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PENGARUH TYPICAL PERSON ENDORSER DALAM IKLAN SABUN MANDI LIFEBOUY VERSI LEBIH MUTAKHIR TERHADAP KEPUTUSAN PEMBELIAN PADA IBU RUMAH TANGGA DI KELURAHAN SIMPANG BARU KECAMATAN TAMPAN KOTA PEKANBARU Mulyanda, Yodi Afrial; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In keeping with the S-R (Stimulus-Response) which basically express their reaction to the result of the stimulus which in this case is given by the mass media. There is a close link between media messages with the reaction or response from the audience. This means that the stimulus / television advertising on television advertising to the organism / consumer will produce a response. The purpose of this research is to determine how much Effect Typical Person Endorser in Lifebuoy Soap Ads More Sophisticated against Purchase Decision On Housewife in Kelurahan Simpang Baru Kecamatan Tampan. The method used in this research is quantitative method with a profound observation, researchers collected data using questionnaires. The location of this research in Kelurahan Simpang Baru Kecamatan Tampan. The total sample for this study of 100 respondents were obtained from the formula Slovin, and the sampling itself using accidental sampling technique. To find out how much the relationship between the two variables, the researchers use Person Product Moment correlation analysis. As for the data processing questionnaires, conducted using Statistic Program Product Of Service Solution (SPSS) Windows version 18. These results indicate that the effect of the Endorser Typical Person Lifebuoy Soap Ads More Sophisticated against Purchase Decision On Housewife in Kelurahan Simpang Baru Kecamatan Tampan, , That the value of R = 0.074 and coefficient of determination (Rsquare) is 0,005 result of squaring the correlation coefficient of 0.074 x 0.074. The figure shows the understanding that the contribution of variables influence the use of typical person on purchasing decisions obtained is 5% with a very weak effect category. Keywords: Typical Person Endorse, Purchase Decision
PENGGUNAAN MEDIA ONLINE SEBAGAI SUMBER INFORMASI AKADEMIK MAHASISWA ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU Ready, Algu; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

dengan perkembangan teknologi, komunikasi dan informasi, sehingga mendorong munculnya media online. Akademisi sekarang menggunakan media online untuk mendukung kegiatan akademik. Terlepas dari waktu itu benar atau tidak menggunakannya. Dan tidak terkecuali dengan mahasiswa di Pekanbaru. Penelitian ini akan membahas bagaimana ada mahasiswa universitas negeri di Pekanbaru menggunakan media online untuk memenuhi kebutuhan informasi akademik mereka. Penelitian ini akan dilakukan dengan wawancara informan secara mendalam. Setelah data yang telah diperoleh akan dijelaskan menggunakan teori new media. Penelitian mendalam akan menjelaskan setiap media online yang digunakan dalam mendukung kebutuhan informasi akademik. kebutuhan seperti apa yang mereka cari, dan apa yang membuat mereka merasa terpenuhi kebutuhan mereka dalam penggunaan media online, terutama di membutuhkan informasi akademik.Metode yang digunakan dalam penelitian ini adalah metode kualitatif penjelasan. Teknik pengumpulan data dalam penelitian ini menggunakan metode wawancara. Lokasi penelitian ini adalah di Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Riau, Pekanbaru. Jumlah informan untuk penelitian ini adalah 6 responden. Pengambilan sampel menggunakan teknik purposive sampling. Para peneliti menggunakan metode analisis interaktif Miles dan Hubberman, dan untuk pengecekan validitas data, peneliti menggunakan teknik triangulasi data.Hasil penelitian tentang bagaimana menggunakan media online sebagai sumber informasi komunikasi mahasiswa fakultas ilmu ilmu sosial akademik dan politik universitas ilmu riau menunjukkan bahwa sebagian besar siswa mengakses media online sebagai sumber informasi akademik. ini dapat dilihat dari sebagian besar responden menjawab menggunakan media online sebagai sumber informasi dalam mencari akses informasi akademik, siswa lebih efektif dibandingkan dengan kualitas karena sumber informasi yang dikenal di media online tidak semua benar, itu menjadi satu-satunya kendala bagi mahasiswa dalam mengakses media online.Kata Kunci : Penggunaan, Media Online, Informasi, Akademik.
