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All Journal ETIKONOMI Economic Journal of Emerging Markets Jurnal Keuangan dan Perbankan MUQTASID Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Equilibrium Jurnal Mirai Management Jurnal Riset Akuntansi dan Keuangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Ekonomi & Keuangan Islam REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) TIJAB (The International Journal of Applied Business) Muqtasid: Jurnal Ekonomi dan Perbankan Syariah EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Jurnal Sains dan Teknologi Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Jurnal Inovasi Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Disrupsi Bisnis Asian Management and Business Review Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Golden Ratio of Finance Management Golden Ratio of Auditing Research JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Manajemen Maranatha
agustin, isnaini nuzula
Universitas Internasional Batam
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Implementasi Strategi Promotion Mix Pada Usaha Emping Kedelai Marem Isnaini Nuzula Agustin; Muhamad Fajar Ronansyah
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Emping Kedelai Marem merupakan salah satu Usaha Kecil Menengah (UKM) yang bergerak di bidang makanan (cemilan), yang berlokasi di Jambi. Saat ini UKM tersebut belum memiliki sistem pemasaran online yang mampu menjangkau masyarakat luas. Keterbatasan ini berdampak pada hasil penjualan UKM yang sulit terus meningkat. Dalam situasi pandemi ini, UKM menghadapi masalah yang dialami oleh sebagian besar usaha lain, yaitu penurunan pendapatan penjualan. Tujuan dari kegiatan ini adalah menerapkan strategi bauran promosi berupa periklanan online dan promosi penjualan melalui pemanfaatan media sosial. Identifikasi masalah dilakukan melalui observasi dan wawancara dengan pemilik usaha, dilanjutkan dengan perancangan sistem pemasaran, implementasi, edukasi, sosialisasi dan evaluasi. Output dari proyek ini berupa akun media sosial, facebook dan instagram, dilengkapi dengan materi pemasaran berupa video, e-catalog dan program diskon untuk menarik minat konsumen. Setelah dua bulan implementasi, kedua media sosial tersebut mampu menambah pengetahuan masyarakat tentang Kedelai Emping Marem, dan meningkatkan penjualan melalui hasil penjualan online. Kedepannya, strategi pemasaran ini diharapkan dapat dilanjutkan oleh para pemilik usaha melalui postingan yang teratur, video inovatif, kreatif dan konsisten. Lebih lanjut, semoga UMKM dapat mempertahankan eksistensinya dan terus berkembang.
THE IMPLEMENTATION OF GOOGLE SHEET-BASED FINANCIAL REPORTS AT PT SINAR MAKMUR TERANG SEJATI Isnaini Nuzula Agustin; Jeffry Setiawan Hartono
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

PT Sinar Makmur Terang Sejati is a business engaged in finance, namely foreign exchange (forex) which consists of various currencies such as SGD, MYR, USD, and others. PT Sinar Makmur Terang Sejati is located in Komp. Bumi Indah Blok B no 5 and has been established since 2017. The company's financial records have so far been done manually, which may lead to an inefficiency and error proneness. This project aims to solve the problems faced by PT Sinar Makmur Terang Sejati.The method used in this community service activity is scrutinizing qualitative information through interviews and observations. Next, an output design is carried out based on the transaction book. The main output of this activity is a Google Sheet-based financial report that shows a statement of financial position, ending balance and income statement.This community service activity is divided into three main stages, namely preparation (output design), implementation and evaluation (output use) and reporting stage. The implementation of recording financial transactions using Google Sheets in knowing the financial position, ending balance and profit and loss is proven to be able to speed up and simplify the decision-making process for the business run by PT Sinar Makmur. This is also very helpful for management in knowing what foreign exchange balances they have and being able to make transactions as quickly as possible.
Implementasi Strategi Promotion Mix pada UMKM Comformindo Isnaini Nuzula Agustin; Jennifer Jennifer
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Pada masa pandemi ini, banyak pemilik bisnis yang mengalami kendala dalam menjalankan bisnisnya. Kendala tersebut dapat berupa penurunan pendapatan maupun kerugian yang tidak terhingga. Program ini dilakukan pada Comformindo yang berlokasi di Kota Batam. Program yang dilaksanakan bertujuan untuk memperluas pangsa pasar dan meningkatkan pendapatan pada Comformindo. Implementasi dilakukan dengan strategi bauran promosi yang dimulai dari bulan September hingga bulan Desember. Sebelumnya Comformindo hanya melakukan promosi berbasis Word of Mouth (WOM) dan promosi Door to Door tetapi kurang efektif sehingga harus menggunakan strategi baru yaitu strategi bauran promosi. Metode yang digunakan dalam pengumpulan data adalah metode kualitatif yang terdiri dari observasi, wawancara dan dokumentasi. Bauran promosi yang digunakan dalam penelitian ini terdiri dari advertising dan sales promotion. Advertising dilakukan dengan pembuatan product profile video dan diunggah ke akun sosial media dan setelah itu akan dilakukannya promosi. Promosi dilakukan melalui sosial media yaitu Instagram Ads sebanyak 2 kali dengan durasi 7 hari setiap promosi. Sales promotion dilakukan dengan pengadaan diskon yang dibuat dalam e-brosur dan diunggah ke sosial media. Setelah implementasi, keuntungan Comformindo meningkat 6% per bulan yaitu Rp. 21,200,000 per bulan.
Analisis Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Investasi Saham pada Investor Generasi Milenial di Kota Batam yang dengan Locus of Control sebagai Variabel Moderasi Isnaini Nuzula Agustin; Fiona Lysion
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang mempengaruhi pengambilan keputusan investasi saham pada investor generasi milenial di kota Batam yang dimoderasi oleh Locus of Control. Responden dalam penelitian tersebut sebanyak 261 investor generasi milenial yang disebar melalui kuesioner online dengan menggunakan metode pengambilan sampel yaitu convenience sampling dan data diolah dengan menggunakan program Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Herding, Financial Literacy, Price Anchoring dan Availability Bias berpengaruh signifikan positif terhadap Investment Decision Making. Representative Bias berpengaruh signifikan negatif terhadap Investment Decision Making. Sedangkan Overconfidence dan Loss Aversion berpengaruh tidak signifikan terhadap İnvestment Decision Making. Lebih lanjut, studi ini menunjukkan bahwa Locus of Control tidak terbukti memoderasi hubungan antara Representative Bias dan Availability Bias terhadap Investment Decision Making. Penelitian ini diharapkan dapat menjadi referensi bagi investor, perusahaan dan pembuat kebijakan dalam pengambilan keputusan terkait investasi saham.
IMPLEMENTATION OF PROMOTION MIX AT THE SATE JAWA ASLI RESTAURANT Isnaini Nuzula Agustin; Suryati Suryati
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic has had an impact on Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs experienced a decrease in sales and even went out of business. The Sate Jawa Asli Restaurant is one of the MSMEs that experienced a decrease in sales due to lack of visitors. Sate Jawa Asli Restaurant has been registering their business in go food and grab food. In addition, Sate Jawa Asli Restaurant has Instagram but seldom to updates or interacts with Instagram users. So, the promotion mix is ​​implemented in the form of advertising, direct and digital marketing, and sales promotion using Instagram social media. The activities undertaken were content updates, endorsement, and a giveaway. The results of the promotion mix activities were increases in sales and the enhancement of brand awareness. The promotion mix is ​​expected to continuously implemented to maintain the existence and development of Sate Jawa Asli Restaurant.
Perbandingan Akurasi Analisis Teknikal, SMA dan Bollinger Band dalam Mengestimasi Pasar Forex USDIDR Isnaini Nuzula Agustin; Hesniati Hesniati; Nopry Nopry; Alvin Alvin; Andre Steven; Ilianto Tri Sagianto; Devin Devin
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19797

Abstract

Investasi menjadi salah satu cara bagi masyarakat dalam menambahkan pendapatannya dan terdapat beberapa pilihan dalam berinvestasi seperti saham, reksadana, dan juga investasi yang bersifat Internasional yaitu Forex. Forex menawarkan pengembalian yang tinggi dengan risiko yang tinggi juga. Oleh karena itu, investor perlu melakukan analisis dan memprediksi pergerakan harga pada investasi yang dilakukan. Salah satu caranya adalah dengan melakukan analisis teknikal. Dalam penelitian ini, indikator analisis teknikal yang digunakan adalah Simple Moving Average (SMA) dan Bollinger bands (BB). Tujuan dari penelitian ini adalah untuk menganalisis dan membandingkan keakuratan Simple Moving Average (SMA) dan Bollinger bands (BB) dalam mengestimasi pasar Forex. Pasar Forex USDIDR diambil sebagai obyek penelitian dengan data bulanan periode tahun 2018-2022.
Pengaruh Covid-19 Terhadap Return Saham Perusahaan-Perusahaan Agrikultur Yang Terdaftar Dalam Bursa Efek Indonesia (BEI) Isnaini Nuzula Agustin; Milke Selviah
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1993

Abstract

Tujuan dari penelitian yang dilakukan oleh penulis ini yaitu menganalisa pengaruh dari kasus terkonfirmasi COVID-19 dan kasus kematian COVID-19 terhadap pengembalian harga saham dengan harga minyak dunia, nilai kurs tukar, dan harga emas dunia sebagai variabel kontrol. Objek yang akan diteliti merupakan perusahaan agrikultur yang terdaftar dalam Bursa Efek Indonesia dari tanggal 02 Maret 2020 hingga 02 Maret 2021. Dengan metode purposive samping, didapatkan 18 perusahaan agrikultur yang memenuhi kriteria dengan total 4,338 sampel yang akan di uji. Metode penelitian yang digunakan merupakan analisis regresi panel. Hasil pengujian menunjukkan bahwa kasus terkonfirmasi COVID-19 tidak berpengaruh pada pengembalian saham sedangkan kasus kematian COVID-19 berpengaruh negatif signfikan pada pengembalian saham. Hal ini menunjukkan para investor sudah beradaptasi dengan kehidupan new normal dan optimis bahwa sektor agrikultur akan tetap bertahan. Namun, investor masih tetap khawatir dan terpengaruhi oleh kenaikan kasus kematian karena menunjukkan belum berakhirnya pandemi COVID-19. Untuk variabel kontrol harga emas dan harga minyak menunjukkan adanya pengaruh positif signifikan terhadap pengembalian saham, sedangkan nilai kurs menunjukkan tidak ada hubungan signifikan dengan pengembalian saham Keywords: Kasus Terkonfirmasi COVID-19, Kasus Kematian COVID-19, Saham, Harga Emas, Harga Minyak, Nilai Tukar Kurs
APAKAH ELEMEN CORPORATE GOVERNANCE DAPAT MENGURANGI FINANCIAL DISTRESS PADA PERUSAHAAN BERISIKO TINGGI? Isnaini Nuzula Agustin; Andryanto
Jurnal Bisnis dan Akuntansi Vol. 25 No. 1 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i1.1886

Abstract

This study examine the role of Corporate governance (proxied by audit committee independence variables, institutional ownership, independent commissioners, board size) and enterprise risk management in predicting the emergence of corporate financial distress. The research design is quantitative. The research object or population studied is mining companies listed on the Indonesia Stock Exchange (IDX) during the period of 2016-2021. The method used for determining the research sample is purposive sampling, namely determining the sample from the existing population based on predetermined criteria obtaining research sample of 132 observations. All data sets are sourced from the Indonesia Stock Exchange website. This study is employing Panel Regression Analysis including descriptive statistics analysis, correlation, and hypothesis testing using the EViews 12 software. The result posits that institutional ownership has a significant positive effect on financial distress, while the independence of the audit committee, independent commissioners, board size, enterprise risk management do not have a significant impact on financial distress. Further, the control variable of this study, namely company size, has a significant negative effect on financial distress. This study is expected to have significant contribution to Mining enterprise’s stakeholder in examining prominent factors in predicting financial distress.
IMPLEMENTATION OF PROMOTION MIX AT THE SATE JAWA ASLI RESTAURANT Isnaini Nuzula Agustin; Suryati Suryati
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic has had an impact on Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs experienced a decrease in sales and even went out of business. The Sate Jawa Asli Restaurant is one of the MSMEs that experienced a decrease in sales due to lack of visitors. Sate Jawa Asli Restaurant has been registering their business in go food and grab food. In addition, Sate Jawa Asli Restaurant has Instagram but seldom to updates or interacts with Instagram users. So, the promotion mix is ​​implemented in the form of advertising, direct and digital marketing, and sales promotion using Instagram social media. The activities undertaken were content updates, endorsement, and a giveaway. The results of the promotion mix activities were increases in sales and the enhancement of brand awareness. The promotion mix is ​​expected to continuously implemented to maintain the existence and development of Sate Jawa Asli Restaurant.
The Mediating Role of Brand Trust on the Effect of Brand Ambassador to Purchase Decision Then, Lydia; Isnaini Nuzula Agustin
TIJAB (The International Journal of Applied Business) Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I1.2024.48544

Abstract

Background: Beauty products from South Korea, such as skincare and makeup, are often considered as having higher quality and providing better results than local beauty products. With technological advances that continue to develop, obtaining skincare product is currently easier and more accessible to young people. Objective: This research aims to examine the factors that influence purchasing decisions in regards to brand trust as a mediator in Korean skincare products. Method: The sampling employed a purposive sampling method to a population in Batam City who aged over 17 years old and used skincare products made in South Korea. This research used Partial Least Square Structural Equation Modeling (PLS-SEM) for hypothesis testing. Results: The research results indicate that brand trust plays an important role in mediating the relationship between brand ambassadors, brand awareness, and price on purchasing decisions. Brand image, brand awareness, and price directly and indirectly influence purchasing decisions. Meanwhile, brand ambassadors only indirectly influence purchasing decisions through brand trust. Keywords: Purchase Decision; Brand Trust; Brand Ambassador; Brand Awareness; Korean Skincare
Co-Authors Agustino Agustino Aisyah Fitriana Albert Lee Alex Alvin Alvin Amanda Az Zahra Amelia Putri Amelia Putrii Ana Anchao, Wang Andre Steven Andryanto Andryanto Arienda Gitty Ramadani Audrey Saudjhana Caesaria, Julia Ananda Candy, Candy Charles Tjan Danielson Devin Devin Dewi Sunarwati Dian Sabrina Syaharni Ellen Ellen Elvi Juriana Erick Erick Erika Gustian Fauzi Erlin Erlin Erni Erni Fahlevi, Renza Fariono Fariono.ong@gmail.com Febby Lionna Febryna Adinda Syafutri Fiona Lysion Giorgyna, Giorgyna Gita Aulia Hans Yonathan Hendri Wijaya Hendry Charles Hernando Hery Haryanto Hesniati, Hesniati Ilianto Tri Sagianto Ivander Luktio Jasmine, Florentina Jeffry Setiawan Hartono Jeffry Setiawan Hartono Jennifer Jennifer Jenny Jenny Jenny, Jenny Jesty, Jesty Johny Budiman Joy Happy Jones Justyanita, Justyanita Kelvin Kelvin Kenny Marcella Lily Purwianti Lim, Michelle Angel Limanda, Kelfi Yanti Lina Lina Liu, Michelle Selvia Lukito, Ivander lydia then Maggie, Maggie Mahendra, Rizky Adi Marheni, Dewi Khornida Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Michell Phang Milke Selviah Muhamad Fajar Ronansyah Nathalia Kristiani Nevi Ariyu De Utami Nia Rusiana Nopry Nopry Novi Aprillia Novita Chris Ohanna, Nida Oskar, Franky Pebiana Pebiana Putra Ramadhan Putri, Ayesha Antonia Rehman, Saeeda Rico Lim Gestu Robin Robin, Robin Ryan Harsana Jasa Safitri, Destiana Salsabilah Sirait Samuel, Yang Songsen Sembiring, Eginta Imanuel Septiyani, Estin Rose Sherina Yoren Shevia, Shevia Steven Steven Suhendri, Nindi Suprapto, Yandi Suryati Suryati Suryati Suryati Tasya Gebee Hasvia Then, Lydia Tiara Maharani Tina Sulistiawati Tri Suhartati Ur Rahman, Haseeb Vannesa Flesya Venny Angelin Vernando, Lovis Vincent Vincent, Vincent Vivian Vivian William kho Willyana Willyana Winda Lius Yodiputra, Jason Yulfiswandi, Yulfiswandi