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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi Madaniya Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi
Rumyeni, Rumyeni
Universitas Riau
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Strategi komunikasi pemasaran Dinas Kepemudaan Olahragara dan Pariwisata (DISPORAPAR) dalam mempromosikan wisata budaya festival perang di Kabupaten Kepulauan Meranti pasca covid 19 Aminuddin, Imam; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38953

Abstract

This research aims to analyze the marketing communication strategy carried out by the Meranti Islands Regency Youth Sports and Tourism Service (DISPORAPAR) in promoting the Water War Festival (Cian Cui) after the COVID-19 pandemic. The research method used is a qualitative descriptive approach with data collection techniques through interviews, observation and documentation. Informants were selected using purposive sampling involving festival managers, participants and visitors. The research results show that DISPORAPAR's marketing communication strategy uses the promotional mix concept within the Integrated Marketing Communication (IMC) framework. Although not all elements of IMC are implemented, strategies that include advertising through print media, promotions through banners, social media, mass media, public relations activities, and organizing events have been proven to increase the number of tourist visits. The main challenges faced are budget and infrastructure limitations. This research recommends improving infrastructure and optimizing digital marketing strategies to introduce the festival to a wider audience
MEMPERTAHANKAN REPUTASI BISNIS BERKELANJUTAN MELALUI PENERAPAN SUSTAINABLE BRANDING: STUDI KASUS PADA ASIA PACIFIC RAYON Harahap, Neshayani; Rumyeni, Rumyeni; Yazid, Tantri Puspita
Mediakom : Jurnal Ilmu Komunikasi Vol 8, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2024.v8i2.13209

Abstract

This study examines the sustainable branding practices implemented by Asia Pacific Rayon (APR), a leading textile producer in Indonesia, in maintaining a strong business reputation. Based on stakeholder theory, which emphasizes the importance of engaging all stakeholders, this research explores APR's strategic focus on transparency and traceability across its supply chain. These practices reflect APR's commitment to ethical operations and alignment with global ESG standards to foster trust and competitiveness.Using a qualitative case study methodology, the study integrates stakeholder interviews, internal documents, and secondary data from APR and its parent company, APRIL. The key initiatives analyzed include stakeholder inclusiveness, communication transparency, a stakeholder-centered approach, and reputation management. Together, these efforts strengthen APR's reputation as a sustainable brand.The findings reveal that APR's alignment of sustainable branding strategies with ESG principles not only reinforces long-term trust but also ensures operational efficiency and resilience in the international market. These results affirm the relevance of stakeholder theory and expand on prior research regarding the integration of sustainability and branding practices.The study concludes that sustainable branding practices, when grounded in transparency and stakeholder engagement, are essential for building a credible and resilient business reputation. The insights contribute to the growing body of knowledge on sustainable branding and offer practical recommendations for industries aiming to integrate ESG principles into their operations. 
Pengaruh Content Creator TikTok @vmuliana Terhadap Pemenuhan Kebutuhan Informasi Seputar Dunia Kerja Di Kalangan Followers Kusumaningtyas, Rieke Eva; Rumyeni, Rumyeni
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.136

Abstract

TikTok social media is one of application short video format completed with features to create content. It makes TikTok mostly used not only as a place to watch but also to spread various informations through contents by its user. One of informations spread through TikTok itself is the information about work wold. Recently also appears the account which particularly produces informatin about work world such a @vmuliana. The presence of @vmuliana creator eases the followers to obtain information about work world they need. This research aimed to measure the presence of @vmuliana content creator in fulfilling the need of its followers about the work world information. The main research instrument in this quantitative research was in the form of questionnaire spread to 400 respondents. SPSS software was employed to analyze the data. Linear regression analysis and determinant test were employed to find out if there was significant influence or not. The research results showed that the content creators gave influence in the amount of 51,1% in fulfilling the need of information about work world which means it was in the interval range with medium influence. Keywords: TikTok, World of Work Information, @vmuliana
Perilaku Pencarian Informasi Pemilihan Umum Tahun 2019 Pemilih Pemula di Kota Pekanbaru Belli Nasution; Rumyeni Rumyeni; Nita Rimayanti
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 8 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v8i2.2212

Abstract

Penelitian ini bertujuan untuk mengetahui sumber informasi pemilu dan perilaku pencarian informasi pemilu serentak tahun 2019 di kalangan pemilih pemula di Kota Pekanbaru. Penelitian ini menggunakan metode kuantitatif deskriptif. Pengumpulan data menggunakan kuesioner dengan menyebarkan angket kepada responden penelitian sebanyak 377 orang. Analisis data menggunakan nilai skor rata-rata yang dihitung dengan menggunakan SPSS 2.5. Hasil penelitian menujukkan bahwa pemilih pemula di Kota Pekanbaru mayoritas (66,8 persen) mengakses informasi pemilu melalui media sosial. Informasi yang paling banyak diakases adalah berita yang berkaitan dengan calon presiden dan wakil presiden. Perilaku pencarian informasi pemilih pemula di Kota pekanbaru mencakup tahapan starting, chaining, browsing, differentiating, monitoring, extracting, verifying, dan ending.
Pengungkapan Diri Mahasiswa pada Media Sosial Twitter (Studi Etnografi Virtual Akun Autobase @Collegemenfess) Aliyyah Aura Avdijan; Rumyeni Rumyeni
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 11 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v11i2.4250

Abstract

The phenomenon of anonymous self-disclosure on social media is currently increasingly found, one of which is on social media Twitter. The @collegemenfess Twitter account is an autobase account that is widely used as a medium for student self-disclosure, especially about college issues and campus life.The purpose of this study was to determine the form of areas and motives of self-disclosure and cyber culture formed on the autobase @collegemenfess account. The study used descriptive qualitative methods. The Data in this study were obtained through interviews with 5 informants and observations on communication activities in cyberspace Twitter account @collegemenfess. The results showed that there were two forms of johari Window area that occurred in the self-disclosure in the @collegemenfess account, which occurred in the open area and the blind area. Furthermore, it is known that there are five motives for users to do self-disclosure, the @collegemenfess account is anonymous, users are afraid to tell stories with others directly, to share information and experiences, to overcome problems and get a better understanding, and motivation and actualization. The study also found five levels of cyber culture formed, namely the first level of media space, where the @collegemenfess account uses Twitter as a medium. Second, the level of media documents, where the media documents in this account are the access, interaction, activities and responses from users. Third, the media object level, where the @collegemenfess account is used as a place to discuss such as exchanging stories and expressing yourself. Finally, the experience level, which is the reason the account owner created this account to provide a communication platform for students and user communication culture using an anonymous identity.ABSTRAK Fenomena pengungkapan diri secara anonim di media sosial saat ini semakin banyak ditemukan, salah satunya di media sosial Twitter. Akun Twitter @collegemenfess merupakan akun autobase yang banyak dijadikan sebagai media pengungkapan diri mahasiswa khususnya tentang masalah perkuliahan dan kehidupan kampus. Tujuan penelitian ini adalah untuk mengetahui bentuk area dan motif pengungkapan diri serta budaya siber yang terbentuk pada akun autobase @collegemenfess. Penelitian ini menggunakan metode kualitatif deskriptif. Data dalam penelitian ini diperoleh melalui wawancara kepada 5 orang informan dan observasi pada aktivitas komunikasi di ruang siber akun Twitter @collegemenfess. Hasil penelitian menunjukkan ada dua bentuk area jendela johari yang terjadi pada pengungkapan diri di akun @collegemenfess, yaitu terjadi pada area terbuka dan area buta. Selanjutnya, diketahui terdapat lima motif pengguna melakukan pengungkapan diri yaitu, akun @collegemenfess bersifat anonim, pengguna takut bercerita dengan orang lain secara langsung, untuk berbagi informasi dan pengalaman, untuk mengatasi masalah dan mendapatkan pemahaman yang lebih baik, serta motivasi dan aktualisasi diri. Penelitian ini juga menemukan lima level budaya siber yang terbentuk yaitu pertama level ruang media, dimana akun @collegemenfess menggunakan Twitter sebagai medium. Kedua, level dokumen media, dimana yang menjadi dokumen media dalam akun ini adalah menfess, interaksi, kegiatan dan tanggapan dari pengguna. Ketiga, level objek media, dimana akun @collegemenfess dijadikan sebagai tempat untuk berdiskusi seperti bertukar cerita dan mengekspresikan diri. Terakhir, level pengalaman, dimana alas an pemilik akun membuat akun ini untuk memberikan wadah komunikasi bagi mahasiswa dan budaya komunikasi pengguna menggunakan identitas anonim. 
Meningkatkan Daya Saing UMKM dengan Strategi Digital Marketing Rumyeni, Rumyeni; Angela, Sesdia; Mustaqimmah, Nurul; Bagasari, Lintang Arum; Rimayanti, Nita
MENARA RIAU Vol 19, No 1 (2025): April 2025
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v19i1.33420

Abstract

The rapid growth of digitalization has made digital marketing crucial for Micro, Small, and Medium Enterprises (MSMEs). However, many MSMEs in Siak Regency have not fully utilized digital marketing strategies, limiting their market competitiveness. This community service aims to enhance digital marketing skills among MSMEs through training and mentoring. The method used is a participatory approach, providing training on digital literacy, social media usage, and e-commerce platforms. Continuous mentoring ensures that participants can apply the strategies learned to their business activities. The results of this community service show a significant improvement in digital marketing skills among participants, contributing to increased sales and market reach of MSMEs. Additionally, active participation in training and support from academics fostered a more adaptable business ecosystem towards technological changes. Thus, this program successfully helped MSMEs in Siak Regency become more competitive in both local and national markets.
MENGHAPUS STIGMA: STRATEGI PKBI RIAU DALAM MENURUNKAN ANGKA HIV/AIDS MELALUI PARTISIPASI COMMUNITY BASED SCREENING Sulastri, Sela; Rumyeni, Rumyeni; Nurjanah, Nurjanah
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 7, No 1 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v7i1.33764

Abstract

Epidemi HIV/AIDS di Indonesia telah berlangsung lebih dari tiga dekade, dengan fokus pencegahan pada populasi kunci seperti Lelaki Suka Lelaki (LSL), transgender, pekerja seks perempuan (PSP), dan pengguna narkoba suntik (penasun). Penelitian ini bertujuan untuk menganalisis strategi PKBI Riau dalam menurunkan angka HIV/AIDS melalui program Community Based Screening (CBS) dengan fokus pada advokasi sebagai bagian dari model Social Behaviour Change Communication (SBCC) pada pekerja seks perempuan (PSP). Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil menunjukkan bahwa program skrining berhasil meningkatkan kesadaran dan partisipasi PSP dalam pemeriksaan kesehatan melalui penerapan advokasi yang efektif. Advokasi yang dilakukan melibatkan berbagai pemangku kepentingan, termasuk pemerintah dan organisasi masyarakat untuk menciptakan lingkungan yang mendukung PSP dalam mengakses layanan kesehatan. Meskipun menghadapi tantangan seperti penolakan, keterbatasan alat, dan dukungan kebijakan, strategi berbasis komunitas yang dijalankan PKBI Riau efektif dalam meningkatkan akses layanan kesehatan dan keberlanjutan program pencegahan HIV di kalangan PSP.
Pengaruh Copywriting Media Sosial Instagram dan Brand Awareness terhadap Purchase Intention pada E-Commerce Traveloka Teguh, Teguh Kurnia Ilham; Rumyeni, Rumyeni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.769

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh copywriting media sosial Instagram dan brand awareness terhadap purchase intention pada konsumen e-commerce Traveloka. Metode yang digunakan adalah kuantitatif dengan teknik analisis regresi linier sederhana dan berganda. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden, yang merupakan pengikut akun Instagram resmi Traveloka. Hasil analisis menunjukkan bahwa copywriting berpengaruh signifikan terhadap purchase intention dengan nilai t sebesar 3,675 dan p-value < 0,001, serta nilai koefisien regresi 0,166. Brand awareness juga menunjukkan pengaruh signifikan terhadap purchase intention dengan nilai t sebesar 6,105 dan p-value < 0,001, serta koefisien regresi 0,361. Secara simultan, kedua variabel memiliki pengaruh signifikan terhadap purchase intention dengan nilai F sebesar 28,617 dan p-value < 0,001. Nilai koefisien determinasi (R²) sebesar 0,515 menunjukkan bahwa 51,5% variasi purchase intention dapat dijelaskan oleh copywriting dan brand awareness. Hasil ini menegaskan pentingnya penerapan strategi komunikasi dan penguatan kesadaran merek dalam meningkatkan niat beli konsumen terhadap layanan Traveloka.
STRATEGI INTEGRATED MARKETING COMMUNICATION HARIAN BISNIS INDONESIA DALAM MEMPERTAHANKAN PENGIKLAN ADVERTORIAL: STUDI KASUS DI KOTA PEKANBARU Harnandi, Khairul Daffa; Rumyeni, Rumyeni
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.1.73-81.2025

Abstract

Sustainability of print media relies heavily on advertising space. Competition in print media advertising in Indonesia requires companies to effectively promote their advertising space. Bisnis Indonesia is a national daily newspaper with a focus on economic and business news. Despite a decrease in circulation and revenue in Pekanbaru City, Bisnis Indonesia was able to maintain the number of advertorial advertisers. Integrated Marketing Communication is used to connect consumers to a company's products or services. This study aims to explore how Bisnis Indonesia implemented Integrated Marketing Communications to maintain advertisers in Pekanbaru City. Qualitative research methods, including observation, interviews, and documentation, were used to collect data. The study found that Bisnis Indonesia utilized personal selling, direct marketing, sales promotion, and event marketing strategies. By integrating these strategies, Bisnis Indonesia successfully maintained the number of advertisers in Pekanbaru City.
Perkembangan Bisnis Wisata Medis di Era Digital: Sebuah Tinjauan Literatur Sistematis Selwendri, Selwendri; Rumyeni, Rumyeni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1598

Abstract

Penelitian ini bertujuan untuk menganalisis perkembangan bisnis wisata medis di era digital melalui tinjauan literatur sistematis. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan menganalisis 45 artikel ilmiah yang diterbitkan dalam rentang tahun 2018-2024 dari berbagai database akademik seperti Google Scholar, Scopus, dan PubMed. Kriteria inklusi mencakup artikel yang membahas bisnis wisata medis, teknologi digital dalam healthcare tourism, dan strategi pemasaran digital dalam industri ini. Hasil analisis menunjukkan bahwa bisnis wisata medis mengalami pertumbuhan signifikan dengan nilai pasar global yang mencapai USD 44,8 miliar pada tahun 2023. Transformasi digital telah mengubah lanskap industri ini melalui implementasi telemedicine, platform booking online, dan digital marketing strategies. Faktor utama yang mendorong pertumbuhan meliputi perbedaan biaya perawatan antarnegara, kemudahan akses informasi digital, dan peningkatan kualitas layanan kesehatan di negara-negara tujuan wisata medis. Tantangan yang dihadapi mencakup regulasi lintas negara, standardisasi kualitas layanan, dan keamanan data pasien. Penelitian ini menyimpulkan bahwa integrasi teknologi digital dalam bisnis wisata medis tidak hanya meningkatkan efisiensi operasional tetapi juga menciptakan peluang bisnis baru yang berkelanjutan. Implikasi praktis dari penelitian ini memberikan wawasan bagi stakeholder industri untuk mengoptimalkan strategi digital dalam pengembangan bisnis wisata medis.
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus Muhammad Irfan muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain