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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Asian Journal of Community Services (AJCS) SWARNA Media Bina Ilmiah Jurnal Pengabdian Pancasila (JPP) Jurnal Pengabdian Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vivy Kristinae
Universitas Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGUATAN SISTEM PENGELOLAAN MANAJEMEN DAN ORIENTASI PASAR PADA DESA BINAAN DI KABUPATEN GUNUNG MAS, KALIMANTAN TENGAH Ferdinand Ferdinand; Vivy Kristinae
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i4.490

Abstract

Kegiatan pengabdian masyarakat dilakukan di desa dampingan untuk meningkatkan kinerja usaha. Kegiatan didasarkan pada teori organisasi modern dengan konseling sistematis, mentoring dan monev pada sistem manajemen dan orientasi pasar. Kegiatan dilaksanakan pada 30 pengrajin selama satu bulan dan hasilnya menunjukkan bahwa keterampilan dan kemampuan pengrajin dapat meningkat dengan sharing session, dan mereka mampu bersama-sama memutuskan sistem manajemen yang efektif dan efisien, serta mampu melakukan manajemen pemasaran secara berkelanjutan. Hasil tersebut dapat dijadikan acuan nantinya dalam program FEB UPR di desa-desa dampingan untuk meningkatkan kinerja usaha sebagai kegiatan PKM.
Entrepreneurship Assistance to SMEs and Batik Centers National PKM Activities in Giriloyo Batik Village, in the Special Region of Yogyakarta, Indonesia Meitiana; Roby Sambung; Vivy Kristinae
Asian Journal of Community Services Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i9.6251

Abstract

The importance of Entrepreneurship Assistance activities in Small and Medium Industries (IKM) and Batik Centers in National Community Service Activities (PKM) in Giriloyo Batik Village, Yogyakarta Special Region, Indonesia. The Batik industry in Indonesia has a rich history and an important role in the country's culture and economy. Entrepreneurship mentoring is a concept that offers guidance, training and support to entrepreneurs to develop their business. This report details mentoring methods, the positive impacts that have been seen, and the resulting benefits, including increased product quality, income, job creation, and development of local cultural identity. References from the literature help provide a solid foundation in understanding the concepts underlying these activities and their impact on local communities and creative industries. In conclusion, entrepreneurial assistance activities in Giriloyo Batik Village are an important step in supporting the growth of the batik industry and the welfare of the local community, and can be an inspiration for similar communities throughout Indonesia.
PENGUATAN SISTEM PENGELOLAAN MANAJEMEN DAN ORIENTASI PASAR PADA DESA BINAAN DI KABUPATEN GUNUNG MAS, KALIMANTAN TENGAH Ferdinand Ferdinand; Vivy Kristinae
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, April 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i4.490

Abstract

Kegiatan pengabdian masyarakat dilakukan di desa dampingan untuk meningkatkan kinerja usaha. Kegiatan didasarkan pada teori organisasi modern dengan konseling sistematis, mentoring dan monev pada sistem manajemen dan orientasi pasar. Kegiatan dilaksanakan pada 30 pengrajin selama satu bulan dan hasilnya menunjukkan bahwa keterampilan dan kemampuan pengrajin dapat meningkat dengan sharing session, dan mereka mampu bersama-sama memutuskan sistem manajemen yang efektif dan efisien, serta mampu melakukan manajemen pemasaran secara berkelanjutan. Hasil tersebut dapat dijadikan acuan nantinya dalam program FEB UPR di desa-desa dampingan untuk meningkatkan kinerja usaha sebagai kegiatan PKM.
Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian Cindi Norawati Sirait; Meitiana Meitiana; Vivy Kristinae; Aprilita Aprilita
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8305

Abstract

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.
PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PENGGUNA DANA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA DI KOTA PALANGKA RAYA Astrid, Astrid; Kristinae, Vivy; Mahrita, Ani; Syamsudin, Achmad
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3692

Abstract

DANA is one of the most popular e-wallet in Indonesia, with over 190 million users. This study aims to examine the influence of trust and perceived ease of use on user loyalty, with customer satisfaction serving as a mediating variable. The research employed a quantitative survey design with a total of 100 respondents, and data were analyzed using PLS-SEM through SmartPLS 4.0. The findings reveal that trust has a positive and significant effect on user loyalty toward the DANA application, whereas perceived ease of use shows a positive but insignificant effect on user loyalty. Nonetheless, both trust and perceived ease of use exert a positive influence on customer satisfaction, which in turn mediates and strengthens their relationship with user loyalty. These results highlight that trust and customer satisfaction are essential determinants in fostering long-term loyalty among DANA application users.
OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG Kristinae, Vivy; Ferdinand, Ferdinand
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2026

Abstract

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not optimal use of marketplaces and digital promotional content. The implementation method uses a participatory approach through training, mentoring, direct practice, as well as monitoring and evaluation. Activity partners are micro and small-scale culinary business actors in the Braga area. The results of the activity show that there is an increase in business actors' understanding of the concept of digital marketing, an improvement in the quality of promotional content, the use of social media in a more structured manner, and an increase in the reach of online marketing. This activity proves that targeted and applicable digital marketing training is able to increase the marketing capacity of culinary businesses and support business sustainability in the digital economy era.
Co-Authors Achmad Syamsudin Aprilita Aprilita Astrid, Astrid Cindi Norawati Sirait Danes Jaya Negara Ferdinand Ferdinand Ferdinand Ferdinand, Ferdinand Fiasco Darung Ina Karuehni Mahrita, Ani Meitiana Noorjaya Nahan Peridawaty Peridawaty Peridawaty Peridawaty Rita Yuanita Toendan Roby Sambung Syamsudin, Achmad Tris Sofia Wartina Usup Riassy Christa _ Irawan