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Community Participation in Festival and Digital Tourism Campaign (Case of North Halmahera District, Indonesia) Singgalen, Yerik Afrianto; Sasongko, Gatot; Wiloso, Pamerdi Giri
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 1 (2019)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2019.07.01.04

Abstract

Galela community participation in the implementation of the Festival Tanjung Bongo (FTB) shows the existence of a partnership pattern in accordance with pentahelix elements. This research uses qualitative method with case study approach to describe the level of local community participation in preparation of Festival activities and various dynamics that occur in realizing these activities. An in-depth interviews, observation and document studies were implemented in order to generate data. The triangulation techniques were implemented as data validation techniques to obtain credible information. The results of this study indicate that the local government becomes a stimulus for community participation in the planning and preparation stage of the Tanjung Bongo Festival event, although the activity was postponed due to the refusal from the National League for Democracy (LMND eks) executives related to the readiness of supporting infrastructure. On the other hand, the pentahelix element of government synergy, academic, association, community and media becomes the very essential factors in organizing the festival. Meanwhile, the level of community participation can be categorized to achieve the level of citizen control in accordance with Arnstein (1969).Keywords: Digital Campaign, North Halmahera, Participation, Pentahelix, Tanjung Bongo Festival.
Tourism SME's Competitive Advantages through ICT Based Community : The Role of GenPI in Eastern Indonesia Singgalen, Yerik Afrianto; Timisela, Marthen
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.05

Abstract

This article aims to describe the role of the tourism community in the utilization of ICT to market regional tourism destinations integrated with an increasing competitive advantage in Tourism SMEs. The perspective used is Community-Based Tourism Marketing (CBTM) and Resource-Based View (RBv) in the context of Collaborative Advantages (CA) towards the relationship of the tourism community with the regional tourism industry. This study was done in a qualitative manner using a case study approach. The data was collected through in-depth interviews, observation, and document studies. The regional tourism industry had a sustainable competitive advantage in terms of activities and resource profiles such as asset ownership, capabilities, and dynamic capabilities. This finding states that the regional tourism community at the district and provincial level encouraged the competitive advantage of the regional tourism industry through intensification of marketing the tourism industry products in advantageous collaborations.Keywords: Competitive Advantages, Eastern Indonesia, GenPi Community, ICT, Resource-Based View, Tourism SME.
Penerapan CRISP-DM dalam Klasifikasi Sentimen dan Analisis Perilaku Pembelian Layanan Akomodasi Hotel Berbasis Algoritma Decision Tree (DT) Yerik Afrianto Singgalen
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 5 No. 2 (2023): Desember 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v5i2.7081

Abstract

The Cross-Industry Standard Process for Data Mining (CRISP-DM) approach is very relevant in identifying business challenges and producing recommendations in the form of appropriate models to face various business challenges. Sentiment classification is needed to identify and analyze consumer trends and preferences in order to plan risk mitigation strategies related to business sustainability. This study adopts the CRISP-DM method in classifying hotel guest sentiment through review data on the Agoda platform and analyzing sentiment data based on the purchase behavior of related products and services. Meanwhile, the stages in the CRISP-DM method are as follows: the stage of understanding the business context (business understanding), the stage of understanding data characteristics (data understanding), the modeling stage (modeling), the evaluation stage, and the implementation stage (deployment). The results of this study show that ten words are the attention of hotel guests and are dominated by positive sentiment, namely shopping, great, stay staff, clean, location, room, good, mall, and hotel. The classification results using the DT algorithm showed good performance with an accuracy value of 93.91%, a precision value of 90.98%, and a recall value of 97.77%.  In addition, the AUC value is 0.943 or 94.3%, and the f-measure value is 94.18%. Furthermore, sentiment analysis data can be developed into a Customer Relationship Management (CRM)  supporting application to analyze guest purchase history data related to sentiment, country of origin, guest type, room type, and length of stay by day, month, and year. Thus, the marketing strategy of hotel accommodation services can be optimized for personalization and increase interest and intention of returning stays.
Implementasi Metode CRISP-DM dalam Analisis Model Pendukung Keputusan Simple Additive Weighting dan Pengembangan Basis Data Riwayat Pembelian Layanan Akomodasi Hotel Yerik Afrianto Singgalen
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 5 No. 2 (2023): Desember 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v5i2.7153

Abstract

The development of studies on implementing Simple Additive Weighing (SAW) decision support models in purchasing hotel accommodation services or making stay decisions is limited to hotel recommendations calculated from consumer assessments of criteria with predetermined weights. However, it is necessary to develop a database with interactive visualization of hotel accommodation services and make it easier for consumers to compare and provide ratings. Considering this, this study uses the CRISP-DM method to develop a database based on the purchase history of hotel accommodation services in a business operational area, then uses SAW as a decision support model in the calculation process to produce the best hotel recommendations based on purchase data. The CRISP-DM method consists of business understanding, data understanding, modeling, evaluation, and deployment stages. At the business understanding stage,  the customer's purchase history data is collected in the Agoda website review column. At the data understanding stage, the data collection process is carried out based on the supporting data of the criteria used. At the modeling stage, the SAW algorithm is used in the calculation process to get the best recommendations. In the Evaluation phase, hotels with the best recommendations are analyzed based on the guest's country of origin, guest sentiment, type of guest staying, room type used, length of stay, and month and year. In the Deployment stage, the database is developed using Oracle Apex and visualized interactively so that system users can understand consumer trends and behavior, especially in making overnight decisions based on purchase history data. Based on data obtained from the Agoda platform, it can be seen that A2 ranks first with a value weight of 0.983, then A3 ranks second with a value weight of 0.982, and A1 ranks third with a value weight of 0.946. Meanwhile, based on data obtained from the Booking.com platform, it can be seen that A3 ranks first with a value weight of 0.983, then A2 ranks second with a value weight of 0.974, and A1 ranks third with a value weight of 0.951. Thus, the SAW decision support model implementation output is not limited to the results of calculations and recommendation tables but includes a database with interactive visuals.
Pemilihan Paket Wisata One Day Tour Menggunakan Model Pendukung Keputusan TOPSIS Yerik Afrianto Singgalen
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 5 No. 2 (2023): Desember 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v5i2.7231

Abstract

The development of Labuan Bajo tourism attracts foreign and domestic tourists to explore various natural beauties through fun activities. Tour agents provide a variety of interesting activities and tourist visits to the islands around Labuan Bajo that can provide new experiences for tourists. The activities are sold through One-day tour packages in Labuan Bajo. Still, depending on the service provider, the itinerary description, admission ticket,  and order of visit to the destination are very complicated. Considering this, this study uses the TOPSIS decision model in choosing One Day Tour tour packages in Labuan Bajo by considering the criteria of price, destination, duration, admission ticket, and service rating. Based on the results of this study, it can be seen that the highest preference value from the ranking results is the Full Day Trip to Explore 6 Destinations in Labuan Bajo and Komodo tour package, with a value of 0.673056111. Furthermore, the tour package that occupies the second position from the ranking results is the 1-day Komodo island Tour hopping around by Speed Boat with a preference value of 0.628303746. Meanwhile, the tour package that occupies the third position from the ranking results is One day Komodo trip with Bintang Komodo Tours with a  preference value of 0.53181476. This shows that the TOPSIS method produces recommendations for One Day Tour packages in Labuan Bajo for tourists by considering the price of tour packages, the number of destinations visited, the length of time or duration of tourist time, admission tickets in tour packages, and ratings The services of the travelers were previously related to the tour package. Thus, the selection of TOPSIS-based One Day Tour tour packages can minimize the risk that causes misunderstandings or tourist dissatisfaction related to the tour packages prepared by each travel agent.
Co-Authors A.Y. Agung Nugroho Agnes Harnadi Agnes Harnadi Agung Mulyadi Purba Alfonso Harrison Aloisius Gita Nathaniel Astuti Kusumawicitra Astuti Kusumawicitra Astuti Kusumawicitra Laturiuw Astuti Kusumawicitra Laturiuw Bernardus Alvin Rig Bernardus Alvin Rig Biafra Daffa Farabi Biafra Daffa Farabi Billy Macarius Sidhunata Brito, Manuel Charitas Fibriani Christanto, Henoch Juli Christine Dewi Danny Manongga Dasra, Muhamad Nur Agus Eko Sediyono Eko Widodo Elfin Saputra Elfin Saputra Elly Esra Kudubun Fang, Liem Shiao Faskalis Halomoan Lichkman Manurung Gatot Sasongko Gilberto Dennis G E Sidabutar Gintu, Agung Rimayanto Gudiato, Candra Henoch Juli Christanto Henoch Juli Christanto Heru Prasadja Heru Prasadja, Heru Hindriyanto Dwi Purnomo Hironimus Cornelius Royke Irene Sonbay Irwan Sembiring Jesslyn Alvina Seah Jonathan Tristan Santoso Juli Christanto, Henoch Kartikawangi, Dorien Kusumawicitra, Astuti Manuel Brito Marthen Timisela Mavish, Steven Michael Kenang Gabbatha Nantingkaseh, Alfonso Harrison Nicolas Arya Nanda Susilo Nugroho, A. Y. Agung Octa Hutapea Octa Hutapea Pamerdi Giri Wiloso Pamerdi Giri Wiloso Pamerdi Giri Wiloso, Pamerdi Giri Pedro Manuel Lamberto Buu Sada Pinia, Nyoman Agus Perdanaputra Pontolawokang, Theresya Ellen Pristiana Widyastuti Pristiana Widyastuti Purwoko, Agus Puspitarini, Titis Radyan Rahmananta Radyan Rahmananta Rafael Christian Rahadi, Abigail Rosandrine Kayla Putri Rahmadini, Asyifa Catur Richard Emmanuel Adrian Sinaga Rosdiana Sijabat Samuel Piolo Seingo, Martha Maraka Setiawan, Ruben William Siemens Benyamin Tjhang Sri Yulianto Joko Prasetyo Stephen Aprius Sutresno, Stephen Aprius Suharsono SUHARSONO Suni, Eugenius Kau Tabuni, Gasper Tharsini, Priya Timisela, Marthen Titi Susilowati Prabawa Titis Puspitarini Widodo, Eko Winayu, Birgitta Narindri Rara Yan Dirk Wabiser Yoel Kristian Zsarin Astri Puji Insani