Claim Missing Document
Check
Articles

PERANCANGAN MEDIA PROMOSI WISATA KUSUMA TIRTA GUNA MENINGKATKAN BRAND AWARENESS Arifin, Zainul; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Kusuma Tirta located in Kedung Pelug, District Candi, Sidoarjo. A family recreation area that has the potential of the concept of water attractions are equipped with restaurant, outbound and fishing for the whole family. Pensions Kusuma Tirta Sidoarjo Regent H. Saifulilah inaugurated on June 23, 2012, was not so open this region as a region rekrerasi family, but also as a center of learning and gathering for anyone. Kusuma Tirta Tourism is quite new tour so not so many people who know about the location of this tour, besides the media campaign in Tirta Kusuma tour is also limited and very less active in promoting so many people from the region itself does not know the information sidoarjo on this tour. this led to less familiar travelers about Tirta Kusuma and does not affect the increase in tourists coming to Kusuma Tirta. The problem is Kusuma Tirta is a relatively new tourist spot and less active in the promotion so that tourists, especially in the area of Sidoarjo themselves do not understand the existence of these places, it takes some effort to promote the parawisatawan, one of which is to design a media campaign that is right for Kusuma Tirta can provide information to the public in order to increase brand awareness Kusuma Tirta. Keywords: Design, Kusuma Tirta, Brand Awareness
REBRANDING KEBUN BINATANG SURABAYA DENGAN MENGGUNAKAN KARAKTERISTIK BERBASIS BUDAYA LOKAL Andriani, Dewi Restya; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: The goal of the rebranding of Surabaya Zoo is to preserve the local culture. Research conducted using qualitative research methods, namely by doing interviews, observation, documentation, library and study to get the data used as the supporter of the creation of the concept design of rebranding. The data were analyzed by using multiple stages, namely the reduction of the data, the presentation of data and conclusions. rom the analysis of the data found few keyword refers to the communication strategy rebranding which will be used to achieve the intended targets of the audians. After analysis of the data, the concept of virtue or keyword design of rebranding of "Smart". The description of the concept is smart thinking and the nature of the child that shows intelligence. The concept of "Smart" aims to show that the Zoo in Surabaya was the tour has the identity pndidikan, ex-situ, research and recreation. The concept of smart aims to convey the identity of Surabaya Zoo to the tourists to pay a visit to the place that is capable of offering entertainment and education for children. The result of the design of rebranding is to preserve the local culture. Keywords: Rebranding, Surabaya Zoo, Local Culture. 
PERANCANGAN MEDIA PROMOSI SANGGAR TARI GITO MARON ART PERFORMA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Nareswari, Nindyaning Ayu; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : Gito Maron Art Performa is a group dance studio that tips grow, raise, and foster appreciation of the younger generation of art, the noble and strengthen the nations love of art and culture as well as understanding the noble values that must be maintained and preserved. Certainly the increasing number of dance studio in Surabaya, which can lead to competition between the dance studio that makes the Gito Maron Art Performance dance studio unknown back. In resolving the problem, the solution is to make updates promotion media was up to date on the current draft and the need for additional promotion media Gito Maron Art Performa dance studio such as web design, flyers, business cards, mini banner, poster, note book, brosur and catalogs. Promotion media can help inform effectively and efficiently to the public, in order to raise awareness of the existence of the studio Gito Maron Art Performa in regions throughout Indonesia, especially in East Java.Keywords: Design, Promotion Media, Dance Community Gito Maron Art Performa, Brand Awareness.
Perancangan Logo dan Media Promosi Pulau Mengare Gresik Berbasis Edukasi Sebagai Upaya Mengenalkan Wisata Sejarah Putri, Dinda Cholifah; Bahruddin, Muhammad; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of designing this Mengare Island media campaign is to introduce and preserve the historical heritage Mengare . The study was conducted using qualitative research is to conduct interviews , observation , documentation , and literature to obtain data to support the drafting . Data were analyzed using multiple stages of data reduction , data presentation and conclusion. From these results we found the concept of " Enjoy Life With Adventure " which is a pleasant journey . In this case how to preserve historical heritage by making sites that are promoted with the right strategy to the target audience . The design of the work refers to the principles of design and how to create a media campaign in accordance with the design consistency . The results of the design is expected to add excursions . Keywords: Design , Media Campaign , Mengare Island , History , Culture
EFEKTIVITAS INFOGRAFIS SEBAGAI PENDUKUNG MATA PELAJARAN IPS PADA SISWA SISWI KELAS 5 SDN KEPATIHAN DI KABUPATEN BOJONEGORO Susetyo, Hendri Rahman; Bahruddin, Muh; Windarti, Tantri
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This research aims to determine the effectiveness of infographics as supporting social sciences subjects for Kepatihan elementary school in Bojonegoro. This is a correlation research using survey methods and questionnaire. The population in this study are 5th students of Kepatihan Elementary School in Bojonegoro which amounts to 114 people. Whereas instruments used to research the effectiveness of this is infographics media, where this infographic created from the student handbook and converted into an infographics form. The results of test scores obtained from the method further infographics compared to the previous generation test scores by subject matter the same one. Then the data were analyzed using the methods of testing variable. Before the data is analyzed there should be testing requirements of data analysis ie hypothesis testing using regression analysis. After testing the hypothesis completed, the data collected from the questionnaires were processed and applied into the scale interpretation according Riduwan scores to measure the effectiveness/strength of infographics. Then the results obtained from testing the hypothesis in tolerance 0.05 methods of use of infographics (new method) is better than the old method. While testing the variables to get the value of infographics 79.23% (Approaching strong), color variable 78.13% (Approaching strong), letter variable 73.45% (Strong enough), and layouts variable 74.92% (strong enough).  Keywords : effectiveness, infographics, Design, Social, Student, Elementary School
