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Implementation of CRISP-DM for Social Network Analysis (SNA) of Tourism and Travel Vlog Content Reviews Singgalen, Yerik Afrianto
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 1 (2024): Januari 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i1.7323

Abstract

Technological developments have facilitated the process of creating and publishing digital content on various platforms while influencing application user behavior in terms of consumption. In the context of tourism and travel vlog content, the publication of travel content influences perceptions and triggers the intention of visiting the destination in which the video is taken. In addition, content reviews can be seen in the comment column, which shows the response from content creators to tourists related to the topics discussed in the video content. This study aims to analyze content reviewers' social network patterns and sentiments using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach. Meanwhile, the model used in this study is Social Network Analysis (SNA) and Sentiment Classification based on analyzing network patterns of "whom, mention whom," and "who replies who," based on diameter, density, reciprocity, centralization, and modularity. The stages in the CRISP-DM method consist of business understanding, data understanding, modeling, evaluation, and deployment. The results of this study show that at the business understanding stage, tourism and travel vlog content reviews with Waseda Boys Indonesia Trip video comment datasets and Waseda Boys Trip to Manado and Likupang video and Waseda Boys Trip to Labuan Bajo video. Scraping content review data from the YouTube platform is carried out at the data understanding stage based on author, description, Global Unique Identification (GUID), like_count, link, pub_date, and author channel URL. In the modeling stage, the interaction pattern between authors in the form of networks is visualized and analyzed based on clusters. At the evaluation stage, an evaluation is carried out based on sentiment related to content related to tourism activities. At the deployment stage, recommendations for digital tourism marketing strategies based on tourism and travel vlogs can be known. Thus, tourism and travel vlog content play an important role in triggering tourism intentions so that it is effectively used in destination marketing strategies in the digital era.
One-Star Hotel Selection for Staycation using Simple Additive Weighting and Rank Order Centroid Singgalen, Yerik Afrianto
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 1 (2024): Januari 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i1.7380

Abstract

The development of the hospitality industry provides many choices to staycation enthusiasts in choosing the right accommodation service. Accommodation service providers also increase competitiveness through excellent service to the addition of facilities to adjust guest preferences and increase sales. The primary objective of this study is to analyze the decision-making behavior associated with choosing one-star hotels for a staycation. The research investigates the decision-making patterns in the context of one-star hotel stays for recreational purposes. The study utilizes the SAW method to evaluate the criteria of facilities, services, rating, cleanliness, value for money, and location, employing Rank Order Centroid (ROC) weighting. In light of the computations using Rank Order Centroid, it is discerned that the weights assigned to the criteria are as follows: W1 with a weight of 0.4083, w2 with a weight of 0.2416, w3 with a weight of 0.1583, w4 with a weight of 0.1027, w5 with a weight of 0.0611, and w6 with a weight of 0.0277. The research findings reveal the aggregation of weighted scores and ranking of alternatives, delineating that A4 attains the first rank with a value of 0.97395, followed by A3, securing the second rank with a value of 0.96511, and A1 acquires the third rank with a value of 0.95191. Thus, the significance of the identified alternative is that it sheds light on its superior performance according to the specified criteria. In conclusion, this research contributes valuable insights into the decision-making dynamics of staycation enthusiasts, pinpointing alternative A4 as the most favorable choice within one-star hotel accommodations.
Analysis and Design of Marine Tourism Information System Using Rapid Application Development Puspitarini, Titis; Christanto, Henoch Juli; Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 1 (2024): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i1.645

Abstract

The research addresses the growing need for efficient management of marine tourism activities in Indonesia, explicitly diving, snorkeling, and fishing. With the rapid expansion of marine tourism, there is a pressing need for innovative solutions to streamline information dissemination and enhance tourist experiences. This study proposes the development of a database and information system utilizing the Rapid Application Development (RAD) methodology to cater to the diverse needs of tourists engaging in marine activities. The Rapid Application Development approach comprises requirement planning, user design, construction, and cutover phases. Oracle Apex serves as the primary instrument for database design and system development. The findings suggest that implementing digital innovation in the form of information systems and databases significantly enhances the tourist experience in marine tourism destinations. Integrating GIS technology enables the visualization of location maps and valuable information, enriching the user experience and facilitating informed decision-making processes. Test results indicate that the application functions optimally and can be utilized effectively for destination management in Indonesia, emphasizing the practical implications of digital innovation in the tourism sector. In conclusion, designing and implementing a database and information system for marine tourism activities offer substantial benefits for destination management and tourist experiences in Indonesia. This research underscores the importance of technological advancements in optimizing destination management and fostering sustainable tourism development in coastal regions.
Analysis and Design of Natural Spring Water Preservation and Monitoring System Using Rapid Application Development Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 1 (2024): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i1.646

Abstract

Climate change in Indonesia has resulted in droughts in several regions, affecting both ecological conditions and the livelihoods of local communities in accessing clean water sources. Therefore, natural spring water preservation and monitoring are needed to identify and analyze the factors contributing to ecological changes. This research utilizes the Rapid Application Development method through the Oracle Apex instrument in designing the database and information system for natural spring water preservation and monitoring. The stages of designing this application are requirements planning, user design, construction, and cutover. Each stage has its challenges, namely the relevance of data to user needs in identifying and analyzing the sustainability of natural spring waters. The findings of this study demonstrate that information on natural spring water location, water quality, local community activities, and observer data play a crucial role in the decision-making process. Through this application, natural spring waters can be identified and protected through appropriate policies, thus contributing to Indonesia's sustainable water resource management and environmental conservation efforts. Additionally, the analysis and design results reveal insights into the structural framework and functionalities of the developed system, highlighting its potential to effectively address the complexities of natural spring water preservation and monitoring.
Coral Database and Monitoring System Design for Ecological Sustainability Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 1 (2024): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i1.651

Abstract

Several factors contribute to the importance of designing a coral monitoring system. Firstly, coral reefs are ecologically crucial ecosystems, providing habitat for numerous marine species and supporting biodiversity. Therefore, monitoring coral reefs is essential for understanding population dynamics and ecosystem health. Secondly, coral reefs are vulnerable to climate change, pollution, overfishing, and human activities. With a monitoring system, we can identify factors damaging coral reefs and take necessary prevention or restoration actions. Thirdly, coral reef monitoring aids in informing policies and sustainable resource management. By comprehensively understanding coral reef conditions, we can develop more effective management strategies to protect and preserve these ecosystems for future generations. This research aims to design a coral monitoring system to identify factors contributing to coral reef degradation. The method employed is Rapid Application Development (RAD), with stages including requirement planning, user design, construction, and cutover. The findings of this study indicate that the application can meet user needs. The findings of this research emphasize the urgent need for the development and implementation of coral monitoring applications as a strategic step toward reducing environmental degradation for ecological sustainability. The research underscores the critical role of monitoring tools in assessing and mitigating the impacts of human activities and environmental stressors on coral reef ecosystems through comprehensive data analysis and evaluation. This highlights the importance of proactive measures to address the increasing threats facing coral reefs and emphasizes the significance of technological innovations in facilitating practical conservation efforts.
Enhancing Website Management Through Expertise and Rapid Application Development Frameworks Widodo, Eko; Setiawan, Ruben William; Dasra, Muhamad Nur Agus; Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 2 (2024): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i2.725

Abstract

Effective website management is crucial for organizations seeking to engage users and communicate effectively with stakeholders. This research explores the role of specialized expertise in typography, audio and visual design, copywriting, and the implementation of Rapid Application Development (RAD) frameworks in optimizing website management practices. By leveraging the skills of typography, design, and copywriting specialists, organizations create visually appealing and engaging online experiences that effectively convey messages and drive user interaction. Additionally, adopting RAD methodologies enables agile and iterative website development processes, allowing for quick prototyping, feedback integration, and rapid deployment of updates. Through synthesizing expert knowledge and RAD principles, organizations enhance their online presence, meet the evolving needs of users and stakeholders, and achieve their strategic objectives in today's dynamic digital landscape.
Analyzing an Interest in GPT 4o through Sentiment Analysis using CRISP-DM Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 2 (2024): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i2.740

Abstract

This study investigates the sentiment of viewers towards GPT-4o technology videos by analyzing 1538 English language posts using two sentiment analysis tools, VADER and TextBlob. The analysis reveals a fair level of agreement between the two tools, with 929 posts (60.40%) classified consistently, yielding a Cohen’s kappa statistic of 0.388. The sentiment distribution among the posts is as follows: 182 posts (19.59%) exhibit negative sentiments, 390 posts (41.98%) are neutral, and 357 posts (38.43%) show positive sentiments. These findings highlight the importance of utilizing multiple tools for comprehensive sentiment analysis and underscore the complexity of interpreting public reactions to AI advancements. The study provides valuable insights into the nuanced responses of viewers, emphasizing the diverse perspectives towards the GPT-4o technology.
Understanding Visitor Sentiment of Batu Cave Destination through TripAdvisor and Vlogger Content Reviews Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 2 (2024): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i2.743

Abstract

This study utilizes the CRISP-DM framework to conduct a comprehensive sentiment analysis of visitor reviews for Batu Cave, leveraging advanced tools such as VADER, TextBlob, and the SVM model. The analysis of 1201 TripAdvisor reviews reveal critical visitor perceptions, highlighting both positive aspects, such as the site's beauty and cultural significance, and areas needing improvement, including accessibility and visitor conduct. The SVM model demonstrates high performance with an accuracy of 94.25% and AUC scores of 0.966 (optimistic), 0.962 (standard), and 0.958 (pessimistic). Furthermore, toxicity scores from the Perspective API range from 0.05055 to 0.89882, identifying areas for enhancing visitor interactions. These findings underscore the importance of using data-driven approaches to improve destination management and visitor satisfaction. The study provides valuable insights for policymakers, guiding strategic planning and sustainable development of tourist destinations. Consequently, the research offers a robust foundation for informed decision-making in the tourism sector, aiming to enhance the overall visitor experience at Batu Cave.
Evaluating Digital Narratives in Heritage Tourism and Museum: Content Analysis, Toxicity Score, and Sentiment Classification Trough SVM and SMOTE Tabuni, Gasper; Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 3 (2024): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i3.834

Abstract

This research uses the Digital Content Reviews and Analysis Framework to explore the dynamic interplay between digital content, sentiment, and toxicity within the context of heritage tourism at the Sangiran site. The study is driven by the urgency to understand how digital narratives impact public engagement and perception, particularly for heritage sites of global significance. Through a comprehensive analysis, the research evaluates toxicity scores, sentiment classifications, and thematic content across multiple videos related to Sangiran. The toxicity analysis reveals generally low levels of harmful content, with an average score of 0.04717, but identifies occasional peaks, highlighting the potential for negative discourse. Sentiment analysis, conducted using the SVM model enhanced by SMOTE, achieves an accuracy rate of 94.59%, with precision and recall rates of 92.07% and 97.79%, respectively, demonstrating the model's robustness in capturing audience sentiment. Content analysis identifies critical themes, such as human evolution and fossil discoveries, emphasizing the educational value of digital content. The research underscores the importance of curating digital narratives that engage, educate, and foster a positive and respectful discourse. The findings suggest that while digital content successfully educates the audience, managing contentious topics is crucial to maintaining constructive engagement. This study contributes to developing more effective digital strategies for heritage tourism, ensuring the sustainable promotion and preservation of sites like Sangiran while addressing the challenges of online discourse. The research highlights the need for continued exploration of digital content's role in shaping public perceptions of cultural heritage.
Exploring the Digital Narratives in Tourism and Culture through The Case of Rambu Solo: Sentiment, Toxicity, and Content Analysis Singgalen, Yerik Afrianto
Journal of Information System and Informatics Vol 6 No 3 (2024): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i3.836

Abstract

This research urgently addresses the need to understand and manage viewer interactions with culturally significant video content, particularly the Rambu Solo ritual. By integrating the Digital Content Reviews and Analysis Framework with sentiment classification performance, toxicity score evaluation, and content analysis, the study systematically analyzed 21,562 posts across four videos, revealing critical themes related to cultural preservation and tourism impact that shaped viewer perceptions. Sentiment and toxicity evaluations of 15,762 posts showed an average toxicity score of 0.068, with a peak of 0.85174. Sentiment classification, using algorithms like SVM, k-NN, NBC, and DT, highlighted the superior performance of SVM enhanced by SMOTE, with an accuracy of 81.97%. However, the study identified limitations in automated sentiment analysis tools, noting that they may not fully capture the complexities of human expression. This research recommends incorporating advanced natural language processing techniques and multimodal analysis within the framework. This comprehensive methodology offers essential insights into the intersection of culture, tourism, and digital media, emphasizing the importance of creating and managing content that respects and promotes cultural heritage in the digital age. The findings are crucial for developing more effective strategies for digital content creation and community engagement, ensuring that cultural narratives are presented thoughtfully and respectfully to global audiences.
Co-Authors A.Y. Agung Nugroho Agnes Harnadi Agnes Harnadi Agung Mulyadi Purba Alfonso Harrison Aloisius Gita Nathaniel Astuti Kusumawicitra Astuti Kusumawicitra Laturiuw Astuti Kusumawicitra Laturiuw Bernardus Alvin Rig Bernardus Alvin Rig Biafra Daffa Farabi Biafra Daffa Farabi Billy Macarius Sidhunata Brito, Manuel Charitas Fibriani Christanto, Henoch Juli Christine Dewi Danny Manongga Dasra, Muhamad Nur Agus Eko Sediyono Eko Widodo Elfin Saputra Elfin Saputra Elly Esra Kudubun Fang, Liem Shiao Faskalis Halomoan Lichkman Manurung Gatot Sasongko Gilberto Dennis G E Sidabutar Gintu, Agung Rimayanto Gudiato, Candra Henoch Juli Christanto Henoch Juli Christanto Heru Prasadja Heru Prasadja, Heru Hindriyanto Dwi Purnomo Hironimus Cornelius Royke Irene Sonbay Irwan Sembiring Jesslyn Alvina Seah Jonathan Tristan Santoso Juli Christanto, Henoch Kartikawangi, Dorien Kusumawicitra, Astuti Manuel Brito Marthen Timisela Mavish, Steven Michael Kenang Gabbatha Nantingkaseh, Alfonso Harrison Nicolas Arya Nanda Susilo Nugroho, A. Y. Agung Octa Hutapea Octa Hutapea Pamerdi Giri Wiloso Pamerdi Giri Wiloso Pamerdi Giri Wiloso, Pamerdi Giri Pedro Manuel Lamberto Buu Sada Pinia, Nyoman Agus Perdanaputra Pontolawokang, Theresya Ellen Pristiana Widyastuti Pristiana Widyastuti Purwoko, Agus Puspitarini, Titis Radyan Rahmananta Radyan Rahmananta Rafael Christian Rahadi, Abigail Rosandrine Kayla Putri Rahmadini, Asyifa Catur Richard Emmanuel Adrian Sinaga Rosdiana Sijabat Samuel Piolo Seingo, Martha Maraka Setiawan, Ruben William Siemens Benyamin Tjhang Sri Yulianto Joko Prasetyo Stephen Aprius Sutresno, Stephen Aprius Suharsono SUHARSONO Suni, Eugenius Kau Tabuni, Gasper Tharsini, Priya Titi Susilowati Prabawa Titis Puspitarini Widodo, Eko Winayu, Birgitta Narindri Rara Yan Dirk Wabiser Yoel Kristian Zsarin Astri Puji Insani