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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communications Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi Madaniya Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi
Rumyeni, Rumyeni
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Komunikasi Persuasif dan Dukungan Teman Sebaya terhadap Perilaku Pencegahan Tuberkulosis dengan Persepsi Risiko pada Remaja di Kota Pekanbaru Rahmi Nurul Zahara; Rumyeni; Anuar Rasyid
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/vtajq640

Abstract

Tuberkulosis (TB) merupakan salah satu penyakit menular yang dapat menginfeksi semua kalangan, termasuk remaja. Hal ini dikarenakan remaja direntang usia 10-18 tahun merupakan kelompok usia yang sedang menghadapi masa pubertas. Pada usia ini risiko berkembangnya infeksi TB menjadi sakit TB meningkat, karena secara alamiah terjadi penurunan sistem imun terkait kondisi pubertas. Oleh karena itu, TB pada remaja perlu mendapat perhatian khusus. Penelitan ini bertujuan untuk menganalisis pengaruh komunikasi persuasif yang dilakukan oleh tenaga kesehatan dan dukungan teman sebaya pada remaja di kota Pekanbaru terhadap perilaku pencegahan penyakit TB yang juga dimediasi oleh Persepsi Risiko. Penelitian ini menggunakan Teori Health Belief Model, Asumsinya ialah individu akan merubah perilaku kesehatannya ketika mereka menyadari risiko dan keparahan dari sebuah penyakit, serta menyadari bahwa manfaat dari perilaku kesehatan lebih besar daripada hambatan ataupun dampak negatifnya. Metode yang digunakan adalah kuantitatif dengan 348 siswa yang telah teredukasi pencegahan penyakit TB di empat sekolah dengan teknik sampling yang digunakan Proportionate Stratified Random Sampling. Analisis Data menggunakan SmartPLS 4.1.1.8. Hasil penelitian menunjukkan bahwa komunikasi persuasif memiliki pengaruh yang paling kuat dan signifikan baik terhadap persepsi risiko maupun perilaku pencegahan penyakit tuberkulosis. Sementara itu, dukungan teman sebaya belum menunjukkan pengaruh signifikan terhadap kedua variabel tersebut.
Pengarauh Terpaan Konten Video #OOTD di TikTok Terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau Pramudia Nugroho; Rumyeni
Communications Vol. 6 No. 1 (2024): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.1.3

Abstract

The social media that is currently dominating and widely used is TikTok. The features in the TikTok app are very diverse, one of which is hashtags. One video content often seen on TikTok is #OOTD or outfit of the day. This study aimed to see the effect of exposure to #OOTD video content on the consumptive behavior of students of the Faculty of Economics and Business of Riau University. The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Purposive sampling was used as a sampling technique. The S-R theory is used, whereas the stimulus-response theory assumes that spoken words (oral-written), non-verbal cues, pictures, and specific actions stimulate other people to respond a certain way. Based on the results of this study, the independent variable (X) #OOTD Video Content on TikTok has an influence of 48.5% on the dependent variable (Y) Consumptive Behavior of students of the Faculty of Economics and Business, Riau University. This, H0 is rejected, and Ha is accepted.
Pengaruh Girl Group Twice sebagai Brand Ambassador Scarlett Whitening terhadap Keputusan Pembelian Konsumen melalui Mediasi Brand Image Naufal Al Hamid; Rumyeni Rumyeni
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.954

Abstract

Scarlett Whitening is one of the beauty companies that takes marketing strategy steps by utilizing the presence of brand ambassadors, such as the girl group Twice. This study aims to analyze the influence of Twice brand ambassadors and brand image on consumer purchasing decisions for Scarlett Whitening in Pekanbaru. The research method used is quantitative with an explanatory approach and a questionnaire as an instrument in data collection. The population in this study were consumers of Scarlett Whitening beauty products whose numbers were unknown and the sample was obtained as many as 272 respondents. The results of this study indicate that (1) brand ambassadors partially influence purchasing decisions, (2) brand image partially influences purchasing decisions, and (3) brand ambassadors and brand image simultaneously influence purchasing decisions with an effect of 43.1%. It is concluded that in improving purchasing decisions, companies can consider using the right brand ambassadors who have good credibility and pay attention to brand image and consumer needs.
Pengaruh Kualitas Informasi dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Produk pada Shopee Annisa Cosmetics Haniefa Mutiara Ramadhani; Rumyeni Rumyeni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10541

Abstract

Perkembangan perdagangan elektronik dan industri kosmetik meningkatkan kebutuhan konsumen terhadap informasi produk yang dapat dipercaya sebelum melakukan pembelian secara daring. Penelitian ini bertujuan menganalisis pengaruh kualitas informasi dan electronic word of mouth (e-WOM) terhadap keputusan pembelian produk pada Shopee Annisa Cosmetics, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Populasi penelitian adalah konsumen yang pernah melakukan pembelian pada Shopee Annisa Cosmetics. Sebanyak 96 responden dipilih menggunakan teknik accidental sampling dengan ukuran sampel yang ditentukan melalui rumus Lemeshow. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan SPSS versi 24 melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas informasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Informasi yang akurat, lengkap, relevan, dan tepat waktu membantu konsumen memahami karakteristik produk serta mengurangi ketidakpastian dalam pembelian kosmetik secara daring. Electronic word of mouth juga berpengaruh positif dan signifikan karena ulasan, pengalaman, serta penilaian konsumen lain meningkatkan keyakinan calon pembeli. Secara simultan, kualitas informasi dan e-WOM berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menegaskan bahwa pengelola toko perlu menjaga konsistensi informasi produk, mendorong ulasan autentik, merespons masukan konsumen, dan mengelola komunikasi digital secara transparan untuk memperkuat kepercayaan serta keputusan pembelian pada Shopee Annisa Cosmetics.
The Effects of Perceived Usefulness and Ease of Use on Intention to Use Halodoc Telemedicine: The Mediating Role of Attitude Shofi Wirigustya Salsabila; Rumyeni; Nurjanah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 2 (2026): In Progress
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i2.17237

Abstract

Purpose − The digital transformation in the healthcare sector has driven the increasing adoption of telemedicine platforms as a modern health communication medium. Advances in information and communication technology have made healthcare services more accessible, convenient, and efficient for the public. This study aims to examine the influence of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Halodoc telemedicine, with Attitude Toward Using as a mediating variable, based on the Technology Acceptance Model (TAM) framework proposed by Davis. Method − This study employed a quantitative method with an explanatory approach. Data were collected through questionnaires distributed to followers of the official @Halodoc Instagram account. A total of 400 respondents were selected using the Slovin formula with a convenience sampling technique. The collected data were analyzed using Structural Equation Modelling-Partial Least Squares (PLS-SEM). Findings − Perceived Usefulness has a positive and significant effect on both Intention to Use and Attitude Toward Using. Perceived Ease of Use has a positive but insignificant effect on Intention to Use, yet shows a positive and significant effect on Attitude Toward Using. Attitude Toward Using has a positive and significant effect on Intention to Use and successfully mediates the relationship between both Perceived Usefulness and Perceived Ease of Use toward Intention to Use, highlighting the central role of user attitude in telemedicine acceptance behavior in Indonesia.
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Anuar Rasyid Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Haniefa Mutiara Ramadhani Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham NANDA PRATAMA Nanda Risky Naufal Al Hamid Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " Nurjanah NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Pramudia Nugroho Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti Rahmi Nurul Zahara RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Shofi Wirigustya Salsabila Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain