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PERAN WAKA HUMAS DALAM UPAYA PROMOSI GUNA MENARIK MINAT CALON PESERTA DIDIK DI MTs AL-AMIRIYYAH BLOKAGUNG BANYUWANGI Khaudli, Muhammad Imam; Dimyati, Muh; Farizi, Ahmad Kanzul
Jurnal Manajemen Pendidikan Islam Darussalam Vol. 4 No. 2 (2022): September 2022
Publisher : Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.519 KB) | DOI: 10.30739/jmpid.v4i2.1833

Abstract

The purpose of this study is to determine the role of public relations waka in promotional efforts to attract prospective students in MTs Al-Amiriyyah. Public relation is an effort to foster public participation so that it can foster public trust or the public, interested in registering their sons and daughters in MTs Al-Amiriyyah. The role of public relations is very important in improving the quality of an educational institution because public relations as a communicator between the community and schools so that public relations can accommodate community aspirations related to all activities in an educational institution so that it can grow the image of an educational institution in the eyes of the community. This type of research is a qualitative method approach, namely by using a descriptive approach with interview observation and documentation of problems in this study, researchers try to answer three questions contained in MTs Al-Amiriyyah, namely: (1). What is the role of Public Relations in the promotion and marketing process in order to attract the interest of prospective students, (2). What has been done by WAKA Humas in promotion so that prospective students are interested in entering MTs Al-Amiriyyah. Bet based on the findings obtained by the researcher, that for Waka Humas at MTs Al Amiriyyah about strategies or promotions that can be done by Waka Humas in a Promotion in an effort to attract the interest of prospective students, namely as follows: (1). Through the PPL teaching program for superior classes to SD /MI in the Banyuwangi area as a means of Promoting MTs Al Amiriyyah. (2) Carry out promotions through online social media such as Websites, Whatsapp, Facebook, Instagram, and Youtube. Providing information services and the latest developments around Madrasah to parents so as to make it easier for parents to find out the quality of education in MTs Al Amiriyyah.
MEMBEDAH BLUE OCEAN STRATEGY: BAGAIMANA PESANTREN KECIL BISA BERSAING DENGAN SEKOLAH INTERNASIONAL Munawaroh, Fatimatul; Khaudli, Muhammad Imam
As-Sulthan Journal of Education Vol. 3 No. 1 (2026): Januari
Publisher : As-Sulthan Journal of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article explores a new paradigm in the management and development of Islamic education through the concept of "Pesantren 5.0." Amidst the wave of technological disruption, Islamic boarding schools (pesantren) face significant challenges in maintaining the authenticity of the "Kitab Kuning" (classical text) literacy tradition while adapting to the efficiencies offered by Artificial Intelligence (AI). This study aims to formulate an integration model where AI technology is not perceived as a threat to the religious authority of the Kyai, but rather as an acceleration instrument in learning methodologies and institutional management. Using a qualitative-descriptive approach, this article dissects how the implementation of AI-based tools can assist students (santri) in performing rapid cross-reference searches within classical texts, conducting deeper textual analysis, and automating pesantren administration for greater transparency. The discussion reveals that the key to the future development of pesantren lies in "hybrid pedagogy" maintaining spirituality and the chain of knowledge (sanad) through personal, human interaction, while cognitive and operational processes are supported by intelligent digital systems. Consequently, Pesantren 5.0 is not merely about the digitalization of physical facilities but involves a transformation of the educational management mindset to create a learning ecosystem relevant to industrial needs without uprooting core boarding school values.
Dinamika Implementasi Kurikulum Merdeka Antara Kebebasan Belajar dan Tantangan Pendidikan Vina Mardliyana Ulfa; Muhammad Imam Khaudli
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.922

Abstract

Penelitian ini bertujuan untuk mengungkap dinamika implementasi Kurikulum Merdeka dengan fokus pada relasi antara kebebasan belajar dan tantangan pendidikan di MA Mukhtar Syafaat Blokagung, Banyuwangi. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dokumentasi, dan analisis audio. Analisis data menggunakan model interaktif Miles dan Huberman, sedangkan keabsahan data diperiksa melalui triangulasi sumber, metode, dan pengamat. Hasil penelitian menunjukkan bahwa kebebasan belajar memberi dampak positif terhadap motivasi dan keterlibatan siswa, khususnya melalui pembelajaran berbasis proyek dan kontekstual. Namun, implementasinya dihadapkan pada tantangan berupa pemahaman guru yang beragam, kurangnya pelatihan berkelanjutan, dan minimnya dukungan sistemik. Penelitian ini berkontribusi dalam memberikan gambaran empiris terkait kondisi riil penerapan Kurikulum Merdeka di satuan pendidikan, serta menawarkan masukan bagi pembuat kebijakan dan pelaksana pendidikan untuk menciptakan sistem pendukung yang lebih efektif dan adaptif.
Studi Perbandingan Dampak Kualitas Jasa Pendidikan terhadap Kepuasan dan Loyalitas Peserta Didik di Pesantren dan Sekolah Umum Imaroh, Akun Fariha; Robbaniah, Sofi Inayatur; Khaudli, Muhammad Imam
An-Nahdloh: Journal of Education and Islamic Studies Vol. 1 No. 3 (2026): May 2026
Publisher : An-Nahdloh: Journal of Education and Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58788/jeis.v1i3.110

Abstract

The dynamics of education in the era of digital disruption present a significant challenge for institutions to balance technological efficiency with character depth. This research is motivated by the dualism of the educational system in Indonesia, where public schools and Islamic boarding schools (pesantren) compete for student loyalty through contrasting service management approaches. The primary objective of this study is to analyze the fundamental differences in service characteristics between these two institutions and identify the determinantal factors influencing student satisfaction and loyaltywithin the 2021-2025 period. The methodology employed is a qualitative approach with al compalraltive study design through library research. Daltal were alnallyzed quallitaltively-descriptively using content analysis techniques applied to government regulations, reputable journal literature, alnd contemporalry policy documents. The results reveall al significalnt distinction in service quality priority dimensions. Public schools alre dominalted by the tangible dimension through digital infrastructure, resulting in cognitive saltisfalction alnd functionall-tralnsalctionall loyallty. Conversely, parents excel in the empathy and assurance dimensions, fostering alffective saltisfalction alnd long-term normative-emotional loyalty. In conclusion, this research formalizes the "Holistic Education Service Malnalgement" paradigm as an ideal synthesis that synergizes the managerial precision of public schools with the moral depth of personnel. The practical implications underscore that the future sustainability of educational institutions depends on the ability to integrate digital technology with the human touch tocultivate stable andent student loyalty amidst modern dynamics.   Keywords: Service Quality, Student Loyalty, Public School, Holistic Education Management
Kindergarten Curriculum Revolution: Aligning the Independent Curriculum with the Needs of the Global Education Industry Fitria, Ulfa; Muhammad Imam Khaudli
Journal of Basic Education Research Vol 6 No 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jber.v6i2.1667

Abstract

Purpose of the study: This study aims to examine how the Merdeka Curriculum is implemented at TK Darussalam Blokagung Banyuwangi and to identify the challenges and strategies in aligning this independent curriculum with global education demands, as well as to propose practical recommendations for enhancing its implementation Methodology: Employing a descriptive qualitative case study approach, the research involved one principal and six homeroom teachers, with data gathered through structured observations, semi-structured interviews, and documentation of classroom activities; a comprehensive literature review informed the analysis, which was conducted using manual transcript analysis Main Findings: Findings reveal that the Merdeka Curriculum enables flexible lesson planning that fosters religious character, independence, creativity, and collaboration, leading to heightened student enthusiasm and engagement; however, implementation barriers—such as limited teacher proficiency in project-based learning, inadequate facilities, and insufficient parental involvement—were evident, prompting the school to conduct regular professional development and strengthen community partnerships to improve curriculum delivery Novelty/Originality of this study: Uniquely, this study focuses on a rural PAUD setting, offering novel insights into adapting independent curriculum frameworks to meet global education industry requirements in under-resourced contexts and generating context-specific recommendations that advance current understanding of curriculum flexibility and the integration of local and global educational values
Strategy to Build a Brand Image of Madrasah Aliyah Al-Amiriyyah Blokagung Banyuwangi Khasanah, Miratu; Khaudli, Muhammad Imam
Journal of Basic Education Research Vol 6 No 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jber.v6i2.1679

Abstract

Purpose of the study: This research aims to analyze the strategies implemented in building brand image and the benefits it brings to madrasas. Methodology: The research method used is qualitative with a case study approach. Data collection was carried out through interviews, observations, and documentation, with research subjects including the head of the madrasah, WKS Humas, education personnel, as well as parents and OSIS. Data analysis techniques include data reduction, data presentation, and drawing conclusions, with data validity checking through source and technique triangulation. Main Findings: This study discusses strategies in building brand image at Madrasah Aliyah (MA) Al-Amiriyyah. Blokagung, Banyuwangi Regency. Educational institutions often face challenges in building their public image. The results of the study showed that the negative image of MA Al-Amiriyyah was caused by an unprofessional publication system. To overcome this, the management of the madrasah implemented various strategies, including excellent programs, to rebuild the image of a quality school. This strategy gradually formed a more positive and attractive school brand for the community.Novelty/Originality of this study: This study presents an update in the study of marketing communication strategies of religious-based educational institutions with a focus on brand image formation at the Madrasah Aliyah level
Transformasi Inovasi Kurikulum Dalam Mengintegrasikan Pembelajaran di Madrasah Denis Bahari; Muhammad Imam Khaudli
Cermat : Jurnal Cendekiawan dan Riset Multidisiplin Akademik Terintegrasi Vol. 1 No. 2 (2025): Mei-Agustus ("Spesial Issue")
Publisher : SMA Negeri 1 Bangkinang Kota

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cermat.v1i2.7

Abstract

Penelitian ini menempatkan madrasah sebagai aktor aktif dalam transformasi pendidikan nasional, dengan pendekatan kurikulum yang kontekstual, adaptif, dan bernilai Islami, menuju pendidikan yang tidak hanya cerdas secara intelektual, tetapi juga unggul secara spiritual dan sosial. Tujuan dari Penelitian ini bertujuan untuk mengkaji dan menganalisis inovasi kurikulum di madrasah dalam rangka menyongsong masa depan pembelajaran yang adaptif, inklusif, dan berbasis teknologi. Dengan menggunakan pendekatan kualitatif studi kasus. Sumber informan dalam penelitian ini terdiri dari kepala madrasah, wakil kepala madrasah bidang kurikulum dan kesiswaan.Teknik pengumpulan data dalam penelitian ini menggunakan tiga metode utama, yaitu wawancara mendalam, observasi partisipatif, dan studi dokumen. Teknik analisis data menggunakan model Miles dan Huberman, melalui tiga tahap yaitu Tahap reduksi data, kurikulum di madrasah menjadi suatu kebutuhan mendesak. Inovasi ini harus berorientasi pada pengembangan kompetensi abad 21 tanpa menghilangkan kekhasan nilai-nilai keislaman. Dengan melakukan pembaruan kurikulum yang adaptif, kontekstual, dan berkelanjutan.