PERANCANGAN MEDIA PROMOSI SAS CAFE AND RESTO SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Nurajizah, Nurajizah; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: SAS Cafe and Resto is an undertaking engaged in the culinary in Surabaya East which has considerable potential. SAS Cafe and Resto has traditional features as there are gazebos made of gelugu wood so that rural atmosphere feels more real and is surrounded by paddy fields around the Cafe and Resto. With the potential that is owned by SAS Cafe and Resto, the culinary field in this enterprise is still lacking in terms of promoting its products. Promotional activities are very important to market a product/brand, so the brand remains and can do approach to customers through these promotional activities. Promotional activities carried out by SAS Cafe and Resto very less because until now, promotional activities carried out was just a promo event, social media and website, so typical and products from SAS Cafe and Resto not yet seen in any promotional media campaign that has been done up to this point. The problem is, although the advantages owned by SAS Cafe and Resto are big enough, but the drop in visitors due to lack of activity can happen promotion conducted by SAS Cafe and Resto and the lack of innovation in the promotion as well as a multitude of culinary business that sprung up in Surabaya who approach customers through promotional programs. Therefore, it takes some effort to maintain customer loyalty, one of them is designing the right promotion media and innovative that can increase brand loyalty  SAS Cafe and Resto. Keywords: Design, Promotional Media, Brand Loyalty
PENCIPTAAN BUKU ILUSTRASI GAMELAN JAWA DENGAN MENGGUNAKAN TEKNIK VEKTOR SEBAGAI UPAYA PENGENALAN ALAT MUSIK TRADISIONAL PADA ANAK-ANAK Rudiansyah, Afrizal; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Gamelan is a traditional musical instrument that was in Indonesia, which has its own historical and artistic value. For the Javanese gamelan has become part of their life since the Hindu-Buddhist culture when it was still a lot of influence in Indonesia. Gamelan is a collection of various kinds of musical instruments consisting of drum / drums, Peking, Saron, Demung, Gong, Kempul, Bonang, kethuk, Kenong, Gender, Xylophone, fiddle, zither, flute. At the staging Puppet or Dance and Gamelan often be used as a musical accompaniment. In an effort to preserve and introduce traditional musical instruments to children, it will be the creation of Javanese gamelan book illustrations using vector techniques in an effort introduction of a traditional musical instrument in children. The method used is qualitative methods  by conducting interviews, observation, documentation and literature to obtain the data used in the creation of book illustration traditional Javanese gamelan musical instruments. From analysis obtained then found the keyword "Harmony". Keyword is applied in the creation of book illustrations by describing the concept of harmony and harmony in book illustration. Keywords:  Illustration Book, Traditional Musical Instruments, Javanese Gamelan, Local Cultural Heritage 
PENCIPTAAN BUKU ILUSTRASI TENTANG PENTINGNYA SAYURAN SEBAGAI MEDIA EDUKASI BAGI ANAK-ANAK Pradityo, Dito Febry; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Seeing the growth in the modern era of such as this the increasing number of fast food that circulate in the canteens of school children and diminished fibrous foods such as vegetables. The problem, nutritious foodsparticularly vegetables now rarely known by the person if the nutrients contained in vegetables high protein. Vegetables are the main source of minerals for the children there are a few types of vegetables containing iron, potassium and phospor. This is because there is a lot of media who publish, particularly through the book in the form of vector which is accompanied puzzle game. Though vegetables are foods that are high in fiber needed by the body to keep the body becomes healthy and fit. In addition, if not eating vegetables will also interfere with the growth and cause vision problems such as blindness and xerophthalmia or dryness of the membranes and corneal mata.tetapi still many people who tend to avoid the vegetables for the body. In this study indicate that children do not despise to vegetables because of bitter taste. For the purpose of this study was to create an illustrated book on the importance of vegetables as a medium of education for children.Keywords: Vegetables, Children, Book Illustration, Vector, Design
PENCIPTAAN BUKU PANDUAN WISATA RELIGI ISLAM DENGAN PENDEKATAN KEARIFAN LOKAL BUDAYA SEBAGAI DESTINASI PARIWISATA KOTA SURABAYA Puspasari, Dwinata; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Traces of Islamic civilization star of the 15th century until now left several markes that have historical value of the struggle of the guardian and religious leaders in preaching and spreading Islam. The existence of the mosque and the tomb is a marker that holds many memories and deserves to be imitated. Along with the development of today’s modern era the high demands of life and activity, the emergence of various facilities and infrastructure make the marker shifted and less aware of its existence. This book serves as a guide in addition to introducing the history of the struggle of the trustees and religious leaders in preaching and spreading Islam also simultaneously provide direction to find Islamic religious tourist destination in Surabaya including: Ampel Mosque, Jami Peneleh, Yellow Flower Rachmad Masjid, Masjid Chenghoo, Great Mosque of Al-Akbar. Hopefully with this manual can provide the knowledge and the ease of Islamic religious tourism in Surabaya. Keywords: Religiousitas, Islam, Handbook, Destinations, Tourism. 
PERANCANGAN MEDIA PROMOSI SANGGAR TARI RAFF DANCE COMPANY SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS Pahlawan P.B, Rizky Senja; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Dance studio “Raff Dance Company” is one of dance companies which is still active and has potential in Surabaya. Dance studio “Raff Dance Company” has the potential to produce high value dance in the creation of dance in Indonesia. The problem is less known by the public as another dance studio. In conducting a media campaign, so far dance studio”Raff Dance Company only carry out promotional activites in the form of banner media that is only located in the cultural park “Cak Durasim” Surabaya. Besides, other promotional media are not up to date, such as social media like Facebook and Twitter. This resulted in the information submitted by dance studio “Raff Dance Company” was not conveyed to the dance studio”Raff Dance Company” to increase the brand awareness. This problem took some effort to improve the brand awareness, one is to design a right and proper media campaign for dance studio “Raff Dance Company”Keywords: Design, Dance Studio, Brand Awareness
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdullah Khoir Riqoh Abdullah Khoir Riqqoh Achmad Reza Pahlevi Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ake Arif Radhian Primanta Alfathan, Ika Ananda Kurnia Mirani Andika Agung Sutrisna Anisa Ayu Ratna, Anisa Ayu Ansori, Agung Gumelar Apriannoor, Ilham Bangun, Nurlina Baptista, Jose Lobo Darussalam Darussalam, Darussalam Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dewi Restya Andriani, Dewi Restya Dhafi Kusuma Adam Dhika Yuan Yurisma Dinda Cholifah Putri, Dinda Cholifah Dito Febry Pradityo, Dito Febry Duanda Lis Septiawan Dwi Estining Tyas Dwinata Puspasari, Dwinata Eka Satriawan Kusuma Wijaya, Eka Satriawan Kusuma Ekky Fardhy Satria Nugraha Eko Cahyono Saderi, Eko Cahyono Estherlita, Tria Kuswidya Fani Ismawati Yunitasari Fenny Tri Nur Azizah, Fenny Tri Nur Hani Hani Tanzilia Ifadhah, Hani Hani Tanzilia Hardman Budiardjo, Hardman Harry Harry, Harry Hendri Rahman Susetyo Hendrikus Rian Prayuda Herdiansyah Dwi Saputra Hidayat, Endik Hidayat, Galih Rendy Hogi Er Pranata, Hogi Er I Gede Yudha Pratama Ibadurrokhman, Ibadurrokhman Ilham Rizaldi Permadi Putra Imansyah, Surya Adi In Mamal Siin Fara Dewinta Pramanda Jamhari Jamhari Jessy Octavia Andrele Karsam Karsam Kennedy Rony Dewantara Widodo Khurriyatur Rosyidah Kurniawati, Laurencia Steffanie Mega Wijaya Lia Wardah M Faizal Rizal, M Faizal M Fauzil Ali, M Fauzil Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mustakim, Wilyan Nathanael, Clemen Ogi Nindyaning Ayu Nareswari, Nindyaning Ayu Nurajizah Nurajizah P, Rega Ayu Pam Pam Januar Maulana Poetri, Indah Andini Pradhika, Moch Romawan Prakasa, Aditya Agung Pratama, Reza Nanda Prayoga, Al Lukman Arif Priyogatama, Debby Damar Putri Erdiana, Setya Rachmat Isa Asera Nempung Rasyuqa Asyira Hafiidh Rifky Rafsanjani Abbas Rinda Oktarina Riyansa England Fernandez, Riyansa England Rizal Afriansyah Rizky Julian Pratama, Rizky Julian Rizky Senja Pahlawan P.B, Rizky Senja Royyan Hidayat, Royyan Rustono - Ryan Setiawan Samiaji, Andis Satrio Arif Wicaksono, Satrio Arif Sembodo, Kukuh Priyo Setya Putri Erdiana Sigit P, Sigit Sigit Prayitno Yosep Stefanus Lutfi Eliazer Sugiharto Adhi Cahyono, Sugiharto Adhi SUTIKNO Sutikno Sutikno Swandawidharma, Yohanes Ev Syarful Laziem Tantri Windarti Thomas Hanandry Dewanto Uqba, Muhammad Tuhmadu Uzda Nabilah Shabiriani, Uzda Nabilah Virgiawan Tri Wijardito, Virgiawan Tri Yoda Aji Mahendra Yuan Yurisma, Dhika Zainul Arifin