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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Manajemen Kinerja JURNAL ADMINISTRASI BISNIS Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmu Manajemen JURNAL EKOBIS DEWANTARA Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal Administration, Business & Organization Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties Jurnal Administrasi Bisnis IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Proceedings of The International Indonesia Conference on Interdisciplinary Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
Nor Norisanti
Universitas Muhammadiyah Sukabum
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Hedonic Shopping Value Terhadap Impulse Buying Melalui Shopping Lifestyle Sebagai Variabel Mediasi (Survei Terhadap Pengguna Lazada Di Kota Sukabumi) Diah Nurul Fauzi; Kokom Komariah; Nor Norisanti Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11333

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh mediasi gaya hidup belanja dalam hubungan nilai belanja hedonis terhadap pembelian impuls. Metode penelitian yang digunakan dala penelitian ini yaitu metode kuantitatif dengan pendekatan deskriptif kausal. Teknil sampel yang digunakan adalah non probability sampling dengan menyebarkan kuesioner terhadap 165 pengguna Lazada di Kota Sukabumi dengan teknik analisis yaitu Structural Equating Modeling Parsial Least Square (SEM-PLS) dengan bantuan software SmartPls Versi 3.2.9. Hasil penelitian ini menunjukan bahwa Lazada mendorong konsumen memiliki perilaku hedonis, gaya hidup belanja dan pembelian impuls. Nilai belanja hedonis berpengaruh positif dan signifikan terhadap gaya hidup belanja sebesar 0,792. Nilai belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impuls sebesar 0,327. Dan gaya hidup belanja dapat berperan sebagai variabel mediasi pada hubungan antara nilai belanja hedonis dan pembelian impuls namun hubungannya tidak efektif dikarenakan nilai pengaruh tidak langsung lebih kecil dari pada pengaruh langsung, yakni sebesar 0,459.
Analisis Website Quality Terhadap Online Booking Intention Melalui E-Trust Pada Website Online Travel Agent Elah Elah; Asep Muhamad Ramdan; Nor Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11483

Abstract

Tourism travel at this time has become a lifestyle for the community, along with the times, the tourism sector continues to grow along with the development of information, transportation and technology. Which makes it easier for people to do the buying and selling process digitally such as the help of e-commerce and websites. The tourism industry is currently very tight, making the competitiveness between destination managers even higher. So that Tiket.com as one of the destination providers is not always the first choice of the community in using these travel services which has an impact on decreasing consumer transactional interest in Tiket.com. The purpose of the study is to ascertain how website quality and e-trust as mediation affect online booking intention. This research uses quantitative research methods with a descriptive approach. The sampling method used was the probability sample approach used, by distributing questionnaires to 180 tiket.com application users in Sukabumi City. The data analysis technique used was using SmartPLS software version 3.2.9. The results of this research show that the significant influence between website quality can increase online booking intention on Tiket.com application users in Sukabumi City.
Analisis Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing Suwendi Suwendi; Erry Sunarya; Nor Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11682

Abstract

This study was conducted to determine the influence of the Entrepreneurial Orientation variable and the Competitive Excellence variable on Marketing Performance on Chicken Porridge UMKM actors in Sukabumi City. The research method used in this study is a descriptive, associative research method with a quantitative approach. The population in this study is 146 members registered with the Sukabumi City Discoperindag. And for the sample is all members of the population using the slovin formula. Using IBM SPSS software version 29, as a data analysis technique tool. The results of this study showed that one hypothesis was accepted and one was rejected. And it can be interpreted that there is a positive and significant influence between entrepreneurial orientation on marketing performance, but competitive advantage as a mediator does not succeed in mediating entrepreneurial orientation variables to competitive advantage variables.
ANALISIS FLEKSIBILITAS KERJA DAN LINGKUNGAN NON FISIK TERHADAP KEPUASAN KARYAWAN MARKETING PT ASTRA HONDA MOTOR Yuwan Apriliandi; Nor Norisanti; Resa Nurmala
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 2 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i2.1155

Abstract

This research aims to determine the effect of work flexibility and non-physical environment on employee satisfaction. The method used in this research is a quantitative research method with a descriptive and associative approach. Data collection techniques use questionnaires and literature studies. The population in this study consisted of 31 Honda Motor sales people in Sukabumi, and all members of the population were used as samples. The data analysis technique used is the classic assumption test, multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test). The research results show that the majority of respondents feel they have a high level of work flexibility, a very good work environment, and an adequate level of job satisfaction. Statistical analysis states that work flexibility has a positive and significant influence on job satisfaction, and a good work environment also has a positive and significant influence on job satisfaction. The conclusion that can be drawn from this research is that work flexibility and the non-physical environment play an important role in increasing employee satisfaction. Findings show that employees tend to feel satisfied with their jobs when they have a high level of flexibility and a good work environment.
ANALISIS GREEN INNOVATION TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (STUDI PADA IKM LOGAM KABUPATEN SUKABUMI) Najwa Indah Sari; Nor Norisanti; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11661

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Green Innovation, Keunggulan Bersaing dan Kinerja Pemasaran dengan menggunakan metode kuantitatif melalui pendekatan deskriptif dan kausal. Sampel yang digunakan dalam penelitian ini sebanyak 90 pelaku usaha IKM Logam di Kabupaten Sukabumi dengan menggunakan non probability sampling metode sampling jenuh. Penelitian ini menggunakan regresi linear sederhana sebagai teknik analisis data. Hasil dalam penelitian ini menunjukan bahwa green innovation secara bersama-sama memiliki pengaruh yang signifikan secara parsial terhadap keunggulan bersaing dan kinerja pemasaran.
Pengaruh Pengembangan Karir Terhadap Kinerja Karyawan Melalui Burnout Sebagai Variabel Mediasi Pada Karyawan Perusahaan Umum Daerah Air Minum Tirta Bumi Wibawa Kota Sukabumi Restu Nurfani; Nor Norisanti; Resa Nurmala
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11893

Abstract

The success of an organization in maintaining its existence is through the development of human resources. PERUMDA Air Minum TBW Kota Sukabumi is a company engaged in the field of clean water services, the phenomenon faced by the company from the aspect of human resources is the low performance of employees indicated by the decline in employee punctuality to work hour regulations and employee attendance. The results of field observations on several employees showed the absence of career development, namely job rotation, with the absence of job rotation so far employees feel bored because they have been struggling in the same field for years. This study aims to determine the effect of career development on employee performance through burnout as a mediating variable. The research method used in this study is a quantitative method with a quasi-associative approach. The sampling technique used in this study is saturated sampling with a sample size of 52 employees. The data analysis technique used is Structural Equation Modeling Partial Least Square (SEM-PLS) with the help of SmartPls Version 3.2 software. The results of this study indicate that there is no significant influence between career development and employee performance, there is a significant influence between career development and burnout, and burnout cannot mediate career development and employee performance.
The Influence Of Lifestyle, Financial Intelligence, And Social Environment On Financial Behavior (Survey On Students Receiving The Indonesian Smart Card Scholarship At Muhammadiyah University Sukabumi) Nurul Jauza Putri; Tetty Sufianty zafar; Nor Norisanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6748

Abstract

This study aims to analyze the influence of lifestyle, financial intelligence, and social environment on the financial behavior of students who receive Smart Indonesia Card (KIP) scholarships at the University of Muhammadiyah Sukabumi, with the hypothesis that these three variables have a significant effect on financial behavior. This study used a quantitative method with an associative approach, and involved 245 respondents who were selected through a proportionate stratified random sampling technique. Data collection was carried out through questionnaires, literature studies, and student data. The results of the study show that lifestyle, financial intelligence, and social environment each have a significant influence on financial behavior, this is highlighted by obtaining T calculation 11,468 > 1,970 T table. Financial intelligence has a significant effect on financial behavior, this is highlighted by obtaining T calculations of 9,425 > 1,970 T tables. Likewise, the social environment has a significant influence on financial behavior, this is highlighted by obtaining T calculation of 12,295 > 1,970 T tables. The implications of this study provide recommendations for scholarship managers and educational institutions to strengthen financial behavior coaching through lifestyle management, financial intelligence development, and a positive social environment.
The Effect of Investment Motivation, Investment Knowledge, Return Perception And Brand Ambassador on Investment Interest In Hybe Corporation Stock (Survey on Followers of Bts Army Indonesia Social Media Account on Twitter) Indah Khoiriyah; Nor Norisanti; Resa Nurmala
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6754

Abstract

This study aims to analyze the influence of investment motivation, investment knowledge, return perception and brand ambassador on investment interest in Hybe Corporation shares, with the four variables having a significant effect on investment interest. This study uses a quantitative method with an associative approach, and involves 300 respondents selected through purposive sampling techniques. Data collection through questionnaires and literature studies. The results of the study indicate that investment motivation, investment knowledge, return perception and brand ambassador have a significant effect on investment interest, this is evidenced by the Tcount value being greater than Ttable. The implications of this study can be used as a basis for increasing investment interest through investment motivation, investment knowledge, return perception and brand ambassador among prospective investors.
Pengaruh Return Saham dan Dividen terhadap Keputusan Investasi dengan Harga Saham Sebagai Mediasi (Studi Keuangan pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2023) Gunawan, Alayda Nazwa; Norisanti, Nor; Nurmala, Resa
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.141

Abstract

Keputusan investasi merupakan komponen strategis yang menentukan arah pertumbuhan perusahaan, khususnya di sektor perbankan, yang sangat terpengaruh oleh dinamika pasar modal. Namun, beberapa penelitian terdahulu telah menunjukkan hasil yang tidak konsisten tentang bagaimana variabel pasar seperti return saham dan dividen memengaruhi keputusan investasi. Penelitian ini bertujuan untuk menganalisis pengaruh return saham dan dividen terhadap keputusan investasi dengan harga saham sebagai mediasi pada sektor perbankan. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Sampel yang diperoleh sebanyak 43 perusahaan sektor perbankan. Data yang digunakan yaitu data sekunder yang diperoleh dari laporan keuangan yang terdaftar di Bursa Efek Indonesia. Teknik analisis data dalam penelitian ini menggunakan perangkat lunak SPSS 25 untuk melakukan uji asumsi klasik, analisis jalur (path analysis), uji hipotesis dan uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa return saham tidak berpengaruh signifikan terhadap keputusan investasi dan dividen memiliki pengaruh negatif yang signifikan terhadap keputusan investasi. Harga saham sebagai variabel mediasi tidak secara signifikan memediasi pengaruh return saham terhadap keputusan investasi, dan harga saham tidak memediasi secara signifikan hubungan antara dividen dan keputusan investasi.
ANALISIS KONTEN SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI: SURVEI PADA FOLLOWERS INSTAGRAM @SUKABUMIFOODIES Purwaningsih, Fitriana Ayu; Ramdan, Asep Muhamad; Norisanti, Nor
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital technology is changing the way businesses compete, urging them to refine their marketing strategies. Social media has now emerged as a new phenomenon playing a crucial role in the marketing. This phenomenon is evident in the increasing number of companies and businesses utilizing social media as part of their online marketing strategies. In this study, aims to examine the influence of social media marketing on purchase intention, especially by looking at the role brand awareness as a mediating variable. The research method employed is quantitative analysis using a probability sampling technique, specifically simple random sampling. The research object is the Instagram account @sukabumifoodies, with data collected from 250 followers who responded to an online questionnaire. The data analysis technique used is Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the study indicate that social media marketing positively contributes to building brand awareness. Furthermore, brand awareness has a positive effect on purchase intention followers. In addition, brand awareness significantly mediates the relationship between social media marketing and purchase intention. These findings highlight the importance of social media marketing, brand awareness, and purchase intention in developing effective and efficient marketing strategies.
Co-Authors A Restu Maulani Acep Samsudin Acep Syamsudin Ade Marina Adelia Athaya Dzakiyyah Adzkya, Adzkya Shaqiela Afiary, Muhamad Azhar Afifah, Fitriani Agustiani, Rayhani Ai Mulyaningrum Ajeng Ayu Wardhani Putri Ajeng Vika Nia Tifani Alisya Rahma Andini Amalia, Salma Andini Widya Yasa Andira, Firani Dias Anggi Pratiwi Anggi Pratiwi, Anggi Anggia Nurul Safarila Anisa Maramis Annisa Ayulestari Noer Annisa Drajat Any Octaviany Apriliani Sya’diah Asep Muhamad Ramdan Asep Muhammad Ramdan Asep Muhammad Ramdhan Aslia, Farisa Astriani Puji Lestari Auliya, Auliya Farreli Irhandi Ayu Puji Astuty Azis Mauraksa Azzahrunisa, Andini Bagus Muhammad Guntur Budiarti Sawitri, Indah Ce Mutia Izmilla Clara Candra Komala Damayanti, Elok Dela Hartika Deni Muhammad Danial Deni Muhammad Daniel Desta Riany Devi Agustini Diah Nurul Fauzi Dicky Jhoansyah Dio Alif Ramadhan Ditha Indah Fatmasari Dwi Sri Wahyuni Elah Elah Elia Rahayu R Endarti Endarti Erry Sunarya Erry Sunarya Ervina Widiastuti Ery Sunarya Evrida hayati Fabianca Fachreza Fadhli Ahmad Fauzan Fahmi Mauludin Faizal Mulia Z Faizal Mulya Z Fany Mutia Rizki Farach Dhiba Helmaliana Farike Rhava Kusmita Fauzhan Pratama Permana Febriani, Selvy Firani Dias Andira Firhan Dwi Januar Fitrah Shaumi Ulul Albab Fitrio, Rian Renaldi Muhamad Gia Tamara Sukandi Gina Nurhayati Gunawan, Alayda Nazwa Hadiyah Hafitri, Nisa Elya Hana Diawati Hana Nurhasanah Hana Qurota A'yun Heni Nurbayani Ia Siti Bahriah Ilham Maulana Ilham Maulana Ibrahim Ima Halimah Ima Halimah Indah Budiarti Sawitri Indah Khoiriyah Indria Sri Astria Intan Permatasari Irma Sulastri Jihan Nurul Rachman Julianti Eka Putri kendra Nur Ghibrani Khaerunnisa, Salma Khairunnisa, Risvi Meilan Kholipah Al Mugni Kokom Komariah Kokom Komariah Komala, Clara Candra Laila Hamidah Langi Delanur Lestari Damayanti Lulu Gita Lusi Nur Fajriani Machmudin, Arief Mahesa Saputra Manuhutu, Fitria Andriani Maulana Abdul Rohman Maulana Rizki Maulani, Almah Mauludin, Fahmi Meita Dilani Nurhandriani Mitasari Mitasari Moch Alhadi Fahtiansyah Mochammad Husen Gifari Moh Irpan Firmansyah Mohammad Ilham Muhamad Reyhan Rahyadi Muhammad Fadhli Mursyidan Muhammad Shidiq Aprianto Muharrom, Ibnu Mulia Z., Faizal Mulia. Z, Faizal Mulya Z, Faizal Nabila Maulana Yusup, Silva Nadia Cindy Monica Najwa Indah Sari Ni Luh Ari Yusasrini Noviani Noviani Nur Ajeng Setia Wiguna Nurhafni, Alyaa Fawzia Nurillah Sopian Nurmala, Resa Nurul Aulia Nurul Jauza Putri Nuryana, Hilmy Phytaloka, Ananda Dhea Purnama, Ilham Purwaningsih, Fitriana Ayu Purwoko, Agus Puspita Wulandari Putri Nadila Putri, Apdhita Seftiantie Rusmaya R Deni Muhammad Danial R. Deni M. Danial Ragis Arginta Resian Rahayu Damayanti Rahma Lia Fauziah Rahmat Setyo Wicaksono Ramadhani, Salsa Diva Resa Nurmala Respi Saputri Resti Ganis Yuliani Restu Nurfani Retla Della Rustawan Ria Ulvia Erza Riani Fauzia Rahmayanti Risfa Aryani Putri Rizky Adhinugroho Rosmalianda Aprilia Rossy Rosmalia Sutarya Sa'adatunnisa, FItri Salman Muhammad Rezab Salsabila Safiratunnajah Saputri, Respi Seli Lestari Selvia Ramdani Septi Utami Shaquila Farah Aprila Shera Wulan Ruswandi Shintya Yuliana Silitonga, Tiur Maulina Siska Oktavia Siti Dwi Ayuningsih Siti Maria Ulpah Siti Maryam Agustina Siti Rohila Sofyan, Frama Aditya Sopyan Saori Sopyan Saori Sri Nuranti Sulastri Fazriah Sunarya, Erry Suwendi Suwendi Syifa Sofariah Tetty Sufianty Zafar Tiara Suci Bentar Tiffany Ummu Hawa Assa’diyah Utami, Septi Vini Eka Paksi Wanda Devilia Wimartfian, Restu Eka Yesi Rahmawati Yoga Nudea sofyan Yogi Lesmana Yosef Saefurrohmat Yuwan Apriliandi