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All Journal Jurnal Perikanan dan Kelautan MIQOT: Jurnal Ilmu-ilmu Keislaman HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam Al Ishlah Jurnal Pendidikan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) KABILAH : Journal of Social Community At-Tawassuth: Jurnal Ekonomi Islam KITABAH: Jurnal Akuntansi dan Keuangan Syariah JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Education, Humaniora and Social Sciences (JEHSS) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Jurnal Ilmiah Edunomika (JIE) Tasharruf: Journal Economics and Business of Islam KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Ilomata International Journal of Management Al-Sharf: Jurnal Ekonomi Islam JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen juremi: jurnal riset ekonomi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Journal Of Sharia Banking Journal of Islamic Economics and Social Science (JIESS) Share: Jurnal Ekonomi dan Keuangan Islam Al-Buhuts (e-journal) EKSYA: Jurnal Ekonomi Syariah Jurnal Multidisiplin Dehasen (MUDE) Journal of Information Systems and Technology Research IBDA': Jurnal Kajian Islam dan Budaya Jurnal Cakrawala Ilmiah Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat International Journal Of Economics Social And Technology Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ilmiah Ekonomi dan Manajemen Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman Proceeding International Conference on Islamic Economics Community Services Jurnal Cendekia Ilmiah Ulil Albab Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Muhammad Yafiz
Universitas Islam Negeri Sumatera Utara
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The Effect of Virtual Service Quality, Price, and Word of Mouth on Purchase Intention for Shared Canva Accounts on Platform X Business Accounts: A Case Study of UINSU Students Davania Anazra; Isnaini Harahap; Muhammad Yafiz
International Journal Of Economics Social And Technology Vol. 5 No. 2 (2026): June, 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i2.2175

Abstract

This study examines the effects of Virtual Service Quality, Price, and Word of Mouth on the Purchase Intention of shared Canva accounts offered through the X Business Account platform among students at UIN Sumatera Utara. The increasing accessibility of premium digital services has encouraged the emergence of account-sharing transactions as an alternative means of accessing digital services. However, previous studies on e-service quality, price, and word of mouth have primarily focused on formal e-commerce and digital service contexts, leaving consumer behavior in informal digital transactions relatively underexplored. This study addresses this gap by examining the influence of Virtual Service Quality, Price, and Word of Mouth on Purchase Intention in the context of shared Canva account transactions. Using a quantitative approach, data were collected from 100 active students selected through purposive sampling and analyzed using SEM-PLS with SmartPLS 4.1. The findings indicate that Virtual Service Quality, Price, and Word of Mouth each have a positive and significant effect on Purchase Intention. These findings extend the understanding of consumer behavior by demonstrating that purchase intention in informal digital service transactions is influenced by service reliability, price suitability, and recommendations from other users.
BUMDes Management Strategy in Improving Community Economic Welfare: (Case Study of East Sukadamai Village, Langkat Regency) Muhammad Luis; Muhammad Yafiz; Nurul Jannah
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1191

Abstract

This research aims to find BUMDes management strategies to improve the economy of village communities. The method used is a qualitative method by conducting field interviews, then the results are analyzed using the SWOT method. The results show that in the SWOT analysis BUMDes has not carried out its management optimally, and has not been able to improve the economic welfare of the village community, thus the impact of the establishment of BUMDes has not been felt by the community in Suka Damai Timur Village. The results of the SWOT matrix analysis, namely strategies (S-O), (W-O), (S-T), (W-T), found that BUMDes must implement several strategies to improve the economy of village communities, namely by conducting strategic business partnerships, Diversifying Products and Services, Carrying out Integrated Livestock Development, Opening Livestock and Technology Training Centers, Improving Marketing and Distribution Networks, Utilizing technology as a means of promotion, Improving facilities and infrastructure, Increasing Funding and Facilities, Technology Training on Social Media, Proposing Pilot Projects to Government and Investors, Minimizing Competition, Utilizing Strategic Locations to Attract More Customers, Developing Sustainability and Risk Management Programs, Improving Services and Community Involvement, Training and Increasing Capacity, Diversifying Revenue Sources, Increasing Transparency and Accountability. By implementing these strategies, it is hoped that BUMDes will be able to drive the economy of Sukadamai Timur village, so that BUMDes can contribute to improving the economy of the people in the village. So that BUMDes can achieve its goals that have been regulated by the government in accordance with the function of creating the BUMDes.
Co-Authors Ahmad Muhaisin B. Syarbaini Alfaqih Tariq Azizy Hsb Alimudin Pohan Alma Vorfi Lama Andri Soemitra Anita Khairunnisa Aqwa Naser Daulay Ardiansyah Atika Atika Atika Atika Azhari Akmal Tarigan Azizah Mudrikah Daniel R Monintja Davania Anazra Dharma, Budi Dian Adila Putra Dwi Yanti Sahriana Egi Regi Prayoga Eka Purnama Sari ESKI ADITYA Farida Hanum Boangmanalu Feby Sahira Harahap, Muhammad Ikhsan Hasfizetty, Idzni Ibnu Rizal Mubarok Ihsan Rahmadi Wijaya Ikhwan Abidin Ilkham Habibi Indah Wahyu Prastiwi Isnaini Harahap Jannah, Nurul Juliana Nasution Kamilah, K Khairunnisa Khairunnisa Khairunnisa Please M Fedi A Sondita M Reyza Syuhada M Ryansyah Marliyah Marwah Auliyani Masdelima Hasibuan Mawaddah Irham Melsa Siagian Muhammad Chairiansyah Lubis Muhammad Farid Abrar Muhammad Hakim Sitompul Muhammad Khairur Rijal Muhammad Luis Muhammad Ramadhan Muhammad Syahbudi Mukhlis Mukhlis Nadra Khalizah Siregar Naili Nuril Aufa Manik Nelmi Sari Nasution Nur Fadhilah Ahmad Hasibuan Nurhayati Nurhayati Nurul Annisa Purnama Ramadani Silalahi Purnama Ramadani Silalahi Putri Indah Fadillah Putri widiya marpaung Nurhalimah Qisti Marhamah Nasution Rahima Kumala Rahmat Daim Harahap Rahmat Daim Harahap Rahmawati Zein Rahmi Syahriza Ratna Sari Dewi Rifky Surya Irawan Rindi Safira Rizka Anggun Fadhillah Rizkia Zahra Robi Prayoga Rohid Akbar Rosmaliza Lubis S Sugianto Salsabila Putri Sarah Zalfiana Zein Sindi Rahmadani Siti Mayang Sari Soemitra, Andri Soepanto Soemakaryo Sri Dewi Anggraini Sri Ramadhani Sugianto Sugianto Sugianto Sugianto Syahirah Syahirah T. Rizkan Polem Tambunan, Khairina Tiara Ananta Sinaga Wirda Seputri Yenni Samri J YUDI SISWADI Yuni, Ika Darma Yuspita Sari Zahran Alwi ZAHRINA GHAISANY PULUNGAN Zikri Rahman Zsasa Aulia Hubara Zulkarnaen Zulkarnaen