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PERANCANGAN MEDIA PROMOSI DIVA SNACK FROZEN FOOD SEBAGAI UPAYA MENINGKATKANBRAND AWARENESS Yunitasari, Fani Ismawati; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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Heightened daily routine, requires every person to obtain practical food cooked and ready to eat. Diva product is a product that offers practicality in meeting food needs, backed up with so many variations of products made, good quality products and affordable prices. But not many people know about this Diva products, therefore the purpose of this design is how the Media Campaign Designing Diva Snack Frozen Food In Effort to Improve Brand Awareness. The design is done with a qualitative approach, through interview, observation and documentation to formulate design concepts. From the analysis, it was found that the absence of efforts to promote through the media, becoming one of the obstacles that make the product less recognizable Diva wider community. After going through the process of data analysis, it was found keywords or concepts design "Quick and Easy " which means fast and easy. In this " Quick and Easy" means how reliable Diva products for quick and easy presentation, to overcome hunger anytime. Resulting design is made by having the same unique on any media to become one entity own minds and get points prospective customers. Results are expected to improve the design of the public aware of the Diva product.
PERANCANGAN MEDIA PROMOSI COFFEE CORNER SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Abbas, Rifky Rafsanjani; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Coffee Corner is the originator of coffeeshop outside Mall in Surabaya. Coffee Corner was established in 2007, which addressed at Jalan Arif Rahman Hakim, Surabaya. The name it is taken from the Coffee Corner interior layout that puts the bar in the corners of the room. The drinks Menu is provided here not only drinks coffee, but there are also tea, and fruit-flavored drinks like milkshakes taste of chocolate, strawberry, etc. In the development of this business, Coffee Corner is starting to get a lot of new competitors. Therefore, the Coffee Corner in need of a thorough media promotions can boost brand loyalty so that his customers did not switch to the new rivals.
PEMBUATAN BUKU KOMIK MONUMEN DI KOTA SURABAYA SEBAGAI UPAYA PENGENALAN SEJARAH KEPADA REMAJA Maulana, Pam Pam Januar; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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The rapid development occurring in large cities such as Surabaya, making people, especially teenagers are getting no matter against the objects surrounding historical heritage such as monuments. In fact, the Monument serves to recall an incident as well as the figure of the hero who fought for independence has become one of the citys tourism icon of Surabaya as a town hero. This is unfortunate, especially when reviewing many tourists domestic and non domestic who visited Surabaya city just to see the existing monuments as silent witnesses of history of war in the city of Surabaya. In addition, yet there is also a media information about the monument to youth in the form of comics. If the above issues are left alone, then the next generation wont be acquainted with the history and purpose of making existing monuments nearby.
PERANCANGAN MEDIA PROMOSI INDAH JAYA FURNITURE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pramanda, In Mamal Siin Fara Dewinta; Kalijaga, Karsam; Bahruddin, Muh
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Human needs of the objects or services is increasing, based on the increase of population and the rapid advancement of science and technology to human culture. Indah Jaya Furniture that helps support the primary needs of human beings, trying to build a brand identity that is able to give the image specifically for consumers so that it can be embedded in the mind of consumers. Has faced the crisis that impacts large enough for the company, although many efforts have been made to reach the target market is greater than ever. The purpose of this design is to designing media promotion Indah Jaya Furniture with efforts to increase brand awareness. Data analysis with indicators, STP, excess, weaknesses, opportunities and keywords that obtained using existing theories. From the analysis of data obtained the weakness of the Indah Jaya Furniture is a lack of consistency of the design concepts used in any media campaign, the low level of awareness on consumer. the design of the work refers to design principles and to formulate design concepts derived from the results of surveys, interviews, and other studies that the support. So, to increase brand awareness and give the results of the design according to the Indah Jaya Furniture image.
