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All Journal International Journal of Electrical and Computer Engineering International Journal of Power Electronics and Drive Systems (IJPEDS) Jurnal Peternakan Sriwijaya Jurnal Social Economic of Agriculture JURNAL SPASIAL Jurnal Ilmiah Teknologi Pertanian Agrotechno Aceh Journal of Animal Science Jurnal Agrotek UMMat Jurnal Technopreneur (JTech) J SIG (Jurnal Sains Informasi Geografi) International Journal of Economics, Business and Accounting Research (IJEBAR) Agro Bali: Agricultural Journal Jurnal Ilmiah Edunomika (JIE) J-SEA (Journal Socio Economic Agricultural) Indonesian Journal of Electrical Engineering and Computer Science Jurnal Agriovet Journal La Lifesci Agrikan: Jurnal Agribisnis Perikanan Journal of Universal Community Empowerment Provision ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Journal of Fisheries & Marine
Merita Ayu Indrianti
Program Studi Agribisnis, Fakultas Ilmu-Ilmu Pertanian, Universitas Muhammadiyah Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Jurnal Social Economic of Agriculture

 1 
MARGIN DAN STRATEGI PEMASARAN KOMODITI JAGUNG DI KABUPATEN GORONTALO Indrianti, Merita Ayu
Jurnal Social Economic of Agriculture Vol 9, No 1 (2020): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v9i1.39830

Abstract

This research was conducted at Gorontalo district. The objective of this research is how the marketing margins and the marketing strategy of corn commodity at Gorontalo district. The result of the marketing margin that first (I) line has the big marketing margin Rp. 1.300 because the marketing line done by direct marketing. While for the low marketing margins contained on line III with margin Rp. 0, because marketing in line III is the indirect marketing. From the result of analysis internal and external factor SWOT strategy that can be developed in corn marketing at Gorontalo district is diversification strategy that has value X = 0,04 and Y = 0,36. Therefore strategy that recommended based on the priority scale are: 1). Facilitate the farmer to be able in access banking credit. 2). Motivate the farmer to more improve to farm the corn. 3). Provide coaching the technology of maize cultivation and post harvest handling.Keywords: Strategy, Marketing of Corn Commodity
Co-Authors A. Hasan, Zuarni Aditya Djaini Ahmad Fathoni Ahmad Fudholi ahmad tamrin, ahmad Ahmad, Laswin Angio, Wirna Bahtiar Efendi Cakranegara, Pandu Adi Dedi Rizaldi Hippy Desrianti Hasan Dewa Oka Suparwata Dewa Oka Suparwata Dewi Shinta Achmad Dharmawati, Tuti Djaini, Aditya Djibran, Moh Muchlis Djibran, Moh. Muchlis Ervandi, Mohamad Evi Hulukati Fahrullah Fahrullah Fauziah Azmi Fazleena Musthafa, Mariyam Firdaus Firdaus Gobel, Yusriah A. Gobel, Yusriyah Atikah Hafizhah Al Amanah Harun, Halima Ian Eka Prawita Pau Ida Wahyuni Idrus Yasin Indri Afriani Yasin Indri Afriyani Yasin Intan Noviantari Manyoe Ivan Taslim Jamaluddin Jompa Juni Gultom Juni Gultom Kamaruzzaman Sopian Kamaruzzaman Sopian Koto, Arthur Gani Kraugusteeliana Kraugusteeliana Laiko, Rizal Susanto Mahmud, Yuyan Marhani Marhani Mayang, Suriyani Moh. Muchlis Djibran Moh. Muchlis Djibran Mohamad, Asna Kasim Mokoginta, Meity M Muh. Saleh Nurdin Muhammad Zohri Mulastri Adrian Munir, Sjaiful Ni Luh Putu Suarmi Sri Patni Novianita Achmad Nurul Shahirah Binti Rukman Nurul Shahirah Binti Rukman Nurul Shahirah Binti Rukman Pretty Naomi Sitompul RR. Ella Evrita Hestiandari Sitompul, Pretty Naomi Sitorus, Sunday Ade Sjaiful Munir Solly Aryza Suhairin, Suhairin Sunday Ade Sitorus Susan Mokoolang Talha Dangkua Taufik Jarot Andrayanto Terri Repi Teuku Fadlon Haser Triadi Triadi Tuti Dharmawati Uce Lestari Uce Lestari Widiastuti Ardiansyah Widiastuti Ardianyah Yasin, Idrus Yunus, Iwan Yusof Othman, Mohd Yusriah A Gobel Yusriah A. Gobel Yusriyah Atikah Gobel