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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Kinerja Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Alignment: Journal of Administration and Educational Management JURNAL GOVERNANSI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Almana : Jurnal Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Penelitian BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Multicience INTELEKTIVA Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Economics (IJEC) Jurnal Multidisiplin Sahombu e-Jurnal Apresiasi Ekonomi Research Horizon Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies Business Management and Entrepreneurship Journal
Erry Sunarya
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Strategi Orientasi Pasar Dan Penggunaan Sosial Media Instagram Terhadap Keunggulan Bersaing Resti Juwita; Erry Sunarya; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6689

Abstract

The purpose of this study was to determine the effect of market orientation and social media on competitive advantage. The method used in this research is descriptive, associative method with a quantitative approach. The sampling technique used in this study was Non Probability Sampling (purposive sampling) and saturated sampling (Census). The samples taken in this study were 36 MSME Food and Beverage companies in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, determination coefficient test, simultaneous test (f test), multiple linear regression, and partial test (t test) to determine the extent of the influence of the two independent variables under study on the variable. dependent. The results showed that there was a positive and significant influence of the market orientation variable on competitive advantage of 0.907, and there was a positive and significant influence of the social media variable on the competitive advantage variable of 0.944. As well as the positive and significant influence of market orientation and social media in increasing competitive advantage by 0.930 or 90.3%, while the remaining 0.970 or 9.7% is influenced by various factors outside of this study. From these results it can be seen that market orientation variables and social media have a positive and significant effect in increasing competitive advantage, although the most dominant influence on competitive advantage is market orientation. Keywords: Market Orientation, Social Media, Competitive Advantage
Analysis of Competitive Strategy Innovations: Case A Course and Training Institutes AHA Smart Matematika Jakarta Rohilah Rohilah; Erry Sunarya; R Deni Muhammad Danial
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.479

Abstract

This study aims to find out and explain the innovation strategies taken by LKP aha smart Mathematics. This research method is qualitative, namely, the research procedure produces descriptive data, both in the form of speech, behavior, and phenomena found when jumping directly into the field to observe the Objects and Subjects to be studied. The data collection technique is carried out through observation, interviews, and documentation. Data analysis is carried out by selecting answers obtained from informants and then collected for analysis and conclusions. The data analysis used is data triangulation. The results of the research were obtained, competitive strategy innovations taken by aha smart mathematics course and training institutions using Michael E Porter's generic strategy, namely low-cost strategies: the fees set by the smart mathematics course and training institutions are Rp 250,000 / month for regular, and Rp 300,000 / month for intensive, differentiation strategies: aha smart mathematics course and training institutions create a unique method that is a differentiator from other LKPs that Similar, and strategy focus: AHA Smart Mathematics course and training institutions focus on market segmentation, focus on optimal products and services, and focus on organizational structuring.
MARKETING STRATEGIES IN INCREASING SALES VOLUME OF HOUSING PRODUCTS (STUDY AT PT PILAR KSATRIA TIDAR NUSANTARA KOTA SUKABUMI) Cindy Suherti Suarsa; Erry Sunarya; Darmo H Suwiryo; Munandi Saleh
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1424

Abstract

This study aims to determine and explain marketing strategies for increasing the sales volume of housing products of PT Pilar Ksatria Tidar Nusantara Kota Sukabumi related to strategy planning, strategy implementation, and inhibiting factors in implementing marketing strategies. The phenomenon that occurs is a decrease in sales volume caused by the lack of appropriate marketing strategies applied. The data collection techniques are carried out through observation, interviews, documentation, and FGD. The research location is focused on PT Pilar Ksatria Tidar Nusantara Kota Sukabumi. The informants in this study were the President Director, Marketing Director, Managing Director, Finance Director, Logistics Manager, Managing Manager, and supervisory manager of PT Pilar Ksatria Tidar Nusantara Kota Sukabumi as many as 7 people. Data analysis is carried out by selecting answers obtained from informants and then collecting them for analysis and conclusions. The data analysis used is data triangulation. The results showed, that: (1) in making marketing strategy planning has involved expert consultants, but not done with a SWOT analysis approach; (2) in the implementation of marketing strategies have used the 4P approach (Product, Price, Place, and Promotion). By utilizing the advantages of products and prices that are relatively more affordable for the lower middle class. In promotional activities, there are still obstacles in facing competitors who are bolder in promotions and giving discounts. The sales volume in 2021 was 79 housing units, while in 2022 house sales were only 12 housing units or 17.5% of 2021. The contribution of this research is to expand the literature related to marketing management, especially marketing strategies to increase sales.
Pengaruh Disiplin Kerja dan Pengawasan Langsung Terhadap Efektivitas Kerja PT. Bank Sinarmas Syariah Kcs. Sukabumi Denisha Sundari Ekanurrahman; Erry Sunarya; Faizal Mulia Z
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4041

Abstract

The purpose of this study is to determine the picture of work discipline, direct supervision, and work effectiveness, to find out how much influence work discipline has on work effectiveness at PT. Bank Sinarmas Syariah Kcs. Sukabumi, and to find out how much influence direct supervision has on work effectiveness at PT. Bank Sinarmas Syariah Kcs. Sukabumi. The research method that researchers use is descriptive and associative research methods with a quantitative approach. The result of this study is the Implementation of Work Discipline in employees of PT. Bank Sinarmas Syariah Kcs. Sukabumi is already in the very high category. Direct supervision of PT. Bank Sinarmas Syariah Kcs. Sukabumi is in the very high category. Work effectiveness in employees of PT. Bank Sinarmas Syariah Kcs. Sukabumi is in the very good category. Based on the results of hypothesis testing, work discipline does not have a significant effect on the effectiveness of PT. Bank Sinarmas Syariah Kcs. Sukabumi. This is evidenced by t-count < t-table (0.295 < 2.04523). While direct supervision has a significant effect on the effectiveness of PT. Bank Sinarmas Syariah Kcs. Sukabumi. This is evidenced by t-calculate > t-table (4.606 > 2.04523).
Studi Komparatif: Pengembalian Saham dan Volume Perdagangan Saham Sebelum dan Sesudah Merger Pada PT. Indosat Ooredoo Hutchison, Tbk Rima Praditya Septiani; Erry Sunarya; Dicky Jhoansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2378

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan return saham dan volume perdagangan saham sebelum dan sesudah merger yang dilakukan oleh PT. Indosat, Tbk dan PT. Hutchison 3 Indonesia yang saat ini berganti nama menjadi PT. Indosat Ooredoo Hutchison, Tbk. Penelitian ini merupakan penelitian kuantitatif dengan metode penelitian deskriptif dan komparatif. Objek pada penelitian ini adalah return saham (X1), Volume Perdagangan Saham (X2) dan Merger (Y). Sampel yang digunakan adalah t-30 hari dan t+30 hari dengan teknik purposive sampling. Sumber data yang digunakan adalah data sekunder dan studi kepustakaan. Teknik analisis data dimulai dari uji normalitas, terdapat dua cara untuk menguji hipotesis yaitu paired sample t-test dan uji Wilxocon Signed Ranks Test. Pada penelitian ini uji hipotesis dianalisis menggunakan uji Wilxocon Signed Ranks Test karena hasil uji normalitas data return saham dan volume perdagangan saham berdistribusi tidak normal dengan pengolahan data menggunakan SPSS. Hasil penelitian menunjukkan tidak terdapat perbedaan yang signifikan pada return saham sebelum dan sesudah merger dilakukan, sedangkan untuk volume perdagangan saham terdapat perbedaan yang signifikan antara sebelum dan sesudah merger dilakukan selama periode pengamatan.
Pengaruh Implementasi Inovasi Digital Dan Lingkungan Kerja Terhadap Efektivitas Kerja Karyawan Studi: Karyawan PT. Tiki Jne Exspress Cabang Utama Kota Sukabumi Siti Resna Wulandari S; Erry Sunarya; Faizal Mulia Z
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7357

Abstract

Effevtiveness within the scope of the organization or company is generally associated with the implantation of activities aimed at promoting and developing the organization or campany. This study aims to determine the effect of digital innovation implementation and the work environment having an influence that can increase the work effectiveness of employee at PT. TIKI JNE. The research method used is quantitative research method and the sample technique used is saturated sample technique. Data were obtained through questionnaires which were distributed to 58 respondents who were employees of PT. TIKI JNE with Likert scale measurements. The results of the hypothesis test stated that the influence of digital innovation implementation had a positive and significant effect on employee work effectiveness. The results of hypothesis testing stated that work environment has a positive and significant effect on employee work effectiveness. Implementation of the application used is also very helpful for employees in managing work, especially regarding personnel administraton and the work environment that exist around employees greatly influence the work carried out on the effectiveness of employee work. Keyword: Digital Innovation Implementation, Work Environment, Employee Effectiviness
Analisis Kesesuaian Pekerjaan Individu Dan Efikasi Diri Terhadap Kepuasan Kerja Pada Karyawan Manajemen Billing PT Haleyora Power Area Layanan Sukabumi Kiki Aulia Salaswati; Erry Sunarya; Resa Nurmala
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2351

Abstract

Didalam persaingan bisnis perusahaan tentunya ingin memiliki orang-orang berbakat untuk mengembangkan perusahaannya. Persaingan antar perusahaan menjadi semakin ketat sehingga menimbilkan beberapa perusahaan mengalami penurunan diakibatkan adanya ketidakpuasan kerja disebabkan karena banyak karyawan tidak memiliki keterampilan yang sesuai dengan pekerjaan mereka, sehingga memberikan kontribusi yang buruk bagi perusahaan. Dengan begitu hasil kerjanyapun tidak sesuai dengan tujuan yang diinginkan perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui gambaran mengenai kesesuaian pekerjaan individu dan efikasi diri terhadap kepuasan kerja pada Karyawan Manajemen Billing PT.Haleyora Power Area Layanan Sukabumi. Teknik pengambilan sampel dalam penelitian ini menggunakan sampling jenuh, sampel yang diambil dalam penelitian ini sebanyak 65 orang karyawan. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara kesesuaian pekerjaan individu dan efikasi diri terhadap kepuasan kerja.
Analisis Penerimaan Nilai Melalui Kepuasan Pelanggan Terhadap Niat Penggunaan Secara Berkelanjutan Mobile Payment Muhammad Madsum Abdullah; Asep M Ramdan; Erry Sunarya
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9518

Abstract

This study aims to analyze the effect of value received on interest in sustainable use through customer satisfaction of mobile payment users (ovo) on students of Muhammadiyah University of Sukabumi. The study used primary data collected by distributing questionnaires via google-form to students of Muhammadiyah University of Sukabumi who used the ovo payment application as many as 358 samples determined by the cluster sampling method. The analysis technique used is path analysis with Spss 22 software with a significance level of 5%. The results obtained are the value received has a direct effect on customer satisfaction, the value received has no direct effect on sustainable use, customer satisfaction has a direct effect on sustainable use, and the value received indirectly affects sustainable use through customer satisfaction. The expected implication of this research is to improve the quality of value provided to customers in order to increase customer satisfaction which will encourage interest in sustainable use of ovo payment products/services. Keywords: Value received, customer satisfaction, sustainable use
Penerapan Kedisiplinan Terhadap Kinerja Karyawan PT. Sembilan Jaya Farm Diah Laraswati; Acep Samsudin; Erry Sunarya
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24420

Abstract

Every company always wants its employees to have a good discipline attitude, with disciplined activities within a company can run smoothly, directed. And can more easily complete the work. Discipline reflects that the employee has good performance. Because good employee performance can be assessed if the employee meets or obeys the rules that are enforced by the company. Research or research conducted at PT. Nine Jaya Farm Sukabumi. The purpose of this study was to determine how much the influence of discipline on employee performance at PT. Sembilan Jaya Farm Sukabumi with a population of employees at PT. Sembilan Jaya Farm with 80 respondents using probability sampling and saturated sample techniques. In this study using validity and reliability testing. Data collection techniques used in primary data are questionnaires and interviews along with secondary data is a literature study. And the data analysis technique used is the normality test, the correlation coefficient test, the coefficient of determination test, a simple linear regression test and a hypothesis test that is the t test. The results of this study show that there is an influence of discipline in obeying the regulations on employee performance at PT. Nine Jaya Farm by proving the results of testing the hypothesis or t test showed more t counts than the table that is as much as 5031> 1.6646
Minat Berwirausaha yang Ditinjau dari Pengaruh Pendidikan Kewirausahaan dan Motivasi Berwirausaha Nur Anisya; Faizal Mulia; Erry Sunarya
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i2.25873

Abstract

This study aims to understand and examine entrepreneurial interests in terms of entrepreneurship education and entrepreneurship motivation by measuring the influence of Organizational Culture on Employee Job Statisfaction at PT. Minu Garment Sukses, and to see how much influence the quality of organizational culture on job satisfaction on employees so that results can be seen from the interests of entrepreneurship in terms of entrepreneurship education and entrepreneurial motivation both partially and simultaneously. This research uses quantitative methods with simple linear regression analysis. Taking the population in this study are all employees at PT. Minu Garment Success. The sample in this study amounted to 100 employees through a questionnaire which became an instrument for data integration. The results of the study prove that organizational culture has a positive and significant effect on job satisfaction at PT. Minu Garment Success with a significant level of 43.5% and the remaining 56.5% is determined by other factors.
Co-Authors A Restu Maulani Abdul Hadi Ahad Amri Yusuf Acep Samsudin Agnes Dwi Pangestu Agung Vitara Darma Andi Sopiandi Andre Reymon Nirwana Ane Emigia Kusuma Anisya, Nur ARIES TINA SUYONO Asep M Ramdan Asep Muhamad Ramdan Atang Priatna Ayatullah Rosyadi Ayi Muhyidin AYU SONIA Budiarti Sawitri, Indah Cindy Suherti Suarsa Damayanti, Elok Dara Balinda Utami Nur Islam Darajat, Nazmah Pauziah Darmo H Suwiryo Dede Khaerul Rizal Delen Alifian Noviansyah Deni Muhamad Dania DENI MUHAMMAD DANIAL Denisha Sundari Ekanurrahman Devi Agustini Dewi Nur Anggraeni Dewi Nur Anggraeni, Dewi Nur Dhiniswara Prasetya Diah Laraswati Dicky Jhoansyah Difa'a Kania R Dwi Sri Wahyuni Emilio Reggy Sanggra Djorghi Eneng Ferawati Fadhlirrobbi Fadhlirrobbi Fahmi Abdul Muiz Fahmi Hidayahtullah Fahmi Mauludin Faisal Rizky Sabani Faizal Mulia Z Faizal Mulia Z Faizal Mulya Farach Dhiba Helmaliana Fatimah Azzachra Fauziah Rahmawati Fuji Safitri Gelar Rialdi Pratama Gery J Pangestu Ifany Nursaumi IJANG RUSWANDI IKE RACHMAWATI Ilham Budiman Indah Budiarti Sawitri Indri Safitri Indri Safitri, Indri Irawati Handayani Jamaludin, Maun Kiki Aulia Salaswati Kokom Komariah Kokom Komariah Laela Auleani Langi Delanur Laraswati, Diah Lia Amelia Lia Suliah Lutfy Moch Yusuf Luthfi Aulazia Fatahillah M Nur Alamsyah Maria Ulpah Mauludin, Fahmi Meiranti Maudi Mila Hertiana Mochamad Iqbal Pratama Muchammad Alfan Purnama Muhammad Dirham Muhammad Iksan Sopian Muhammad Madsum Abdullah Muhammad Rahmatullah, Muhammad MUHAMMAD RIPAN AWALUDDIN Munandi Saleh Nabila Salsabila Rahman Naufal Agung Ferdiana Neneng Fitri Riani Nor Norisanti Noviani Noviani Nur Anisya Nur Ilmi Octaviani Nuri Firdayanti Nurul Fitriani NURUL LEILA PIPIT FITRIANTI R Deni Muhammad Danial Rani Santika Rayhan Ar Rasyid Resa Nurmala Resti Juwita Restu, Wulan Fuji Rika Nur Rahmawati RIKY YULANDA Rima Praditya Septiani Rin Rin Riyanti Risma Melati Risnanamawati Risnanamawati Rivaldi Muslim Ruswandi Rohilah Rohilah Rossy Rosmalia Sutarya Rosyadi, Ayatullah Santika, Rani Sarah Nurlaeli Tanzil Savitri Savitri Seira Aryatilandi Silmia Silmia Silmia, Silmia Siska Mardiana Siti Dwi Ayuningsih Siti Nuraminah Siti Nurleni Siti Resna Wulandari S Sofia Maulida Sopyan Saori Sri Tania Nurhasanah Suwendi Suwendi Tuah Nur Wulan Fuji Restu Wulan Puspitasari Yogi Lesmana Zahra Syahmia Haidar