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All Journal Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Krisna: Kumpulan Riset Akuntansi PREMISE: Journal of English Education and Applied Linguistics PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL TAHURI Decode: Jurnal Pendidikan Teknologi Informasi Didaktika Jurnal Kelola : Jurnal Ilmu Sosial COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Teknik Mesin Sinergi Scientium Management Review Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Jurnal Krakatau (Indonesian of Multidiciplinary Journal) Pedagogi : Jurnal Pendidikan dan Pembelajaran Journal of Elementary Education: Strategies, Innovations, Curriculum, and Assesment Publician: Journal of Public Service, Public Policy, and Administrastion Paradigma Journal of Administration Maddah: Journal of Advanced Dawah Management Research Science: Indonesian Journal of Science LoroNG Journal of Islamic Economics and Finance
Irma Damayanti
Fakultas Ilmu Administrasi Universitas Brawijaya
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Journal : Scientium Management Review

 1 
EFFECT OF E-SERVICE QUALITY ON REPURCHASE INTENTIONS THROUGH CUSTOMER SATISFACTION ON SHOPEE CUSTOMERS IN MAKASSAR CITY Damayanti, Irma; Kadir, Nuraeni; Toaha, Muhammad
Scientium Management Review Vol. 1 No. 3 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i3.189

Abstract

This study aims to determine the effect of e-service quality on customer intentions to repurchase, through Shopee customer satisfaction in Makassar City. Quantitative methods are carried out to obtain research data, where later the data is primary data from distributing questionnaires to research objects. In the process, Shopee customers in Makassar City are used as the population in the study. The sample needed in the study was taken by purposive sampling technique with 385 sample respondents. Regression analysis using the PLS (Partial Least Square) method was used with the help of software in the form of SmartPLS3.0. The results showed that e-service quality can affect customer satisfaction, e-srvice quality affects repurchase intentions, customer satisfaction has a significant and positive effect on repurchase intentions and e-service quality has a significant and positive effect on repurchase intentions through satisfaction.
Co-Authors AA Sudharmawan, AA Afrisal, Ade ferry Alfikri, Muhammad Nabil Ali, Nabila Nurhaliza Andayani , Sri Astutik Aqsa, Muh Nur Arief Rachman Hakim Arna Purtina Artika, Zahra Dwi Dias Ayu Budi Utami, Dias Ayu Budi Effendi, Erwan Erwan Efendi Fatonah, Khusnul Ginting, Nadia Shaliha br Hafifah, Vivin Nur Hafizhah, Aqilah Handayani, Vina Hidayani, Hidayani Ilmi Marbun, Miftahul Juharni, Juharni Kadir, Nuraeni Marisa, Mawar Miranti Miranti Muhammad Nabil Alfikri Mujazi, Mujazi Mukarto, F. X. Mukarto, Fransiskus Xaverius Mulyawati, Fauzia Novien Rialdy Nurshandi, Muhamad Pani Akhiruddin Siregar Prastyadi Wibawa Rahayu Putri, Magdalena Tri Ratnawati, Oktaviana Ainun Rizaldi, Muhammad Sadikin, Irma Savitri Sagala, Rony Pernando Setiyo Adi Nugroho Siegfried Syafier, Siegfried Subarkah, Pungkas Syaharuddin Rasyid Syamsul Bahri Toaha, Muhammad Triady, Bagus Uswatul Hasanah Mihdar Wardana, Deni Wetik, Fransisco Rivaldy Widjojoko Wildan, Wili Wirayuda, Sagap Zainal, Nining Haslinda