Article Per Year (5 Year)
p-Index From 2021 - 2026
9.206
P-Index
This Author published in this journals
All Journal ETIKONOMI JURNAL ECONOMIA Economic Journal of Emerging Markets Jurnal Keuangan dan Perbankan MUQTASID Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Equilibrium Journal of Accounting and Investment Jurnal Mirai Management Jurnal Riset Akuntansi dan Keuangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Ekonomi & Keuangan Islam REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) TIJAB (The International Journal of Applied Business) Muqtasid: Jurnal Ekonomi dan Perbankan Syariah EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Jurnal Sains dan Teknologi Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Disrupsi Bisnis Asian Management and Business Review Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Golden Ratio of Finance Management Golden Ratio of Auditing Research JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Studi Akuntansi, Keuangan, dan Manajemen Jurnal Manajemen dan Pemasaran Jasa Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Manajemen Maranatha Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen
agustin, isnaini nuzula
Universitas Internasional Batam
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 69 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 69 Documents
Search

 3   4   5   6   7 
- DIGITAL SALES BOOST: OPTIMALISASI MEDIA SOSIAL PADA UMKM AKONG KOPITIAM Agustin, Isnaini Nuzula; Purwianty, Lily; Putri, Inda Meyllya
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 06 (2025): DESEMBER 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian ini bertujuan untuk mengoptimalkan pemanfaatan media sosial sebagai strategi pemasaran digital bagi UMKM Akong Kopitiam. Permasalahan utama UMKM adalah rendahnya konsistensi promosi digital, keterbatasan pengetahuan pemasaran online, serta belum optimalnya penggunaan platform seperti Instagram dan TikTok. Metode yang digunakan meliputi wawancara, observasi, dan analisis dokumen untuk mengidentifikasi kebutuhan mitra. Implementasi dilakukan melalui penyusunan konten kreatif, penjadwalan unggahan, penggunaan Instagram Ads dan TikTok Ads, serta kolaborasi dengan food vlogger lokal. Hasil kegiatan menunjukkan peningkatan signifikan pada jangkauan dan engagement akun media sosial UMKM. Instagram mencapai 14.722 tayangan dan peningkatan akun yang dijangkau hingga 6.822, sedangkan TikTok memperoleh 4.829 tayangan dengan pertumbuhan pengikut baru. Strategi digital marketing terbukti meningkatkan brand awareness, memperluas jangkauan pasar, serta mendukung potensi peningkatan pendapatan UMKM. Kegiatan ini memberikan rekomendasi bagi UMKM untuk mempertahankan konsistensi konten dan mengalokasikan anggaran rutin untuk periklanan digital.
Assessing the moderating role of geopolitical risk in the nexus between ESG performance and stock price crash risk: a GMM approach Agustin, Isnaini Nuzula; Tan, Michelle; Marheni, Dewi Khornida
Journal of Accounting and Investment Vol. 26 No. 3: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v26i3.26923

Abstract

Research aims: Amid rising global geopolitical upheaval, geopolitical risks progressively influence market volatility, particularly in Indonesia. This study examined the relationship between sustainable performance and stock price crash risk (SPCR), with geopolitical risk as a moderating variable.Design/Methodology/Approach: Data were collected from companies with environment, social, and governance (ESG) scores in the Refinitiv database over 2019-2023, resulting in 236 observations. Data analysis was conducted using the system generalized method of moments (GMM) approach, effectively addressing small sample size and endogeneity.Research findings: ESG performance imposed a negative and significant impact on SPCR. Furthermore, integrating ESG and geopolitical risk could reduce a stock market crash risk. A robustness test using coarsened exact matching provided consistency in these results.Theoretical contribution/Originality: This study introduces geopolitical risk as a moderating variable in the ESG-SPCR relationship, an area underexplored in current literature, particularly within Indonesia’s stock market. The results support the buffering hypothesis, reinforcing the need to incorporate geopolitical risk assessment while mitigating market crashes through ESG practices.Practitioner/Policy implication: Insights from this study guide policymakers and investors in mitigating market risks by integrating ESG performance and geopolitical risk assessment, particularly in environmental management,Research limitation/Implication: Reliance on a single ESG rating source may limit generalizability. Future research should incorporate multisource databases to capture measurement divergence.
Analisis Resiko Bank Terhadap Kinerja Keuangan pada Bank Konvensional dan Bank Syariah Daren Daren; Yulfiswandi Yulfiswandi; Isnaini Nuzula Agustin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10140

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis efek dari Risiko Kredit, Risiko Likuiditas, Risiko Pasar, serta Pertumbuhan Ekonomi terhadap kinerja perbankan. Sampel yang digunakan dalam penelitian ini mencakup 47 bank yang terdaftar di IDX dalam kurun waktu 2019-2023. Sampel didapatkan dengan metode purposive, menghasilkan total 47 bank sebagai sampel. Variabel independen diukur melalui rasio-rasio tertentu, yaitu NPL untuk Risiko Kredit, LDR untuk Risiko Likuiditas, NIM untuk Risiko Pasar, dan GDP untuk Pertumbuhan Ekonomi. Kinerja Bank sebagai variabel dependen diukur menggunakan rasio ROA dan ROE. Temuan analisis menunjukkan bahwa ROA, ROE, dan Pertumbuhan Ekonomi tidak memiliki dampak signifikan terhadap Kinerja Bank, sedangkan Risiko Pasar terbukti memberikan pengaruh yang positif dan signifikan terhadap kinerja bank tersebut.
Gender Diversity and CEO Profile in Relation to Firm Value in Indonesia: Insights from Dividend Payout Ratio Analysis Candy, Candy; Wendy, Wendy; Agustin, Isnaini Nuzula
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.1280

Abstract

This study investigates the moderating effect of the dividend payout ratio on the relationship between gender diversity, CEO profile, and firm value. CEO profile is assessed through gender, age, education level, and tenure. The study uses a sample of 130 companies listed on the Indonesia Stock Exchange (IDX) over 2019–2023 period, with secondary data obtained from company websites and the IDX portal. Panel data regression analysis was conducted using EViews 12 to examine the direct effects of gender diversity and CEO characteristics on firm value, as well as the moderating role of the dividend payout ratio. The results reveals that CEO education, profitability, and tenure have a positive and significant effect on firm value, while CEO age and firm size exhibit negative effects. The dividend payout ratio significantly moderates the relationship between gender diversity, CEO characteristics, and firm value, highlighting its strategic importance in corporate governance.
Revisiting EKC hypothesis through Income Inequality and Environmental Degradation in ASEAN-5 Countries Agustin, Isnaini Nuzula; Putri, Inda Meyllya; Marheni, Dewi Khornida
Jurnal Economia Vol. 22 No. 1 (2026): February 2026
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v22i1.82118

Abstract

This study examines the influence of GDP, corruption, financial development and Trade Openness on environmental degradation within the framework of the Environmental Kuznets Curve (EKC) hypothesis in ASEAN-5 emerging countries. Further, this study investigates the mediating role of income inequality. Utilizing panel data from 1990 to 2022 and the Autoregressive Distributed Lag (ARDL) approach, the findings found support the existence of a U-shaped EKC hypothesis, implying that while economic growth initially degrades environmental quality, it ultimately leads to improvements at higher income levels. The results noted that corruption exacerbates income inequality while trade openness and financial development affect income inequality in the long run. Additionally, the results posit the role of income inequality as a mediator. The results highlight the importance of implementing policies aimed at reducing corruption and income inequality to enhance environmental outcomes thus providing crucial insights for policymakers seeking to balance economic development with environmental sustainability.
The Mediating Effect of Brand Equity on Purchase Intention in E-commerce: The Role of E-WOM, Social Media Market-ing, Brand Image, and Knowledge Fendy Cuandra; Justin Justin; Isnaini Nuzula Agustin; Lily Purwianti; Stefhani Susanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10446

Abstract

This study discusses the mediating role of brand equity variables on the relationship between electronic word of mouth, social media marketing, brand image, and brand knowledge variables on purchase intention in the context of e-commerce platforms. This study utilizes smart pls 3 to analyze 384 data that have been collected through google form. There are results from the study in the form of the mediating effect of brand equity on electronic word of mouth and social media marketing on purchase intention does not provide a significant influence, but electronic word of mouth, social media marketing, brand image, and brand knowledge have a significant influence on brand equity which will then provide a significant influence on purchase intention from brand equity. This study adopts the theory of planned behavior as the grand theory to discuss these variables which makes this study novelty. In order to remain competitive within the e-commerce industry, businesses must enhance electronic word of mouth, social media marketing, brand image, and brand knowledge. These efforts play a role in enhancing brand equity, which in turn influences consumer attitudes and habits, resulting to increased purchase intention and shopping activity on the e-commerce platform.
Digital Transformation in Grocery Retail: Optimizing Instagram, Google Maps, and QRIS Purwianti, Lily; Agustin, Isnaini Nuzula; Steven
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 02 (2026): APRIL 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian Masyarakat  ini bertujuan untuk mengimplementasikan konsep marketing mix melalui pemanfaatan digital marketing guna meningkatkan kinerja pemasaran Toko Sumber Jaya sebagai usaha ritel sembako skala UMKM. Permasalahan utama yang dihadapi mitra meliputi keterbatasan identitas visual, rendahnya visibilitas digital, minimnya pemanfaatan media sosial, serta belum tersedianya sistem pembayaran digital. Metode pelaksanaan kegiatan dilakukan melalui observasi lapangan, wawancara dengan pemilik usaha, dokumentasi, dan studi literatur sebagai dasar perancangan dan implementasi luaran. Luaran kegiatan meliputi pembuatan logo sebagai identitas visual usaha, pendaftaran lokasi toko pada Google Maps, pengelolaan akun media sosial Instagram, pelaksanaan promosi melalui Instagram Ads, serta penerapan sistem pembayaran digital QRIS. Hasil implementasi menunjukkan adanya peningkatan visibilitas usaha, kemudahan akses informasi lokasi, peningkatan interaksi pelanggan melalui media sosial, perluasan jangkauan promosi digital, serta peningkatan efisiensi transaksi. Penerapan strategi pemasaran berbasis digital terbukti mampu memperkuat brand identity, meningkatkan daya saing usaha, dan mendukung modernisasi layanan Toko Sumber Jaya. Kegiatan ini diharapkan dapat menjadi referensi bagi pengembangan pemasaran digital pada UMKM ritel sejenis secara berkelanjutan.
Factors Influencing Decision Making to Adopt Cross-Border E-commerce Chia, Andy; Agustin, Isnaini Nuzula
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5819

Abstract

Purpose: This study aims to identify and analyze the factors that influence the decision of MSMEs in Indonesia to adopt cross-border E-commerce. The main focus is on six variables that refer to the TOE framework: perceived benefit, perceived security, perceived cost, government support, organizational readiness, and organizational innovativeness. Methodology/approach: This study used a quantitative approach through an online questionnaire survey distributed to 440 MSME owners in Indonesia. Purposive sampling was applied with the criterion that respondents were familiar with or used digital platforms for learning. Data were analyzed using PLS-SEM through SMARTPLS to test variable relationships, supported by descriptive analysis via SPSS to outline the respondent characteristics. Results: The results show that government support, organizational readiness, and organizational innovativeness significantly influence MSMEs’ adoption of Cross-Border E-commerce, while perceived benefit, perceived security, and perceived cost do not. The study highlights that adoption is driven more by organizational and environmental factors than by technology-related perceptions. Conclusions: Indonesian MSMEs’ decision to adopt cross-border E-commerce is mainly determined by their organizational readiness, innovation capabilities, and government support. Strengthening internal capacity and improving government facilities and policies are key factors driving MSME digital transformation success. Limitations: This study is limited to variables within the TOE framework and uses cross-sectional data; therefore, the findings cannot yet describe changes in MSME behavior comprehensively or be generalized to other countries. Contributions: This study provides practical insights for the government, MSME players, and researchers to formulate strategies to accelerate the adoption of cross-border E-commerce in Indonesia.
Does Profitability Matter? The Dual Role of ROA and ROE in the ESG–Firm Value Relationship Suprapto, Yandi; Agustin, Isnaini Nuzula; Putri, Ayesha Antonia
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13447

Abstract

Purpose: This study investigates the relationship between Environmental, Social, and Governance (ESG) performance and firm value, with profitability—measured by Return on Assets (ROA) and Return on Equity (ROE)—serving as the moderating variable.Method: Data were collected from companies listed on the Indonesian Stock Exchange (IDX) over five years (2019-2023). Control variables include firm size, firm age, and leverage. This study employs a quantitative approach, utilizing panel data regression on 209 firm-year observations from IDX-listed companies. Tobin’s Q serves as a proxy for firm value, while the ESG score is the independent variable, moderated by profitability.Result: The findings indicate that ESG performance positively affects firm value in the base model. However, this effect turns negative when profitability is included as a moderator. Notably, the interaction term ESG*ROE has a significant positive effect, suggesting that higher profitability (as reflected by ROE) enhances the positive impact of ESG on firm value. In contrast, ROA does not exhibit a significant moderating effect.Practical Implications for Economic Growth and Development: This study underscores the importance of integrating sustainability efforts (ESG) with strong financial performance to create long-term value. This insight is crucial for policymakers and investors aiming to promote responsible business practices and sustainable economic development.Originality/Value: This study examines the moderating role of profitability—specifically ROA and ROE—in the relationship between ESG performance and firm value. By focusing on an emerging market context, this research offers insights on how different dimensions of profitability influence the ESG–firm value nexus.
Co-Authors Agustino Agustino Aisyah Fitriana Albert Lee Alex Alvin Alvin Amanda Az Zahra Amelia Putri Amelia Putrii Ana Anchao, Wang Andre Steven Andryanto Andryanto Arienda Gitty Ramadani Audrey Saudjhana Caesaria, Julia Ananda Candy Candy Charles Tjan Chia, Andy Cuandra, Fendy Danielson Daren Daren Devin Devin Dewi Sunarwati Dian Sabrina Syaharni Ellen Ellen Elvi Juriana Erick Erick Erika Gustian Fauzi Erlin Erlin Erni Erni Fahlevi, Renza Fariono Fariono.ong@gmail.com Febby Lionna Febryna Adinda Syafutri Fiona Lysion Giorgyna, Giorgyna Gita Aulia Hans Yonathan Hendri Wijaya Hendry Charles Hernando Hery Haryanto Hesniati, Hesniati Ilianto Tri Sagianto Ivander Luktio Jasmine, Florentina Jeffry Setiawan Hartono Jeffry Setiawan Hartono Jennifer Jennifer Jenny Jenny Jenny, Jenny Jesty, Jesty Johny Budiman Joy Happy Jones Justin Justin Justyanita, Justyanita Kelvin Kelvin Kenny Marcella Lily Purwianti Lim, Michelle Angel Limanda, Kelfi Yanti Lina Lina Liu, Michelle Selvia Lukito, Ivander lydia then Maggie, Maggie Mahendra, Rizky Adi Marheni, Dewi Khornida Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Michell Phang Milke Selviah Muhamad Fajar Ronansyah Nathalia Kristiani Nevi Ariyu De Utami Nia Rusiana Nopry Nopry Novi Aprillia Novita Chris Ohanna, Nida Oskar, Franky Pebiana Pebiana Purwianty, Lily Putra Ramadhan Putri, Ayesha Antonia Putri, Inda Meyllya Rehman, Saeeda Rico Lim Gestu Robin Robin, Robin Ryan Harsana Jasa Safitri, Destiana Salsabilah Sirait Samuel, Yang Songsen Sembiring, Eginta Imanuel Septiyani, Estin Rose Sherina Yoren Shevia, Shevia Stefhani Susanto Steven Steven Steven Suhendri, Nindi Suprapto, Yandi Suryati Suryati Suryati Suryati Tan, Michelle Tasya Gebee Hasvia Then, Lydia Tiara Maharani Tina Sulistiawati Tri Suhartati Ur Rahman, Haseeb Vannesa Flesya Venny Angelin Vernando, Lovis Vincent Vincent, Vincent Vivian Vivian Wendy William kho Willyana Willyana Winda Lius Yodiputra, Jason Yulfiswandi, Yulfiswandi