Article Per Year (5 Year)
p-Index From 2021 - 2026
4.984
P-Index
This Author published in this journals
All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi Madaniya Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi
Rumyeni, Rumyeni
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 123 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 123 Documents
Search

 9   10   11   12   13 
PENGARUH CELEBRITY ENDORSER PRODUK FAIR N PINK PADA AKUN INSTAGRAM @FAIRNPINKINDONESIA TERHADAP MINAT BELI KONSUMEN Vintanta K Br S, Emia; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Celebrity endorser as a source of advertising or information about the brand and product attributes are fun, convincing and attract the public's attention. There are various products that use celebrity endorser, but beauty products use more. One of them is Fair n Pink. Fair n Pink is a brand of lotion-based skin whitening product that earned the best-seller award in 2017. In marketing its products, Fair n Pink uses celebrity endorsers on instagram. Instagram itself became one of the social media that is very popular, so has a broad range of coverage. Therefore, the use of celebrity endorser of Fair n Pink product in instagram @ fairnpinkindonesia account can generate consumer buying interest. This research uses S-R theory with the purpose of research is to find out how big influence the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest.The method used is explanative quantitative using random sampling technique and the number of sample as much as 269 respondents. Researches collected data with questionnaires. To find out how big influence between variable X and variable Y, researcher use simple linear regression analysis. To process the test questionnaire data is done by using SPSS program Windows version 23. Based on the result of simple linear regression, obtained regression coefficient value in this research is Y = 5.748 + 0.677 X with 0.000 significance level. The level of significance is smaller than α = 0.05. Which means Ho is rejected and Ha accepted, with the statement that there is no great influence on the use of celebrity endorser of Fair n Pink product on account instagram @fairnpinkindonesia to consumer buying interest. Supporting indicators on the x celebrity endorser variables are divided into four namely, visibility (3.01), credibility (2.96), attraction (2.95) and power (3.03). The indicator of consumer buying interest is divided into four, namely transactional interest (2.86), referential interest (2.80), preferential interest (2.76) and explorative (2.92). Coefficient of determination equal to 0.384. This figure shows that the influence of celebrity endorser of fair n pink product on instagram @ fairnpinkindonesia account on consumer buying interest is 38,4% including weak category.Keyword : Celebrity Endorser, Instagram, Pemasaran, Minat Beli
Pengaruh Content Creator TikTok @vmuliana Terhadap Pemenuhan Kebutuhan Informasi Seputar Dunia Kerja Di Kalangan Followers Rieke Eva Kusumaningtyas; Rumyeni Rumyeni
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.136

Abstract

TikTok social media is one of application short video format completed with features to create content. It makes TikTok mostly used not only as a place to watch but also to spread various informations through contents by its user. One of informations spread through TikTok itself is the information about work wold. Recently also appears the account which particularly produces informatin about work world such a @vmuliana. The presence of @vmuliana creator eases the followers to obtain information about work world they need. This research aimed to measure the presence of @vmuliana content creator in fulfilling the need of its followers about the work world information. The main research instrument in this quantitative research was in the form of questionnaire spread to 400 respondents. SPSS software was employed to analyze the data. Linear regression analysis and determinant test were employed to find out if there was significant influence or not. The research results showed that the content creators gave influence in the amount of 51,1% in fulfilling the need of information about work world which means it was in the interval range with medium influence. Keywords: TikTok, World of Work Information, @vmuliana
Pengaruh Komunikasi Persuasif dan Dukungan Teman Sebaya terhadap Perilaku Pencegahan Tuberkulosis dengan Persepsi Risiko pada Remaja di Kota Pekanbaru Rahmi Nurul Zahara; Rumyeni; Anuar Rasyid
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/vtajq640

Abstract

Tuberkulosis (TB) merupakan salah satu penyakit menular yang dapat menginfeksi semua kalangan, termasuk remaja. Hal ini dikarenakan remaja direntang usia 10-18 tahun merupakan kelompok usia yang sedang menghadapi masa pubertas. Pada usia ini risiko berkembangnya infeksi TB menjadi sakit TB meningkat, karena secara alamiah terjadi penurunan sistem imun terkait kondisi pubertas. Oleh karena itu, TB pada remaja perlu mendapat perhatian khusus. Penelitan ini bertujuan untuk menganalisis pengaruh komunikasi persuasif yang dilakukan oleh tenaga kesehatan dan dukungan teman sebaya pada remaja di kota Pekanbaru terhadap perilaku pencegahan penyakit TB yang juga dimediasi oleh Persepsi Risiko. Penelitian ini menggunakan Teori Health Belief Model, Asumsinya ialah individu akan merubah perilaku kesehatannya ketika mereka menyadari risiko dan keparahan dari sebuah penyakit, serta menyadari bahwa manfaat dari perilaku kesehatan lebih besar daripada hambatan ataupun dampak negatifnya. Metode yang digunakan adalah kuantitatif dengan 348 siswa yang telah teredukasi pencegahan penyakit TB di empat sekolah dengan teknik sampling yang digunakan Proportionate Stratified Random Sampling. Analisis Data menggunakan SmartPLS 4.1.1.8. Hasil penelitian menunjukkan bahwa komunikasi persuasif memiliki pengaruh yang paling kuat dan signifikan baik terhadap persepsi risiko maupun perilaku pencegahan penyakit tuberkulosis. Sementara itu, dukungan teman sebaya belum menunjukkan pengaruh signifikan terhadap kedua variabel tersebut.
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Anuar Rasyid Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus Muhammad Irfan muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti Rahmi Nurul Zahara RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain