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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Politikom Indonesiana Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ranah Komunikasi (JRK) Madaniya Jurnal Ilmiah Wahana Pendidikan International Journal of Media and Communication Research Journal of Artificial Intelligence and Digital Business KOLONI Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Public Service And Governance Journal Journal of Accounting Law Communication and Technology Komunikatif : Jurnal Ilmiah Komunikasi
Rumyeni, Rumyeni
Universitas Riau
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STRATEGI INTERNET MARKETING BAND INDIE PEKANBARU DALAM MEMPROMOSIKAN KARYA MUSIK MELALUI REVERBNATION.COM Gionovan Ayesha; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Evolution of independent music begins when some bands got to entry the studio because a conflict interest between the owner of record company with idealism in music of the band itself. Some record company think that the flow of the music can not be enjoyed by the public, don’t have the quality and do not follow mainstream music market. This makes indie musicians chose the internet as a promotional strategy to embrace the market share of his own music at social networking. ReverbNation advantages lie in the field of music as well as the latest music features are audio streaming for free. This study aims to determine strategy indie band marketing on internet with content marketing, mobile marketing, continuous marketing, digital intergrated marketing, and visual marketing in promoting piece of music at ReverbNation.com. This study uses qualitative research methods with the presentation of descriptive analysis. The collection of data obtained based on the fact that occurred in the field through observations, interviews, and documentation. New media theory approach by Livingstone. Informants in this study amounted to 5 by using purposive sampling technique, which consists of musicians indie band Pekanbaru simultaneously active users ReverbNation account. Data were analyzed using analysis interactive model of Miles and Huberman. And testing techniques using the data validity extension of participation and triangulation. From the results of this study found that internet marketing strategies indie band Pekanbaru in promoting piece of music at ReverbNation.com through a variety of indicators including: 1.) Content marketing to upload songs, videos and photos of bands such as documentation during a gigs, selling merchandise, then share location using google maps. 2.) Mobile marketing using a smartphone and access the Internet directly from their gadget so that the campaign carried out more efficiently. 3.) Continuous marketing, informants established communication with visitors of the page to create closeness and respond to criticism for the sake of improvement of quality. 4.) Integrated digital marketing, linking uploads the band to all applications of social media such as twitter, facebook, myspace to reach variety consumers. 5.) Visual marketing, informants create unique designs and creative to create a good impression so as to attract the eyes and ears of consumers first.Keywords : Internet marketing strategy, indie band, ReverbNation
PENGGUNAAN INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS PLATBM1912 DI KOTA PEKANBARU Walid "; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Social media Instagram is one of the social networking applications that are very popular in the community especially among the celebrities and politicians. Business that match Social Media Instagram include entertainment, service, food and beverage, design, and fashion. One of the fashion business that is quite developed in Pekanbaru city is PlatBM1912. The use of social media Instagram is part of marketing communications conducted by PlatBM1912. The purpose of this study is to know how the use of social media instagram as social media marketing in building brand awareness platBM1912 in the city of Pekanbaru.This research uses qualitative research type. Subjects in this study is instagram PlatBM1912 account with the number of informants as many as 5 people. Data collection techniques use obsevation, interview, documentation and internet searching. Data analysis techniques used are interactive models Miles and Huberman. Technique examination of data validity using triangulation technique.The results show that in improving consumer knowledge that is not aware of the brand (Unaware Of Brand), then PlatBM1912 do paid promote, endorsement program, facebook Ads. In the brand recognition stage, PlatBM1912 performs brand recognition to its consumers through Instagram social media is the intensity of sharing photos or video of products owned by Platbm1912 brand to its customers, sharing capture of the photos of customers of PlatBM1912. And have another strategy that is by posting regularly, at least 3 times a day. in doing brand recall to its customers, PlatBM1912 do high intensity by enliven Instagram account. Then in increasing the top of mind on consumers, PlatBM1912 always try to make Instagram as a means of promotion place that aims to build brand awareness of the community, especially the city of Pekanbaru.Keywords:Brand Awareness, Promotion Mix, Social Media Marketing
