Article Per Year (5 Year)
p-Index From 2021 - 2026
4.495
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Ekonomi Modernisasi Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Teori dan Terapan Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen International Journal of Supply Chain Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Education, Humaniora and Social Sciences (JEHSS) EKUITAS (Jurnal Ekonomi dan Keuangan) Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Management and Bussines (JOMB) Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Ekonomi Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Factory Jurnal Industri, Manajemen dan Rekayasa Sistem Industri Jurnal Indonesia Sosial Teknologi Journal of Community Empowerment JER Jurnal Manajemen Pendidikan Islam
Sri Hartini
Airlangga University
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
PENJUALAN CERDAS MELALUI PENINGKATAN KETERAMPILAN KOMUNIKASI EFEKTIF DI KOMUNITAS ORGANIK BRENJONK, MOJOKERTO Puput Tri Komalasari; Elsa Yustika Putri; Sri Hartini; Wisudanto Wisudanto; Nugroho Sasikirono; Noorlaily Fitdiarini; Zahrin Hazrina Qalbi
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.32381

Abstract

ABSTRAK                                                                            Komunitas Petani Organik Brenjonk di Desa Penanggungan, Mojokerto, telah mengembangkan empat unit usaha berbasis ekowisata, namun tiga di antaranya—yakni homestay, kuliner sawah, dan wisata edukasi—menghadapi tantangan dalam pelayanan pelanggan dan penjualan. Analisis situasi menunjukkan pola pemasaran yang masih reaktif dan ketiadaan standar komunikasi menyebabkan stagnasi pertumbuhan dan penurunan jumlah pengunjung. Tujuan dari kegiatan pengabdian ini adalah meningkatkan keterampilan komunikasi efektif bagi pelaku usaha lokal sebagai upaya mendukung smart selling dan mempertahankan pelanggan. Kegiatan dilaksanakan melalui tiga tahapan: (1) perencanaan dengan FGD dan analisis SWOT, (2) pelatihan interaktif menggunakan metode simulasi dan role play, dan (3) evaluasi berbasis pre-post test serta diskusi tindak lanjut. Mitra kegiatan adalah Komunitas Petani Organik Brenjonk dengan jumlah peserta sebanyak 32 orang yang berasal dari tiga unit usaha non-pertanian. Hasil evaluasi menunjukkan adanya peningkatan signifikan pada pemahaman peserta terhadap komunikasi efektif dan etika komunikasi, ditunjukkan oleh perbedaan hasil pre-test dan post-test yang signifikan secara statistik. Program ini berhasil memberikan keterampilan praktis kepada peserta dalam berkomunikasi profesional, memahami pelanggan, serta menyampaikan informasi secara jelas. Sebagai langkah keberlanjutan, disarankan penyusunan SOP komunikasi untuk mendukung praktik pelayanan yang konsisten dan berkualitas. Kata kunci: kampung Brenjonk; keterampilan komunikasi;pelatihan frontliner; pemberdayaan masyarakat; SDGs; smart selling ABSTRACTKampung Organik Brenjonk in Penanggungan Village, Mojokerto, has developed four eco-tourism-based business units. However, three of them—namely homestay, rice field culinary, and educational tourism—still face challenges in customer service and sales performance. Situation analysis revealed that reactive marketing approaches and the absence of communication standards have led to stagnant growth and a decline in visitor numbers. This community service program aimed to enhance effective communication skills among local entrepreneurs to support smart selling practices and improve customer retention. The program was implemented in three stages: (1) planning through focus group discussions (FGD) and SWOT analysis, (2) interactive training using simulation and role-playing methods, and (3) evaluation using pre- and post-tests as well as follow-up discussions. The target partner was the Brenjonk Organic Farmer Community with a total of 32 participants from the three non-agricultural business units. Evaluation results indicated a statistically significant improvement in participants’ understanding of effective communication and communication ethics, as shown by higher post-test scores. The program successfully equipped participants with practical skills for professional communication, customer understanding, and clear information delivery. As a sustainability measure, the development of communication standard operating procedures (SOP) is recommended to ensure consistent and high-quality service practices.   Keywords: communication skills; community empowerment; front-liner training; kampung Brenjonk; SDGs; smart selling
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Narrative engagement and entrepreneurial behaviour: A comprehensive study utilising the transportation-imagery model Nindria Untarini; Sri Hartini; Hera Rachmahani; Intan Nia Maulida
BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n2.p190-212

Abstract

This study explores how narrative engagement influences story-consistent attitudes and entrepreneurial intentions among students in Indonesia. It also examines the mediating roles of enjoyment and perceived relevance in this relationship. Using Structural Equation Modelling (SEM) with Warp-PLS 8, data from 320 students who completed entrepreneurship courses were analysed. Findings reveal that narrative engagement significantly enhances enjoyment and perceived relevance, positively impacting story-consistent attitudes and entrepreneurial intentions. These results suggest that enjoyment and perceived relevance fully mediate the effects of narrative engagement, underscoring the importance of incorporating engaging and relevant narratives in entrepreneurship education to foster a stronger entrepreneurial mindset and intentions. This study offers actionable insights for educators and policymakers to design course content that maximises narrative engagement, thereby effectively shaping students' attitudes and intentions toward entrepreneurship.
Co-Authors Adinda Fauzah Z N Aji Sudarsono Akbar Maulana Firmansyah Arbhie Nugraha Hanafi Aryo Dwipo Kusumo Aventina Aventina Bambang Setiyo Pambudi Cathleya Anglelyn Christina, C. Diego Muhamad Alkhadaf Dien Mardhiyah Dien Mardhiyah Elsa Yustika Putri Fela Dila Mai Charolin Gancar Candra Premananto Gancar Premananto Gawik Setiawan Gayatri Putri Mubandari Harris Prasetya Rahmandika Harwiki, Wiwiek Henky Supit Hera Rachmahani Indrianawati Usman Intan Nia Maulida Jovi Sulistyawan Kimaya Dewi Nastiti Kristiningsih Kristiningsih Lina Budiarti M. Ihwanudin M. Shohibul Aziz Maulana Puji Kusumadewi Muh Rezky Pangeran Muhammad Syafri Syafreza Hasyim Mujiarto Muslichah Erma Widiana Nadilia Yuni Marta Nandya Whita Moniva Nindria Untarini Nisa Andini Faradina Noorlaily Fitdiarini, Noorlaily Puput Tri Komalasari Riana Harumi Putri Rovilla Amalia S. Nurul Hidayati Sasikirono, Nugroho Shafira Khairunnisa Sony Kusumasondjaja Sri Gunawan Sri Yunan Budiarsi Stefanus Alvin Hartono Sugeng Purwanto Sukaris Tanti Hendriyana Victor Pratama Viola Cahyaningrum Wisudanto Wisudanto Wiwik Maryati Wulan Nur Zia Fahmi Yessy Artanti Zahrin Hazrina Qalbi Zuyyinna Choirunnisa