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Konsep Strategi Branding Destinasi Bagi Industri Pariwisata Halal Dalam Menarik Wisatawan M. Syam, Hamdani; Rumyeni, Rumyeni; Samsudin, Dafrizal
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i2.248

Abstract

Pariwisata halal adalah salah satu model pariwisata yang memiliki prinsip keteraturan sesuai dengan ajaran bagi masyarakat muslim. Dalam beberapa tahun belakangan ini, pariwisata halal dipandang memiliki pasar terkuat di dunia. Hal ini mengacu pada kesadaran masyarakat yang tinggi akan pentingnya menggunakan produk-produk yang sudah terbukti aman atau halal. Penelitian ini bertujuan untuk mengetahui bagaimana membangun brand destinasi pariwisata halal melalui strategi promosi dalam menarik wisatawan. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data menggunakan studi kepustakaan yaitu mengumpulkan data yang didapatkan dari buku-buku dan jurnal ilmiah yang ada hubungan dengan penelitian ini. Teknik analisis data terdiri dari tiga langkah yaitu reduksi data, penyajian data dan penarikan simpulan. Dari beberapa studi literatur yang dilakukan, maka didapatkan bahwa destinasi pariwisata memiliki dampak terhadap pembangunan ekonomi suatu negara, termasuk industri pariwisata halal karena dapat memberikan kesejahteraan bagi masyarakat sekitar serta dapat menciptakan lapangan kerja. Dalam memperkenalkan pariwisata halal ke pihak lain, strategi branding destinasi penting dilakukan. Industri pariwisata halal dapat melakukan promosi yang selaras dengan kemajuan teknologi komunikasi dan informasi. Maka dengan demikian, tidak dapat disangkal lagi bahwa jejaring sosial memainkan peran penting dalam branding destinasi. Dalam strategi branding destinasi bahwa serangkaian aktivitas pemasaran dan promosi yang dilakukan dapat mendukung penciptaan nama, simbol, logo industri pariwisata halal yang mudah mengidentifikasikan dan membedakan dengan destinasi pariwisata lainnya.Kata Kunci: Pariwisata Halal; Branding Destinasi; Wisatawan
Strategi Komunikasi Pemasaran Dinas Kebudayaan Dan Pariwisata Kabupaten Kuantan Singingi Dalam Meningkatkan Kunjungan Wisata Budaya Event Pacu Jalur Pasca Covid-19 Aulina, Novia; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana PendidikanĀ 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13827399

Abstract

Penelitian ini dilatar belakangi oleh pacu jalur bukan semata- mata event olahraga yang menarik minat masyarakat. Event pacu jalur ini diadakan setiap tahunnya, namun ditiadakankan selama dua tahun dikarenakan penyebaran covid-19. Event pacu jalur sendiri dikelola oleh Dinas Kebudayaan dan Pariwisata tentu tidak melupakan strategi sebagai komukasi pemasaran event yang akan dilaksanakan. Adanya beberapa jenis komukasi pemasaran yang dapat dilakukan oleh Dinas Kebudayaan dan Pariwisata dalam melakukan promosi event tersebut. tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang digunakan oleh dinas Kebudayaan dan Pariwisata dalam meningkatkan jumlah pengunjung wisata budaya pacu jalur pasca covid-19. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif, dengan proses pengumpulan data melalui observasi, wawancara dan dokumentasi. Penelitian ini dilakukan di Dinas Kebudayaan dan Pariwisata Kabupaten Kuantan Singingi. Informan dalam penelitian ini adalah orang-orang yang terlibat dalam pemasaran event pacu jalur. Berdasarkan hasil penelitian dalam meningkatkan jumlah pengunjung wisata budaya pacu jalur, dinas kebudyaan dan pariwisata menggunakan beberapa strategi. Dari hasil strategi yang digunakan (1) Advertising dimana tim pemasaran memanfaatkan media elektronik dan media cetak dan mampu meningkatkan jumlah pengunjung. (2) internet marketing, dimana dalam melakukan strategi ini dinas menggunakan media sosial yakni Instagram dan Tik Tok. Dengan menggunakan strategi ini tingkat jumlah pengunjung meningkat hingga mencapai 90% (3) public relation, dimana dinas memperbaiki infrastrukur yang berkaitan dengan masyarakat setempat dan juga pengunjung seperti jalan dan kawasan yang ada di pacu jalur (4) event marketing, dimana dinas cenderung lebih banyak ikut serta pada event yang diadakan pihak lain dibanding menyelenggarakan event dan (5) Word of Mounth, dimana dinas menggunakan strategi ini karena tidak menggunakan biaya dan yang menguntungkan adalah strategi tersebut dapat mudah tersebar sehingga dapat membuat minat pengunjung dan dapat meningkatkan jumlah pengunjung.
Pola Komunikasi Organisasi Dalam Bisnis Warehouses and Distribution Perusahaan Multinasional PT. Maersk Indonesia Sari, Maduma Yanti; Yazid, Tantri Puspita; Rumyeni, Rumyeni
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 2 (2024): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i2.27559

Abstract

PT. Maersk Indonesia is a multinational company operating in the warehouse and distribution sector. This research aims to determine organizational communication patterns in warehouse and distribution projects. The method used in this research is descriptive qualitative which focuses on observation and interviews. The research results show that the communication patterns developed in the Metalcom project consist of two forms: formal and informal, formal communication in the form of communication from superiors to subordinates, understanding of communication in multinational organizations, especially in Indonesia. communication from subordinates to superiors, horizontal communication, diagonal communication. The communication channel used the Metalcom project's warehousing and distribution using existing technology. Microsoft Teams, email, WhatsApp media. These communication barriers include cultural differences between superiors and subordinates, the use of cultural terminology, native accents or dialects translated into English, and unclear explanations. It is hoped that the results of this research can provide a significant contribution to the
Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry Rumyeni, Rumyeni; Samsudin, Dafrizal; Syam, Hamdani M.; Selwendri, Selwendri
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.21224

Abstract

Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the selection of doctors and hospitals abroad. This study aims to analyze WOM communication as a promotional tool in the medical tourism industry based on the perspective of patients from Pekanbaru City who undergoing medical tourism to Malaysia. The study used a qualitative method by collecting data through in-depth interviews to 13 research informants consisting of 2 representatives from hospitals in Malaysia and 11 patients who had taken a medical tour to Malaysia. The results of the study found that in the medical tourism industry, WOM is an important element as a promotional tool seen from three aspects, namely the source of reference, the content of the message, and the credibility of the information. WOM communications for the medical tourism industry in Malaysia are sourced from references from other experienced patients, friends and family, medical practitioners and online e-WOM testimonials. The contents of WOM messages include treatment processes and procedures, medical costs, information about hospitals and doctors, as well as transportation and accommodation information. The credibility of WOM medical tourism information in Malaysia is based on information sourced from individuals who have direct experience, are recognized and trusted.
STRATEGI PERSONAL SELLING SAHABAT_KOE PONSEL PEKANBARU DALAM MENINGKATKAN JUMLAH PELANGGAN DI KOTA PEKANBARU Daulay, Muhammad Makruf Kamal; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Pekanbaru as the capital of Riau province, grow many kinds of business one of them Counter Mobile business. Counter Mobile now mostly found almost every corner place in Pekanbaru. The rising growth of Counter Mobile in Pekanbaru, makes the counter business creates creative and efficient promotional ideas in attracting audiences. Based on the phenomenon of counter in Pekanbaru more and more, making counter Sahabat_Koe Pekanbaru mobile phone trying to increase the number of customers in overcoming the problem of the decline in customers. Therefore researchers interested in conducting research with the aim to know the Personal Selling Strategy Sahabat_Koe Pekanbaru Mobile Phone In Improving Customer Number In Pekanbaru City. This research uses qualitative method, that is collecting data from field through observation, interview, and documentation. The subjects of this research are 1 manager, 1 assistant manager, 2 employees, and 1 customer and 3 prospective subscribers Sahabat_Koe Pekanbaru mobilephone selected based on purposive sampling technique and using interactive data analysis technique, while technique of examination of data validity through extension of participation and triangulation. The results of this study show first, prospecting sahabat_koe preparing a notebook; noting the name, address, and phone number of the prospect. Second, Pre approach opens a sales interview, informing potential benefits when using the product. Third, Approach knows how to meet and greet buyers and make the relationship a good start. Fourth, Presentation asks questions, makes sales presentations, focuses sales talks, compares products. Fifth, Handling Objection uses a positive approach, finding a hidden refusal and asking the buyer to explain any rejection. Sixth, Closing The salesperson must know how to recognize the cues for the closing of the transaction from the buyer, which includes the physical actions of comments and questions. Seventh, Follow Up sahabat_koe convince buyers about the interest of salespeople.
PERBEDAAN MOTIF DAN KEPUASAN BERKOMUNIKASI PENGGUNA APLIKASI CHATTING LINE DAN BLACKBERRY MESSENGER (BBM) PADA MAHASISWA UNIVERSITAS RIAU Irfan, Muhammad; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to know the difference of motive and satisfaction to communicate user of Line and Blackberry Messenger (BBM) chat application on Student of Riau University. Population in this research is student of Riau university which use application of chatting Line and BBM which counted active in year 2017 that is 37001 students. However, it is not known exactly the number of application population Line and BBM on students of the of Riau University. Because the population is large and the number is not known exactly, then in determining the sample using the formula Unknown Populations who get the sample of 135 students. And for the selection of respondents conducted degan use Incidental Sampling sampling method. To answer the hypothesis then use the Independent Samples T Test with the help of SPSS 21 program. Based on comparison of mean GS application score line with mean score of GS application of fuel, it is obtained that mean application score of 4,047 is superior compared to mean score of application of BBM of 4.036 GS Line> GS Bbm comparison of mean score of GO application line with mean score GO of BBM application, obtained that the mean of the Line application score of 4,085 is superior to the mean score of the BBM application of 4,036 GO Line> GO Bbm. Then based on the value of t arithmetic and significance of motive variables and satisfaction of the use of BBM chat application and Line Motif. Obtained t value (0,230) <t table (1,969) or significance (0,818)> 0,05. This means that there is no difference in the motive of using BBM chat application with Line. Satisfaction. Obtained value t count (3.290)> t table (1,969) or significance (0.001) <0.05. This means that there is a difference in the satisfaction of using BBM chat application with Line.Keywords: Motives, Satisfaction, Line and Blackberry Messenger (BBM)
PENGARUH MOTIF DAN INTENSITAS PENGGUNAAN MEDIA ONLINE MANGAKU.WEB.ID TERHADAP KEPUASAN HIMPUNAN MANGAKA PEKANBARU Baffi, Muhammad Raevanoe; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The popularity of online media in society, especially among teenagers, is based on the motive. The motive in using online media can lead to an intensity in using online media that will affect satisfaction in using online media. Mangaku.web.id. is one of the popular web manga among Japanese culture lovers. In the theory of uses and gratification, to meet the needs, society choose its own media based on motive and the media only provide what is needed by the community. The purpose of this research is to know how big influence between motif and intensity of media usage to satisfaction of Himpunan Mangaka Pekanbaru. The method used in this research is quantitative explanative. The data were collected using questionnaires. The research was conducted at Himpunan Mangaka Pekanbaru. The sample in this study amounted to 96 respondents. The sampling technique uses accidental sampling. The analysis test used in this research is path analysis and to process the questionnaire data, done by using program SPSS for Windows version 23. The results obtained from path analysis in this study is the motive of online media use has a direct influence on online media usage satisfaction of 15.9% and indirect influence on online media use satisfaction through the intensity of online media usage of 1.1%. Thus the total effect obtained in this study is 17%, while the rest is influenced by other factors that are not in this study. Keywords: Motive, Intensity, Satisfaction, Manga, Media Usage
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL DALAM AKTIVITAS BERBELANJA ONLINE MELALUI SITUS LAZADA.CO.ID Marlina, Erlin; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Some research indicates that online site user behavior has an important role to the successful implementation. The presence of online sale and purchase site Lazada.co.id with various innovations bring the impacts in the life of society both positive and negative. In addition, changes in the pattern of shopping for people who were still conservative, now slowly began to switch online shopping, because of the ease of transactions, goods offered more diverse, competitive prices, and can be done anywhere and anytime. This study aimed to examine the effect among variables at the Technology Acceptance Model on the online site Lazada.co.id.Respondent in this study were 166 online site users Lazada.co.id in Pekanbaru. How to determine the number of samples using snowball because the absence of data on the number of consumers use of online sites. Use traditional methods of data collection questionnaire. Data were analyzed using Structural Equation Model (SEM) with AMOS software program. Based on the literature review, the research model using the Technology Acceptance Model (TAM) with variable perceived ease of use, perceived usefulness, attitude toward using, behavioral intention to use dan acceptance.The results of this study indicate the variables perceived ease of use has a positive and significant effect on the variable attitude toward using the total influence of 0,341. Variable perceived usefulness has a positive and significant effect on the variable attitude toward using the total influence of 0,331. Variable perceived ease of use has a positive and signifikan effect on the variable behavioral intention to use and has a total effect of 0,295. Variable perceived usefulness has a positive and significant effect on the variable behavioral intention to use the total influence of 0,499. Variable attitude toward using has a positive and significant effect on the variable a behavioral intention to use the total influence of 0,780. Variable behavioral intention to use has a positive and significant effect on the variable acceptance the total influence of 0,341.Key Word: Lazada.co.id, Technology Acceptance Model (TAM), Structural Equation Model (SEM)
PENGARUH CELEBRITY ENDORSER PRODUK FAIR N PINK PADA AKUN INSTAGRAM @FAIRNPINKINDONESIA TERHADAP MINAT BELI KONSUMEN Vintanta K Br S, Emia; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Celebrity endorser as a source of advertising or information about the brand and product attributes are fun, convincing and attract the public's attention. There are various products that use celebrity endorser, but beauty products use more. One of them is Fair n Pink. Fair n Pink is a brand of lotion-based skin whitening product that earned the best-seller award in 2017. In marketing its products, Fair n Pink uses celebrity endorsers on instagram. Instagram itself became one of the social media that is very popular, so has a broad range of coverage. Therefore, the use of celebrity endorser of Fair n Pink product in instagram @ fairnpinkindonesia account can generate consumer buying interest. This research uses S-R theory with the purpose of research is to find out how big influence the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest.The method used is explanative quantitative using random sampling technique and the number of sample as much as 269 respondents. Researches collected data with questionnaires. To find out how big influence between variable X and variable Y, researcher use simple linear regression analysis. To process the test questionnaire data is done by using SPSS program Windows version 23. Based on the result of simple linear regression, obtained regression coefficient value in this research is Y = 5.748 + 0.677 X with 0.000 significance level. The level of significance is smaller than α = 0.05. Which means Ho is rejected and Ha accepted, with the statement that there is no great influence on the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest. Supporting indicators on the x celebrity endorser variables are divided into four namely, visibility (3.01), credibility (2.96), attraction (2.95) and power (3.03). The indicator of consumer buying interest is divided into four, namely transactional interest (2.86), referential interest (2.80), preferential interest (2.76) and explorative (2.92). Coefficient of determination equal to 0.384. This figure shows that the influence of celebrity endorser of fair n pink product on instagram @ fairnpinkindonesia account on consumer buying interest is 38,4% including weak category.Keyword : Celebrity Endorser, Instagram, Pemasaran, Minat Beli
Pengaruh Content Creator TikTok @vmuliana Terhadap Pemenuhan Kebutuhan Informasi Seputar Dunia Kerja Di Kalangan Followers Rieke Eva Kusumaningtyas; Rumyeni Rumyeni
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.136

Abstract

TikTok social media is one of application short video format completed with features to create content. It makes TikTok mostly used not only as a place to watch but also to spread various informations through contents by its user. One of informations spread through TikTok itself is the information about work wold. Recently also appears the account which particularly produces informatin about work world such a @vmuliana. The presence of @vmuliana creator eases the followers to obtain information about work world they need. This research aimed to measure the presence of @vmuliana content creator in fulfilling the need of its followers about the work world information. The main research instrument in this quantitative research was in the form of questionnaire spread to 400 respondents. SPSS software was employed to analyze the data. Linear regression analysis and determinant test were employed to find out if there was significant influence or not. The research results showed that the content creators gave influence in the amount of 51,1% in fulfilling the need of information about work world which means it was in the interval range with medium influence. Keywords: TikTok, World of Work Information, @vmuliana
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Anuar Rasyid Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Haniefa Mutiara Ramadhani Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham NANDA PRATAMA Nanda Risky Naufal Al Hamid Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " Nurjanah NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Pramudia Nugroho Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti Rahmi Nurul Zahara RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Shofi Wirigustya Salsabila Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain