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All Journal Journal Riset Bisnis Indonesia Jurnal Terapan Abdimas Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Ekonomi Islam Journal of Business and Applied Management SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Digital Marketing and Halal Industry Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jumat Ekonomi: Jurnal Pengabdian Masyarakat Econetica ProBisnis : Jurnal Manajemen Journal of Management and Islamic Finance Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Kesosi International Journal of Science and Environment Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Islam Jurnal Manajemen Riset Inovasi JURNAL EKONOMI BISNIS DAN MANAJEMEN Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen Jurnal Riset Akuntansi Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Jurnal Mahasiswa Kreatif Jurnal Ilmiah Research and Development Student Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Aktiva: Jurnal Manajemen dan Bisnis ADM : Jurnal Abdi Dosen dan Mahasiswa International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies Khidmah Nusantara
Muhammad Taufiq Abadi
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Econetica

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Business Feasibility and Strategic Development of the Majas Craft Bouquet Enterprise in Pekalongan, Indonesia Alivia, Khofifatul; Abadi, Muhammad Taufiq
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.425

Abstract

This study examines the business feasibility and strategic development of Majas Craft, a microenterprise engaged in handmade bouquet production in Pekalongan, Central Java, Indonesia. Using a qualitative descriptive approach, the research explores key dimensions of business feasibility, including human resources, management, production, marketing, and financial performance. Data were obtained through in-depth interviews, field observation, and documentation involving the owner, employees, and customers. The findings reveal that Majas Craft demonstrates strong business potential supported by increasing market demand, product uniqueness, and customer satisfaction. The enterprise’s competitive advantages lie in product creativity, affordable pricing, and direct customer engagement through social media. However, challenges remain in digital marketing adoption, production scalability, and managerial formalization. Financial analysis indicates a positive profit margin and short capital turnover, confirming the enterprise’s operational feasibility. The study concludes that sustainable growth requires strengthening digital marketing strategies, enhancing production efficiency, and improving entrepreneurial capacity through continuous learning. This research contributes to the growing literature on microenterprise feasibility and creative economy development in Indonesia’s local business context.
Co-Authors Abdul Bahri Sukartono Ade Gunawan Ade Gunawan Adinda Risqiana Dewi Maulana Adinda Umul Fadzila Agung Akbar Fadzkurrahman A, Muhammad Alfiesyah, Emilia Alivia, Khofifatul Amanda Luqianna Amilatul Khasanah Angga Candra Winata Angga Teguh Susilo Anggi Permatasari Anisa Ria Annisa Shofiana Anton Bagus Santoso Arafandy, Rayhandika Ardaneswari Kenlarasati Ardiyansah Ilham Ardiyansyah, Muhammad Arifa Ilmiyati Aris Syafi’i Ariyy, Bagus Arju Fatiya Nidhofa Arya Putra, Muhammad Assa adatul Kamilah Asti Nur Wilda Ariza Aulia Maudy Aulia Nailis Salamah Ayu Andini Ayu Tyas Styaningsih Bagus Ariyandi Bayu Dian Asmoro Wibowo Bela Fitriani Berlian Eka Nursabrina Berliani, Defta Nasya Burhanudin Camelia Catur Rahayu Sunu Pratiwi Cintia Febriliana Putri Cintia Salsabila Dava Dhito Sasiaji Diana Zalfanur Dina Ambarwati Dina Aslamiya Anjalina Dwi Ayu Septiyani Dwi Sintia Rahmawanti Ega Vivia Fatikhah Elda Purwanti Erna Wahyu Setiyaningsih Erna Wijayanti Etika Alina Putri Fadhilah, Nur Fadila Salsa Faradiva Fadzkurrahman A, Muhammad Akbar Faiza Nadilah Faizah, Iis Nur Fani Alviyanto Fania Alzaira Arrahma Farkhatul Hayati Fatimah Azzahro Fifi Afista Fifi Aprilia Yulianti Fikri Novrial Azhar Firda Nadyarahma Firda Yuliasari Gita Oktavia Rosita Hartono, Bambang Sri Hasna Huwaidah Hawa Azzah Fauziah Hendri Hermawan Adinugraha Hermina Pristilia Hidayati, Taufiq Hilda Adistya Hilda Safitri Hilmi Dzaki Hilya Diniya Hilya Hana Putri Ibrahim Abdu Salam Ilma Nafiyah Intan Ayu Noverita Intan Nadzifa Irfa Febriyani Isepputri Istikomah Dwi Lestari Izzati Rohmaniyah Kaila Zulfa Khoirurrizki Kartika Ramandhani Kartika Ramandhani Khasna Maulida Kholilah Lilah Kholimah Khotimah, Lala Ratu Khulaelatudil Azzah Khusnul Khotimah Kirana Mahardhika Rahma Laeni Khazimah Laila Laila kholisa Laily Nurul Hidayah Lia Olivia Zahara Lilis Arviani Lilis Nurrohmah Linda Martalia Liza Septiyani Lizianil Azizah Lutfiyanti M. Irfan Rizqi Mala Millatina Marfita Hikmatul Aini Marfita Hikmatul Aini Marlinda Effendi Mathraf az-zanji Maya Ari Sofiana Metti Rahma Saniagi Mila Fatmawati Mila Minkhatul Maula Minhatus Sania MINKHATUL MAULA Misel Yulianti Mochamad Yusuf Mochamad Yusuf Kustinah Moh Ravid Ferdiansyah Mohammad Kaka Syahwa Abbas Mohammad Miefta Ismail Mohammad Robbi Maulana Muasomah Mufrodah Muh Fatkhurrozi Muhammad Akbar Darmawan Muhammad Aris Syafi'i Muhammad Aris Syafi’i Muhammad Azhar Husni Muhammad Azka Fajar Mufarih Muhammad Faqih Fahriza Muhammad Farhan Ahnaf Muhammad Haikal Muqowwi Muhammad Imam Masyari Muhammad Miftakhu Surur Muhammad Nur Adila Hikam Muhammad Satrio Juliyanto Muhammad Sultan Mubarok Muhammad Sultan Mubarok Muhammad Syahrul Arifin Muhammad Usman Ariffianto Muhammad Wifqi Hidayatullah Muhammad Zidan Maulana Muhammmad Hadziq Ulil Abshor Muthia Husna Qolby Mutiara Oktavina Nafiyah, Ilma Nailil Mufidah Qosim Nailis Surooya Naily Taufiqoh Nia Amellia Niken Ning Tiyas Ni’mah Mu’aliyah Nunung Ghoniyah Nunung Yuliani Nur Khiba Sania Nur Kholisah Nur Nabila Nur Rohmah Hidayati Nurris Kiyani NURUL KARIMAH Nurul Kholisha Okta Dilla Suryani Puput Putriani Putri Amanda Ardita Putri Indah Lestari Putri Karina Sabila Qonita Febriyani Rafi Alkaf Asy Syafi Rafi Prasojo Raiha Ravitta Putri Rara Fitriyani Rendy Septiyanto Reniy Widiastuti Ria Anisatus Sholihah Ria Anisatus Solihah Ridwan Abu Djibran Riema Ainun Nissa Rina Tri Astuti Riska Dwi Amalia Riski Nilam Sari Rizkafaiza Rizqi Mursalina Rizqi Putri Solina Rizqi Salamah Rizqiani, Nur Laili Robiah, Siti Rofiyana Rohmatul Laeli Rohmatun Nazilah Rossidah Rihadatul Aisi RR. Ella Evrita Hestiandari Sabrina Sukma Maulidya Sadali, Ayatullah Sadali, Muhammad Sekar Arumandani Selfi Nirmalasari Sintiana Rizki Siti Amalia Nurul Hadidah Sofiana, Rizky Ekawati Sri Mumaeni Agustina Sri Wahyuningsih Styaningsih, Ayu Tyas Suciati Sukma Purbaningrum Syamsuddin Syifa Destya Salsabila Syintia Amanda Rhetha Tahani Salsabila Tia Syifana Tri Noviantika Zain Triana Dani Maulana Trisna Afriyani Uktafi Karunia Umi Fikriyah Umi Kholilah Versiandika Yudha Pratama Via Laila Khairunisa Viki Malikhatuz Zakiyah Vita Tri Indriani Widayah Widayah Yenita Karisha Yulianti, Misel Zakhi Mubarok Zaki Akhmad Hanif Zakia Khoirunisa Zidna Rizka Maulida Zimq Marquiza