fairuz Fanisa Rahma Fikri Firdaus Freddy Cahyadi Gede Wiyasa GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso Hesti Pandu Widodo I Gde Wiyase I Gede Wiyasa Iklima Adilvi Artafilah Intan Febria Nita Intan Permata Sari Kornelia Sarce Kristian Mangku Setyo Panjaitan Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Mutiara Fadhillah Nadya Vicky Okky Novianto Rina Dew Rina Dewi Siti Nurul Hidayah Slamet Imam Syafi’I Sugiharto Sugiharto Sugiharto Tiara Ratnaningrum Tjandra Wasesa Vicky Ardiansyah Widji Nurhayati Widodo Widodo Zainul Arifudin