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All Journal Signifikan : Jurnal Ilmu Ekonomi INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Penelitian Ekonomi dan Bisnis Journal of Indonesian Economy and Business Jurnal Ekonomi & Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmu Ekonomi dan Pembangunan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Ecces: Economics, Social, and Development Studies Convergence : The Journal of Economic Development Jurnal Keuangan dan Akuntansi Terapan (KUAT) Efficient: Indonesian Journal of Development Economics
Malik Cahyadin
Faculty of Economics and Business, Universitas Sebelas Maret Surakarta Jalan Ir. Sutami No. 36A Surakarta, Central Java, Indonesia, Phone+62-271 647481
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : Ecces: Economics, Social, and Development Studies

 1 
Synergy of Digital Literacy and E-Commerce in Boosting SME Performance Emi Widiyanti; Cahyadin, Malik; Santoso, Arief Iman; Santoso, Ratna Endah; Widyamurti, Nidyah; Ertimi, Basem
EcceS: Economics, Social, and Development Studies Vol 11 No 1 (2024): June
Publisher : Economics Department, Faculty of Economic and Islamic Business, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ecc.v11i1.47057

Abstract

The digital economy (e-commerce) is an important tool to enhance SMEs, with various limitations, including digital literacy and SMEs owner characteristics. The novelty of this study is to provide a deeper understanding and new evidence of the linkage between digital literacy and e-commerce for SMEs. The future expected impact of this study is the government should facilitate and improve the level of digital literacy and e-commerce for SMEs. In particular, this study sets a question, namely: Does technology literacy lead the digital economy (e-commerce) for SMEs? Therefore, this study investigates the determinant factors of e-commerce by moderating variable of digital literacy among SMEs in the Malang region (Malang City, Malang Regency, and Batu City). The sample size is 43 respondents actively involved in business training and mentoring by SME associations, business incubators, and local governments. The respondents have social media and e-commerce to stimulate their sales. The sampling method was purposive sampling. The sample was collected through a survey during March - April 2024. Path analysis was applied to elaborate the study objectives. The findings reveal that the indicators constructing digital literacy and e-commerce are valid and reliable. The digital literacy was influenced by the age of SME owner and economic media. Besides, the digital literacy has a positive and significant impact on e-commerce at the 1% level. E-commerce is also determined by firm establishment. This condition means that an increase in the quality of digital literacy can lead to a rise in e-commerce utilisation. The implications of this study suggest that SME associations, business incubators and local governments facilitate the improvement of SMEs' digital literacy and their ability to utilise e-commerce appropriately to grow their businesses in the long term. In addition, SMEs should improve their digital business skills through various training and business mentoring conducted by local governments and business incubators.
Co-Authors Aria Ganna Henryanto Arief Iman Santoso, Arief Iman Ariyani, Tia Putri Asri Laksmi Riani Ayuninggar, Lintang Banoon Sasmitasiwi Budhi Haryanto Dewi Ismoyowati, Dewi Dina Lusyana, Dina Dwiningtyas Padmaningrum, Dwiningtyas Emi Widiyanti Emi Widiyanti Ertimi, Basem Evi Gravitiani, Evi Hanifah, Autiya Za’im Mar’atu Hanifah, Haniruzila Hardjono, Retno Kusumastuti Harini Harini Hasana, Nurul Hermansyah Muttaqin, Hermansyah Heru Irianto Hunik Sri Runing S. Hunik Sri Runing Sawitri Intan Novela Q. A. Karunia, Nurul Yuniataqwa Khalid, Norlin Kirana, Leony Candra Law, Siong Hook Lely Ratwianingsih, Lely Lukman Hakim M. Ichsandimas W., M. Ichsandimas Mafruhah, Izza Muharromy, Ratih Evy Mulyadi Mulyadi Nurrachma, Elsa Adelia Nurul Istiqomah Pambayun, Osama Wara Pandhit, Tunjung Sekar Laksmi Qudsi, Rizal Muhaimin Rarastyasa, Rahma Anggana Rosdaliva, Mehilda Santoso, Ratna Endah Sari, Vita Kartika Sarmidi, Tamat Siti Aisyah Tri Rahayu, Siti Aisyah Tri Subekti, Ningam Suminah Suminah, Suminah Sutardi, Binar Satrio Thomas Stefanus Kaihatu Tulus Tambunan Utari, Prahastiwi Wei, Yong Sze Wendra Hartono Widyamurti, Nidyah Yunastiti Purwaningsih, Yunastiti ’Aini, Qurrota