PENCIPTAAN BUKU POP-UP LEGENDA KETINTANG DENGAN MENGGUNAKAN TEKNIK MOVEABLE SEBAGAI UPAYA KONSERVASI BUDAYA LOKAL SURABAYA Azizah, Fenny Tri Nur; Bahruddin, Muhammad; Budiardjo, Hardman
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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Abstract: The purpose of this Creation so that people in Surabaya, especially in the area know of the existence Legend of Ketintang. The creation of this book will use the qualitative method by conducting interviews, observation, and literature to obtain data to supplement and support in the creation of movable pop-up book about the legend of this Ketintang. The data that collected will be analyzed using several techniques, data reduction, data presentation, conclusions or verification, as well as editing a script that will be used in the creation of movable pop-up book is. After analyzing the data, which have been collected are then found a creative concept that is used in the creation of movable pop-up book is that, "Vibrant". "Vibrant" has the sense of the word spirit. The word refers to the spirit of the character Mbah Wijil as the main character, in his determination that wanted to make a haunted forest into the settlements. With  the technique of movable pop-up kids will be in the spirit of play movable effects pop-ups that are in movable pop-up book about this Legend of Ketintang. So as to make the children to be interested in reading this book will be able to introduce the legend of Ketintang the movable pop-up book as conservation of local culture Surabaya. Keywords: Legend of Ketintang, Movable pop-up, Book, Vibrant
PENCIPTAAN BUKU REFERENSI WISATA KULINER DENGAN TEKNIK FOTOGRAFI GUNA MENGENALKAN POTENSI WISATA KOTA MOJOKERTO Afriansyah, Rizal; Bahruddin, Muhammad; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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Abstract: Mojokerto is a small town in East Java province. The city became the economy cantilever area of Surabaya along with other surrounding cities. Location of Mojokerto city is also quite strategically located on the provincial road leading to or from Surabaya. Therefore, the food processing industry thrives in Bypass road Mojokerto. Plenty of restaurants and other culinary destination that stand even to the middle of the city. To introduce this potential, then felt the need to create a culinary reference book of Mojokerto with photographic technique that can be used as a reference at the same time the introduction to the tourists who want to food traveling in Mojokerto. This book contains information about phone number, location, prices, facilities, favorite menu, until the operational hour. Kata Kunci: Buku Referensi, Wisata Kuliner, Food Photography, Kota Mojokerto.
Perancangan Brand Identity Almas Media Sebagai Upaya Meningkatkan Brand Awareness Wijardito, Virgiawan Tri; Bahruddin, Muhammad; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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AbstractThe purpose of designing brand identity Media Almas are designing visual identity of the company. The study was conducted with a qualitative research method is to conduct interviews, observation, documentation, recording, and literature to get the data used to support the manufacture of the design concept. From the data analysis found some keywords that refers to the visual communication strategy that will be used to reach the target audience ditujuh. After analysis of the data, was found creative concept of designing brand identity that is "Effective". Description effective concept is an action that has a function. The concept of "effective" aims to show that the Almas Media is printing that can provide solutions to all the needs of the audience promotion. The result of this scheme is to create a brand identity. Keyword: Brand identity, Almas media, Brand awareness
PENCIPTAAN BUKU ESAI FOTOGRAFI PANTAI JATIMALANG UNTUK MENGOPTIMALKAN POTENSI WISATA PURWOREJO Aminuddin, Muhammad Nur; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: In the District Regulation No. 4 of 2009 Purworejo About Tourism Potential Determination as Tourist Attractions, Jatimalang beach designated as coastal tourism potential. Explained that the tourism potential of a capital means for the development and improvement of tourism. Because if used optimally tourism potential will have a positive impact on the increasing number of tourists as well as increased revenue. In terms of tourism, Purworejo is still fairly new and is in a developing stage. So to make Purworejo as a tourist destination, tourism potential should be explored optimally. On the basis of the authors set out to create photographic essay book with the theme Jatimalang Beach. Where in this book will show a collection of photos of Beaches Jatimalang and photographs related to the assembled to have grooves that are uniting to give a detailed description of how the state, atmosphere and charm Jatimalang Beach attractions. The study was conducted using qualitative methods, namely observation, interviews and literature studies to conclude the concept of the design process. Through the process of data analysis, found the keyword "Exotic". Results of this book is expected to help local governments Purworejo in optimizing the potential of tourism, that all will have a positive impact in order to make Purworejo as a tourist destination that counts. Keywords: Book, Photographic Essay, Jatimalang Beach,Tourism Potential.
PERANCANGAN MEDIA PROMOSI EKOWISATA MANGROVE WONOREJO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Laziem, Syarful; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 4, No 1 (2015): Mengemas Nilai Lokal dalam Industri Komersial
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Abstract: Ecotourism Mangrove Wonorejo is one of the sites that have potential in the city of Surabaya. Mangrove Wonorejo also has the potential of natural beauty and cultural wealth of high value in the market Ecotourism industry. The problem is less widely known as other tourist. In terms of promotion, this time Mangrove Wonorejo only carry out promotional activities in the form of banners and only installed around the sights alone. In addition, a website designed Mangrove Wonorejo not much visited by visitors. This resulted in information about Ecotourism Mangrove Wonorejo less known by the public. The purpose of this research is directed at designing a media campaign Ecotourism Mangrove Wonorejo to increase brand awareness. So from this problems takes some effort to increase brand awareness, one of which is to design the appropriate media campaign for Ecotourism Mangrove Wonorejo who can provide information to the public to increase brand awareness in place Ecotourism Mangrove Wonorejo. Keywords: Design, Eco-tourism, Brand Awareness.
PENCIPTAAN BUKU ESAI FOTOGRAFI KESENIAN WAYANG THENGUL SEBAGAI UPAYA MELESTARIKAN BUDAYA TRADISIONAL BOJONEGORO Fernandez, Riyansa England; Bahruddin, Muh; Hidayat, Wahyu
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Seeing the development of more advanced age and a lot of culture entering society lulled will make things that can be categorized as modern culture. More community members who choose to follow the culture from the outside compared to the local culture, one of the local culture that began enthusiasts it is a Wayang. Wayang is already widely known throughout the international community, but not all cultures for traditional Wayangs have the same fate. The original Wayang local culture many areas even endangered. Local tradional culture also includes cultural diversity must be preserved. The lack of a vigorous publications mainly through books can threaten the preservation of local culture that has not been disclosed. One was found in the district. Bojonegoro in East Java is an area that borders the province of Central Java, in which there is a large royal heritage acculturation that are different. Wayang Thengul is one of the local culture that has not been revealed endangered. In this study show and introduces how artists struggle and consistency Wayang Thengul predominantly elderly in struggling in todays modern era to the public outside of Bojonegoro through media photographic essay book. Keywords: local culture, Bojonegoro, Wayang Thengul, Preserving, Essays Book Photography
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdullah Khoir Riqoh Abdullah Khoir Riqqoh Achmad Reza Pahlevi Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ake Arif Radhian Primanta Alfathan, Ika Ananda Kurnia Mirani Andika Agung Sutrisna Anisa Ayu Ratna, Anisa Ayu Ansori, Agung Gumelar Apriannoor, Ilham Bangun, Nurlina Baptista, Jose Lobo Darussalam Darussalam, Darussalam Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dewi Restya Andriani, Dewi Restya Dhafi Kusuma Adam Dhika Yuan Yurisma Dinda Cholifah Putri, Dinda Cholifah Dito Febry Pradityo, Dito Febry Duanda Lis Septiawan Dwi Estining Tyas Dwinata Puspasari, Dwinata Eka Satriawan Kusuma Wijaya, Eka Satriawan Kusuma Ekky Fardhy Satria Nugraha Eko Cahyono Saderi, Eko Cahyono Estherlita, Tria Kuswidya Fani Ismawati Yunitasari Fenny Tri Nur Azizah, Fenny Tri Nur Hani Hani Tanzilia Ifadhah, Hani Hani Tanzilia Hardman Budiardjo, Hardman Harry Harry, Harry Hendri Rahman Susetyo Hendrikus Rian Prayuda Herdiansyah Dwi Saputra Hidayat, Endik Hidayat, Galih Rendy Hogi Er Pranata, Hogi Er I Gede Yudha Pratama Ibadurrokhman, Ibadurrokhman Ilham Rizaldi Permadi Putra Imansyah, Surya Adi In Mamal Siin Fara Dewinta Pramanda Jamhari Jamhari Jessy Octavia Andrele Karsam Karsam Kennedy Rony Dewantara Widodo Khurriyatur Rosyidah Kurniawati, Laurencia Steffanie Mega Wijaya Lia Wardah M Faizal Rizal, M Faizal M Fauzil Ali, M Fauzil Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mustakim, Wilyan Nathanael, Clemen Ogi Nindyaning Ayu Nareswari, Nindyaning Ayu Nurajizah Nurajizah P, Rega Ayu Pam Pam Januar Maulana Poetri, Indah Andini Pradhika, Moch Romawan Prakasa, Aditya Agung Pratama, Reza Nanda Prayoga, Al Lukman Arif Priyogatama, Debby Damar Putri Erdiana, Setya Rachmat Isa Asera Nempung Rasyuqa Asyira Hafiidh Rifky Rafsanjani Abbas Rinda Oktarina Riyansa England Fernandez, Riyansa England Rizal Afriansyah Rizky Julian Pratama, Rizky Julian Rizky Senja Pahlawan P.B, Rizky Senja Royyan Hidayat, Royyan Rustono - Ryan Setiawan Samiaji, Andis Satrio Arif Wicaksono, Satrio Arif Sembodo, Kukuh Priyo Setya Putri Erdiana Sigit P, Sigit Sigit Prayitno Yosep Stefanus Lutfi Eliazer Sugiharto Adhi Cahyono, Sugiharto Adhi SUTIKNO Sutikno Sutikno Swandawidharma, Yohanes Ev Syarful Laziem Tantri Windarti Thomas Hanandry Dewanto Uqba, Muhammad Tuhmadu Uzda Nabilah Shabiriani, Uzda Nabilah Virgiawan Tri Wijardito, Virgiawan Tri Yoda Aji Mahendra Yuan Yurisma, Dhika Zainul Arifin