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All Journal Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Abdimas Mandiri Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Otonomi International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Meilin Veronica
Universitas Indo Global Mandiri
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Penyuluhan Digitalisasi Pemasaran Produk UMKM Kemplang Ubi di Desa Talang Nangka, Kab. Muara Enim, Kec. Lembak Pera Dwiwansi; Dewi Puspita Rahayu; Chairunnisa Chairunnisa; Tegar Try Anugrah; M. Andrian Rizki Nugraha; Meilin Veronica; Muhammad Bahrul Ulum; Rum Hendarmin
Community : Jurnal Pengabdian Pada Masyarakat Vol 2 No 1 (2022): Maret : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1518.472 KB)

Abstract

MSME stands for Micro, Small and Medium Enterprises. In its implementation, MSMEs apply the principles of togetherness, a democratic economy, independence, balance of progress, sustainability, efficiency of justice, and national economic unity. In Indonesia, National MSME Day is celebrated every March 31. MSMEs are people's businesses that currently receive attention and privileges mandated by law, including business credit assistance with low interest, ease of business license requirements, business development assistance from government agencies, and several other facilities.The government supports Indonesian citizens to run micro and small businesses, especially in Talang Nangka Village, Kec. Lembak. They want to be able to penetrate the halal market and carry out a trade process in the local market to introduce their products. The implementation problem that occurs is that the training is uneven in depth, for example in Talang Nangka Village there are several business actors who do not understand how to cope in the era of digitalization. For example, trade in the digitalization era can use E-Commerce, websites, Instagram businesses, whatsapp business and others. So that the 2022 Real Work Lecture program can help business actors to better understand technology and be able to sell easily, because based on the research obtained, business actors currently only get income from selling products to neighbors and the holiday market.
The Effect of Work Motivation and Discipline on the Performance of Contract Employees at PT. Astra International Palembang Muhammad Iqbal Ramadhan; Susi Handayani; Meilin Veronica
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1145

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Astra International Tbk plaju palembang. This type of research was quantitative research. The analysis in this research utilized Multiple Linear Regression analysis. The results of this study indicate that there is a significant influence of motivation and work discipline on the performance of contract employees at PT. Astra International Tbk Plaju Palembang. The results of this study are expected to provide benefits for companies to evaluate the performance of contract employees through increasing motivation and work discipline.
Pengaruh Pelatihan Kerja dan Pengembangan Karir Terhadap Kinerja Pegawai Non medis Pada Rumah Sakit Umum Daerah Sekayu Dewi Puspita Rahayu; Fauziah Afriyani; Meilin Veronica
Otonomi Vol 23 No 1 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i1.3616

Abstract

This research was conducted at Sekayu Regional General Hospital. This study uses a type of quantitative research. The method used in this study was a saturated sample of 70 non-medical employee respondents and used data analysis in the form of data instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing. The purpose of this study was to find out (1) How does job training affect the performance of non-medical employees at Sekayu General Hospital. (2) How does the influence of career development on the performance of non-medical employees of Sekayu General Hospital. (3) What is the effect of job training and career development on the performance of non-medical employees at Sekayu Hospital. The results of the t-test data processing show that job training has a positive and significant effect on employee performance with a sig. 0.039 <0.05 and from tcount > ttable or (2.107 > 1.667). Career development has a positive and significant effect on employee performance with a sig. 0.036 <0.05 and from tcount > ttable or (2.145 > 1.667). Based on the F test, job training and career development have a positive and significant effect with a sig. 0.002 <0.05 and from Fcount > Ftable or (6.941 > 3.130). Based on the results of the multiple linear regression test, the equation is Y = 9.007 + 0.175 X1 + 0.207 X2 + 2.427.
OPTIMALISASI PENGEMBANGAN KEMASAN PRODUK UMKM KEMPLANG IKAN NAJWA DI DESA TALANG NANGKA KECAMATAN LEMBAK KABUPATEN MUARA ENIM Rasid Siddik; Ririn Nurmila Sari; Putri Afifah Khayrani; Lidia Heni Sulistiani; Meilin Veronica; Muhammad Bahrul Ulum; RM Rum Hendarmin
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 3 (2023): APTEKMAS Volume 6 Nomor 3 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i3.7357

Abstract

This devotional journal discusses efforts to improve the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village, Lembak District, Muara Enim Regency. MSMEs have an important role in the local and national economy, but often face obstacles in competing with large products. Therefore, packaging optimization is an important strategy in increasing the competitiveness of MSME products. This service involves several steps. First, a market survey is conducted to understand consumer preferences and needs. Competitor analysis was also carried out to identify the advantages and disadvantages of similar product packaging on the market. Furthermore, a consultation was carried out with the owner of the UMKM "Kemplang Ikan Najwa" to understand the vision and value of their product. Based on the results of analysis and consultation, packaging design improvements were made. Packaging design is improved to be more attractive and reflect product identity. Factors such as color, logo, product information and functional features are integrated into the new packaging design. It is hoped that the results of this optimal packaging development will increase consumer interest in MSME products "Kemplang Ikan Najwa". Attractive and functional packaging can help products be more easily recognized in the market, increase visual appeal, and drive increased selling points. In conclusion, this dedication succeeded in optimizing the development of MSME product packaging "Kemplang Ikan Najwa" in Talang Nangka Village. The use of packaging designs that are more attractive and in accordance with product identity is expected to help MSMEs achieve greater success in marketing their products.
Analisis Rasio Keuangan Pada Perusahaan Sektor Pertambangan Batu Bara Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021 Putra Oktri Wijaya; Endah Dewi Purnamasari; Meilin Veronica
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1574

Abstract

Penelitian ini bertujuan untuk menganalisis rasio keuangan pada perusahaan sektor pertambangan batu bara yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Objek dalam penelitian ini adalah perusahaan yang bergerak pada perusahaan sektor pertambangan yang terdaftar di bursa efek indonesia tahun 2017-2021 sebanyak 7 perusahaan. Teknik analisis yang digunakan adalah analisis linier berganda yang diolah dengan menggunakan bantuan program komputer Statistical Product and Service Solution (SPSS) versi 24. Berdasarkan hasil uji hipotesis parsial t pada variabel perputaran modal kerja menunjukan bahwa nilai 2,318 > 1,697 dengan nilai signifikan 0,27 < 0,05 dan variabel perputaran piutang menunjukkan nilai 1,514< 1,697 dengan nilai signifikan 0,140> 0,05 menunjukkan bahwa hipotesis perputaran modal kerja dan perputaran piutang berpengaruh positif dan signifikan terhadap return on assets. Berdasarkan hasil uji koefisien regresi berganda diperoleh persamaan akhir yaitu Y = 15,358 + (2,341) X1+ (0,272)X2 + e. Berdasarkan hasil perhitungan determinasi (R2), diketahui besar variabel perputaran modal kerja dan perputaran piutang terhadap return on assets pada perusahaan pertambangan batu bara adalah sebesar 28,4 % , dan berdasarkan hasil perhitungan uji F hipotesis diterima jika Fhitung > Ftabel atau 6,347 >3,32 sehingga dengan demikian hipotesis Ha diterima yang berada korelasi tinggi, atau dengan kata lain perputaran modal kerja dan perputaran piutang berpengaruh positif dan signifikan terhadap return on assets pada perusahaan sektor pertambangan batu bara yang terdaftar di bursa efek indonesia tahun 2017-2021.
Factors Influencing Student Financial Literacy (Case Study of Students at the Faculty of Economics and Government Science, Indo Global Mandiri University) Afri Mutohar; Endah Purnamasari; Meilin Veronica
International Journal of Community Service & Engagement Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v4i3.1163

Abstract

This study aim to analyze the factors that affect student financial literacy with variables of class rank, GPA and pocket money. The object of this research is students of the faculty of Economics and Government Sciences, Indo Global Mandiri University. Data collection techniques were carried out by distributing questionnaires to 263 respondents individually. The hypothesis testing method is done by the chi-square test. The results of this study indicate that the class rank and GPA factors influence students’ financial literacy, while the pocket money factor do not affect students’ financial literacy.
The Influence of Product Quality and Price On Consumer Purchasing Decisions CV Tunas Mandiri M Azril; Siti Komariah Hildayanti; Meilin Veronica
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i5.326

Abstract

Factors that can influence purchasing decisions are product quality and price. This study aims to examine the effect of product quality and price on consumer purchasing decisions. This research begins with a preliminary survey of 10 stores as a sample of respondents who are consumers of CV. Tunas Mandiri. The population in this study was 60 building stores. The sample is determined by taking the entire population as a sample (census). Data collection techniques were carried out by distributing questionnaires to 60 respondents and conducting unstructured interviews. This type of research is descriptive quantitative. The analysis technique used is multiple linear regression using SPSS version 29. The results of the analysis show that product quality partially has a positive effect on purchasing decisions (prob = 0.001 <0.05)., while price has no effect on purchasing decisions (0.080> 0.05). Product quality and price simultaneously have a positive effect on purchasing decisions (prob = 0.001 <0.05).
The Influence of Compensation and Work Environment on Employee Performance at Perum DAMRI Palembang City Branch Ariq Abdullah; Hamid Halin; Meilin Veronica
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.1024

Abstract

This study aims to determine the effect of compensation and work environment on employee performance at Perum Damri Palembang branch. The method in this study was associative research. The analysis in this research utilized multiple linear regression analysis. The results of this study indicate that there is an effect of compensation and work environment on employee performance at Perum Damri Palembang branch. This research is expected to provide benefits for companies to evaluate employee performance through compensation and work environment.
The Impact of Covid-19 on Liquidity and Profitability in the Hotel Industry Siti Sheila Miranda Tri utami; Endah Dewi Purnamasari; Meilin Veronica
International Journal of Community Service & Engagement Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v4i4.1542

Abstract

This study aims to determine the impact of Covid-19 on liquidity and profitability in the Hospitality Industry. This study utilized secondary data. The source of the data used in this study was obtained from the Hospitality Industry quarterly financial report data. The sample in this study was 9 Hospitality Industry companies listed on the Indonesia Stock Exchange (IDX). The method of analysis in this study was Vertical Analysis and Horizontal Analysis. The results show that the Covid-19 pandemic has an impact on liquidity and profitability in the Hospitality Industry in Indonesia. This research is expected to be useful for companies to determine and maintain the Liquidity and Profitability of the Hospitality Industry during the Covid-19 pandemic
Pengaruh Motivasi Belanja Hedonis dan Flash Sale Terhadap Impulsive Buying di Shopee Pada Siswa/i SMA Bina Warga 1 Palembang Ririn Nurmila Sari; Endah Dewi Purnamasari; Meilin Veronica
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3102

Abstract

The study aims to analyze the influence of hedonistic shopping motivations and flash sales on impulsive buying among students of the 1st Palembang High School. This research method uses a quantitative approach by distributing a questionnaire to 130 respondents who are users of the Shopee application, namely students in the 12th grade of high school. The results of this study showed a value of 3,460 with a significance value of 0,001<0,05, whereas on the flash sale variable, the value of 4,546 with a significant value of 0,000<0,05 showed that the hedonic shopping motivation and flash sale hypothesis had a positive and significant influence on impulse buying. Based on the calculation of the determination coefficient (R2), it was known that the influence value of hedonic shopping motivation and flash sales on impulsive buying was 35.6%, and based on the F test calculation, the hypothesis was accepted if F-calculation > Ftable or 35.096 > 3.070. thus accepting the hypotheses of Ha, which means that hedonistic shopping motivations and flash sales have a joint effect on impulse buying, so it can be confirmed that hedonistic sales motivation has a positive influence and a significant effect on impulse buying in high school students.
Co-Authors Adikah Soekarman Afri Mutohar Ariq Abdullah Chairunnisa Chairunnisa Dewi Puspita Rahayu Emilda Emilda Emilda, Emilda Endah Dewi Purnamasari Endah Purnamasari Eno Yunitasari Fauziah Afriyani Hamid Halin Harsi Romli Lidia Heni Sulistiani M Azril M. Andrian Rizki Nugraha Muhammad Bahrul Ulum Muhammad Iqbal Ramadhan Muhammad Rhomadoni Pera Dwiwansi Permata Rahmadanty Putra Oktri Wijaya Putri Afifah Khayrani Rafika Sari Rasid Siddik Reny Aziatul Febriani Reny Aziatul Pebriani Ririn Nurmila Sari RM Rum Hendarmin RM. Rum Hendarmin Roswaty Roswaty Rum Hendarmin Saputra, Tedy Setiawan Siti Komariah Hildayanti Siti Sheila Miranda Tri utami Susi Handayani Tegar Try Anugrah