PENGARUH SALES PROMOTION VOUCHER DISKON MELALUI MEDIA SOSIAL INSTAGRAM @BROSISDEAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MERCHANT LOKAL PEKANBARU Nofrika Belisa; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Sales promotion that have the form of discount voucher or discount coupon is usually a discounted coupon distributed through advertising and can be used in certain stores only. Coupon guarantees certain savings on selected or selected products when it’s indicated as points on purchase. One of the discount vouchers is brosisdeal. Brosisdeal discount voucher contains discount from various merchants in Pekanbaru. This Brosisdeal discount voucher is promoted through social media instagram. Currently, instagram is the one of popular social media so the promotion of brosisdeal discount vouchercan lead to consumer purchasing decisions. The theory used in this research is S-R theory. The purpose of this research is to determine there is any influence sales promotion discount vouchers through social media brosisdeal’s instagram to consumer purchasing decisions at local merchants Pekanbaru.The method used is explanative quantitative using random sampling technique and the number of samples as much as 267 respondents. Researchers collected data with questionnaires. To find out there is any influence between variable X and variable Y, researcher use simple linear regression analysis. To process the test questionnaire data is done by using SPSS program Windows version 23.Based on the results of simple linear regression gets the value of regression coefficient in this research is Y = 12.884 + 0.495 X with a significance level of 0.000. Of course it’s smaller than α = 0.05. Its means that there is influence sales promotion vouchers discount through social media brosisdeal’s instagram to consumer purchasing decisions at local merchant Pekanbaru by 19% and classified as very weak category of influence. Although not dominant but respondents pay attention to the contents of the message delivered and purchase decisions arise. So, Ho is rejected and Ha accepted.Keywords: Sales Promotion, Voucher Discount, Purchasing Decision
EFEKTIVITAS MEDIA BLACKBERRY MESSENGER SEBAGAI SALURAN PESAN DAKWAH LEMBAGA STUDI MAHASISWA ISLAM (LSMI) ALMADANI DI KALANGAN MAHASISWA FISIP UNIVERSITAS RIAU Maya Sucitra Effendi; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to understand how Effectivenes of Blackberry Messenger Media as a channel Da’wah Message on institute study of Islamic Student (ALMADANI) among the Fisip Riau University student. With the present disclosure, the development of Da’wah should not be listening to lectures dealing directly with scholars, yet through the message through social media we can easily receive messages of Da’wah every time. One of these Da’wah messages from the media blackberry messenger sent by the Institute for the Study of Islamic Students ALMADANI student UR FISIP.This research metode has built with kuantitatif descriptive metode and the population is FISIP University of Riau students which related and contact with Almadani on blackberry messenger as a responden. Methods of data collection by field research (field research) by distributing a questionnaire, a questionnaire and a research library data.Researcher has formulated answered-hypothesis whic reveals the fact that the effectiveness of blackberry messenger media as a channel of LSMI AlMADANI Da’wah messages 4.11 the range of 3.4 - 4.2. The figure explains that the media used blackberry messenger ALMADANI effectively used as a means of Da’wah message channel among students FISIP UR.Keywords : Effectiveness, Blackberry Messenger, ALMADANI, FISIP Universitas Riau, Da’wah
STRATEGI PERSONAL SELLING SAHABAT_KOE PONSEL PEKANBARU DALAM MENINGKATKAN JUMLAH PELANGGAN DI KOTA PEKANBARU Muhammad Makruf Kamal Daulay; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Pekanbaru as the capital of Riau province, grow many kinds of business one of them Counter Mobile business. Counter Mobile now mostly found almost every corner place in Pekanbaru. The rising growth of Counter Mobile in Pekanbaru, makes the counter business creates creative and efficient promotional ideas in attracting audiences. Based on the phenomenon of counter in Pekanbaru more and more, making counter Sahabat_Koe Pekanbaru mobile phone trying to increase the number of customers in overcoming the problem of the decline in customers. Therefore researchers interested in conducting research with the aim to know the Personal Selling Strategy Sahabat_Koe Pekanbaru Mobile Phone In Improving Customer Number In Pekanbaru City. This research uses qualitative method, that is collecting data from field through observation, interview, and documentation. The subjects of this research are 1 manager, 1 assistant manager, 2 employees, and 1 customer and 3 prospective subscribers Sahabat_Koe Pekanbaru mobilephone selected based on purposive sampling technique and using interactive data analysis technique, while technique of examination of data validity through extension of participation and triangulation. The results of this study show first, prospecting sahabat_koe preparing a notebook; noting the name, address, and phone number of the prospect. Second, Pre approach opens a sales interview, informing potential benefits when using the product. Third, Approach knows how to meet and greet buyers and make the relationship a good start. Fourth, Presentation asks questions, makes sales presentations, focuses sales talks, compares products. Fifth, Handling Objection uses a positive approach, finding a hidden refusal and asking the buyer to explain any rejection. Sixth, Closing The salesperson must know how to recognize the cues for the closing of the transaction from the buyer, which includes the physical actions of comments and questions. Seventh, Follow Up sahabat_koe convince buyers about the interest of salespeople.
EFEKTIVITAS HOUSE JOURNAL THE MALL WITH STYLE SEBAGAI MEDIA PROMOSI PADA MALL SKA PEKANBARU Vici Santa Tynecelia; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Promotion activity is an important role in reintroduce, renotify, and remind the existence of an agency and the products. One of media which is used in this promotion activity is House Journal. The purpose of this research is to show the effectiveness of House Journal The Mall with Style as the promotion media of SKA Mall Pekanbaru.This research used quantitative method. The population in this research were the readers of House Journal The Mall with Style. The sampling technic was Accidental Sampling used Unknown Population formula which was 96 population. The data collection technique was done by using questioner and interview of the population. The data processing technique used EPIC Model (Emphaty, Persuation, Impact, Communication).The result of the research showed the effectiveness of House Journal The Mall with Style as the promotion media of SKA Mall Pekanbaru, based on EPIC Model, reached effective enough. This was proved by the medium score of emphaty dimension which reached 3,08; persuation dimension reached 3,32; impact dimension reached 3,12 and communication dimension reached 3,74. The EPIC score rate was 3,31 in effective distance (2,61-3,40).Keyword : House Journal, Effectivenes, Promotion Media
PENGARUH KREDIBILITAS PENYULUH BADAN KEPENDUDUKAN KELUARGA BERENCANA (BKKBN) TERHADAP PENINGKATAN KESADARAN PENTINGNYA MENGATUR JARAK KELAHIRAN PADA MASYARAKAT KABUPATEN SIAK Ayu Rosalia Dewi; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Siak is one of the cities with the highest population growth of Other District. Siak total population is constantly increasing. Since its inception in 2014 until December 2017, the increase reached 22.5% with the number of 112 425 inhabitants. In this case the birth rate would be an important role in determining the growth of the population, while it was to control the population increasing, the need for public awareness and outreach in this regard is the duty of the BKKBN. The problem of this study is how much influence the extension of Population Family Planning Agency (BKKBN) on the importance of birth spacing on Siak Regency society. The purpose of this study was to determine how much influence the extension of Population Family Planning Agency (BKKBN) on the importance of birth spacing on Siak Regency society. The method used in this research is descriptive quantitative. Total population of as many as 140 people Housewife (IRT), which actively participates in counseling BKKBN in Siak. The sample in this study amounted to 116 people were taken using sampling techniques according to Isaac and Michael. Measurement data using a Likert scale. Data analysis techniques used in this study is a simple linear regression. The results showed that a significant difference between the credibility of the communicator (X) to the communicant consciousness (Y) on the importance of birth spacing with significant values (sig.) Is 0.000 <0.05. Meanwhile, the proportion of the effects produced in this study is 0.534 or 53.4%. In other words, the credibility of the communicator (X) can affect consciousness communicant (Y) on the importance of spacing births is 53.4%.Keywords: Credibility, Communicators, Awareness, communicant, Birth
EFEKTIVITAS AKUN TWITTER @infoPKU SEBAGAI MEDIA INFORMASI ONLINE DI PEKANBARU Aprina Junika; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Twitter is a social media that is not only effective for communicating, butalso to provide many informations online. An example of a twitter account that isused as an online information media is @infoPKU. This account provides manyinformations concerning Pekanbaru. The theories used in this research arecommunication effectiveness as the main theory and new media as the supportingtheory. The purpose of this research is to investigate how effective this account isas an online information media in Pekanbaru.This research uses a quantitative method which gathered datas usingquestionnaires by google doc that were distributed to hundreds followers of@infoPKU. The datas were also collected using simple random samplingtechnique.This research shows that the effectiveness of @infoPKU as an informationprovider media in Pekanbaru are considered effective. This has been proven bythe result of collected datas that have been measured by six indicator, which areReceiver, Content, Media, Format, Source and Timing. The result was on a scaleof 3,90 effective which means that @infoPKU is effective media as an onlineinformation media in Pekanbaru..Keyword: Communication Effectiveness, @infoPKU Twitter Account, OnlineInformation Media
PENGARUH MOTIF MENONTON BERITA OLAHRAGA KABAR ARENA DI TV ONE TERHADAP KEPUASAN MENONTON MAHASISWA JURUSAN PENDIDIKAN OLAHRAGA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS RIAU Alfi "; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The media has a huge influence on the direction of public life. One of the mass media that is around us is Media Television. Television is a medium of mass communication in the form of audio-visual which has several functions including informative, entertainment, and education. So many programs on television, so that people have a lot of choice of programs or information in accordance with the needs. In the theory of Uses and Gratification audience basically using the mass media based on certain motives, where the media is considered trying to meet the needs of the audience called as an effective medium. Students are part of the society who have needs of television media in an effort to meet the information needs. Among the programs the student needs is a sports news program, the needs met by the private television media through the TV One sports news program Kabar Arena. The purpose of this study is to determine how much influence the motive watching sports news on TV One Kabar Arena to watch the satisfaction of the Department of Physical Education Student Teaching and Education Faculty of the University of Riau. The method used in this research is quantitative method of explanation, the researchers collected data using questionnaires. The location of this research is on the campus of the University Department of Physical Education Guidance and Counseling is located at street Paus No. 5 Rumbai, Pekanbaru City - Riau. The number of samples for this study were 74 respondents. Sampling using random sampling techniques. To know how much influence these two variables, the researchers used a simple linear regression analysis. For data processing questionnaire, carried out using statistics program Product And Service Solution (SPSS) Windows version 17. These results indicate that the influence of motive watching sports news on TV One Kabar Arena on satisfaction Student Department of Physical Education Teaching and Education Faculty of the University of Riau, the regression coefficient values obtained in this study is Y = 9.603 + 0.806 X 0.001 significance level smaller of α = 0.05. This means that there is influence between watching sports news on TV One Kabar Arena to watch the satisfaction of the Department of Physical Education Students FKIP University of Riau 58.9% and in the category of influential medium. The percentage shows that the satisfaction of respondents watch sports news can be met. So that H0 is rejected and Ha is accepted. Keywords: Motif Watching, Sports News, Satisfaction Watching,Kabar Arena on TV One.
PENGARUH MOTIF MENONTON ACARA INDONESIA LAWAK KLUB TRANS 7 TERHADAP KEPUASAN HIBURAN MASYARAKAT KELURAHAN SIMPANG BARU KECAMATAN TAMPAN PEKANBARU Erma Fatma; Rumyeni "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The media has a huge influence on the direction of public life, as the mean of the mass media itself that the media specifically designed to reach a very wide community. The type of media traditionally known like newspapers, magazines, radio, and television. The needs of the audience will fulfilled by the existence of the shows that are presented by the media. In accordance with the uses and gratification theory which explains about the freedom in choosing which media that audiences are considered to be able to meet their needs after consuming media. Where in theory there are concepts of measuring satisfaction i.e Sought Gratification (Motif) and Gratification Obtained (Satisfaction). Sought Gratification is a motive as the background in using the media, while Gratification Obtained is a real satisfaction obtained after using the media.The method used in this research is quantitative method with a survey of explanation, the researcher collected data using questionnaires. The location of this research is in the village of Simpang Baru village Tampan sub district Pekanbaru. The number of samples for this study were 96 respondents obtained from the Unknow Populations formula , and the sampling itself using accidental sampling technique. To find out how much the relationship between the two variables, the researcher use Person Product Moment correlation analysis. For the questionnaire data processing, using Statistics Program Product Of Service Solution (SPSS) Windows version 17.These results indicate that the motif effect of watching Indonesia Lawak Club Trans 7 show entertainment satisfaction from the society of Simpang Baru village Tampan sub district Pekanbaru, that the value of R = 0.801 and the coefficient of determination (R square) is approximately 0,641 result of squaring the correlation coefficient of 0.343 x 0.343 with 0.001 significance level smaller than α = 0.05. The figure mean that the contribution of the effect upon the satisfaction motif variables obtained amounted to 64.1% with strong influence category.Keywords: Mass Media, Entertainment, Theory Uses And Gratifications, Motif, Satisfaction, Indonesia Lawak Club Trans 7 Show.
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Aulina, Novia Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dameria Anggraini, Dameria Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fahrezi, Fadjri Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamdani M. Syam, Hamdani Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial Mulyandi, Ilham N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Samsudin, Dafrizal Sandy, Athifah Faradilla Sari, Maduma Yanti Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M. Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain