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All Journal Journal of Business Management Education (JBME) IJHCM (International Journal of Human Capital Management) Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business Bisma: Jurnal Bisnis dan Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Samudra Ekonomi dan Bisnis Majalah Ilmiah Bijak MEDIA STUDI EKONOMI JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Edunomika (JIE) Business Management Journal Program Studi Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN MEDIA MANAJEMEN JASA Jurnal Berdaya Mandiri Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis Dan Industri (EBI) Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Jurnal Abdimas Bina Bangsa Berdikari : Jurnal Ekonomi dan Statistik Indonesia Berdikari : Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Nusantara Midang
Ari Soeti Yani
Program Studi Manajemen Universitas 17 Agustus 1945 Jakarta
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The Effect of Product Quality and Price on Consumer Satisfaction at Kopi Jago, with Customer Retention as a Moderating Factor (Case Study: Kopi Jago Touring Sunter Lake) Nathadiharja, Sri Sukartono; Ivada, Tia; Soetiyani, Ari
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6314

Abstract

This study investigates how Product Quality and Price affect Consumer Satisfaction at Kopi Jago Keliling Danau Sunter, while also examining the moderating role of Customer Retention. Using a sample of 150 respondents and analyzed through SmartPLS (Partial Least Square) with a causal research design, the study tested both direct and moderating effects. The findings reveal several key points. First, Product Quality significantly influences Consumer Satisfaction, confirming that aspects such as product appearance, taste, texture, and uniqueness enhance customer experiences. Second, Price also has a significant effect, showing that affordability, competitiveness, and perceived value contribute to satisfaction. Third, Customer Retention strongly impacts Consumer Satisfaction, as indicators like revisiting interest, repeat purchases, recommendations, and loyalty reinforce positive consumer experiences. Fourth, Customer Retention moderates the relationship between Product Quality and Consumer Satisfaction positively, strengthening the effect. However, fifth, Customer Retention does not moderate the relationship between Price and Consumer Satisfaction, meaning price remains a direct driver rather than a moderated one. Overall, the study highlights that improving product quality, setting appropriate pricing, and fostering customer retention are crucial strategies for enhancing satisfaction and sustaining long-term customer relationships.
SOSIALISASI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN SANTAN KELAPA DI SERDANG – KEMAYORAN Yani, Ari Soeti; Julito, Kiko Armenita; Diansyah, Diansyah; Maida, Adeliya Indir
Midang Vol 1 No 3 (2023): Midang, Oktober 2023
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v1i3.49729

Abstract

Program Pengabdian Kepada Masyarakat ini bertujuan untuk mengetahui adanya Sosialisasi Digital Marketing Untuk Meningkatkan Penjualan Santan Kelapa Di Serdang Kemayoran agar tepat sasaran. Santan  Kelapa yang sehat menjadi santan  kelapa favorit di Indonesia dan menjadi faktor yang perlu dipertimbangkan dilihat dari banyaknya masyarakat yang mengkonsumsi santan kelapa untuk mencampur dalam membuat berbagai masakan dengan menggunakan santan kelapa murni, kedekatan dengan bahan mentah, tersedianya fasilitas dan biaya transportasi serta tersedianya tempat untuk perluasan usahanya. Sedangkan kegunaan khususnya bagi masyarakat Serdang- Kemayoran meningkatkan gizi masyarakat sekitar agar tidak mengalami gizi buruk dan meningkatkan daya fikir masyarakat. Sering mengkonsumsi santan kelapa dapat meningkatkan daya piker menjadi lebih baik lagi khususnya bagi anak – anak yang sedang masuk masa pertumbuhan. Lokasi uasaha santan kelapa yang sangat terjaga kesersihannya membuat keuntungan penjualan meningkat serta menarik minat pembeli lebih banyak untuk berbelanja santan kelapa murni. Sedangkan manfaat untuk mitra yaitu mendapatkan patner kerja, selain hal tersebut yang didapatkan oleh dosen menambahkan wawasan baru yang akan digunakan dalam pembelajaran selanjutnya mengenai kewirausahaan.serta memasarkan produk tersebut secara digital yaitu pembeli tinggal pesan langsung diantar.
IMPLEMENTASI PERHITUNGAN PEMBAYARAN BONGKAR MUAT DI PT JASA PERALATAN PELABUHAN ANCOL INDONESIA UNTUK MENINGKATKAN INDUSTRI PARIWISATA Yani, Ari Soeti; Widiastuti, Ika; Rasdin, Rafika; Abriandi, Abriandi; Andemora, Stevira
Midang Vol 3 No 2 (2025): Midang, Juni 2025
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v3i2.61994

Abstract

Program Merdeka Belajar Kampus Merdeka (MBKM) merupakan kebijakan pendidikan tinggi yang memberikan kesempatan bagi mahasiswa untuk memperoleh pengalaman di luar perguruan tinggi melalui berbagai program, salah satunya adalah magang. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan program MBKM magang di PT Jasa Peralatan Pelabuhan Indonesia (JPPI), dengan fokus pada pengalaman mahasiswa dalam Divisi Komersial. Metode yang digunakan adalah studi literatur dan observasi langsung selama pelaksanaan magang. Hasil menunjukkan bahwa mahasiswa memperoleh pemahaman mendalam mengenai sistem bisnis di bidang jasa peralatan pelabuhan, termasuk dalam aspek pemasaran, penjualan, dan distribusi. Selama magang, mahasiswa terlibat dalam berbagai aktivitas, seperti perhitungan pembayaran alat bongkar muat, rekapitulasi lumpsum IPC TPK, serta analisis data terkait pemakaian suku cadang. Selain keterampilan teknis, mahasiswa juga mengalami peningkatan soft skill dalam hal komunikasi dan kerja tim. Program ini menunjukkan bahwa implementasi MBKM magang dapat meningkatkan kesiapan mahasiswa dalam menghadapi dunia kerja dengan membekali mereka pengalaman praktis dan pemahaman industri yang lebih luas. Dengan demikian, kebijakan MBKM terbukti memberikan kontribusi positif bagi peningkatan kompetensi mahasiswa dalam bidang keahliannya
The Influence of Independent Entrepreneurs and Independent Campus on Startup Developments by Realizing Creative Ideas as Moderating Variables Rizki Ayu Wulandari Wulan; Ari Soeti Yani
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i4.3376

Abstract

Purpose: This study aims to determine the effect of independent entrepreneurs’ influence and independent campuses on startup development by realizing creative ideas as a moderating variable. Research methodology: Startup, independent entrepreneur, independent campus, startup development, and creative ideas as moderating variables, Quantitative, SmartPLS, and Questioner. Results: Independent entrepreneurs have a significant positive effect on startup development. An independent campus has a positive and significant effect on startup development. Creative ideas have a positive and significant effect on start-up development. The moderation of creative ideas has a significant effect and can moderate the effect of the Independent Entrepreneur program on startup development. The moderation of creative ideas has a significant influence and can moderate the effect of independent campuses on startup development. Limitations: This study was conducted with a limited sample, both in terms of sample size and population diversity; therefore, new variables are needed to further strengthen the results. Contribution: This research is expected to provide more insight for the younger generation to be eager to establish startups and compete in the future.  
Co-Authors Abriandi, Abriandi Adeliya Indir Maida Ahmad Komarul Anam Aldina, Novia Andemora, Stevira Andrew Kellyen Apriady, Apriady Ariandi, Ariandi Ayu Istiqomah Budi Herlambang Citra Nuraini Gea Diah Nur Aslamiyah Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Dini Mardiani Edward, Robert Eka Novita Putri Fauzi, Yoga Fauziah Fauziah Fauziah Fauziah Ganda Kristanto Giyanti, Giyanti Gunawan, Gianita Utami Hari Prabowo Hartanti Nugrahaningsih Hosea, Amos Julian Hutagalung, Immanuel Ika Widiastuti, Ika Imam Suryono Inayah, Solehah Indah Eka Liana Indri Apriyani Daka Isma Maisarah Ivada, Tia Jundi, Musthofa Kamaruddin, Muhammad Junaid Kamarul Anam, Ahmad Kamarul Kiko Armenita Julito Kristina Ngora Kustiadi Basuki Lukiyana Lukiyana, Lukiyana Luluh Abdilah Kurniawan Maida, Adeliya Indir Monetio Julian Muhammad Reza Muhammad Taha Tubaka Muhammad Ulul Albab Muharomi, Sri Nathadihardja, Sukartono Netty Laura Nilam Cahaya Safitri Prasojo, R. Elly Pravitasari, Endyastuti Purwati, Diah Rafika Rasdin Ramadhan, Alief Rizal Rana Rani Ratna Sari Dewi Riana Wulan Safitri Rinaldo Rinaldo Rinaldo Rinaldo Rio Johan Putra Riris Rotua Sitorus Rizki Ayu Wulandari Wulan Samsul Ode setyaningsih, putri simamora, virgo Sinambela, Yuni Fratika Sri Juliati Sukartono, Sri Suryanto, Mikael Hang Wulan, Rizki Ayu Wulandari Wulandari, Rizki Ayu Yayan Abdulloh Yuni Fratika Sinambela