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All Journal EQUILIBRIUM ISLAMICA: Jurnal Studi Keislaman Al-Manar : English and Arabic Journal Al-Dzikra: Jurnal Studi Ilmu al-Quran dan al-Hadits al-Uqud : Journal of Islamic Economics Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam SULUK: Jurnal Bahasa, Sastra, dan Budaya JILSA (Jurnal Ilmu Linguistik dan Sastra Arab) Aloha International Journal of Multidisciplinary Advancement (AIJMU) Multifinance Al-amiyah : Jurnal Ilmiah Multidisiplin Indonesian Journal of Humanities and Social Sciences Jurnal Pendidikan Islam
Burhan Djamaluddin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EQUILIBRIUM

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Islamic Commercial Bank Customer Loyalty with Customer Satisfaction as An Intervening Variable Subagiyo, Rokhmat; Djamaluddin, Burhan; Ahsan, Muhamad; Haq, Husnul
EQUILIBRIUM Vol 10, No 1 (2022): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v10i1.15901

Abstract

This study sought to examine and evaluate the elements that affect customer loyalty in Islamic commercial Banks, using a quantitative associative method and intervened by customer satisfaction variable. The distribution of survey questions was utilized to collect data. SEM PLS ver.3 Software is used to process and analyze the data. According to the findings, customer loyalty was influenced by brand equity and customer satisfaction. However, customer loyalty was not influencing customers among ICBs. Theoretically, this study implies that banking awards and client pride make it easier for consumers and potential customers to learn about the quality of ICBs’ products and services and trust them. It indicates that the public believes the services offered by ICBs to be of average quality, falling short of excellence. Therefore, ICBs must increase banking awards and client pride to make it easier for clients and prospective consumers to recognize and trust the quality and services.
Co-Authors Aang Kunaifi Abdul Halim Aditoni, Agus Ahsan, Muhamad Bimantoro, Prabu Chabibi, Muhammad Eja Armaz Hardi Endah, Sofie Yopita Nur Erizal Erizal Husnul Haq, Husnul Ika Yunia Fauzia IMAMA, NUR Iskandar Ritonga Muhamad Ahsan Muhammad Yasin Nur Syam Nur Yasin Nurhayati Nurhayati Nurhayati Nurlailah Nurlailah Nurlailah Nurlailah Nurlailah, Nurlailah Rokhmat Subagiyo Rokhmat Subagiyo, Rokhmat Sirajul Arifin Syamsul Bahri Tika Widiastuti Zakariyah Zakariyah