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Rumyeni, Rumyeni
Universitas Riau
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IMPLEMENTASI KOMUNIKASI PEMASARAN RUMAH SAKIT AWAL BROS PEKANBARU DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN Anggraeni, Dian Suci; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marketing communication as communication activities aimed to deliver a message to consumers using a variety of media, with the purpose of communication can generate a positive response from the public. Through marketing communications activities, Awal Bros hospital Pekanbaru can determine the effectiveness of implementation of marketing communications in maintaining customer loyalty. The purpose of this study was to determine the implementation of advertising, face to face sales, sales promotion, direct marketing and public relations in maintaining customer loyalty.This research was conducted at the Awal Bros hospital Pekanbaru. This study uses descriptive qualitative research methods, with the selection of informants using purposive sampling technique, for 7 people informant of business and development divisions were selected based on certain characteristics and 10 people from the consumer by using accidental sampling technique taken by chance. Data collection techniques used is participant observation, in-depth interviews and documentationThe results showed that Awal Bros Hospital maintain consumer loyalty early brooch run marketing communication activities using a mix marketing communications, advertising, personal selling, sales promotion, direct marketing and public relation. The overall implementation of marketing communication does not escape from the media, where the use of the media also plays an important role in the delivery of the message to consumers.Keywords: Marketing Communications, Awal Bros hospital Pekanbaru, consumer loyalty.
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MINAT FOTOGRAFI PADA KOMUNITAS FOTOGRAFI PEKANBARU ADITYA, RANGGA; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Rapid technological developments in this time had impact on the occurrence of an efficient communication revolution. The development of communication technology makes the rise of new trends on the internet. Social networking media at this moment was very easier for users which using smartphones that can access internet services, such as Facebook, Twitter, Instagram, and othersResearchers was interested to studying the effects of Instagram social media on the interest of photograph on Komunitas Fotografi Pekanbaru because there were found to an influence on the mass media to users. The purpose of this study was to know the Instagram influence with interest of photograph on each member of the Komunitas Fotografi Pekanbaru.The study method that was used in this study is a explanation quantitative method. Data collection techniques in this study using a questionnaire. The number of samples for this study was 51 respondents and using sensus techniques. To determine the influence of these two variables, the researchers will use a simple linear regression analysis. And for the process of calibration questionnaire test, was performed by using the program Statistics Product And Service Solutions (SPSS) version of Windows 16.Based on these results with indicators of variables Instagram such as hastag, geotag, follow, share, like, comment, mention and variable of interest in photograph such as concern or interest, activity image capture, and documenting act. It will be obtained by the regression coefficient in this study is Y = 1,012+ 0,807 X wich is significance level was 0.01 smaller than α = 0.05. Therefore, Ha was accepted and Ho was rejected, it means that there is the influence of social media Instagram variable to variable of interest in photograph with a contribution of 63.6% strong category. The percentage was explained that it have strong influence between Instagram social media and growing of interest in photograph at Komunitas Fotografi Pekanbaru.Keyword: Social Media, Instagram, Interest of Photograph
PENGARUH PROMOSI PENJUALAN PAKAIAN WANITA ALMIRA SHOP DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS Anggraini, Dameria; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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One of the advances in mobile phone technology is smart phone and iOS which is a smart phone operation system. It is used to support the means of communication where one of the facilities is instagram. The instagram is used to do trading some products (online shop). This study aimed to find out the sales promotion effect of Almira women clothing shop on instagram toward followers purchasing decision. In S-O-R theory, material object was human whose components’ souls are: attitudes, opinions, behaviors, cognition, affection, and konasi. According to this theory, organism results a particular behavior in certain stimulation condition. The effect appeared is a specific reaction toward specific stimulation. So, one can expect and predict compatibility between message and communicant reaction.This study used qualitative research whichdescribed and explained a problem with generalized result. The research method was survey method which used questionnaire as the data collection technique. The population of this study was the followers of Almira Shop Pekanbaru instagram which has 7883 followers on its account. The researchersetthe samples of this study were the Instagram account of Almira Shop followers who ever made purchasing. Using the slovin formula, there were 80 people of the followers qualified as the sample. In this study, Double linier regression with SPSS 16.00 program was used to analyze the data.Based on the result, it was obtained that the probability value(p value) of sales promotion variabel (0.001) <α =0.1. It means that women clothing sales promotion of Almira Shop on Instagram influenced the purchasing decisions of the folowers. The influence contribution ofwomen's clothing sales promotion of AlmiraShop in Instagram toward folowers purchasing decisions was 13.4%. Based on the result, the value of 13.4 was extended from 0.00 to 0.199 which was at the extremely weak category.In short, the influence of women clothing sales promotion of Almira shop on instagram toward the followers’ purchasing decision was weak. It was because the lack of trust between Almira shop and its followers and lack of sales promotion; such as contest, money-returned offer and discount in order to stimulate the followers to keep making purchasing.Keyword: Sales Promotion, Buying Decision, Instagram and Onlineshop
PENGARUH INTRANET TERHADAP PENINGKATKAN KINERJA KARYAWAN PADA PT. PERTAMINA REFINERY UNIT II DUMAI Bima, Gusti Agung Putra; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Development technology and information has been widely used by companies to improve employee performance. One such company is PT. Pertamina Refinery Unit II Dumai. The company uses an intranet media. Information technology such as the Internet, creates economic value by acting as leverage and the utilization of human resources and other physical resources owned by the company. Companies that have the resources and capabilities of information technology in the form of intranet has a positive relationship with the employee's performance.In theory Resources Based Theory states the relationship between information technology and corporate performance. The purpose of this study is to determine how much influence the use of intranet in improving the performance of employees at PT. Pertamina Refinery Unit II Dumai.The method used in this research is quantitative method with the kind of explanation survey. Data collection techniques in this study using a questionnaire. The location of this research is PT. Pertamina Refinery Unit II Dumai. Total population of 50 people, and the whole used as respondents. Sampling using census techniques. To find out how much influence these two variables, the researchers used a simple linear regression analysis. Questionnaires for data processing, is done by using the program Statistical Product And Service Solution (SPSS) Windows version 20.Results of research on the use of intranet in improving the performance of employees of PT. Pertamina Refinery Unit II Dumai, regression coefficient values obtained in this study is Y = 10.260 + 1.264 X with a significance level of 0.00. significance value 0.00 smaller than the value of 0.05. This indicates that the H0 is rejected and Ha accepted. It mean the use of intranet consisting of indicators of e-information, e-communication and e-transaction has an influence on improving the performance of employees at PT. Pertamina Refinery Unit II Dumai measured by indicators of quality, quantity, timeliness, efficiency and independence.Keywords : Intranet, Employees Performances
STRATEGI KOMUNIKASI PEMASARAN CAFE TONG SUSU PEKANBARU DALAM MENINGKATKAN JUMLAH KONSUMEN Septian, Deddy; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru is the strategic areas where the population is increasing and becoming a metropolitan city. Pekanbaru rapid development is also reflected in the rapid growth of existing businesses in various places with various products. Certainly many cafes in pekanbaru like: Cafe D’Neneners, Cafe House Milk, Re Caffe, Fluffy Cafe, Bier Hause Cafe, Cafe Excelso, etc. The presence of other cafes as competitors who sell fresh milk to make Cafe Tong Susu Pekanbaru should strive to increase the number of consumers in addressing the decline in consumers. Therefore, researchers interested in conducting research in order to determine the marketing communication strategy Tong Susu Cafe Pekanbaru in increasing the number of consumers.This study used qualitative methods, collecting data obtained based on the reality in the field of data through observation, interviews, and documentation. The subjects were 1 Owner, 1 manager, 8 consumers, and 4 prospective customers Tong Susu Cafe Pekanbaru are selected using purposive sampling technique. To analyze the results of this study using interactive data analysis techniques, while data validity checking techniques through extension of participation and triangulation.The results showed that the strategy of marketing communications Cafe Tong Susu Pekanbaru in increasing the number of consumers Sales promotion activities for promo new menus and discounts. Personal selling activities do live presentations, invited presentations and headed presentation. Activities performed on publicity by publishing logos Tong Susu Cafe Dairy Milk through the cars scattered Pekanbaru city areas while the public relations activities to socialize directly with consumers and potential consumers Tong Susu Cafe Pekanbaru.Direct marketing activities carried out by using that phone, SMS (Short Message Service), and Twitter Mentions. Lastly,is the through Internet Marketing Media using facebook and Twitter social mediaKeywords: Marketing Communication Strategy, Increase Consumers Number, Cafe.
PENGARUH FILM ANIMASI UPIN DAN IPIN TERHADAP PENERAPAN NILAI SOSIAL SISWA DI SDN 006 SEKOLUBUK TIGO LIRIK Anwar, Rahmadianti; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The media has a huge influence on the direction of community life, as well as understanding of the mass media itself that the media are specifically designed to reach a very broad community. Type media itself is traditionally a newspaper, magazine, radio, and television. Audience needs will be met by the entertainment media as the existence of the shows presented by the mass media. In accordance with SOR theory, the theory of communication abbreviation of Stimulus-Organism-Response. According to this theory, the effect is specific reactions to specific stimuli, so that one can expect and predict compatibility between the message and the reaction communicant. The purpose of this research, ie determine whether there is influence elementary school students SDN 006 Sekolubuk Tigo Lirik in applying social values after watching the animated film Upin and Ipin.The method used in this research is quantitative method, the researchers collected data using questionnaires. The location of this research is the SDN 006 Sekolubuk Tigo Lirik. The number of samples for this study were 72 respondents, and the sampling itself using manual sampling techniques. To find out how much the relationship between the two variables, the researchers used linear regression analysis simplistic. As for the data processing of questionnaires, conducted using Statistic Program Product Of Service Solution (SPSS) Windows version 17.These results indicate that the effect of animated films Upin and Ipin on the application of social value students at SDN 006 Sekolubuk Tigo Lirik, that the value of R = 0.733 and the coefficient of determination (Rsquare) amounted to 0.537 with a significance level of 0.001 is smaller than α = 0.05. The figure shows the understanding that the contribution of variables influence the animated film Upin and Ipin on the application of social value students obtained was 53.7% with a strong influence category.Keyword: Animation Film, Sosial Value of Application
ANALISIS PENERIMAAN APLIKASI UBERSOCIAL DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL DI JURUSAN ILMU KOMUNIKASI UNIVERSITAS RIAU Putra, Dede; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Many implementations adaptation of information systems failure caused not due to technical factors but more on the human factor. Some research suggests that a system of user behavior information and social media have an important role to the success of its implementation. UberSocial is a third party application on social networks Twitter and Facebook, answering the challenges of social media users who want a process of information exchange in the form of text, images or videos become easier to use and faster. These applications provide more convenience to the user to be able to use multiple social media accounts at the same time with just one app UberSocial. This study aimed to examine the effect among variables at the Technology Acceptance Model UberSocial app. Respondents in this study were 105 UberSocial app users in the Department of Communication Studies, University of Riau. How to determine the number of samples using unknown population due to the lack of valid data on the number of users of the application UberSocial. Use traditional methods of data collection questionnaire. Data were analyzed using Sructural Equation Model (SEM) with AMOS and SPSS software program. Based on the literature review, the research model using the Technology Acceptance Model (TAM) with variable perceived ease of use, perceived usefulness, attitude toward using and acceptance. The results of this study indicate the variables perceived ease of use has a positive and significant effect on the variable attitude toward using the total influence of 0.292. Variable perceived ease of use has a positive and significant effect on the variable acceptance by the effect of a total of 0.720. Variable perceived usefulness has a negative influence on attitude toward using variable and has a total effect of 0.237. Variable perceived usefulness has a negative influence on the variable acceptance. Variable attitude toward using has a positive effect on the variable acceptance. Key Word: UberSocial, Technology Acceptance Model (TAM), Structural Equation Model (SEM)
PENGARUH NILAI BERITA HOUSE JOURNAL SINAMAR TERHADAP PEMBENTUKAN CITRA POSITIF PEMERINTAH DIMATA MASYARAKAT KABUPATEN LIMAPULUH KOTA SUMATERA BARAT Wahyudi, Indra; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Judging from the development history, communicate to influence the outlook and behavior of people has started since time immemorial. This is evident in the slogan Vox Populi, Vox dei (the voice of the people is the voice of God). In theory S-O-R communication is an action-reaction process. This means that this theory assumes that the words of verbal, non-verbal cues, certain symbols will stimulate others to respond in a certain way. Pattern S-O-R can take place in a positive or negative; for example if the person will be rewarded smile smile is a positive reaction, but if the smiling exhaust face then rewarded with a negative reaction. The purpose of this study is to determine the effect of News Values House journal Sinamar Positive Image Formation Against Government Public Eyes Limapuluh Kota.The method used in this research is a quantitative method of explanation. Data collection techniques in this study using a questionnaire. The total sample for this study of 166 respondents. Sampling using accidental sampling technique. To find out how much influence these two variables, the researchers used a simple linear regression analysis. For the processing of questionnaire data, were performed using the Statistical Product And Service Solution (SPSS) Windows version 17.Results of research on the effect of the news value house journal Sinamar to the formation of positive image in the eyes of the public district government limapuluh kota regression coefficient values obtained in this study is Y = 0.409 + 0.879 X 0.000 with a significance level of less than α = 0.05. This means that there is influence between newsworthy house journal Sinamar to the formation of a positive image of the government amounted to 76.3% and is categorized as a strong influence. These percentages show that the government has formed a positive image in the eyes of the public. Thus H0 is rejected and Ha accepted.Keywords: Government, House Journal, Positive Image
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL DALAM AKTIVITAS BERBELANJA ONLINE MELALUI SITUS LAZADA.CO.ID Marlina, Erlin; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Some research indicates that online site user behavior has an important role to the successful implementation. The presence of online sale and purchase site Lazada.co.id with various innovations bring the impacts in the life of society both positive and negative. In addition, changes in the pattern of shopping for people who were still conservative, now slowly began to switch online shopping, because of the ease of transactions, goods offered more diverse, competitive prices, and can be done anywhere and anytime. This study aimed to examine the effect among variables at the Technology Acceptance Model on the online site Lazada.co.id.Respondent in this study were 166 online site users Lazada.co.id in Pekanbaru. How to determine the number of samples using snowball because the absence of data on the number of consumers use of online sites. Use traditional methods of data collection questionnaire. Data were analyzed using Structural Equation Model (SEM) with AMOS software program. Based on the literature review, the research model using the Technology Acceptance Model (TAM) with variable perceived ease of use, perceived usefulness, attitude toward using, behavioral intention to use dan acceptance.The results of this study indicate the variables perceived ease of use has a positive and significant effect on the variable attitude toward using the total influence of 0,341. Variable perceived usefulness has a positive and significant effect on the variable attitude toward using the total influence of 0,331. Variable perceived ease of use has a positive and signifikan effect on the variable behavioral intention to use and has a total effect of 0,295. Variable perceived usefulness has a positive and significant effect on the variable behavioral intention to use the total influence of 0,499. Variable attitude toward using has a positive and significant effect on the variable a behavioral intention to use the total influence of 0,780. Variable behavioral intention to use has a positive and significant effect on the variable acceptance the total influence of 0,341.Key Word: Lazada.co.id, Technology Acceptance Model (TAM), Structural Equation Model (SEM)
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KREMA KOFFIE Sholihat, Apriwati; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this research is how the influence of sales promotion and quality of service to purchase decisions in Krema Koffie.The type of this research is quantitative explanative, with a sample of 96 respondents. The samples of this research using accidental sampling method. This research was conducted by using multiple linear regression test, Hypothesis Testing, Determination Test, Validity, Reliability and Classic Assumption Test. The results showed that sales promotion partially has a value of sales promotion significance of 0,000 <0.05 (significant level of significance), and t arithmetic of 3.365. The quality of service partially has a significant value of 0.000 with t arithmeti 7.075. Simultaneously the significance value of the regression model is 0,000 with the value of f arithmetic of 52,699.The results showed that sales promotion and service quality have a positive and significant impact on purchasing decisions at Krema Koffie, even partially or simultaneously.Key word: Sales Promotion, Service Quality. Purchasing Decision
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dafrizal Samsudin Dameria Anggraini, Dameria Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Mulyandi Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Maduma Yanti Sari Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Aulina Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Sandy, Athifah Faradilla Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain