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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi Madaniya Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi

Rumyeni, Rumyeni

Universitas Riau

Author-ID : 2416046

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Information Needs of Indonesian Infertile Patients About Cross-Border Reproductive Care Rumyeni Rumyeni; Susanne Dida; Purwanti Hadisiwi; Yanti Setianti
International Journal of Media and Communication Research Vol. 2 No. 1 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Infertile patients need to prepare variety of information before decided to perform reproductive care procedures in foreign country. Sufficient information will help the reproductive care run smoothly. The purpose of this study is to determine the source of information, the necessary information, and the barriers to fulfill the necessary information of Indonesian infertile patients undergoing IVF programs in Malaysia. This study used qualitative method by conducting in-depth interviews with 11 infertile patients who had IVF experience in Malaysia. Results showed that infertile patients obtained information about the IVF program in Malaysia through four sources of information, namely: 1) personal sources such as friends and family; 2) online media which includes the google search engine, blogs and youtube; 3) medical professionals, whether doctors, nurses or other medical personnel; and 4) seminars held by hospital management. Patients information needs include specific information about IVF, medical system information, cost information, IVF legal information, and easiness information in the destination country. Language was found as an obstacle in fulfilled information needs. In conclusion, this study provides new knowledge about various sources of information used by infertile patients in fulfil their information needs about cross-border reproductive care procedures, with language as one of the obstacles.

TINGKAT KEPUASAN MAHASISWA DALAM MENGGUNAKAN MEDIA SOSIAL SNAPCHAT DI PEKANBARU Anggi Pradita; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of the internet relatively faster than the other medias. internet is used as communication media through facilities inside. Social media currently took attention from society especially scholarship student. Social media has been considered could be a container for creations, ideas, responses, even opinions. some of those as facebook, path, instagram, twitter and etc. But the most popular social media are used by student nowadays is snapchat. Snapchat is an application thats suppose to share messages with photos and videos in an unique way. To used phenomenal social media snapchat, student use snpachat to express themselves everyday. Because of that for study the level of student satisfaction in using social media snapchat. This study is using Uses and Gratification theory, this theory declare that audiences are using media actively. the purpose of this study is to determine the value of level of student satisfaction in using social media snapchat in Pekanbaru.The type of this study is descritive quantitative research, the technique of collecting data in this study is using questionnaire. Samples of this study as much as 166 respondents that founded by using unknown population formula with 99% accuracy level. The samples taken by accidental sampling method. To find out how much the gratification level, this study used ‘uses and gratification’ model. To Proccessing the questionnaire datas, were performed by using Statistictal Product and Service Solution (SPSS) Windows program v.20.By looking at the ratio of gratification motive scores obtained with the needs of users by using social media snapchat, the result mean value calculation GS (3,137) is smaller than the value of GO (3,189). Which means there is a discrepancy gratification because of the needs earned more than the desired needs. The result showed that the gratification level of using social media snapchat by students in pekanbaru is indicated at high category with 3,163 calculation value, data processing is seen by four indicators, namely information, personal identity, social interaction, and entertainment. therefore, it means social media snapchat can satisfy the users.Keyword: Snapchat, Social Media

PENGARUH MEDIA SOSIAL WHATSAPP TERHADAP KINERJA KARYAWAN MERCHANDISER PROMOTION SPECIALIST DI AGENCY PT GELATIK SUPRA PEKANBARU Sahira Nadia Eka Putri; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Communication is an inseparable part of human life. In an organization, communication plays a very important role, where communication is used for social interaction between members in the organization, both between superiors and subordinates, between divisions and colleagues in one unit. The WhatsApp application is not only used to communicate and exchange messages, but currently WhatsApp is also used for work purposes. This type of research is an expansive quantitative research, the sample in this study is employees who work in the Agency at PT Gelatik Supra Pekanbaru totaling 98 people, obtained by means of total sampling technique. The data obtained using a questionnaire distributed to employees at the Agency PT Gelatik Supra Pekanbaru then tested using SPSS version 23 software for windows. The results of hypothesis testing in this study using a simple linear obtained Y = 20.167+0.308 X while tcount (3.012) is greater than ttable (1.98). Based on the statistical calculations obtained, the hypothesis for this research is that Ha there is a significant influence between WhatsApp social media (X) employee performance (Y). Then it means that Ha is accepted and H0 is rejected. Furthermore, the coefficient of determination (Rsquare) is 0.86. This means that it can be explained that the performance of employees at PT Gelatik Supra Pekanbaru is 86%. influenced by social media whatsapp while the rest is influenced by other variables not examined in this study.

PENGARUH ELECTRONIC WORD OF MOUTH PADA FORUM ONLINE FEMALE DAILY TERHADAP MINAT BELI PRODUK PURBASARI DI KALANGAN REMAJA WANITA Annisa Kesuma Wardani; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Electronic Word of Mouth becomes a vanue or a place that is very important for consumers to give their opinions and is considered more effective than word of mouth because of the level of accessibility and wider range than traditional word of mouth offline. In communication theory using computer intermediaries or usually called Computer Mediated Communication theory examines how human behavior is maintained and changed by exchanging information through machines This study aims to find out how much influence the electronic word of mouth on the online forum Female Daily to the decision of purchasing Purbasari products among women.This research uses explanatory quantitative research method. Data collection was done by distributing questionnaires to 200 respondents of the online forum Female online online who have used matte lipstick Purbasari. Data analysis using simple linear regression on SPSS 23 for windows program.The result of the research shows the influence of electronic word of mouth with indicator of Platform Assistancel, Concern for Other, Expressing Positive Emotions, Advice Seeking, and Venting Negative Feeling on Female Daily online forum to purchase decision with Stability indicator on Product, Habit in Buying Product, Recommendations to Others and Repurchase Purbasari products among young women. This can be seen from the coefficient value in the research that is Y = 2.487 + 0.837 X. The coefficient of determination (Rsquare) is 0.643, meaning the contribution of electronic word of mouth influence to the purchase decision is 64.3% with strong category. While the rest of 35.7% influenced by other variables. The highest indicator of the Venting Negative Feeling indicator of the electronic word of mouth variables amounted to 146 or 73 percent. While the lowest indicator is the Stability indicator on a product of the purchase decision variable as much as 86 or 43 percent.Keywords: Electronic Word of Mouth, Purchase Decision

Pengaruh Content Creator TikTok @vmuliana Terhadap Pemenuhan Kebutuhan Informasi Seputar Dunia Kerja Di Kalangan Followers Rieke Eva Kusumaningtyas; Rumyeni Rumyeni
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

TikTok social media is one of application short video format completed with features to create content. It makes TikTok mostly used not only as a place to watch but also to spread various informations through contents by its user. One of informations spread through TikTok itself is the information about work wold. Recently also appears the account which particularly produces informatin about work world such a @vmuliana. The presence of @vmuliana creator eases the followers to obtain information about work world they need. This research aimed to measure the presence of @vmuliana content creator in fulfilling the need of its followers about the work world information. The main research instrument in this quantitative research was in the form of questionnaire spread to 400 respondents. SPSS software was employed to analyze the data. Linear regression analysis and determinant test were employed to find out if there was significant influence or not. The research results showed that the content creators gave influence in the amount of 51,1% in fulfilling the need of information about work world which means it was in the interval range with medium influence. Keywords: TikTok, World of Work Information, @vmuliana

PENGARUH KOMUNIKASI WORD OF MOUTH DAN PERSONAL SELLING TERHADAP KEPUTUSAN MELAKUKAN SIMPAN PINJAM DI BUMDES SEROJA KABUPATEN KUANTAN SINGINGI Anisa Vebriyanti Solehah; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Word of mouth communication is the private discussion of a product between potential customers, friends, family, coworkers, and colleagues. Personal selling is an oral presentation by a company or institution to one or more potential customers with the aim of selling the goods or services offered. Marketing communication within an institution, such as BUMDes, is an important aspect of the overall content of marketing. The theory used in this study is the S-R (Stimulus-Response) theory. The study aims to determine the influence of word of mouth communication and personal selling on customers' decisions to make savings and loans at village-owned enterprises (BUMDes) Seroja, Kuantan Singingi district. Explanative quantitative methods were used in this study, and data were collected through the distribution of questionnaires to 150 respondents to BUMDes seroja. The results of the study using the SPSS test indicated that the partial test of word of mouth had a t-value of 7.492 with a significant level of 0.000, and the personal selling partial test had a t-value of 4.54 with a significant level of 0.000. The coefficient of determination (R2) obtained an Adjusted R Square value of 0.489, indicating that the percentage of influence of the independent variables word of mouth and personal selling on the dependent variable on savings and loan decisions was 48.9%, classified as a moderate level of influence. However, 51.1% was influenced by other variables not examined in this study. Keywords: Word Of Mouth Communication, Personal Selling,Purchase Decision

Pembinaan Unit Usaha Alumni Universitas Riau “Mamil Koki" dalam Rangka Pengembangan Kewirausahaan Berbasis Marketing Public Relations dan Pemanfaatan Digital Marketplace Tantri Puspita Yazid; Sesdian Angela; Irwan Iskandar; Rury Febriana; Rumyeni Rumyeni; Ikhma Zurani
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.517

Potensi usaha kuliner yang sangatlah besar dan tidak akan pernah berhenti terus bertumbuh di masyarakat dengan munculnya bisnis-bisnis seperti produksi rumahan hingga UMKM. Tingginya aktifitas masyarakat juga menjadi faktor yang mempengaruhi potensi usaha kuliner. Kekuatan merek dagang bagi suatu usaha tentu menjadi hal yang utama. Saat ini media digital pun telah memfasilitasi bagi pelaku dan kegiatan usaha dengan munculnya marketplace, kegiatan usaha dapat dibagikan sehingga dikenal masyarakat yang pada akhirnya akan bertujuan untuk memperoleh keuntungan serta peningkatan penjualan. “maMiL koki” adalah salah satu usaha kuliner yang telah dirintis sejak tahun 2020 oleh alumni Universitas Riau yang ada di Kota Pekanbaru. Namun usaha dagang ini belum banyak diketahui oleh masyarakat di Kota Pekanbaru. Adapun tujuan pengabdian ini untuk mengetahui pemahaman alumni yang berwirausaha mengenai pentingnya penguatan merek dagang berbasis marketing PR dan pendekatan komunitas dalam berwirausaha, untuk menganalisis kekuatan merek dagang dan citra usaha kuliner alumni, untuk memberikan pembinaan usaha bagi alumni yang berwirausaha berbasis IPTEK melalui rancangan strategi marketing PR (desain e-catalog, video profile) yang terkoneksi dengan marketplace dan social media dalam membantu mengembangkan usaha kuliner alumni yang berwirausaha. Dimana masyarakat sasarannya adalah alumni Universitas Riau yang berwiausaha. Pengabdian ini dilakukan dengan metode diskusi, praktek dan pembinaan. Sehingga memberikan kontribusi dan manfaat yang sesuai dengan tujuan pengabdian yang ingin dicapai keberhasilannya dengan dapat meningkatnya pemahaman mengenai citra dan branding kekuatan merek dagang dan diwujudkan dengan terealisasinya pendaftarakan merek dagang sebagai kekayaan intelektual. Selain itu tercipta wirausaha mandiri “maMiL koki” yang menjadi binaan Inkubator Bisnis dan P2K2 Universitas Riau melalui program pengabdian berkelanjutan.

STRATEGI KOMUNIKASI DINAS PENGENDALIAN PENDUDUK KELUARGA BERENCANA PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KABUPATEN KAMPAR MENUJU KOTA LAYAK ANAK TINGKAT UTAMA Ilham Raka Guntara; Tantri Puspita Yazid; Rumyeni Rumyeni
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.713

Child-worthy cities are the first terms introduced by the ministry of women's empowerment state in 2005 through a suitable city policy for children. In policy, it explains that the kla is the district/city government's effort to accelerate the implementation of the convention on the rights of the child (CRC) from legal frameworks in definitions, development and interventions, such as appropriate policies, institutions, and programs for children. Kla is kabupten/city has a child-based development system through integration of commitments and government resources, business communities and comprehensive policies planned and sustainable, programs and activities to fulfill the child's rights. On the kla administration, the kampar district also involves local government agencies and communities. The study USES qualitative methods, the data-gathering techniques used in this research interviews, observation, and documentation. As for the subject of the informant, who has been selected using this type of information, the research of 11 informals. that is, the kasubag child protection, the children's forum, the kampar children's ambassador, 4 parents, 2 school students, 3 teachers.

GLOBALISASI DAN PERIKLANAN: PENAMPILAN BUDAYA ASING DALAM IKLAN INDONESIA Rumyeni '
Jurnal Ilmu Komunikasi Vol 1, No 01 (2012)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v1i01.608

Globalization and Advertising: Foreign Cultural Performance in Advertising Indonesia.This study aims to determine how the appearance of foreign cultural elements in advertising Indonesia. Toachieve the goal of qualitative content analysis method used in this study. A total of two advertising CocaCola and Sprite have analyzed the two ads. The theory of cultural imperialism is used as a guide inanalyzing the phenomenon of the appearance of foreign cultures in this study. The results of this studyindicate that the Coca Cola and Sprite ads featuring many foreign cultures.

PEMAPARAN PERAN WANITA DALAM IKLAN MAJALAH Rumyeni ' '; Evawani Elysa Lubis
Jurnal Ilmu Komunikasi Vol 2, No 2 (2013)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v2i2.2551

Pemaparan Peran Wanita dalam Iklan Majalah. Studi ini bertujuan untukmenganalisiskategoriproduk dan pemaparan tipe kecantikan dan peran pekerjaan wanita yang ditampilkan pada iklan di majalahFemina dan Kartini, serta perbedaan pemaparan tipe kecantikan dan peran pekerjaan wanitadengan targetproduk wanita dan iklan dengan target produk wanita dan pria. Metode yang digunakan pada peneltitian iniadalah penelitian kuantitatif dengan metode analisis isi dengan unit analisisnya mencakup iklan-iklan diyang model utamanya adalah wanita dewasa. Hasil penelitian ini menunjukkan bahwa pada majalah wanitatersebut produk yang selalu diiklankan adalah kategori produk kosmetik, perawatan kulit dan perawatanperibadi, karena ini sesuai dengan target audiennya adalah wanita. Sementara itu peran perempuan yangterpapar pada iklannya berdasarkan jenis kecantikannya adalah sex kitten untuk majalah Kartini dan jeniskecantikan klasik/feminism pada majalah Femina. Peran pekerjaan yang terpapar adalah peran dekoratifpada kedua majalah tersebut. Hal ini bermakna wanita selalu digambarkan sebagai obyek hiasan dan kecantikanadalah yang terpenting bagi wanita.Kata Kunci: peran pekerjaan, iklan, majalah wanita

Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Daulay, Muhammad Makruf Kamal Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus Muhammad Irfan muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Vintanta K Br S, Emia Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain

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