PENGARUH TAYANGAN PROGRAM TALKSHOW RUMAH UYA DI TRANS7 TERHADAP PERILAKU ANTISOSIAL REMAJA DI KOTA PEKANBARU Octaviandri, Reyhan; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Program Talkshow Rumah Uya is a television program that discusses about the life of romance, friendship, and family. The problem raised in this program comes from the audience in the House who is more dominant about lovers couple's problems. Rumah Uya's program is packed with light, contemporary concept, and raises stories close to young people, indicating the program has teenage segmentation, so the program certainly has an influence on the antisocial behavior of the teenager. In The Cultivation Theory emphasizes how the impact achieved from a person when consuming media. The purpose of this research is to know whether there is influence between Impressions Program Talkshow Rumah Uya in Trans7 to Antisocial Behavior of Teenagers in Town Pekanbaru and how big influence between Impressions Program Talkshow Rumah Uya in Trans7 to Antisocial Behavior of Teenagers in Town PekanbaruThe method used in this research is quantitative explanative. The data were collected using questionnaires. The research was conducted at Pekanbaru City. The sample in this study amounted to 166 respondents. The sampling technique uses accidental sampling. The analysis test used in this research is simple linear regression analysis and to process the questionnaire data, done by using program SPSS for Windows version 20.The results obtained from simple linear regression analysis in this study is determination between Impressions Program Talkshow Rumah Uya in Trans7 to Antisocial Behavior Teens in Pekanbaru City and the amount of determination between Impressions Program Talkshow Rumah Uya in Trans7 to Antisocial Behavior Teenagers in Pekanbaru is equal to 22.6% which is categorized as weak, while the rest is influenced by other factors not present in this study.Keywords: Impressions, Talkshow, Rumah Uya, Antisocial Behaviour, Teenagers
PENGARUH PROMOSI PENJUALAN KUPON MELALUI AKUN LINE@ DAN CITRA MEREK CALAIS TERHADAP MINAT PEMBELIAN ULANG KONSUMEN Stefanie, Eoudia; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In the midst of intense business competition, marketers need the right marketing communication strategy to win consumer’s hearts. One of the strategy is by offering coupon sales promotion and support by brand image development. Both of these methods are proved capable to encourage consumer’s repurchase intention. Calais is one of the well-known bubble drink brand in Indonesia. This research is based on Stimulus-Response theory which describes communication as a simple action and reaction process, started from stimulus and ended with response. The purpose of this study is to find out whether Calais coupon sales promotion through LINE@ account and their brand image affect consumer’s repurchase intention or not.This research used explanative quantitative method. The data are collected using questionnaire with total sampel of 271 respondents taken using accidental random sampling technique. To know the influence of independent variables on dependent variable, the researcher use mutiple linear regression analysis, t-test, F-test and coefficient determination test. Meanwhile the questionnaire analysis is processed by using 16th version of SPSS program.This research measures coupon sales promotion variable through indicators: incentive size, participation conditions, promotion frequency, distribution media, and promotion time. Brand image variable is measured through indicators: brand identity, brand personality, brand association, brand behaviour & attitude and brand competence & benefit. As for repurchase intention is measured with transactional, referential, preferential and explorative intention indicators. Based on mutiple linear regression analysis, the regression equation is Y = 2,882 + 0,225 X1 + 0,470 X2. Through t-test and F-test, the significance value of each test is smaller than α = 0,05. Which means, all the alternative hypothesis which states there is influence created by Calais coupon sales promotion through LINE@ account and brand image towards repurchase intention are accepted, both partially and simultaneously. Coefficient determination test shows that the effect of Calais coupon sales promotion and brand image on consumer’s repurchase intention is 57,3%, which is a medium category. Meanwhile the remaining 42,7% is influenced by other factors beyond this study.Keyword: Coupon Sales Promotion, Brand Image, Repurchase Intention, Calais
PENGARUH MOTIF MENGAKSES CHANNEL YOUTUBE KELAS PAGI TERHADAP TINGKAT KEPUASAN MENONTON KOMUNITAS INSTAMEET PEKANBARU Fadhil, Muhammad; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The progress of the mass media, especially the Youtube media, is currently growing rapidly, where Youtube has enabled the wider community to quickly and easily find out the various developments or information that is currently happening in the form of visual audio and video. Includes information on photography. Jakarta Morning Class is a Youtube channel that discusses information about photography with unique presentation features and easy to understand. In the theory of Uses and Gratification, the audience basically uses mass media based on certain motives, where the media are considered trying to meet the needs of the audience which is called an effective media. The aim of the researcher is to find out how much influence the motive of accessing the Youtube channel of the morning class on the satisfaction of watching at the Instameet Pekanbaru community.The method used in this study is an explanatory quantitative method, with data collection techniques through questionnaires. The location of the study was carried out in the Pekanbaru Sub-district. The number of samples of this study were 135 respondents. Sampling using simple random sampling technique. Researchers used simple linear regression analysis, to find out how much influence both variables. Processing of questionnaire data was carried out using the Windows version 20 Product and Service Solution (SPSS) program .Based on the results obtained from this study the Motif of watching Breakout Net Tv shows an effect of 14.5% on the satisfaction of watching Breakout Net Tv shows obtained by Students of Yamaha Pekanbaru Music School. The influence is included in the weak category and the remaining 85.5% is influenced by other variables not examined in this study. The results showed that the motive of watching the Morning Class Youtube Channel had an influence on the satisfaction of the Morning Class Youtube Channel, so that in this study Ha was accepted and H0 was rejected.Keyword: Channel Youtube, Instameet
PENGARUH PROGRAM TALKSHOW INDONESIA LAWYERS CLUB TERHADAP PEMBELAJARAN HUKUM MAHASISWA FAKULTAS HUKUM UNIVERSITAS RIAU Anggraini, Kiki; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The mass media is currently growing rapidly along with the development of technology. The development of mass media to support people to access the latest information in order to meet the human need for information, the power of television as a medium that is frequently accessed by the public, many programs are varied and interesting served by television stations to attract audiences to consume a program that has been at the ready. One of them is the talk shows Indonesia Lawyers Club are broadcast by television stations AFP. Talkshow Program Indonesia Lawyers Club is a program as News Talk show in containers are Interactive and slick to provide learning for viewers Law. Indonesia Lawyers Club events program is always the keynote speakers - the main speaker and see an issue from different perspectives. In theory S-O-R (Stimulus - Organism - Response) media directional effect, immediately and directly to the communicant. The purpose of this study is to determine whether there is influence between Talkshow Program Indonesia Lawyers Club of the Education Faculty of Law, University of Riau. The method used in this research is quantitative method. Data collection techniques in this study using a questionnaire. The number of samples for this study were 60 respondents. Sampling using simple random sampling method. To determine the influence of these two variables, the researchers used a simple linear regression analysis. For the processing of questionnaire data, were performed using the Statistical Product And Service Solution (SPSS) Windows version 17. Results of research on the effect of Indonesia Lawyers Club Talkshow Program Against Education Law Faculty of Law, University of regression coefficient values obtained in this study is Y = 0.930 + 0.659 X 0.000 with a significance level of less than α = 0.05. This means that there are significant Talkshow Program Indonesia Lawyers Club Against Education Law Faculty of Law, University of Riau amounted to 57.4% and in the category of Medium effect. These percentages show that Talkshow Program Indonesia Lawyers Club there is an influence on the learning of Law Faculty of Law, University of Riau. Thus H0 is rejected and Ha accepted.
PENGARUH MOTIF DAN INTENSITAS PENGGUNAAN MEDIA ONLINE MANGAKU.WEB.ID TERHADAP KEPUASAN HIMPUNAN MANGAKA PEKANBARU Baffi, Muhammad Raevanoe; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The popularity of online media in society, especially among teenagers, is based on the motive. The motive in using online media can lead to an intensity in using online media that will affect satisfaction in using online media. Mangaku.web.id. is one of the popular web manga among Japanese culture lovers. In the theory of uses and gratification, to meet the needs, society choose its own media based on motive and the media only provide what is needed by the community. The purpose of this research is to know how big influence between motif and intensity of media usage to satisfaction of Himpunan Mangaka Pekanbaru. The method used in this research is quantitative explanative. The data were collected using questionnaires. The research was conducted at Himpunan Mangaka Pekanbaru. The sample in this study amounted to 96 respondents. The sampling technique uses accidental sampling. The analysis test used in this research is path analysis and to process the questionnaire data, done by using program SPSS for Windows version 23. The results obtained from path analysis in this study is the motive of online media use has a direct influence on online media usage satisfaction of 15.9% and indirect influence on online media use satisfaction through the intensity of online media usage of 1.1%. Thus the total effect obtained in this study is 17%, while the rest is influenced by other factors that are not in this study. Keywords: Motive, Intensity, Satisfaction, Manga, Media Usage
IMPLEMENTASI ONLINE SOCIAL NETWORK DEPENDENCY PADA KALANGAN MAHASISWA UNIVERSITAS RIAU PENGGUNA INSTAGRAM Pangesti, Anggit; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Currently social media or social networking has become commonplace because almost most people have used social media, especially among students who can be said to include digital native generation. The ease with which new communications technology makes its users become dependent. According to Thadani & Cheung (2011) Online Social Network Dependency (OSN Dependency) is defined as an impulse control disorder in which an individual experiences rising tension or arousal before engaging in online social networking sites (Online SNS) and a sense of relief or pleasure after completion of the behavior. The purpose of this study was to determine the level of Instagram social media among Riau University students and what factors were most dominant in influencing the level of social media at the University of Riau.This type of research is quantitative with descriptive approach.Respondents in this study were 166 students of Riau University Social Media Instagram users. How to determine the population of researchers using Unknown Population and samples using accidental sampling technique. Methods of data collection using questionnaires. Data were analyzed using descriptive statistical analysis using SPSS 23.The results of this study show the dependence of this matter seen from the data processing of the seven indicators, the Mood Alteration indicator scores reached 3.39 and on a scale highly dependent, Social Benefit score reached 2.83 and is on the scale dependent, Negative Outcome score 3, 24 on scale, Compulsivity score 3.12 is on a scale dependent, Excessive Time score of 3.26 is on a highly dependent scale, Withdrawal score of 3.27 is on a highly dependent scale, and Interpersonal Control with score of 3.25 is in dependent category. So the conclusion obtained by using the average formula of all indicators is 3.19 which is included in the scaled-scale range. This shows that students of Riau University Depends on social media of Instagram.Keyword: Implementation, Online Social Network, Dependency, Instagram
KOMUNIKASI PEMASARAN GRAND ZURI HOTEL DALAM MENGHADAPI PERSAINGAN PASAR DI KOTA PADANG SUMATRA BARAT Solfarino, Tito; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Grand Zuri Hotel Padang is a property to 13 of Zuri Hospitality Management (ZHM) managed by Zury Hospital Management (ZHM) which was inaugurated on December 22, 2012. ZHM is a hotel management chain plus focusing in the field of hospitality. Zury Hospitality Management (ZHM) own and operate 12 hotels scattered in Pekanbaru, Dumai, Duri, Padang, BSD, Jababeka, Palembang, Lahat, Lippo Cikarang and Cipanas. While some other hotels too are being and will be constructed in several Big Cities in Indonesia. This study aims to determine To determine which dialkukan permsaran shopped faces competition covers how sales promotion, advertising and personal selling is done Grand Zuri Hotel Padang in the face of competition.Komunikasi Pemasaran Grand Zuri Hotel dalam menghadapi persaingan pasar di kota Padang Sumatra Barat.This study used a qualitative method with descriptive approach. This research was conducted at the Hotel Grand Zuri Padang, West Sumatra, which is located on the street M. Thamrin No. 25 211 27 Padang West Sumatra. There are six informants were taken for this study. The types and sources of data obtained through primary data and secondary data. Collecting data with, interview, observation and documentation. This study uses data analysis Miles and Huberman interactive with data validity checking is done through the extension of participation and triangulation.The results of this research sales promotion undertaken Grand Zuri Hotel Padang in the face of the competition is to make tresho-tresho and using social media that they have to do promotion, started using facebook, instagram, path, twitter and their fans page. Advertising undertaken Grand Zuri Hotel Padang is by advertising prodak them creatively to attract the attention of customers. Selected media in advertising is radio, newspapers and magazines. Radio they choose is Sushi FM, which was played as many as five times a day. The print media use only magazine devoted service to advertise the hotel only and use Singgalang newspapers for promotion and advertising. Selling performed while personal Grand Zuri Hotel Padang in competition is to do salles call. Salles call conducted every day except on Saturday and Sunday. The strategy every day morning and afternoon staff salles hotel executives came out to meet directly with their consumers. Starting from the travel agent, the company swsata and government offices.Keywords: Marketing Communication, Marketing Communication Elements and Grand Zuri Hotel
INTEGRATED MARKETING COMMUNICATION (IMC) GREEN RADIO 96,7 FM PEKANBARU DALAM MEMBANGUN BRAND IMAGE SEBAGAI MEDIA BERBASIS LINGKUNGAN Marbun, Tresia Br; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Integrated Marketing Communication (IMC) is the company's effort to integrate and coordinate all communication channels to deliver its message clearly, consistently and strongly influences its organization and products. Green Radio 96.7 FM Pekanbaru is the only electronic media that focuses on broadcasting news Environmental issues in Riau Province. This radio builds brand image as an environment-based media by choosing to use Integrated Marketing Communication (IMC). This study aims to find out Integrated Marketing Communication Green Radio 96.7 FM Pekanbaru in building brand image as an environment-based media.This research uses descriptive qualitative method. Technique of data collecting done by observation, interview and documentation. Objects studied are Direct Marketing, Interactive / Internet Marketing, Public Relations, and Personal Selling.Subjek amounted to 7 people.Teknik checking the validity of the data using the technique of elongation of participation and triangulation.Teknik determination of informants using purposive techniques.The result of this research is the activity of Direct Marketing Green Radiod in building brand image as an environment based media such as database management, telemarketing, sending program catalog and advertisement slot rate. Interactive activities are conducted using the website www.portalgreenradio.com, turn in applications in play stores, as well as through social media such as instagram, facebook and twitter.Aktivitas Public Relations include external activities and internal relations. Personal Selling activity is done by direct presentation to both client and resource person.Keywords: IMC, Brand Image, Green Radio 96.7 FM Pekanbaru
Co-Authors AA Sudharmawan, AA Abdi Ihsan Adek Muhayat Saputra Al'Amin, Mhd. Alfi " Algu Ready, Algu Aliyyah Aura Avdijan Aminuddin, Imam Andika, Boby Anggi Pradita Anisa Vebriyanti Solehah Annisa Kesuma Wardani Aprilia, Gina Aprina Junika Aristra Risqunal Ula Ayu Rosalia Dewi Baffi, Muhammad Raevanoe Bagasari, Lintang Arum Belli Nasution Berliana Maria Purba Burhanuddin " Dafrizal Samsudin Dameria Anggraini, Dameria Dayang Mashita Deddy Septian, Deddy Dede Putra Dede Putra, Dede Dhia Ghina Ramadhani Putri S Diafitri, Rahmi Dian Suci Anggraeni Emia Vintanta K Br S Erma Fatma Evawani Elysa Lubis Fela Asmaya Ghea Alifia Putri Gionovan Ayesha Gusti Agung Putra Bima, Gusti Agung Putra Hamid, Naufal Al Harahap, Neshayani Harnandi, Khairul Daffa Heny Gustina Ikhma Zurani Ilham Mulyandi Ilham Raka Guntara Imam Maryanto Indah Azura Indah Permata Sari Indra Wahyudi, Indra Irwan Iskandar Kiki Anggraini, Kiki Kusumaningtyas, Rieke Eva Lestari, Dea Lidya Febriana Maduma Yanti Sari Mahyudi, Yusman Marbun, Tresia Br Marissa Putri Marlina, Erlin Martius " Maya Sucitra Effendi Monica Utari Muhammad Fadhil Muhammad Fauzan Muhammad Firdaus muhammad irfan Muhammad Makruf Kamal Daulay Mulyanda, Yodi Afrial N. Nurjanah NANDA PRATAMA Nanda Risky Nita Rimayanti Nofrika Belisa Nova Yohana Novia Aulina Novia Friska Noviri Syahdi Nurfitriani " NURUL ANNISA Nurul Mustaqimmah, Nurul Octaviandri, Reyhan Pangesti, Anggit Purwanti Hadisiwi Putra, Ade Surya Dwi Putri Ayu Pangestu Rabit Zanurman Rahmadianti Anwar, Rahmadianti RAISHA DWI MAYANGSARI RANGGA ADITYA Revaldesnita, Vinny Reza Maulana Rian Ikrawansyah Rieke Eva Kusumaningtyas Rimayanti, Nita Ringgo Eldapi Yozani Rury Febriana Rusmadi Awza Sahira Nadia Eka Putri Sahira Nadia Eka Putri Samosir, Elda Sandy, Athifah Faradilla Selwendri Sesdia Angela Sholihat, Apriwati SITI KHODIJAH Siti Nurjanah Solfarino, Tito Sri Ayu Sundari Sri Bintan Laksamana Stefanie, Eoudia Sulastri, Sela Susanne Dida Syam, Hamdani M Tantri Puspita Yazid Teguh, Teguh Kurnia Ilham Vici Santa Tynecelia Villa Pristilla Walid " Welly Wirman Wicaksono, M. Arif Yanti Setianti Yanwar Setiabudi Yori Arfiko Yuliana Sari Zulkarnain Zulkarnain