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All Journal EKONOMIKA45 Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu International Journal of Economics and Management Research
Bambang Karnain
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Pengaruh Kualitas Produk, Harga Dan Promosi Speaker Box Rhyme Terhadap Volume Penjualan Pada CV. Sinar Baja Eletric Di Surabaya Ely Ely Julianus Tiballa; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1631

Abstract

This study aims to analyze the role of product quality, price and promotionon sales volume of CV. Sinar Baja Electric. Research conducted at CV. Sinar Baja Electric, researchers took quantitative research methods, while the methods used to collect and were interviews, observasion and documentation. The analysis that the authors use in the study is descriptice qualitative analysis, multiple linear regression analysis, validation analysis and reability testing. Proceeds from sales of Speaker Box Rhyme at CV. Sinar Baja Electrichas experienced a decline in the past 3 years, this is evidenced by the sales result in 2018 of 28 pcs, while in 2019 there were 13 pcs and in 2020 there were 6 pcs. Based on the result obtained from the questionnaire distributed to cconsmers CV. Sinar Baja Electric, in use study used one dependent variable, namely sales volume and three independent variable, namely product quality, price and promotion. The regression model obtained from the multiple linear regression test in thie study is Y = 2,032 + 0,184X1 + 0,680X2 + 0,090X3 + 0,427. In this study there is a multiple linear test, namely the analysis of the coefficient of determination (R²), in table 4.10 it can be shown that 57,3% increase in sales volume of Rhyme speakers is influenced by independent variable, namely product quality (X1), price (X2) and promotion (X3), while the remaining 42,7% is influenced by other variable not examined in thi study. And based on the results of the beta value in the multiple linear regression the in the table 4.9, it can be concluded that only the price variable has a significant effect on volume sales CV. Sinar Baja Electric with a value of 0,661 and the rest (product quality and promotion) has no significant effect on sales volume at CV. Sinar Baja Electric in Surabaya.
Pengaruh Training Terhadap Produktivitas Kerja Karyawan Konsultan di Surabaya: (Studi Kasus Pada PT. Asuransi Umum BUMIDA 1967) Intan Permata Sari; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Harsono Teguh
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4017

Abstract

PT. Bumida General Insurance 1967 as a company that wants to continue to grow requires employees who have skills and knowledge that are always updated. Through well-structured training programs, companies can ensure that employees are always ready to face new challenges, both in facing competition and in providing the best service to clients. This is one way to ensure that work productivity is maintained and even increased. This research aims to determine how far the effective implementation of training is related to increasing the work productivity of PT consultant employees. Bumida General Insurance 1967 Surabaya. This research is quantitative research. The research population was all employees of PT. Bumida General Insurance 1967 Surabaya, totaling 55 people. The sampling technique uses saturated sampling so that all employees become the research sample. Data analysis uses linear regression with hypothesis testing using the t test. The research results show that training has a significant effect on employee work productivity. This indicates that the training provided to employees can significantly improve employee performance, which has an impact on increasing company productivity.
Dampak Pelatihan, Motivasi Dan Lingkungan Kerja Pada Kinerja Karyawan PT KAI (Persero) Di Stasiun Surabaya Pasar Turi Amanda Putri Herman Boedhiarti; Hesti Pandu Widodo; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain; Rina Dew; Gede Wiyasa
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2068

Abstract

The research aims to analyze the influence of training, motivation and work environment on the performance of PT KAI (Persero) employees at Pasar Turi Station, Surabaya. Quantitative research method with  questionnaire instruments. Sample of 60 employees and data analysis using multiple linear regression. The research results partially prove that training has a significant effect on employee performance. partially work motivation has a significant effect on employee performance. partially the work environment has a significant effect on employee performance. Simultaneously training, motivation and work environment have a significant effect on employee performance.
Pengaruh Pemberian Pelatihan Dan Motivasi Terhadap Kinerja Karyawan Bagian Produksi di PT. Surabaya Mekabox Paper Mill, Gresik Widji Nurhayati; Harsono Teguh Santoso; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4088

Abstract

According to Maslow (in Greenberg and Baron, 1997:145), defines that every human being has many biological needs (Phsycological needs), safety needs (safety needs), social needs (social needs), esteem needs (esteem needs), and self-actualization needs. With these work needs, employees also have both material and non-material needs, for example the need for clothing, food, shelter, the need to feel accepted by others where they live and work, the need to live to be able to achieve, the need for security while working, and a feeling of security concerning their future, and many other needs that can be obtained from the place where they work. With the many human needs as employees who work in a company, according to Widyarto Adi PS (Human Resource Management article number 107/ September - October 1996) Companies must be proactive and responsible in responding to all changes that occur and how to overcome the impact of changes that occur on the HR management function. The change in the role of HR is caused by the pressure caused by developments that occur everywhere, in the social, economic, cultural, technological, environmental, and other fields. In this economic recession, all companies are competing fiercely to survive and even then they need help from the employees who work in them. Along with that, technological progress is increasingly rapid and unpredictable, so that it requires everyone involved in the company to be able to continue to follow these developments by learning new things so as not to be left behind. Therefore, the company must help employees to realize this by providing appropriate training.
Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pada PT.X Moh. Riskaedi Febriyan; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs GS
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 3 No. 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.217

Abstract

This research aims to: (1) determine and analyze the simultaneous influence of competency and career development on employee performance at PT. , (3) To find out and analyze which variables have a dominant influence on employee performance at PT. In this research, the type of research uses a quantitative approach, the sample is 31 people, data collection uses questionnaires and data documentation. Meanwhile, the analysis uses descriptive analysis and inferential analysis. Descriptive analysis to determine the high or low levels of the observed variables with the help of data processing using the SPSS program and inferential analysis using multiple linearity regression statistics. The research results show that: (1) Competency and career development variables simultaneously influence employee performance, because the Fcount = 24.089 > Ftable = 3.34; (2) Competency variable value tcount= 2.683 > ttable = 2.048 in sig. =0.12. there is a significant influence between competency on employee performance, (3) Career development variable value t = 2.578 > ttable = 2.048 on sig. = 0.15, there is a significant influence between career development on employee performance, (4) the competency variable has a dominant influence on employee performance, because the standard value of the competency beta coefficient = 0.440 > the standard beta coefficient of career development = 0.422.
Service Quality Relationship With Customer Satisfaction In Pdam Dwi Prasetyo; Sugiharto Sugiharto; Achmad Daengs GS; Enny Istanti; Bambang Karnain
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.68

Abstract

PDAM Surabaya is a company engaged in the field of clean water supply services. One of the goals in the form of PDAM is to meet the community's need for clean water, including the provision, development of facilities and infrastructure services and the distribution of clean water, while another goal is to participate in developing the economy to support regional development by expanding employment opportunities, and seeking profit as the main source. regional financing.PDAM Surabaya as one of the BUMDs is expected to be able to provide adequate marketing. Only companies that have advantages at the global level are able to satisfy and meet consumer needs and are able to produce quality products and are cost effective (Mulyadi, 2001). In order to achieve excellent marketing services, companies are faced with. The determination of the marketing strategy will serve as the basis and framework for realizing the work targets determined by management. Therefore we need a tool to determine the marketing strategy so that it can be seen to what extent the strategy and what has been determined can be achieved. Assessment of marketing targets plays an important role in the business world, due to the evaluation of the marketing strategy can be seen the effectiveness and determination of a strategy and its application within a certain time. The marketing strategy can approach the weaknesses and deficiencies that are still present in the company, for further improvements to be made in the future.
Pengaruh Brand Image terhadap Loyalitas Pelanggan terhadap Keputusan Pembelian Spring Automotif Zainul Arifudin; Sugiharto Sugiharto; Harsono Teguh Santoso; Bambang Karnain; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5334

Abstract

This study aims to determine the relationship between brand, quality, and price on customer loyalty. This study assesses the influence of brand variables (X1), quality (X2), and price (X3) on customer loyalty (Y). Data were collected through a questionnaire method with a quantitative approach. The research sample consisted of several respondents, namely product users, the general public who are familiar with the product, and employees of PT. Indospring, Tbk. Data collection was carried out to obtain relevant information regarding perceptions and attitudes towards brand, quality, price, and customer loyalty. Validity and reliability tests were conducted to ensure the accuracy and consistency of the data used in this study. As the main analysis, the multiple linear regression method was used to test the relationship between the independent variables (brand, quality, and price) with the dependent variable (customer loyalty). The SPSS program was used to perform statistical calculations and test the proposed hypotheses. The results of this study are expected to provide deeper insight into the factors that influence customer loyalty in the context of manufacturing companies, as well as provide recommendations for companies to improve marketing strategies and retain loyal customers.
Pengaruh Strategi Co-Branding Terhadap Keputusan Pembelian Produk Kosmetik Emina di Kota Surabaya Mutiara Fadhillah; Sugiharto Sugiharto; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5336

Abstract

After the Covid-19 pandemic, global challenges such as rising living costs, political uncertainty, energy crises, and extreme climate change have significantly affected various industries, including the beauty sector in Indonesia. In this competitive landscape, Emina Cosmetics seeks to maintain its relevance by adopting innovative management strategies, particularly through co-branding collaborations with well-known brands like Chatime. This study aims to analyze the influence of co-branding on consumer purchasing decisions. Data were obtained from 97 respondents using a purposive sampling technique. The analysis employed the Partial Least Square (PLS) method to examine the structural relationship between variables. The findings indicate that co-branding initiatives play a significant role in shaping consumer perceptions, enhancing brand attractiveness, and influencing purchasing decisions. These results highlight the strategic importance of co-branding as a marketing approach for companies in highly competitive markets, especially within the beauty industry.
Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan pada Toko Sinar Welisa Jaya Citraland Surabaya Ahen Nikolas Banoet; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs G.S; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5339

Abstract

This study aims to determine the influence of organizational culture and leadership style on employee performance at Sinar Welisa Jaya Store. The research method used is a quantitative method. The data processed are the results of a questionnaire with a population of 60 and a sample of 37.5 respondents. The data analysis technique used is the classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, as well as hypothesis testing namely the coefficient of determination, f test, t test. The results of the study, based on the test results, indicate that organizational culture and leadership style have a significant influence on employee performance at the Sinar Welisa Jaya Citraland Surabaya store. This is evidenced by the coefficient of determination, which shows a correlation between employee performance and all independent variables (organizational culture and leadership style) of 0.589, or 59.8%. This means that 59.8% of the variation or change in employee performance is jointly influenced by organizational culture and leadership style, while the remaining 40.2% of the variation or change in employee performance is caused by other variables not included in this study.
Co-Authors Achmad Daeng GS Achmad Daengs G.S Agnes Martalina Gasmi Ahen Nikolas Banoet Alya Dita Sarasati Amanda Putri Herman Boedhiarti Anky Fibrianti Aridha Prasetya Devi Mayasari Dewi Putri Rahmawati Dhya Nur Aysiya Diana Zuhro Diana Zuhroh Dionisius Aldio Manuhutu Dwi Krisnara Dwi Prasetyo Ely Julianus Tiballa Enny Istanti Fairuz Fanisa Rahma Fikri Firdaus Freddy Cahyadi Gede Wiyasa GS , Achmad Daengs Harsono Teguh Harsono Teguh S Harsono Teguh S. Harsono Teguh Santoso Hesti Pandu Widodo I Gde Wiyase I Gede Wiyasa Iklima Adilvi Artafilah Intan Febria Nita Intan Permata Sari Kornelia Sarce Kristian Mangku Setyo Panjaitan Mahjudin Mahjudin Malik Hidayatullah Mayang Puspita Amara Moch Adam Fahmiansyah Moch Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Mutiara Fadhillah Nadya Vicky Okky Novianto Rina Dew Rina Dewi Siti Nurul Hidayah Slamet Imam Syafi’I Sugiharto Sugiharto Sugiharto Tiara Ratnaningrum Tjandra Wasesa Vicky Ardiansyah Widji Nurhayati Widodo Widodo Zainul Arifudin